Chinese Wok Introduces Immersive AR Dining Experience Across India

Chinese Wok Introduces Immersive AR Dining Experience Across India

By Manu Vardhan Kannan

Published on March 24, 2025

Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.

At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”

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Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.

Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.

Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.

Here’s the links to witness the influencer collaborations:

https://www.instagram.com/p/DHdSyJENT-Z/

https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D

This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.


Amicii Brings ‘Summer Seasonal Sips’ to Beat the Bengaluru Heat

Amicii Brings ‘Summer Seasonal Sips’ to Beat the Bengaluru Heat

By Author

Published on April 8, 2026

As summer settles over the city, Amicii introduces a refreshing escape with its newly लॉन्चed ‘Summer Seasonal Sips’ menu, crafted to complement the warm, breezy days of Bengaluru.

Inspired by tropical ingredients, nostalgic Indian flavours, and modern mixology, the new beverage selection brings together an exciting mix of mocktails and cocktails designed to cool and uplift. Each drink is thoughtfully created to deliver a balance of freshness, flavour, and seasonal vibrancy.

The mocktail lineup celebrates light and aromatic combinations, featuring options like the citrus-forward Summer Blossom Tonic with hints of basil and orange blossom, and the Pineapple Melon Glacier that blends matcha with tropical fruit notes. Bringing in a touch of Indian summer nostalgia, drinks like Kiwi Rooh Splash and Mint Mango Magic offer familiar yet refreshing flavours, while the Ruby Blossom Fizz adds a floral sparkle perfect for sunny afternoons.

On the cocktail front, the menu presents a mix of classics and creative twists. Guests can enjoy Fresh Fruit Frozen Margaritas for an icy indulgence, the tropical Golden Passion Frost, and the ever-popular Aperol Spritz. Signature creations like the Passion Star Martini, Green Garden Tonic, and the bold Chilli Smoke Mango round out the selection, each crafted to highlight citrus notes and seasonal freshness.

Set within Amicii’s vibrant and relaxed ambience, the new menu transforms casual outings into breezy summer experiences. Whether it’s a quick mid-day refresher or an evening unwind, the ‘Summer Seasonal Sips’ promise a lively and cooling retreat from the rising temperatures.

Located in the heart of Indiranagar, Amicii continues to offer a dynamic social setting paired with innovative food and beverage experiences, making it a go-to destination this summer.


Amoeba Returns to Church Street with Next-Gen Sports Bar

Amoeba Returns to Church Street with Next-Gen Sports Bar

By Manu Vardhan Kannan

Published on April 8, 2026

Amoeba has returned to Church Street with a reimagined format, marking its 25th year with the launch of a next-generation sports bar. The relaunch reflects a strategic shift from its legacy as a gaming hub to a full-spectrum social entertainment destination, aligned with evolving urban consumer preferences.

Since its launch in 2001, Amoeba has been a key part of Church Street, one of the city’s most vibrant high streets known for its youth culture, dining, and nightlife. For many in Bengaluru, the brand has been closely associated with bowling, arcade gaming, and social gatherings, making its return both nostalgic and forward-looking.

The revamped space introduces a high-energy sports bar layered with Amoeba’s core offerings of bowling and gaming. This hybrid format brings together live sports, interactive entertainment, and casual dining, creating an experience-driven environment designed to increase engagement and dwell time.

The food menu has been curated with a focus on shareable options, featuring comfort food such as wings, burgers, pizzas, and bar bites. The pricing strategy is aimed at attracting a wide audience, including students, young professionals, and corporate groups, especially given the high footfall in the Church Street area.

A standout feature of the venue is its external viewing deck overlooking the street, offering a unique social setting combined with large-format sports screenings. Multiple high-definition screens across the space create a stadium-like atmosphere, with a strong focus on major sporting events such as the Indian Premier League.

Beyond its daily operations, Amoeba plans to drive engagement through programming-led initiatives, including themed nights, bowling tournaments, and community events. Extended operating hours further enhance its appeal as a late-night destination in Bengaluru’s growing nightlife scene.

This relaunch is part of a broader brand refresh across Amoeba’s national presence, with the Church Street outlet positioned as its flagship. As Bengaluru continues to evolve as a lifestyle and entertainment hub, Amoeba’s return represents a strategic move to reclaim its cultural relevance in a competitive market.


Odd Pizza Goa Debuts in Bengaluru with Monkey Bar Flavour Riot

Odd Pizza Goa Debuts in Bengaluru with Monkey Bar Flavour Riot

By Manu Vardhan Kannan

Published on April 8, 2026

Monkey Bar in Bengaluru is bringing a fresh wave of flavours to the city with the latest edition of its Flavour Riot series, this time in collaboration with Odd Pizza. The Goa-based concept will make its Bengaluru debut with a two-day pop-up at Monkey Bar on Museum Road.

Scheduled for April 11 and 12, the pop-up brings together two brands known for their bold and unconventional approach to food. Odd Pizza stands out for moving away from traditional definitions of authenticity, instead focusing on experimentation, unexpected combinations, and strong flavour profiles.

Founded by DJ SA, the brand draws inspiration from hip-hop culture and nightlife. Each pizza is crafted with attention to detail, starting with its signature dough made from custom flour sourced from Himachal Pradesh and fermented for 48 to 72 hours. The Roman-style base delivers a light, airy texture with a crisp edge, making the crust an essential part of the flavour experience.

The Flavour Riot series at Monkey Bar aims to showcase culinary concepts with a strong identity, and Odd Pizza fits seamlessly into this vision. What began as a response to predictable menus has grown into a brand known for its distinct style and loyal following.

The menu for the pop-up features a mix of appetisers, pizzas, and desserts. Highlights include Akkad Bakkad, a crispy fried chicken dish with a spicy peanut butter and jelly glaze, along with Monkey Bar’s Fire Pork. The pizza lineup includes options like Identity Theft with truffle and cheese layers, A Milli with pepperoni and truffle honey, Hot Boy with spicy chicken krapow, Kohinoor with miso butter prawns, and The White Goddess with rich cheese and anchovy toppings.

Desserts round off the experience with Chris’ Bangin Mousse, a whiskey chocolate creation, and Mangoes with Vanilla Ice Cream, made using fresh cream and vanilla bean.

The collaboration also features beverages curated in partnership with Heineken and PourHouse Studio, designed to complement the bold flavours on the menu. Together, the event promises a lively and relaxed setting, capturing the essence of a summer pop-up in the city.

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