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By Nithyakala Neelakandan
Published on May 19, 2024
In a collaboration with Jing Daily, Marriott International has unveiled a compelling report titled “Luxury Explored: Chinese Luxury Travelers' Evolving Desires,” shedding light on the changing landscape of luxury travel in China.
Bart Buiring, Managing Director, Luxury, Greater China, Marriott International, said “Understanding the evolving desires of Chinese luxury travelers is paramount for us to continue delivering exceptional experiences that resonate with our guests. The findings in this report reaffirm our commitment to champion innovation, authenticity, and personalized service, ensuring that we remain at the forefront of China's dynamic luxury travel market.”
The report provides a thorough overview of the Chinese luxury travel segment, highlighting its rapid growth driven by factors like increased affluence and discretionary spending power. Luxury travel in China has evolved into a pursuit of exclusivity, authenticity, and cultural immersion, with travelers seeking bespoke experiences tailored to their tastes.
Marriott International Luxury Group, with their diverse portfolio of eight luxury brands, is leading the charge in catering to the changing preferences of today's luxury travelers. The group focuses on creating unique brand experiences that resonate with modern travelers' quest for exclusivity and personal growth.
Key Factors Influencing Change in the Chinese Luxury Travel Market:
Attitude Shifts: Mature travelers prioritize exclusivity, while the younger generation seeks uniqueness and community-based experiences.
Digital Influence: The proliferation of digital platforms and social media has shaped consumer perceptions and fueled demand for unique, Instagram-worthy experiences.
Experiential Luxury: Affluent Chinese travelers seek meaningful encounters that foster cultural exchange, intellectual stimulation, and spiritual rejuvenation, moving beyond mere opulence to create lasting memories.
As the Chinese luxury travel market continues to evolve, there are ample opportunities for businesses to capitalize on growing demand. By embracing sustainability, wellness, and experiential enrichment, stakeholders can forge deeper connections and foster brand loyalty in this competitive landscape.
Understanding the nuanced motivations and aspirations of Chinese luxury travelers is crucial for unlocking the full potential of this growing market segment. Embracing innovation, fostering collaboration, and prioritizing authenticity will be key in shaping the future of luxury travel in China.
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By Nishang Narayan
Published on February 21, 2025
Central Vietnam is cooking up a storm in the global culinary scene, and Vietnam Golf Coast (VGC) clubs are at the heart of the action. With the arrival of MICHELIN Guide inspectors in Da Nang, the region has officially joined Hanoi and Ho Chi Minh City as one of Vietnam’s premier gourmet hubs.
Long known for its diverse culinary offerings, Central Vietnam tempts visitors with an irresistible mix of iconic Vietnamese dishes like pho and banh mi, alongside regional specialties such as mi Quang (turmeric rice noodles with shrimp and pork), bun cha ca (fishcake noodle soup), banh xeo (Vietnamese crepe), and congee with braised duck. Fresh seafood, sourced daily from local waters, remains a standout attraction for food lovers.
Adding a touch of fine dining excellence to the mix is La Maison 1888, a one-Michelin-starred French restaurant in Da Nang that continues to attract gourmands from across the world.
VGC clubs have embraced this culinary renaissance, ensuring visitors enjoy a world-class golf and dining experience.
The culinary magic extends to the region’s historical cities as well. In Hoi An, visitors can indulge in cao lau and white rose dumplings, while Hue’s imperial cuisine, featuring bun bo Hue, reflects its royal heritage. These flavors, steeped in tradition yet evolving with modern influences, ensure that Central Vietnam remains a dream destination for food lovers and golf enthusiasts alike.
With MICHELIN recognition, world-class dining, and elite golf facilities, Central Vietnam is teeing up an experience that’s as delicious as it is unforgettable.
Published on February 20, 2025
Minor Hotels, a global hospitality group with over 560 properties across 58 countries, has announced the upcoming launch of NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments, set to open in early 2028. The 156-key luxury property will be located on Al Marjan Island, a premier waterfront destination in Ras Al Khaimah, further strengthening the emirate’s position as a growing hub for upscale hospitality.
The announcement was made at THINC Middle East, marking another milestone in Minor Hotels’ regional expansion. The new property, developed in collaboration with RRS International Development FZ-LLC, will feature 120 beach-facing rooms and suites, alongside 36 branded serviced apartments. Designed for luxury and comfort, the hotel will boast four restaurants and bars, a gym, an outdoor pool, a kids’ club, a games room, a retail shop, and a co-working space, offering an elevated guest experience.
