Chinese Wok Introduces Immersive AR Dining Experience Across India

Chinese Wok Introduces Immersive AR Dining Experience Across India

By Manu Vardhan Kannan

Published on March 24, 2025

Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.

At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”

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Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.

Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.

Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.

Here’s the links to witness the influencer collaborations:

https://www.instagram.com/p/DHdSyJENT-Z/

https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D

This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.


Midweek, Reimagined: Lyla Bombay Launches Candlelight Singalong Wednesdays

Midweek, Reimagined: Lyla Bombay Launches Candlelight Singalong Wednesdays

By Hariharan U

Published on April 3, 2026

Two years since opening its doors, Lyla Bombay continues to evolve its identity, this time by turning its focus to something more intimate and experience-driven. Marking its second anniversary, the restaurant introduces Candlelight Singalong Wednesdays, a weekly ritual designed to transform the rhythm of midweek evenings.

Set against the backdrop of Mumbai’s bustling business district, Lyla shifts gears as the sun sets. Lights dim, candlelight takes over, and the space transitions into a setting that feels personal and unstructured. The experience moves beyond the format of a traditional performance, creating an environment where the line between artist and audience softens, allowing guests to become a part of the moment.

The concept sits somewhere between a live music session and a singalong, not quite a concert, not quite karaoke. Instead, it leans into a shared, easy energy where familiar songs fill the room and strangers find connection through music. The result is an atmosphere that feels spontaneous, warm, and quietly electric.

Complementing the experience is Lyla’s thoughtfully curated menu, featuring dishes that balance comfort with indulgence. Standout offerings such as Prawns Moilee, truffle mushroom risotto, and the restaurant’s signature stuffed ravioli add depth to the evening, aligning seamlessly with the relaxed yet elevated tone of the event.

Candlelight Singalong Wednesdays form part of a larger anniversary chapter for Lyla, which also introduces a refreshed, globally inspired all-day dining menu alongside an expanded lineup of weekend experiences. The idea is simple yet intentional, to create a space that adapts to the pace of its guests, whether they arrive for a quiet morning or stay through a lively evening.

With this new offering, Lyla Bombay positions itself not just as a dining destination, but as a space where moments unfold naturally, turning an ordinary Wednesday into something worth returning for.


Commune Launches Sunday Brunch Series with Easter Kick-Off

Commune Launches Sunday Brunch Series with Easter Kick-Off

By Hariharan U

Published on April 1, 2026

Commune is set to elevate weekend dining with the launch of its much-anticipated Sunday Brunch series, kicking off on April 5, 2026, with a specially curated Easter edition. Envisioned as a recurring weekly experience, the brunch blends indulgent food, live entertainment, and a relaxed, social atmosphere.

The Easter launch sets the tone with a thoughtfully curated spread that balances freshness and comfort. Guests can explore a variety of salads including Mediterranean couscous and quinoa avocado, alongside small plates such as herb and cheese stuffed mushrooms and tempura vegetables. The mains bring together global and regional flavours, featuring dishes like Ratatouille vegetable steak, Thai Panang curry, Laal Maas, and slow-roasted chicken.

Enhancing the experience further are a dedicated live counter and a grazing table, offering guests an interactive and immersive way to enjoy the meal.

In keeping with the festive spirit, the dessert selection introduces playful Easter-inspired highlights. From hot cross buns pudding and carrot cake with cream cheese frosting to golden Easter eggs with mango-coconut ganache and Royal Kunafa, the menu adds a celebratory finish to the afternoon.

Beyond the food, the brunch experience is designed to encourage guests to slow down and connect. Live singing performances every Sunday add a vibrant yet easy-going energy, transforming the brunch into a leisurely social gathering rather than just a meal.

Commune’s Sunday Brunch aims to become a go-to weekend ritual, offering a space where guests can unwind, indulge, and enjoy a thoughtfully curated dining experience


Barista Coffee Launches ‘Main Hoon Mango’ Summer Menu

Barista Coffee Launches ‘Main Hoon Mango’ Summer Menu

By Hariharan U

Published on April 1, 2026

Barista Coffee Company is welcoming the summer season with the launch of its much-anticipated mango campaign, ‘Main Hoon Mango’, starting April 1, 2026. The initiative celebrates the timeless appeal of mango, often regarded as the heart of Indian summers, through a vibrant and indulgent in-café experience.

Deeply rooted in Indian culture, mango carries strong emotional and nostalgic value, evoking memories of childhood, seasonal rituals, and simple joys. With this campaign, Barista aims to bring that familiarity to life while adding a contemporary twist through innovative flavours and formats.

At the centre of the campaign is a specially curated menu that blends the richness of mango with the brand’s signature coffee expertise. The lineup features a mix of beverages and desserts, including Dirty Mango Latte, Chilli Mango Tango, Mango Iced Espresso, Mango Matcha, Mango Affair, and a Mango Cheesecake Slice. Each creation is designed to balance freshness with indulgence, offering guests a new way to experience the season’s most loved fruit.

Speaking about the launch, Rajat Agrawal said, “As the mango season approaches, Barista has once again introduced a summer menu built around the king of fruits. ‘Main Hoon Mango’ celebrates the essence of Indian summers through a flavour that resonates with everyone. This campaign brings together nostalgia and indulgence in a refreshing experience, and we look forward to offering our customers a unique mango journey across all Barista outlets.”

Available across Barista cafés and online platforms, the ‘Main Hoon Mango’ range is priced starting at INR 275, making it accessible for customers looking to enjoy a seasonal indulgence.

With this launch, Barista Coffee Company continues to tap into seasonal preferences, creating experiences that go beyond beverages and connect with consumers through flavour, memory, and innovation.

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