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By Nishang Narayan
Published on March 30, 2025
As cricket fever sweeps the nation, Chinese Wok, India’s largest Chinese QSR chain, is hitting it out of the park with an exciting mix of flavor and fan engagement! The brand is celebrating the cricketing season with cricket-themed packaging, digital contests, and an innovative AR experience, ensuring that every match is as thrilling for the taste buds as it is on the field.
Bringing the spirit of cricket right to customers’ homes, Chinese Wok has introduced special edition packaging featuring vibrant, cricket-inspired designs. This exclusive packaging will be available across delivery and takeaway orders, adding an extra dose of excitement to match-time meals.
On the digital front, Chinese Wok is rolling out interactive contests and giveaways on its Instagram page throughout the season. Fans can participate in these fun challenges to win exclusive prizes, making their match-day experience even more exciting.
Chinese Wok is taking customer engagement to a whole new level with an AR-powered campaign across its outlets. Customers can scan a QR code placed at their table or counter to unlock a high-energy CGI experience, featuring a virtual Chinese Wok chef whipping up dishes in style—right on their phone!
The immersive fun doesn’t stop there! QR codes printed on takeaway and delivery bags also bring this engaging experience to customers at home, making the cricket season even more interactive and entertaining.
A Word from the Founder
Speaking on the campaign, Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks, shared:
"Cricket brings India together—and so does food! At Chinese Wok, we’re combining match-day excitement with Desi-Chinese favorites to make every bite as thrilling as a last-over win. With cricket-themed experiences and fan engagement initiatives, we’re adding more flavor to celebrations across the country."
Lenexis Foodworks is a leading quick-service food company in India, known for its innovative and quality-driven approach. With a strong portfolio of brands, including Chinese Wok, The Momo Co., and Big Bowl, the company has redefined the dining experience across high streets and malls.
Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks and India’s largest Chinese QSR chain. With 225+ outlets across 35+ cities, including Mumbai, Delhi, Bangalore, Vadodara, Pune, Chennai, Coimbatore, and Hyderabad, the brand continues to expand its footprint.
With its cricket-inspired campaign, Chinese Wok is strengthening its connection with customers, turning every match moment into a flavorful celebration.
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By Manu Vardhan Kannan
Published on November 12, 2025
CYK Hospitalities, a leading F&B consultancy firm, has announced the grand opening of Thamel, a new Western and Himalayan fine-dining restaurant at AIPL Joy Central, Sector 65, Gurugram. This launch reflects CYK’s philosophy of creating beautiful F&B spaces that bring together authentic culture, aesthetic design, efficient operations, and thoughtful brand identity.
Founded by Piyush Agrawal, Thamel is a tribute to his deep admiration for the diversity of Himalayan cuisine and the sophistication of Western dining. The restaurant aims to bridge the soulful warmth of Himalayan flavors with the contemporary flair of global cuisine. CYK Hospitalities partnered with Agrawal throughout the journey, from conceptualization and design to menu planning, training, and location scouting—ensuring a seamless execution of his culinary vision.
Rooted in the philosophy of using locally sourced ingredients, Thamel stays true to Himalayan authenticity while embracing modern culinary techniques. Its extensive menu features a wide selection of Himalayan and Continental dishes, from momos and laphing to elegant Western specialties, complemented by artisanal coffee and an array of beverages. The dining experience captures the essence of Himalayan hospitality in a refined, modern setting.
Sharing his thoughts on the launch, Piyush Agrawal, Founder of Thamel, said, “Thamel is more than a dining establishment; it mirrors my emotions and passion for my roots. I want guests to experience the comforting essence of Himalayan cuisine served with elegance. CYK Hospitalities helped turn that dream into a reality, crafting a brand that feels both authentic and timeless.”
Adding to this, Pulkit Arora, Director and Culinary Expert at CYK Hospitalities, commented, “Every brand tells a story waiting to be unveiled. At Thamel, we’ve created a space that blends authenticity with flexibility, a destination that celebrates the legacy of cuisines while embracing their evolution.”
Further, Simran Jeet Singh, Director of CYK Hospitalities, said, “Thamel reflects the changing F&B landscape in India, where local identity meets global curiosity. Choosing AIPL Joy Central as the venue was a strategic move to attract the right audience and ensure strong visibility.”
With its blend of Himalayan soul and Western sophistication, Thamel promises to offer guests an unforgettable culinary journey and an elevated dining experience in the heart of Gurugram.
Bangalore’s love affair with great cocktails, bold flavours, and good times gets a stylish new address as CBD – Central Bar District, the city’s homegrown gastro-bar celebrated for its signature mixology and high-energy vibe, opens its second outlet in HAL, Bengaluru.
