Loading...
You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Manu Vardhan Kannan
Published on March 24, 2025
Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.
At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.
Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”
Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.
Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.
Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.Here’s the links to witness the influencer collaborations:
https://www.instagram.com/p/DHdSyJENT-Z/
https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D
This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.
NILE Hospitality to Launch Rajkot’s First International Bran...
NILE Hospitality has announced the upcoming opening of Park ...
Snabbit Expands into Beauty Services with Instant Salon-at-H...
Snabbit has officially entered the beauty services segment w...
Jango Launches All-Day Café and Cocktail Bar in North Bangalore
Jango has officially launched in Sahakarnagar, introducing a...
Hospitality with a Heart: How The LaLiT is Building Inclusio...
The LaLiT Suri Hospitality Group is continuing to strengthen...
By Hariharan U
Published on May 28, 2026
Zaya Indian & Persian Kitchen has introduced a new dinner menu that brings together bold Indian flavours and Persian-inspired culinary traditions, curated under the leadership of Executive Chef Mahesh Dhami.
The refreshed menu reflects the restaurant’s focus on modern fusion dining, combining regional Indian tastes with Middle Eastern influences and a global presentation style. Known for its contemporary approach in McAllen’s dining scene, Zaya continues to position itself as a destination for creative and experience-led cuisine.
The new offerings feature a wide mix of dishes across categories, including street-food inspired starters, charcoal-grilled specials, Persian mezze, handcrafted breads, and innovative fusion handhelds designed to enhance the overall dining experience.
Highlights from the grill section include Chipotle Chicken Tikka, Burrah Lamb Chops, Tandoori Octopus, and Kesari Paneer Tikka. The street-style selection brings a modern twist to familiar flavours with dishes such as Delhi-style Paani Puri, Tuna Passionfruit Paani Puri, Samosa Chaat, and Beetroot Chaat.
The menu also introduces creative fusion handhelds like Chapli Kebab Smash Burger, Roganjosh Birria Tacos, and Persian-inspired shawarma wraps, offering a cross-cultural dining experience.
Main course dishes include a mix of traditional Indian recipes and modern plating styles, featuring Ruby Chicken, Chicken Chettinad, Goat Korma, Moilee Salmon, Palak Saag Paneer, and Pistachio Malai Kofta. Classic biryanis such as Hyderabadi Goat Dum Biryani and Kolkata Vegetable Biryani further highlight India’s regional diversity.
Speaking about the launch, Executive Chef Mahesh Dhami shared that the menu is designed as a storytelling experience through food, combining authentic flavours with modern culinary techniques to create a memorable dining journey for guests.
With this launch, Zaya Indian & Persian Kitchen strengthens its position as one of McAllen’s most innovative dining destinations, offering a menu rooted in tradition while embracing contemporary creativity.
Courtyard by Marriott Madurai is set to celebrate the rich culinary heritage of South India with the launch of ‘The Southern Treasures’, a specially curated food festival at Madurai Kitchen this June.
Designed as a month-long gastronomic experience, the festival will take guests on a flavourful journey across four South Indian states Andhra Pradesh, Karnataka, Kerala, and Tamil Nadu through a series of weekend showcases led by master chefs.
Each weekend will focus on one state’s cuisine, highlighting traditional recipes, authentic ingredients, and regional cooking styles deeply rooted in local culture and heritage. Guests can expect a diverse spread of signature dishes that reflect the unique culinary identity of each region.
The festival aims to bring together the bold spices of Andhra cuisine, the comforting flavours of Karnataka, the coastal richness of Kerala, and the timeless classics of Tamil Nadu under one roof, offering diners an immersive regional dining experience.
Hosted at Madurai Kitchen inside Courtyard by Marriott Madurai, the event will run across all weekends in June 2026. Dining experiences will be available during Friday dinner, Saturday lunch and dinner, along with Sunday brunch.
With ‘The Southern Treasures’, the hotel continues to strengthen its focus on celebrating regional Indian cuisine while offering guests authentic and thoughtfully curated dining experiences
Nearly two years after its launch, POIZ Gurgaon continues to stand out in the city’s dining landscape by offering more than just a place to eat. Spread across a 10,000-square-foot space, the restaurant has built a loyal following by focusing on thoughtful experiences rather than short-lived trends.
Founded by entrepreneur Ansh Gupta, POIZ was created around the idea that food, entertainment, and design should work together rather than compete with one another. The result is a space that brings together striking interiors and a carefully planned atmosphere.
The restaurant features statuario marble walls, rich textures, fine veneers, and layered tapestries that create a visually distinctive setting. Complementing the interiors is a sunlit terrace with palm trees and a French-inspired patio, while the lounge offers a more intimate setting suited for relaxed conversations and after-dinner drinks.
Speaking about the vision behind the concept, Ansh Gupta, Founder, said:
"We didn't want Poiz to feel like it was chasing a moment. The intention was always to build a place that feels considered, where the design, the food, and the energy of the room work together rather than compete. A place you come back to."
Alongside the setting, the culinary experience remains a key focus. The menu takes inspiration from global flavours with a contemporary approach, offering dishes that appeal both to adventurous diners and those who prefer familiar favourites. The cocktail programme follows a similar direction, featuring classics and signature creations designed to complement the overall experience.
POIZ also keeps its calendar active beyond regular dining hours. Live music performances add energy to Friday and Saturday evenings, while Sunday family brunches have become a favourite for guests looking for a more relaxed way to spend time together.
Whether it is a quick business lunch, an evening with friends, or an extended dining experience, POIZ Gurgaon continues to create a space that balances food, ambience, and hospitality without compromise.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.