Chinese Wok Expands Footprint with 44th Store in Delhi NCR

Chinese Wok Expands Footprint with 44th Store in Delhi NCR

By Nishang Narayan

Published on March 12, 2025

Chinese Wok, India’s largest Chinese restaurant chain, continues its expansion with the launch of its 44th outlet in New Delhi, located in the vibrant neighborhood of Saket. As part of its ambitious growth strategy, the brand is aiming to establish 500 outlets across India by 2027, further solidifying its position as a leader in the Desi-Chinese quick-service restaurant (QSR) segment.

The Saket outlet exudes a lively and contemporary ambiance, featuring stylish interiors, enhanced lighting, and artistic wall décor, creating an inviting space for diners. Adding an innovative twist to the dining experience, Chinese Wok has introduced an Augmented Reality (AR) feature. Customers can scan an AR QR code on the table to see a virtual chef come to life, making their visit both interactive and engaging.

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To further connect with its customers, the brand also introduced an exclusive Women’s Day limited-edition packaging. The design beautifully depicted key moments of womanhood—friendship, career, self-care, and family—all celebrated over a comforting bowl of noodles.

Exciting Launch Offers

To mark the occasion, Chinese Wok is offering special in-store deals:
Superrr Bowl Offer – Enjoy a Manchurian bowl with fried rice or noodles and a Pepsi for just ₹99.
Wok Wednesdays – Buy 1, Get 1 Free on select menu items.

A Vision for Nationwide Growth

Speaking about the expansion, Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks, said:

"This milestone reaffirms our commitment to providing an unparalleled Desi-Chinese dining experience through great taste, affordability, and innovation. The introduction of AR technology at our stores enhances customer engagement, making dining at Chinese Wok more immersive and enjoyable."

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About Chinese Wok and Lenexis Foodworks

Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks, India’s leading QSR company. With over 220 outlets in 35+ cities, including Mumbai, Delhi, Bangalore, Pune, Chennai, Jaipur, and Hyderabad, the brand has redefined how Desi-Chinese cuisine is enjoyed in India.

Lenexis Foodworks also operates The Momo Co. and Big Bowl, catering to diverse taste preferences. With continuous innovation and expansion, the company is set to transform India’s QSR landscape.

For more details, visit www.thechinesewok.com.


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