Chelsea Football Club, in partnership with The Ascott Limited, hosted The Famous CFC in Singapore from 30th November to 1st December 2024, marking the event's Southeast Asian debut. The two-day fan engagement celebration united passionate Chelsea supporters and Ascott Star Rewards members with exclusive activities, including football clinics, meet-and-greets, and a live match screening.

Anchored at lyf Funan Singapore, with events at The Robertson House and Ascott Orchard Singapore, the festivities drew over 250 attendees. Chelsea legend Gianfranco Zola graced the event, offering fans an unforgettable experience.

Highlights included:

• Football Clinics: Led by Chelsea coaches, the sessions at Funan's rooftop futsal court engaged young players, including participants from SportCares and the Singapore Disability Sports Council, reflecting Chelsea and Ascott’s commitment to inclusivity.

• Exclusive Meet-and-Greet: Fans interacted with Zola at The Robertson House, capturing memories and viewing the 2016/17 Premier League trophy.

• Fireside Chat: At lyf Funan Singapore, Zola shared insights from his illustrious career and answered fan questions.

• Live Match Screening: Enthusiastic fans gathered at Funan for a thrilling watch party of Chelsea's match against Aston Villa, joined by Zola, who celebrated the team's dominant performance.

  

The event also featured curated hospitality, interactive experiential zones, and a charity auction supporting the Goh Chok Tong Enable Fund, promoting disability inclusion.

Zola praised the initiative, saying, "The passion and energy of Chelsea fans here in Singapore have been incredible. It’s an honor to connect with so many supporters face-to-face."

Ascott’s Ongoing Partnership
As Chelsea’s Official Global Hotels Partner, Ascott continues to deliver immersive fan experiences. The upcoming rebranding of Stamford Bridge hotels to lyf properties further underscores their commitment to blending hospitality with Chelsea’s vibrant community spirit.

For more updates on The Famous CFC and Ascott’s partnership with Chelsea, visit discoverasr.com.