Chinese Wok, India’s largest Chinese QSR brand, has spiced up the snacking scene with the launch of its latest menu innovation — Kurkure Momos. With a crisp exterior and bold, spicy flavours, this dish offers a crunchy new twist on one of India’s favourite street foods.

Deep-fried to golden perfection and served with Chinese Wok’s signature fiery sauces, the Kurkure Momos are designed to hit the sweet spot between indulgence and innovation. This launch is the latest in Chinese Wok’s mission to excite Gen Z and millennial palates with a desi-Chinese fusion flair.

“We are thrilled to introduce Kurkure Momos as the newest star on our menu,” said Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks. “At the intersection of comfort and crunch, Kurkure Momos are a delicious desi twist to the country’s rising love for bold, flavourful snacking.”

The brand is going all out to promote the launch with a digital campaign powered by 80 influencers. From teaser drops to ASMR videos, the campaign is already creating buzz on Instagram — just in time for the grand weekend debut. Chinese Wok’s Superrr Bowl is also getting a boost in visibility alongside this launch.

Adding to the fun, the campaign is synced with the ongoing cricket season — with limited-edition cricket-themed packaging, ad spots during matches, and Instagram contests bringing the flavour to fans both online and offline.

Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks, which also operates The Momo Co. and Big Bowl. With more than 230 outlets across 35+ cities, the brand continues to redefine Desi-Chinese cuisine with accessible, hygienic, and flavour-forward options.