CG Hospitality Global, the hospitality division of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), has partnered with Marriott International to launch Series by Marriott — a new midscale and upscale collection brand. The launch is powered by the affiliation of The Fern brand portfolio, a widely respected eco-sensitive hotel chain in India, managed by CHPL.

This landmark agreement adds up to 84 Fern-branded hotels with approximately 6,000 rooms to Marriott’s India presence, making it one of the country’s most significant multi-unit transactions in hospitality. CHPL currently operates over 120 hotels across 90 cities, with 40 more in the pipeline.

The deal also includes a strategic equity investment by Marriott in CHPL, along with an exclusive long-term co-branding agreement for The Fern, The Fern Residency, and The Fern Habitat in India. These brands will continue to preserve their regional charm while gaining access to Marriott’s global distribution platforms, digital systems, and the powerful Marriott Bonvoy™ loyalty program, which boasts over 237 million members.

Founded in 1996, CHPL has become one of India’s leading hotel management companies. This partnership aligns with CG Hospitality’s vision of promoting regionally-rooted, globally-scaled hospitality brands.

“This strategic collaboration represents more than just a portfolio expansion—it’s the alignment of two shared visions to redefine the mid-market hospitality landscape,” said Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings. “With this partnership, we're now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making it the biggest brand in this segment in India. Marriott's global scale and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision.”

Anthony Capuano, President and CEO of Marriott International, echoed the excitement:

“Series by Marriott furthers our commitment to delivering lodging offerings in the right place at the right price with basics done well. This deal helps meaningfully expand Marriott's leading position in India. The Fern portfolio is highly regarded and embodies the spirit of our new Series by Marriott brand.”

The collaboration aims to bring sustainable and responsible hospitality to the forefront, particularly in India’s Tier 2 and Tier 3 cities and culturally rich destinations.

CG Hospitality currently manages 195 hotels, resorts, and wellness properties across 12 countries and 127 destinations, and continues to act as a global enabler for Indian hospitality brands.

Additionally, CG Hospitality and Marriott recently announced the conversion of The Farm at San Benito in the Philippines into an Autograph Collection resort — a key move in bringing wellness-based luxury to international markets.

With this bold new partnership, both CG Hospitality and Marriott International signal a renewed commitment to scaling hospitality in India responsibly, while empowering Indian-origin brands to shine on the global stage.