Chinese Wok Hits It Out of the Park with Cricket-Themed Fun and Superrr Bowl!

Chinese Wok Hits It Out of the Park with Cricket-Themed Fun and Superrr Bowl!

By Nishang Narayan

Published on March 30, 2025

As cricket fever sweeps the nation, Chinese Wok, India’s largest Chinese QSR chain, is hitting it out of the park with an exciting mix of flavor and fan engagement! The brand is celebrating the cricketing season with cricket-themed packaging, digital contests, and an innovative AR experience, ensuring that every match is as thrilling for the taste buds as it is on the field.

Cricket-Themed Packaging & Exciting Digital Engagement

Bringing the spirit of cricket right to customers’ homes, Chinese Wok has introduced special edition packaging featuring vibrant, cricket-inspired designs. This exclusive packaging will be available across delivery and takeaway orders, adding an extra dose of excitement to match-time meals.

On the digital front, Chinese Wok is rolling out interactive contests and giveaways on its Instagram page throughout the season. Fans can participate in these fun challenges to win exclusive prizes, making their match-day experience even more exciting.

AR Magic: An Immersive Dining Experience

Chinese Wok is taking customer engagement to a whole new level with an AR-powered campaign across its outlets. Customers can scan a QR code placed at their table or counter to unlock a high-energy CGI experience, featuring a virtual Chinese Wok chef whipping up dishes in style—right on their phone!

The immersive fun doesn’t stop there! QR codes printed on takeaway and delivery bags also bring this engaging experience to customers at home, making the cricket season even more interactive and entertaining.

A Word from the Founder

Speaking on the campaign, Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks, shared:

"Cricket brings India together—and so does food! At Chinese Wok, we’re combining match-day excitement with Desi-Chinese favorites to make every bite as thrilling as a last-over win. With cricket-themed experiences and fan engagement initiatives, we’re adding more flavor to celebrations across the country."

About Lenexis Foodworks & Chinese Wok

Lenexis Foodworks is a leading quick-service food company in India, known for its innovative and quality-driven approach. With a strong portfolio of brands, including Chinese Wok, The Momo Co., and Big Bowl, the company has redefined the dining experience across high streets and malls.

Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks and India’s largest Chinese QSR chain. With 225+ outlets across 35+ cities, including Mumbai, Delhi, Bangalore, Vadodara, Pune, Chennai, Coimbatore, and Hyderabad, the brand continues to expand its footprint.

With its cricket-inspired campaign, Chinese Wok is strengthening its connection with customers, turning every match moment into a flavorful celebration.


Osama Jalali Brings India's Forgotten Recipes to JW Marriott Kolkata

Osama Jalali Brings India's Forgotten Recipes to JW Marriott Kolkata

By Manu Vardhan Kannan

Published on August 9, 2026

JW Kitchen at JW Marriott Kolkata is set to host the Osama Jalali Food Festival, bringing India's forgotten recipes and rich culinary traditions to the table. Celebrated food historian and author Osama Jalali will showcase a selection of heirloom recipes, regional delicacies and traditional cooking techniques, offering diners an opportunity to explore lesser-known flavours from different parts of India.

Running over ten evenings from 14–23 August 2026, the festival will feature specially curated dinner menus inspired by royal kitchens, historic food traditions and regional home cooking.

More than just a food festival, the experience aims to connect diners with the stories and traditions behind India's diverse cuisine. Each dish reflects a different part of the country's culinary heritage, giving guests an opportunity to discover authentic flavours and recipes that have been passed down through generations.

For food lovers and those interested in India's culinary history, the festival offers a chance to explore traditional Indian cooking through a specially curated dining experience.

Event Details

  • Venue: JW Kitchen, JW Marriott Kolkata
  • Dates: 14–23 August 2026
  • Time: Dinner from 7.00 PM Onwards.


Oasis Brewery Brings Fresh Flavours to the Tap With Its Signature Beer Collection

Oasis Brewery Brings Fresh Flavours to the Tap With Its Signature Beer Collection

By Manu Vardhan Kannan

Published on August 9, 2026

Oasis Brewery is inviting beer enthusiasts to explore its collection of signature and seasonal brews, bringing together different flavours and brewing styles at its Whitefield, Bangalore location.

Leading the seasonal collection is the Very Berry Ale, a fruit-forward beer brewed with strawberries, blueberries, mulberries and raspberries. The light-bodied brew offers vibrant berry flavours, a refreshing character and a crisp finish with a subtle tartness.

Also available is the Perry Pear Cider, made entirely with fresh pear juice without added sugars. Inspired by the traditional Perry style, the cider combines delicate floral notes with fresh pear aromas and champagne-like carbonation for a smooth and refreshing experience.

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The collection is completed by Oasis Brewery's signature 007 IPA, an Imperial India Pale Ale inspired by the iconic James Bond. Built around the number seven, from its ingredients and brewing process to its 7% ABV, the beer delivers a bold hop character while maintaining a balanced finish.

The beers are crafted under the guidance of Oasis Brewery's Brewmaster, a Heriot-Watt University, Scotland graduate with more than a decade of brewing experience. With a focus on quality and innovation, the brewery's collection brings together different flavour profiles and brewing techniques for those looking to explore craft beer in Bangalore.

  • Location: Oasis Brewery, Whitefield, Bangalore
  • Time: 12PM Onwards.

Little Soi Brings Asia's Noodle Heritage to Life With The Noodle Theory Festival

Little Soi Brings Asia's Noodle Heritage to Life With The Noodle Theory Festival

By Manu Vardhan Kannan

Published on August 9, 2026

Little Soi, the popular destination for authentic Asian cuisine, has launched The Noodle Theory Festival, a special celebration of Asia's rich noodle traditions. The festival brings together regional flavours, authentic recipes and traditional cooking techniques across Chennai, Coimbatore and Kochi.

Starting 6th August 2026 onwards, the festival takes diners on a culinary journey through the noodle cultures of Thailand, Malaysia, Japan, Korea, Vietnam, China, Myanmar and Hong Kong. The menu highlights how noodles have remained an important part of food traditions across Asia, with each region bringing its own flavours, ingredients and cooking styles to the bowl.

The festival features a selection of regional noodle favourites, including Biang Biang Black Bean & Hot Pepper, Hong Kong Style Wonton Mein, and Abura Soba, available with Beef, Chicken or Prawn. Guests can also try the refreshing Burmese Nangyi Thoke and the popular Thai Kwuay Tiew Rua (Boat Noodles), along with several other noodle creations inspired by different parts of Asia. Each dish showcases the differences in noodle shapes, textures, broths, sauces and preparation methods that have helped create some of the continent's best-known comfort foods.

The Noodle Theory Festival goes beyond a seasonal food menu, offering diners an opportunity to explore the cultural side of noodles and the traditions behind each dish. The festival highlights how geography, local ingredients and generations of culinary knowledge have shaped different noodle dishes across Asia. The idea behind The Noodle Theory is simple: while every bowl may have its own flavour and style, noodles continue to bring people together through comfort, community and craftsmanship. The festival is available for a limited period at Little Soi – Chennai, Coimbatore and Kochi Outlets, giving food lovers an opportunity to explore a wide range of Asian noodle traditions under one roof.

For More Information

  • Little Soi – Besant Nagar | GOCHS Colony, Besant Nagar, Chennai: 600090
  • Little Soi – Coimbatore | GM Nagar, Pudur, Coimbatore: 641037
  • Little Soi – Kochi | Aditya Tower, Ernakulam, Kerala: 682020
  • Date: 6th August 2026 Onwards.

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