Chinese Wok Introduces Immersive AR Dining Experience Across India

Chinese Wok Introduces Immersive AR Dining Experience Across India

By Manu Vardhan Kannan

Published on March 24, 2025

Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.

At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”

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Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.

Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.

Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.

Here’s the links to witness the influencer collaborations:

https://www.instagram.com/p/DHdSyJENT-Z/

https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D

This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.


Commune Launches Sunday Brunch Series with Easter Kick-Off

Commune Launches Sunday Brunch Series with Easter Kick-Off

By Hariharan U

Published on April 1, 2026

Commune is set to elevate weekend dining with the launch of its much-anticipated Sunday Brunch series, kicking off on April 5, 2026, with a specially curated Easter edition. Envisioned as a recurring weekly experience, the brunch blends indulgent food, live entertainment, and a relaxed, social atmosphere.

The Easter launch sets the tone with a thoughtfully curated spread that balances freshness and comfort. Guests can explore a variety of salads including Mediterranean couscous and quinoa avocado, alongside small plates such as herb and cheese stuffed mushrooms and tempura vegetables. The mains bring together global and regional flavours, featuring dishes like Ratatouille vegetable steak, Thai Panang curry, Laal Maas, and slow-roasted chicken.

Enhancing the experience further are a dedicated live counter and a grazing table, offering guests an interactive and immersive way to enjoy the meal.

In keeping with the festive spirit, the dessert selection introduces playful Easter-inspired highlights. From hot cross buns pudding and carrot cake with cream cheese frosting to golden Easter eggs with mango-coconut ganache and Royal Kunafa, the menu adds a celebratory finish to the afternoon.

Beyond the food, the brunch experience is designed to encourage guests to slow down and connect. Live singing performances every Sunday add a vibrant yet easy-going energy, transforming the brunch into a leisurely social gathering rather than just a meal.

Commune’s Sunday Brunch aims to become a go-to weekend ritual, offering a space where guests can unwind, indulge, and enjoy a thoughtfully curated dining experience


Barista Coffee Launches ‘Main Hoon Mango’ Summer Menu

Barista Coffee Launches ‘Main Hoon Mango’ Summer Menu

By Hariharan U

Published on April 1, 2026

Barista Coffee Company is welcoming the summer season with the launch of its much-anticipated mango campaign, ‘Main Hoon Mango’, starting April 1, 2026. The initiative celebrates the timeless appeal of mango, often regarded as the heart of Indian summers, through a vibrant and indulgent in-café experience.

Deeply rooted in Indian culture, mango carries strong emotional and nostalgic value, evoking memories of childhood, seasonal rituals, and simple joys. With this campaign, Barista aims to bring that familiarity to life while adding a contemporary twist through innovative flavours and formats.

At the centre of the campaign is a specially curated menu that blends the richness of mango with the brand’s signature coffee expertise. The lineup features a mix of beverages and desserts, including Dirty Mango Latte, Chilli Mango Tango, Mango Iced Espresso, Mango Matcha, Mango Affair, and a Mango Cheesecake Slice. Each creation is designed to balance freshness with indulgence, offering guests a new way to experience the season’s most loved fruit.

Speaking about the launch, Rajat Agrawal said, “As the mango season approaches, Barista has once again introduced a summer menu built around the king of fruits. ‘Main Hoon Mango’ celebrates the essence of Indian summers through a flavour that resonates with everyone. This campaign brings together nostalgia and indulgence in a refreshing experience, and we look forward to offering our customers a unique mango journey across all Barista outlets.”

Available across Barista cafés and online platforms, the ‘Main Hoon Mango’ range is priced starting at INR 275, making it accessible for customers looking to enjoy a seasonal indulgence.

With this launch, Barista Coffee Company continues to tap into seasonal preferences, creating experiences that go beyond beverages and connect with consumers through flavour, memory, and innovation.


Nespresso Opens Its First Store in Gurugram at Ambience Mall

Nespresso Opens Its First Store in Gurugram at Ambience Mall

By Manu Vardhan Kannan

Published on April 1, 2026

Nespresso, the premium coffee brand by Nestlé, has officially opened its first store in Gurugram at Ambience Mall, marking an important step in its expansion in India’s premium retail space. Spread across around 2000 sq ft, the store introduces the brand’s signature portioned coffee and barista-style machines to the city.

Known for offering a café-like experience both at home and in-store, Nespresso has built its identity around precision brewing, curated coffee blends, and a strong focus on sustainable sourcing. With this launch, the brand brings its complete coffee experience to Gurugram, where consumers are increasingly leaning towards refined and experience-driven choices.

Sharing his thoughts on the launch, Arjun Gehlot, Director, Ambience Group, said, “The opening of Nespresso at Ambience Mall is indicative of how consumption patterns in urban India are steadily evolving towards more refined and experience-driven choices. Coffee today has become an expression of lifestyle and personal taste. Nespresso’s globally established format, combining high-quality coffee, advanced brewing systems, and a strong sustainability ethos, resonates well with this shift. At Ambience, our approach is to curate brands that bring depth and differentiation to the retail experience. This launch not only strengthens our premium portfolio but also enhances the overall consumer journey within the mall.”

The store has been designed to offer an immersive experience, allowing customers to explore Nespresso’s range of coffees and machines while also discovering personalised coffee routines. With this addition, Nespresso joins other premium café and dessert brands such as Paul and Ladurée, further enhancing the mall’s food and beverage offerings.

The launch also reflects the growing popularity of premium coffee culture in urban India, where consumers are looking for quality, convenience, and consistency in their everyday choices.

With Nespresso now part of its portfolio, Ambience Mall continues to strengthen its position as a destination for premium and experience-led retail in Gurugram.

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