Chinese Wok, India’s largest home-grown Desi Chinese QSR chain, is adding extra flavour to the cricket season with Wok Mania, a high-energy eight-day campaign running alongside the India vs South Africa T20 series from December 12 to 19.

As part of the campaign, Chinese Wok will be present as an advertiser across all five matches of the series, while also activating cricket-themed experiences across its outlets, digital platforms, and customer engagement programmes nationwide.

To make match days more exciting, Chinese Wok has introduced a limited-period Wok Mania value offer across all its outlets. 

The celebration extends beyond stores with the return of the Wok Predictor League – Season 2, an online fan engagement initiative featuring daily match predictions. Winners stand to receive Chinese Wok vouchers, while top scorers on the cumulative leaderboard will walk away with mega prizes at the end of the series.

Inside outlets, customers can expect a festive, match-day atmosphere with a cricket-themed playlist and Chinese Wok’s own cricket-inspired anthem playing throughout the campaign period, adding to the excitement of the Ind–SA showdown.

Speaking about the campaign, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Cricket is an emotion for millions, and as India’s largest Desi Chinese QSR, Wok Mania is our way of celebrating that passion with our customers. With strong visibility across the T20 series, value-led promotions, and energetic in-store experiences, we’re building on the immense consumer love our seasonal cricket campaigns enjoy making this season truly memorable for fans across the country.”

Sharing the brand’s marketing perspective, Vikas Iyer, Marketing Head, Lenexis Foodworks, added, “Wok Mania is a 360-degree cricket celebration that connects with fans at every touchpoint. From ads running through the series and the return of the Wok Predictor League to the high-energy in-store vibe, the campaign brings cricket, community, and Chinese Wok’s bold flavours together in one seamless experience.”

As India gears up for eight days of T20 action, Chinese Wok is ready to serve bold flavours, big moments, and high-voltage cricket energy, inviting fans across the country to walk in, cheer loud, and let Wok Mania take over the season.

About Lenexis Foodworks:

Lenexis Foodworks is a leading quick-service food company in India, operating a growing portfolio of restaurant brands across high streets and malls. Its brand lineup includes Chinese Wok, The Momo Co., and Big Bowl, catering to a wide range of taste preferences and dining occasions.

Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks and India’s largest Desi Chinese QSR chain. Known for its hygienic, flavour-forward, and affordable offerings, the brand operates 250+ outlets across 45+ cities, including Mumbai, Delhi, Bengaluru, Pune, Chennai, Kolkata, Hyderabad, and Coimbatore. With nearly a decade of leadership, Chinese Wok continues to shape the Desi Chinese category for modern Indian consumers.