CG Hospitality and Marriott Launch Series by Marriott with The Fern in India

CG Hospitality and Marriott Launch Series by Marriott with The Fern in India

By Manu Vardhan Kannan

Published on May 28, 2025

CG Hospitality Global, the hospitality division of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), has partnered with Marriott International to launch Series by Marriott — a new midscale and upscale collection brand. The launch is powered by the affiliation of The Fern brand portfolio, a widely respected eco-sensitive hotel chain in India, managed by CHPL.

This landmark agreement adds up to 84 Fern-branded hotels with approximately 6,000 rooms to Marriott’s India presence, making it one of the country’s most significant multi-unit transactions in hospitality. CHPL currently operates over 120 hotels across 90 cities, with 40 more in the pipeline.

The deal also includes a strategic equity investment by Marriott in CHPL, along with an exclusive long-term co-branding agreement for The Fern, The Fern Residency, and The Fern Habitat in India. These brands will continue to preserve their regional charm while gaining access to Marriott’s global distribution platforms, digital systems, and the powerful Marriott Bonvoy™ loyalty program, which boasts over 237 million members.

Founded in 1996, CHPL has become one of India’s leading hotel management companies. This partnership aligns with CG Hospitality’s vision of promoting regionally-rooted, globally-scaled hospitality brands.

“This strategic collaboration represents more than just a portfolio expansion—it’s the alignment of two shared visions to redefine the mid-market hospitality landscape,” said Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings. “With this partnership, we're now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making it the biggest brand in this segment in India. Marriott's global scale and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision.”

Anthony Capuano, President and CEO of Marriott International, echoed the excitement:

“Series by Marriott furthers our commitment to delivering lodging offerings in the right place at the right price with basics done well. This deal helps meaningfully expand Marriott's leading position in India. The Fern portfolio is highly regarded and embodies the spirit of our new Series by Marriott brand.”

The collaboration aims to bring sustainable and responsible hospitality to the forefront, particularly in India’s Tier 2 and Tier 3 cities and culturally rich destinations.

CG Hospitality currently manages 195 hotels, resorts, and wellness properties across 12 countries and 127 destinations, and continues to act as a global enabler for Indian hospitality brands.

Additionally, CG Hospitality and Marriott recently announced the conversion of The Farm at San Benito in the Philippines into an Autograph Collection resort — a key move in bringing wellness-based luxury to international markets.

With this bold new partnership, both CG Hospitality and Marriott International signal a renewed commitment to scaling hospitality in India responsibly, while empowering Indian-origin brands to shine on the global stage.


IHCL’s Soulinaire Partners with IF.BE to Elevate Cultural Experiences in Mumbai

IHCL’s Soulinaire Partners with IF.BE to Elevate Cultural Experiences in Mumbai

By Manu Vardhan Kannan

Published on April 7, 2026

Indian Hotels Company Limited’s lifestyle catering brand Soulinaire has partnered with IF.BE (Ice Factory Ballard Estate), a well-known cultural centre in Mumbai. This collaboration marks a new phase for the 150-year-old restored industrial space, bringing together culture and curated hospitality experiences.

Mr. Kamal Malik, Founding Partner, IF.BE, said, “IF.BE has always been envisioned as a space where ideas, people and disciplines converge. Through this collaboration with Soulinaire we are able to extend that vision - bringing together strong cultural programming with a level of culinary refinement and operational depth that enhances every interaction within the space.”

Mr. Abhijit Mehta, Partner, IF.BE, said, “The collaboration brings together IF.BE’s curatorial focus with Soulinaire’s systems-led approach to refined, high-volume catering and service. Known for its emphasis on personalization, scale, and consistency, Soulinaire extends IF.BE’s offering beyond programming, introducing a more considered and cohesive food and beverage dimension across events, gatherings, and daily experiences.”

Located in Mumbai’s historic Ballard Estate, IF.BE is a unique cultural hub set inside a restored 150-year-old ice factory. The space blends heritage architecture with modern art and design, creating a platform for creativity, discussions, and community engagement.

Mr. Somnath Mukherjee, Executive Vice President - Operations, IHCL, said, “This partnership brings together two brands with a shared commitment to craft, culture and experience. IF.BE has evolved into a distinctive cultural destination within Mumbai’s urban fabric, and this association marks Soulinaire’s entry into one of the city’s historic precincts to curate experiences that are rooted in design and dialogue. We are happy to collaborate with Mr. Kamal Malik and Mr. Abhijit Mehta.”

The venue features three dining and social spaces, including Native Bombay, a modern Indian restaurant, The Banyan Tree Café set in a calm courtyard, and The Native Lounge, a contemporary bar. Along with this, IF.BE offers flexible event spaces such as The Ice Factory, The Cathedral, and The Substation, which host a range of activities from art exhibitions and conferences to brand showcases and private events.

With this collaboration, IF.BE and Soulinaire aim to create a more seamless mix of culture and hospitality, offering visitors well-curated experiences that bring together food, art, and social interactions in one space.


