China's Travel Boom: A New Era Unveils Exciting Opportunities

China's Travel Boom: A New Era Unveils Exciting Opportunities

By Author

Published on January 2, 2024

As China's borders swing open, a seismic surge in global travel is shaking up the industry. The travel landscape is witnessing an unprecedented six-fold increase in outbound travel bookings compared to the previous year, signaling a massive appetite among Chinese travelers for international adventures.

The surge is particularly noteworthy during holiday seasons, exemplified by the eight-day Golden Week in October, where outbound travel witnessed an astonishing eightfold increase. The momentum doesn't stop there; the upcoming New Year Holiday season, spanning from December 31, 2023, to January 3, 2024, is poised for substantial growth, with a staggering 240% increase in bookings expected year-on-year from 2022.

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Top Destinations and Inbound Tourism Trends

Chinese travelers are setting their sights on Southeast Asia, with Thailand, Japan, South Korea, Singapore, and Malaysia topping the list of preferred outbound destinations in 2023. This fascination with overseas exploration is predicted to extend into 2024.

Simultaneously, China's inbound travel is experiencing a steady recovery. Trip.com data for 2023 reveals a remarkable four-digit growth in visitor numbers compared to the same period in 2022, surpassing 60% of pre-pandemic levels.

As the gates to China open, the top source markets for inbound tourism include South Korea, Japan, Singapore, the United States, Australia, Malaysia, Canada, Thailand, the United Kingdom, and Germany. Notably, Shenzhen emerges as a favorite among overseas tourists, with seven out of ten hotel bookings made for this vibrant destination.

In the midst of this travel resurgence, Trip.com's "China Travel Guide," launched in September, has been a valuable resource for nearly 100,000 overseas visitors. The guide provides comprehensive information on hotels, transportation, payments, and other travel-related details, facilitating a seamless experience for travelers exploring China.

The surge in outbound and inbound travel signals not just a recovery but an era of exciting opportunities for the travel industry.


Raffles Hotel Le Royal Marks 96 Glorious Years with Charity Gala and Art Auction

Raffles Hotel Le Royal Marks 96 Glorious Years with Charity Gala and Art Auction

By Manu Vardhan Kannan

Published on November 12, 2025

Raffles Hotel Le Royal, one of Southeast Asia’s most iconic luxury heritage hotels, is celebrating its 96th anniversary this month with a grand charity gala and an inspiring art exhibition that honours young Cambodian creativity.

The hotel will host a charity gala dinner and art auction on November 24 at its award-winning Restaurant Le Royal. The evening will feature a gourmet three-course dinner with fine wines and a live auction of artworks created by children from Sunrise Cambodia, a local non-profit organisation supporting underprivileged children. All proceeds from the event will contribute to Sunrise Cambodia’s educational and welfare initiatives. Tickets are priced at $96 for two persons, and the event begins at 6 p.m.

Earlier this month, Raffles Hotel Le Royal unveiled a heartfelt art exhibition titled “I Spy – The Magic of Raffles”, encouraging guests to explore the timeless beauty and cultural heritage of the hotel through the eyes of Cambodian youth. The exhibited artworks, created by the children of Sunrise Cambodia, will also be part of the upcoming auction.

Dagmar Lyons, General Manager of Raffles Hotel Le Royal, said, “Through the eyes of Cambodia’s youth, this unique art project captures not just the beauty of our historic hotel, but also the essence of heritage, imagination and hope.”

The initiative involved 25 children from Sunrise Cambodia who participated in an art competition under the guidance of celebrated Cambodian artist Chhim Sothy, with support from artists Li Ming Hang and Emmeline Mulder. Their creative expressions of “The Magic of Raffles” reflect both artistic curiosity and cultural pride. On Children’s Day, five of the best artworks were selected and turned into limited-edition postcards, available at the Raffles Boutique, with proceeds going to Sunrise Cambodia’s creative education programs.

The 96th anniversary celebrations also coincide with Raffles Hotel Le Royal receiving the Green Globe Certification for the second consecutive year, reaffirming its commitment to sustainable hospitality practices. The certification recognises the hotel’s excellence in energy efficiency, waste reduction, community engagement, and environmental stewardship.

The Green Globe programme, founded after the 1992 United Nations Rio de Janeiro Earth Summit, remains the world’s leading sustainability certification for tourism and hospitality. It evaluates hotels on 44 criteria across four categories, supported by over 380 indicators.

As Raffles Hotel Le Royal celebrates nearly a century of timeless elegance, community engagement, and sustainable innovation, it continues to serve as a beacon of Cambodia’s cultural and environmental legacy.


