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By Manu Vardhan Kannan
Published on March 24, 2025
Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.
At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.
Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”
Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.
Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.
Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.Here’s the links to witness the influencer collaborations:
https://www.instagram.com/p/DHdSyJENT-Z/
https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D
This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.
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By Hariharan U
Published on March 3, 2026
Reinforcing its focus on refined Indian dining, The Leela Gandhinagar hosted a closed-door culinary evening to present a newly reimagined menu at its signature restaurant, Diya. The invite-only gathering welcomed select guests and food connoisseurs for a curated showcase centred on heritage flavours and elegant presentation.
The refreshed menu draws inspiration from the legacy of North Frontier cuisine, known for its bold spices, slow-cooking methods and time-honoured recipes. At Diya, these traditional elements have been retained while being refined with contemporary techniques and thoughtful plating. Seasonal produce and regional influences play a key role, with each dish crafted to reflect authenticity, depth and culinary precision.
Chef Ishtiyake, along with his seasoned kitchen team, leads this new direction. Drawing from experience across reputed five-star establishments, the team has shaped a menu that respects classical foundations while adapting to modern palates. During the evening, guests were introduced to the philosophy and inspiration behind the courses, making the experience interactive and immersive.
Commenting on the launch, Vikas Sood, General Manager, stated that the initiative underlines the hotel’s continued commitment to delivering elevated Indian cuisine paired with warm, intuitive hospitality.
With this unveiling, Diya enters a new phase, further positioning The Leela Gandhinagar as a distinguished fine-dining address in Gujarat.
This Holi, Daryaganj invites guests to celebrate the festival of colors with a vibrant and thoughtfully curated festive beverage menu. Known for its classic flavours and authentic culinary roots, the restaurant brings together tradition and creativity to make Holi celebrations more colourful and refreshing.
Specially crafted for the festive season, the beverage selection reflects the spirit of Holi with playful twists on familiar favourites. Guests can enjoy drinks such as Ananas Thandai Margarita, Rang Barse Rose Chuski, Paan Kulfi Thandai, Aambi Thandai Margarita, and the signature Daryaganj Kulfi Thandai. Each drink is designed to offer a balance of nostalgia and freshness, making every sip feel celebratory.
These festive beverages pair beautifully with Daryaganj’s much-loved classics like Butter Chicken and Dal Makhani, adding an extra layer of indulgence to Holi gatherings with family and friends.
With its warm setting and well-known hospitality, Daryaganj continues to be a preferred place to come together and celebrate festivals over comforting, familiar flavours. This Holi menu adds a festive spark, encouraging guests to slow down, share moments, and enjoy the joy of the season.
Fact Sheet:
Location: All Daryaganj outlets
Timings: 12 PM – 11 PM.
Published on March 2, 2026
Chinese Wok, one of India’s leading Desi Chinese QSR chains from Lenexis Foodworks, has entered Agra with the launch of its first outlet in the city. Located at Sanjay Place, Civil Lines, the opening also marks the brand’s 75th store in North India, reinforcing the region’s strategic importance in its national growth plans.
The new outlet received an encouraging response in its first week, recording strong footfall and early traction among local consumers. Agra, with its young population, student base and steady tourist inflow, presents a strong consumption market for organised dining formats.
Commenting on the expansion, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “North India continues to be a key growth engine for Chinese Wok. Reaching our 75th store in the region reflects not just expansion, but deepening consumer trust in emerging markets. Agra is not only a strong residential and commercial hub but also one of India’s most visited tourist destinations. This gives us an opportunity to serve both local consumers and the steady influx of domestic travellers seeking reliable, organised dining options. Our cluster-led strategy allows us to scale efficiently while delivering a consistent, high-quality QSR experience across cities.”
Designed to cater to students, families and working professionals, the Agra store offers value-driven combos, Kurkure Momos and Manchurian available in six sauces. The outlet will operate for dine-in, takeaway and delivery, while also contributing to local employment and the city’s organised food service ecosystem
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