Set in one of the city’s most vibrant neighbourhoods, the launch drew Bangalore’s favourite faces who gathered to celebrate the next chapter of CBD’s journey. The brand, helmed by Ajit GS, Chef Gaurav Raghuvanshi, and Aman Dua under Crimson & Clover Hospitality Pvt. Ltd., continues to expand its growing portfolio which also includes Flo, Rasai, Café Del Sol, Bento Lab, Chat Chatore, and Curry Express.
Building on the success of its flagship space on Church Street, the new HAL outlet brings a renewed sense of style, sophistication, and community. Designed as a seamless blend of comfort and energy, it’s a destination that fits perfectly for both weekday unwinds and weekend celebrations.
“The love and loyalty we’ve received since opening our first outlet have been nothing short of phenomenal,” said Ajit GS, Founder of Crimson & Clover Hospitality. “From regulars who turned into friends to first-timers who became fans, it’s this community that pushed us to grow. With HAL, we wanted to bring the same soul but add a new vibe that reflects the neighbourhood’s pulse. This is just the beginning of our vision to create a CBD in every district, each with its own distinct character.”
At the heart of the new outlet lies an inventive culinary and bar program that balances familiarity with experimentation. The food menu, curated by Chef Gaurav Raghuvanshi, celebrates Indian comfort food with creative flair, featuring crowd favourites like Truffle Chicken Sliders and Korean Chilli Prawns, alongside exclusives such as Smoked Ghee Roast Tacos, Charred Burrata Flatbread, and Tandoori Quail. From Sindhi Aloo Tuk and Butter Chicken Puff to Jackfruit Biryani, each dish tells a story of innovation and nostalgia.
The bar, meanwhile, is designed as a canvas of emotion and memory. Each cocktail at CBD HAL reimagines familiar flavours in unexpected ways, from the “Revised Rasam”, a clarified reinterpretation of a South Indian classic, to bold signature creations like Kantara, CBD Gudbad, Rain Water, and Noon in Doon.
“We wanted the new CBD to be a sensory experience where every visit feels fresh and immersive,” said Aman Dua, Co-Founder and Beverage Director. “Our bar menu evolves with the food, blending timeless favourites with seasonal limited-edition cocktails that reflect Bangalore’s dynamic palate.”
Spread across three levels, CBD HAL offers a layered experience. The ground floor creates an intimate atmosphere anchored by a brass-and-wood bar; the first floor opens to breezy outdoor nooks perfect for al fresco evenings framed by a majestic Ficus Bonsai tree; while the top floor pays homage to old Bengaluru through its thotti mane-inspired architecture, seamlessly merging nostalgia with modern comfort.
The interiors balance industrial chic and warmth, featuring murals that celebrate Bangalore’s culture and humour, exposed brick walls, soft lighting, and plush seating, all adding to the relaxed yet refined vibe.
With this launch, CBD – Central Bar District continues its mission of redefining urban nightlife, merging craftsmanship with community, taste with tempo, and indulgence with intent. As the city raises a toast once again, CBD HAL promises an experience where every sip, bite, and beat captures the spirit of Bangalore.
Pricol Gourmet Enterprise ushered in the festive spirit with its much-awaited Annual Cake-Mixing Ceremony at DOU, Nungambakkam, celebrating the joyful onset of Christmas through an afternoon filled with cheer, aroma, and togetherness.
The event, aptly titled “DOU You Wanna Mix?”, brought together food enthusiasts, friends, and guests from across Chennai to partake in the age-old tradition of cake mixing, blending an assortment of dried fruits, nuts, and spirits that will soon transform into the signature Christmas confections of the season.
The afternoon radiated festive energy as Chennai’s favourite fashionistas, socialites, and well-wishers gathered to celebrate. The atmosphere brimmed with laughter, music, and the unmistakable warmth of the season, as guests enjoyed a spread of festive bites and refreshments thoughtfully curated by the talented DOU culinary team.
Speaking on the occasion, Chef Peter, Culinary Director – Pricol Gourmet Pvt. Ltd., said,
“The traditional cake-mixing ceremony marks the joyful beginning of the festive season, bringing together the rich aromas of fruits, nuts, and spirits. This cherished ritual celebrates togetherness, anticipation, and the sweet spirit of the holidays.”
With its perfect blend of flavour, camaraderie, and festive sparkle, “DOU You Wanna Mix?” beautifully set the tone for a magical Christmas season ahead, one filled with joy, unity, and the signature warmth that defines Pricol Gourmet’s celebrations.
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