Atmosphere Core Enters Shillong with Boutique Hotel Project

Atmosphere Core Enters Shillong with Boutique Hotel Project

By Manu Vardhan Kannan

Published on April 7, 2026

Atmosphere Core has announced its expansion into Northeast India with the launch of a boutique hotel project in Shillong. The company has partnered with Shri Rocky Dhar to introduce DHAR GOLF VISTA by Atmosphere Shillong, marking its entry into the scenic hill station of Meghalaya.

Scheduled to open in 2027, the property will be located in the capital city of Meghalaya, around an hour from Shillong Airport and close to the well-known 18-hole Golf Link Arena. The project is positioned as an upper upscale boutique hotel, designed to cater to both leisure and business travellers.

Speaking about the development, Mr. Salil Panigrahi, Co-Founder & Managing Director of Atmosphere Core, said, “As part of our dynamic expansion across India, a key focus is our approach towards developing premium experiences in hill station destinations particularly in the beautiful northeastern region. This upcoming boutique property at Shillong, Meghalaya is being thoughtfully designed to cater to a diverse range of travellers from leisure seekers and corporate guests to curated events and social get-togethers”.

The hotel, operating under the Atmosphere Hotels & Resorts brand, will feature 75 keys, including deluxe rooms, suites, and presidential suites. Guests can expect views of the golf course, surrounding greenery, mountain valleys, and the city, creating a calm and immersive stay experience.

Dining will be a key highlight at the property, with an all-day dining restaurant offering outdoor seating, a themed sports pub, and a rooftop resto bar serving both local and international cuisine along with a wide selection of beverages.

The wellness experience will be led by the award-winning ELE|NA Ayur spa, offering therapy rooms and professional treatments aimed at relaxation and rejuvenation. Additional facilities will include a swimming pool with an outdoor deck facing the golf course, a golf simulation pavilion, a kids’ play area, and an indoor games room.

At an elevation of 1,496 metres, Shillong is known for its mix of natural beauty and cultural charm. Attractions such as Ward's Lake, Elephant Falls, Shillong Peak, and Umiam Lake continue to draw travellers throughout the year. The city is also known for its vibrant music culture and festivals like the Shillong Autumn Festival.

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Mr. Souvagya Mohapatra, Managing Director Atmosphere Core India, Bhutan, Nepal & Sri Lanka, added, “The Northeastern state’s hill stations have always been central to our vision of creating iconic luxury experiences. Shillong the capital city of Meghalaya, with its awe-inspiring cultural heritage backdrop and timeless appeal, is a natural choice for our expansion. As plans to enter this extraordinary destination unfold, I am confident that this collaboration will redefine hospitality in the region”.

Shri Rocky Dhar, owner of DHAR GOLF VISTA by Atmosphere, concluded, "Atmosphere Core’s distinguished legacy of excellence aligns perfectly with our vision to unveil a transcendent world-class hotel in Shillong. With our vision and focused approach, we are committed to manifesting inspiring, bespoke hotels and resorts that embody the pinnacle of sophistication. This illustrious partnership will not only elevate Shillong’s hospitality landscape but will also set an unrivalled benchmark for elegance and impeccable service in this breathtaking and scenic Northeastern state of India."


IHCL Signs Gateway Hotel and Convention Centre Near Bengaluru Airport

IHCL Signs Gateway Hotel and Convention Centre Near Bengaluru Airport

By Manu Vardhan Kannan

Published on April 7, 2026

Indian Hotels Company Limited (IHCL), India’s largest hospitality company, has announced the signing of a Gateway Hotel and Convention Centre in Kanamangala, Devanahalli, near Kempegowda International Airport, Karnataka. This will be a greenfield project, marking another step in the company’s expansion in North Bengaluru.

Speaking on the development, Ms. Suma Venkatesh, Executive Vice President – Real Estate & Development, IHCL, said, “Bengaluru is widely recognised as one of India’s fastest-growing cities, driven by a strong business ecosystem and sustained infrastructure development. With the rapid expansion around the airport, North Bengaluru has emerged as a significant growth corridor, and this signing aligns with our strategy to build scale in the micro-market addressing the rising demand from corporate and MICE segments. We are delighted to partner with Hombale Group for this project.”

The upcoming 300-key Gateway Hotel and Convention Centre in Kanamangala, Devanahalli, will feature an all-day dining restaurant, a bar, a specialty restaurant, and a lounge. Guests will also have access to a fully equipped gym and a swimming pool, offering a comfortable stay experience.

As a convention centre, the property will include spacious and flexible banquet and meeting spaces. The largest banquet hall will span over 16,000 sq. ft., making it suitable for large conferences, corporate gatherings, and social events.

Ms. Shailaja Vijay Kiragandur of Hombale Group said, “We are happy to partner with IHCL to bring the Gateway brand to North Bengaluru aligning with the region’s growth trajectory.”

Bengaluru, often referred to as the Silicon Valley of India, continues to grow as a major hub for IT, biotechnology, aerospace, and advanced manufacturing. The steady development around the airport region has made North Bengaluru an important zone for hospitality growth.

With this addition, IHCL will expand its presence in the city to 20 hotels, including 11 currently under development.

Hombale Group, the owning company, is engaged in both construction and film production. The group has completed over 10 million sq. ft. of construction across various state and central Government projects. Hombale Films, founded by Mr. Vijay Kiragandur in 2014, is also recognised as one of the leading film production houses in South India.

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