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By Manu Vardhan Kannan
Published on March 24, 2025
Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.
At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.
Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”
Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.
Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.
Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.Here’s the links to witness the influencer collaborations:
https://www.instagram.com/p/DHdSyJENT-Z/
https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D
This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.
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By Nishang Narayan
Published on March 29, 2025
Turyaa Chennai is bringing a slice of Bengal’s rich culinary heritage to the heart of Chennai with its Bengali Food Festival, running throughout March 2025. This gastronomic celebration promises an authentic spread of timeless Bengali dishes, carefully curated to highlight the vibrant flavors and traditions of the East.
Guests can indulge in an exquisite selection of classic Bengali delicacies, including:
Signature Dishes:
Shorshe Ilish – Hilsa fish cooked in mustard gravy
Kosha Mangsho – Slow-cooked, spiced mutton curry
Begun Bhaja – Crispy, fried eggplant slices
Aloo Posto – Potatoes cooked with poppy seeds
Cholar Dal – Bengali-style chana dal with coconut
Sweet Delights:
Mishti Doi – Sweetened, fermented yogurt
Sandesh – Delicate, milk-based Bengali sweets
Rasgulla – Iconic spongy cottage cheese dumplings soaked in syrup
Turyaa’s expert chefs have meticulously recreated these dishes using traditional cooking techniques and authentic Bengali spices, ensuring that each bite carries the true essence of Bengal. To enhance the experience, the restaurant’s ambience and music will transport diners straight to the streets of Kolkata, creating a cultural and culinary journey like no other.
Speaking about the festival, Krishan Kodippili, General Manager, Turyaa Chennai, expressed his enthusiasm:
"Bengali cuisine is a beautiful mix of flavour, comfort, and tradition. At Turyaa, we always aim to celebrate India's culinary diversity, and this festival is our heartfelt ode to the tastes and traditions of Bengal. We welcome all food lovers in Chennai to come and experience this journey with us."
When: March 2025 (Lunch Only)Where: Turyaa Chennai, 144 7, Old Mahabalipuram Road, Elango Nagar, Perungudi, Chennai, Tamil Nadu 600041Reservations: +91 73580 99335Website: www.turyaachennai.com
Don’t miss this exclusive opportunity to immerse yourself in the soulful flavours of Bengal. Gather your friends and family and experience a culinary festival like never before!
As Ramadan and Eid-ul-Fitr approach, the season of festive feasting and togetherness comes alive. These celebrations are incomplete without the rich, comforting flavors of Mughlai cuisine, which has long been a staple of Indian festivities. From succulent kebabs and slow-cooked nihari to fragrant biryanis and indulgent desserts, every bite carries the warmth of tradition and nostalgia.
Bringing these timeless flavors to Mumbai, Mitron Bar & Cafe has unveiled a special menu that pays homage to Indian and Mughlai culinary traditions. Designed to tantalize taste buds, the limited-time offerings include an array of flavorful delicacies such as:
Appetizers & Kebabs:
Spicy Mud Crab Roll
Rajma Galouti Kebab
Purani Delhi Ka Murgh Tikka
Murgh Kadak Seekh Kebab
Java Chicken Lollipop
Mains:
Subz Diwani Handi
Soya Chaap Ki Nihari
Rajasthani Laal Maas
Bamboo Shoot Fried Rice
Lollipop Fried Rice
Desserts:
Falooda Extreme
Rosetta
Signature Cocktails:
Grape Picante
Sansho Milk Punch
Olmec
Ruby
Mitron Cafe's special menu is not just a celebration of Indian flavors but also a testament to culinary inclusivity. Guests can enjoy an expanded selection of vegetarian dishes, as well as Indo-Chinese bowl meals featuring Manchurian, Hakka, Schezwan, and Chilli Rice or Noodles. The menu also accommodates diverse dietary preferences, offering vegan, gluten-free, and dairy-free options, ensuring that everyone can partake in the festive experience.
Speaking about this exciting launch, Gaurav Shetty, Director at Peninsula Hospitality, shared:"At Mitron Bar & Cafe, we believe in bringing people together through exceptional culinary experiences. Our new menu reflects Mumbai's diverse and evolving palate, blending traditional Indian and Mughlai favorites with a modern twist. With Ramadan and Eid being such significant culinary celebrations, we have incorporated dishes that resonate with these festivities while ensuring a memorable experience for all our guests."
This special menu will be available across all Mitron Cafe branches throughout the year, with the most popular dishes set to become a permanent part of the menu.
Food lovers are invited to embark on a culinary journey that brings authentic Indian and Mughlai flavors to the heart of Mumbai. Whether it's a family gathering, a festive meal, or a casual outing, Mitron Cafe promises a memorable dining experience filled with aromatic spices, rich textures, and indulgent flavors.
Website: https://mitroncafe.com/Contact: +91 9820001349Instagram: @bandramitron
Jollygunj Whitefield isn’t just an expansion—it’s an evolution of everything that made Jollygunj JP Nagar a sensation. This new venue brings a bold fusion of colonial-era grandeur and modern indulgence, designed to match the high-energy lifestyle of Whitefield—a hub of young professionals, entrepreneurs, and trendsetters.
A Space for the Experience-Seekers
Jollygunj Whitefield is crafted for those who seek more than just another night out. The venue caters to:
Ambiance: Theatrical, Nostalgic & Electrifying
The venue’s design merges colonial-era aesthetics with cutting-edge elements, delivering an ambiance that is both timeless and trendsetting.
Signature Cocktails & Elevated Street Food
Jollygunj Whitefield’s culinary and mixology offerings take indulgence to the next level. 1. Theatrical Cocktails – A reinvented menu inspired by colonial-era punches and contemporary mixology, delivering bold and layered flavors.
2. Elevated Street Food – Classic Indian street food is transformed with gourmet ingredients and innovative techniques.
3. Exclusive Whitefield Specials – A curated selection tailored to Whitefield’s refined demographic.
Entertainment & Social Experiences
Jollygunj Whitefield goes beyond drinks—it’s an experience that unfolds through every moment.
The Future of Jollygunj
Jollygunj Whitefield is not just an expansion—it’s a blueprint for the brand’s evolution. This venue refines and elevates the signature Jollygunj experience, setting new benchmarks for premium nightlife.
Welcome to Jollygunj Whitefield—where nightlife is redefined.
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