Chinese Wok Hits It Out of the Park with Cricket-Themed Fun and Superrr Bowl!

Chinese Wok Hits It Out of the Park with Cricket-Themed Fun and Superrr Bowl!

By Nishang Narayan

Published on March 30, 2025

As cricket fever sweeps the nation, Chinese Wok, India’s largest Chinese QSR chain, is hitting it out of the park with an exciting mix of flavor and fan engagement! The brand is celebrating the cricketing season with cricket-themed packaging, digital contests, and an innovative AR experience, ensuring that every match is as thrilling for the taste buds as it is on the field.

Cricket-Themed Packaging & Exciting Digital Engagement

Bringing the spirit of cricket right to customers’ homes, Chinese Wok has introduced special edition packaging featuring vibrant, cricket-inspired designs. This exclusive packaging will be available across delivery and takeaway orders, adding an extra dose of excitement to match-time meals.

On the digital front, Chinese Wok is rolling out interactive contests and giveaways on its Instagram page throughout the season. Fans can participate in these fun challenges to win exclusive prizes, making their match-day experience even more exciting.

AR Magic: An Immersive Dining Experience

Chinese Wok is taking customer engagement to a whole new level with an AR-powered campaign across its outlets. Customers can scan a QR code placed at their table or counter to unlock a high-energy CGI experience, featuring a virtual Chinese Wok chef whipping up dishes in style—right on their phone!

The immersive fun doesn’t stop there! QR codes printed on takeaway and delivery bags also bring this engaging experience to customers at home, making the cricket season even more interactive and entertaining.

A Word from the Founder

Speaking on the campaign, Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks, shared:

"Cricket brings India together—and so does food! At Chinese Wok, we’re combining match-day excitement with Desi-Chinese favorites to make every bite as thrilling as a last-over win. With cricket-themed experiences and fan engagement initiatives, we’re adding more flavor to celebrations across the country."

About Lenexis Foodworks & Chinese Wok

Lenexis Foodworks is a leading quick-service food company in India, known for its innovative and quality-driven approach. With a strong portfolio of brands, including Chinese Wok, The Momo Co., and Big Bowl, the company has redefined the dining experience across high streets and malls.

Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks and India’s largest Chinese QSR chain. With 225+ outlets across 35+ cities, including Mumbai, Delhi, Bangalore, Vadodara, Pune, Chennai, Coimbatore, and Hyderabad, the brand continues to expand its footprint.

With its cricket-inspired campaign, Chinese Wok is strengthening its connection with customers, turning every match moment into a flavorful celebration.


Sheraton Grand Bangalore Showcases Flavours of Kongunadu at High Ultra Lounge

Sheraton Grand Bangalore Showcases Flavours of Kongunadu at High Ultra Lounge

By Hariharan U

Published on April 10, 2026

Sheraton Grand Bangalore Hotel at Brigade Gateway brings the bold and rustic flavours of western Tamil Nadu to the city with its latest culinary showcase, Flavours of Kongunadu, hosted at High Ultra Lounge.

Celebrating the rich culinary heritage of Kongunadu, the experience highlights a cuisine known for its robust spices, earthy ingredients, and deeply rooted agrarian traditions. The showcase offers guests an opportunity to explore flavours that are both hearty and intensely satisfying.

Curated by Chef Gopinath, the menu brings together a thoughtful mix of vegetarian and non-vegetarian delicacies. Highlights include Kongu Mushroom Milagu Fry and Karuveppilai Baby Potato Roast, alongside signature dishes such as Mutton Kola Urundai and Pallipalayam Chicken Fry, each reflecting the authentic taste and character of the region.

Complementing the food is a curated selection of gin-based cocktails designed to enhance the flavour profile of the cuisine. Creations such as Pepper Leaf Gin Smash, Curry Leaf Gin Fizz, Spiced Tamarind Gin Sour, and Smoked Botanical Gin Tonic add a contemporary edge to the traditional spread.