RRS International Development, a leading real estate developer in the UAE, is bringing its expertise to this project as part of its dedicated focus on Ras Al Khaimah’s booming hospitality and real estate sector. The NH Collection property is positioned as a key addition to Al Marjan Island’s evolving landscape, which includes the UAE’s first integrated resort and multiple five-star hotel projects.
Highlighting the significance of the partnership, Dillip Rajakarier, CEO of Minor Hotels, stated:"We are excited to announce the expansion of NH Collection within the Middle East, reinforcing the brand’s global growth beyond Europe and the Americas. RRS International Development has a deep understanding of the regional real estate market, and we look forward to working together to develop this remarkable property on Al Marjan Island."
The launch of NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments aligns with Ras Al Khaimah’s tourism vision, which aims to attract high-end travelers and investment. Expressing excitement about the project, Sanjay Narayandas Dhawan, RRS International Development FZ-LLC, commented:"This landmark development under the NH Collection brand will redefine boutique hospitality on Al Marjan Island. We are honored to align with Minor Hotels and contribute to the growth of this dynamic destination under the visionary leadership of His Highness Sheikh Saud bin Saqr Al Qasimi."
Adding to this, Rakesh Mirchandani, RRS International Development FZ-LLC, stated:"With Al Marjan Island set to become a premier five-star resort destination, we are committed to creating world-class developments that offer luxury at an attainable value."
Marjan’s Chief Executive Officer, Arch. Abdulla Al Abdouli, also emphasized the importance of this collaboration, stating:"Our vision to transform Al Marjan Island into a vibrant tourism and lifestyle destination is further strengthened by the arrival of NH Collection. Their focus on service excellence and premium hospitality aligns perfectly with our commitment to curating exceptional guest experiences."
The new NH Collection property will join Minor Hotels' expanding portfolio in the UAE, where the group currently operates 17 properties across four brands, including Anantara Mina Al Arab Ras Al Khaimah Resort, which debuted in early 2024. NH Collection first entered the UAE market with NH Collection Dubai The Palm in 2023—marking its global expansion beyond Europe and the Americas. Since then, the brand has extended its presence to Asia and the Indian Ocean, with further developments planned across Africa and the Middle East.
With its prime beachfront location, sophisticated amenities, and NH Collection’s signature blend of contemporary elegance and exceptional service, the NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments is poised to become a standout addition to Ras Al Khaimah’s luxury hospitality scene.
By Author
Published on February 17, 2025
Proximo Spirits and Monika Alcobev Limited are launching the exclusive Bushmills Irish Whiskey GTR range at GMR Hyderabad Duty Free on February 14th, with availability in Delhi and Mumbai. This range includes 10, 12, 15, and 21-year-old single malts from the renowned Bushmills "World Wood Series."
Crafted in hand-selected casks, these whiskeys offer distinct flavors:
Bushmills 10 Year Old: Aged in bourbon and oloroso sherry butts, featuring honey, vanilla, raisins, and nuts.
Bushmills 12 Year Old: Finished in Pedro Ximénez sherry casks, delivering dried fruit, vanilla, and espresso notes.
Bushmills 15 Year Old: Aged in first-fill and second-fill American oak, offering toasted oak, roasted nuts, and apple spice.
Bushmills 21 Year Old: Aged in bourbon and oloroso sherry casks, finished in Marsala casks, with flavors of ginger, candied fruits, and oak.
Additionally, the Bushmills Black Bush 80/20 GTR Exclusive will soon be available, featuring 80% single malt whiskey finished in Pedro Ximénez sherry casks, blended with 20% Irish grain whiskey.
Roy Summers, Head of Global Travel Retail at Proximo Spirits, stated, "We are delighted to launch Bushmills across GTR in India, offering a range for whiskey explorers, enthusiasts, and gifting." Kunal Patel, CEO of Monika Alcobev Limited, added, "This launch underscores our commitment to bringing premium experiences to customers."
After Hyderabad, the range will launch at Delhi and Mumbai Duty-Free.
About Bushmills The world's oldest licensed whiskey distillery, Bushmills crafts award-winning triple distilled single malt whiskey with a signature smooth taste.
About Proximo Spirits A global leader in premium spirits, Proximo’s portfolio includes Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey, The Kraken Black Spiced Rum, and more.
About Monika Alcobev Limited A leading importer of luxury alcohol brands in India and South Asia, Monika Alcobev specializes in premium distribution across HORECA and retail.
About GMR Hyderabad Duty Free One of India's top duty-free outlets, offering premium global brands in spirits, fragrances, and luxury goods.
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