Kenya Tourism Board Crowned Best in Africa

Kenya Tourism Board Crowned Best in Africa

By Manu Vardhan Kannan

Published on November 11, 2025

The Kenya Tourism Board has been crowned as the Best Tourism Board in Africa at the prestigious Africa Tourism Awards 2025 (The Balearica Awards), held on 1 November at the Hilton London Canary Wharf.

The Kenya Tourism Board triumphed over other leading contenders, including the Egypt Tourism Authority, Rwanda Development Board, South African Tourism, Mauritius Tourism Promotion Authority, and Instituto do Turismo de Cabo Verde. The recognition reinforces Kenya’s position as a continental benchmark for destination marketing and promotion.

Adding to the country’s pride, the Masai Mara National Reserve was named the Best Safari Destination in Africa. Competing against globally acclaimed parks such as Chobe, Kruger, Serengeti, South Luangwa, and Volcanoes National Parks, the Masai Mara stood out for its extraordinary wildlife experiences, particularly the world-famous annual wildebeest migration and its community-driven conservation initiatives.

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Kenya’s achievements extended across multiple categories. The Kenya Tourism Board received commendations for Best Tourism Video with its acclaimed campaign “This is the Real Deal,” Best Country Destination, Best City Destination for Nairobi, and Best International Airport for Jomo Kenyatta International Airport. Together, these recognitions highlight Kenya’s strong tourism infrastructure and its diverse appeal to global travellers.

Speaking about the awards, Allan Njoroge, Acting CEO of Kenya Tourism Board, said,

“These accolades are a strong testament to Kenya’s extraordinary natural heritage and our commitment to sustainable tourism growth. The Masai Mara remains our crown jewel and one of the world’s premier safari destinations. Our recognition as Best Tourism Board reflects KTB’s innovative marketing strategies, strategic partnerships, and concerted efforts to grow visitor arrivals, boost revenue, and create millions of jobs for Kenyans.”

The awards coincided with the 2025 World Travel Market (WTM) in London, where the Kenya Tourism Board led a vibrant delegation to promote the country’s tourism offerings. KTB used the platform to strengthen partnerships, highlight Kenya’s latest travel products, and attract international visitors.

With its unmatched wildlife adventures, rich cultural traditions, scenic coastlines, and warm hospitality, Kenya continues to set the gold standard for African tourism and remains a leading choice for travellers across the globe.


The Hari Hong Kong Partners with White Cube to Showcase Contemporary Artists Rooted in Indonesia

The Hari Hong Kong Partners with White Cube to Showcase Contemporary Artists Rooted in Indonesia

By Manu Vardhan Kannan

Published on November 11, 2025

The Hari Hong Kong has partnered with White Cube Hong Kong to present ‘Thresholds,’ a remarkable group exhibition showcasing contemporary artists whose creative practices are rooted in or connected to Indonesia.

Exploring the cycles of life, death, and transformation, the exhibition delves into themes of ritual, spirituality, and reincarnation through a captivating mix of mediums, including painting, sculpture, textile, drawing, and silverware. The collection will be on display at The Hari Hong Kong until 31 March 2026, offering art lovers a glimpse into Indonesia’s rich cultural and spiritual landscape.

Curated by Galuh Sukardi, an independent curator from Indonesia, ‘Thresholds’ features works by artists Galuh Anindita, Arahmaiani, Christine Ay Tjoe, Nadiah Bamadhaj, Kei Imazu, Ines Katamso, I Gusti Ayu Kadek Murniasih (Murni), Citra Sasmita, and Jennifer Tee. Each artist expresses a unique journey of transformation, spiritual, political, physical, or mythological, highlighting the coexistence of light and dark as balanced forces rather than opposing ones.

Rooted in Indonesian tradition, the exhibition draws inspiration from the Balinese poleng cloth, known for its black-and-white checks symbolising harmony of opposites. This symbolic pattern becomes a visual metaphor for balance amid contemporary ecological, social, and spiritual challenges.

To celebrate the exhibition, The Hari Hong Kong has introduced special menu offerings inspired by Indonesian cuisine. Guests can savour dishes like chicken karaage wrapped in pandan leaf and pandan coconut panna cotta, paired with the Threshold Special, a pandan-flavoured cocktail or mocktail. The pandan leaf, a staple in Indonesian cooking and a symbol of purity, beautifully connects the culinary and cultural narratives of the festival.

The collaboration also builds on the ongoing relationship between The Hari and White Cube, following their annual Hari Art Prize, which began in London. Wendy Xu, Managing Director, Asia at White Cube, is part of the judging panel for The Hari Art Prize 2026 in Hong Kong, continuing the celebration of emerging artistic talent.

‘Thresholds,’ curated by Galuh Sukardi, is on view at White Cube Hong Kong until 10 January 2026, and concurrently at The Hari Hong Kong until 31 March 2026.

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