Set on the 31st floor, High Ultra Lounge offers sweeping views of the Bengaluru skyline, pairing the culinary journey with a vibrant, high-energy ambience that transitions seamlessly from sunset to late evening.

With its blend of regional authenticity and elevated dining, Flavours of Kongunadu presents a unique opportunity for guests to experience the essence of Tamil Nadu’s western region in a contemporary rooftop setting.


Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

By Hariharan U

Published on April 10, 2026

In a strategic move to align with evolving urban consumer preferences, Brigade Hospitality has relaunched its flagship bakery brand, The Baking Company (TBC), introducing a refreshed concept focused on quality, convenience, and contemporary design.

Currently operating at prominent locations including the World Trade Center and The Woodrose, the brand continues to position itself within high-end commercial and lifestyle spaces. Strengthening its presence, a third outlet is set to open later this month at Brigade Tech Gardens, with three additional outlets planned across Bengaluru within the year.

The relaunch reflects a conscious effort to reimagine the brand for today’s fast-paced, quality-conscious consumers. With a strong emphasis on freshness and accessibility, The Baking Company aims to seamlessly integrate into everyday urban routines while maintaining a premium positioning.

The Baking Company holds a special place in our portfolio, and this relaunch reflects our effort to reimagine the brand for today’s fast-paced, quality-conscious consumer. With a strong focus on freshness, convenience, and design, we aim to create a bakery experience that fits seamlessly into everyday urban life,” said Gurmeet Singh.

The menu has been curated to cater to diverse tastes, offering a wide range of bite-sized savouries, desserts, and beverages. Guests can expect an assortment of sandwiches, sliders, doughnuts, macarons, tartlets, and gourmet cakes. In line with changing consumer preferences, the brand is also expanding its focus on healthier options, incorporating fresh ingredients and select superfoods.

Operationally, the brand leverages a central kitchen model supported by a hub-and-spoke distribution system, ensuring consistency in quality, food safety, and efficiency across all outlets. This structured approach positions The Baking Company for scalable growth while maintaining product integrity.

With this relaunch, Brigade Hospitality blends the familiarity of a well-loved brand with a modern, forward-looking vision. As the brand expands its footprint, it aims to establish itself as a preferred urban bakery destination for India’s evolving consumer base.


Tipsy Tiger Garden Bar Hosts Korean Food Festival in Mumbai

Tipsy Tiger Garden Bar Hosts Korean Food Festival in Mumbai

By Manu Vardhan Kannan

Published on April 10, 2026

Tipsy Tiger Garden Bar in Mumbai is currently hosting a Korean Food Festival, bringing the vibrant and bold flavours of Korean cuisine to the spotlight. The limited-time menu celebrates comfort food with a modern twist, inspired by the growing popularity of Korean dishes around the world.

As part of the festival, the restaurant has introduced two special additions that stand out for their flavour and presentation. The Big Bowl Ramen is a highlight, created as an oversized and filling dish for those who enjoy generous portions. Known as one of the biggest ramen bowls in Mumbai, it offers a hearty and shareable experience that adds a fun element to dining.

For those looking for something more indulgent, the Cheese Baked Ramen offers a rich and satisfying option. This oven-baked dish comes layered with gooey cheese and bold flavours, delivering a comforting and decadent experience. With only 10 portions prepared each day, it also adds a sense of exclusivity to the menu.

To go along with the food, the bar features eight beers on tap, including a seasonal mango cider that brings a fresh and fruity balance to the rich dishes. The combination of bold flavours and refreshing drinks adds to the overall appeal of the festival.

With its focus on flavour, portion size, and limited-time offerings, the Korean Food Festival at Tipsy Tiger Garden Bar creates a dining experience that is both enjoyable and memorable.

  • Address: Hotel peninsula redpine, Andheri - Kurla Rd, Bori Colony, Marol, Andheri East, Mumbai, Maharashtra 400059.
  • Timings: 4pm to 1am.

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