Chinese Wok Introduces Immersive AR Dining Experience Across India

Chinese Wok Introduces Immersive AR Dining Experience Across India

By Manu Vardhan Kannan

Published on March 24, 2025

Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.

At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”

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Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.

Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.

Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.

Here’s the links to witness the influencer collaborations:

https://www.instagram.com/p/DHdSyJENT-Z/

https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D

This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.


Celebrate Mother's Day with The Malabar Coast: A Coastal Feast Honouring Every Mother

Celebrate Mother's Day with The Malabar Coast: A Coastal Feast Honouring Every Mother

By Nishang Narayan

Published on May 10, 2025

This Mother’s Day, Sunday, 11th May 2025, celebrate the spirit of motherhood with an unforgettable coastal dining experience at The Malabar Coast. With vibrant interiors, soulful regional delicacies, and heartwarming offers, it’s the perfect place to treat the special women in your life.

Whether you're planning a family gathering or a quiet meal with mom, choose from any of The Malabar Coast’s three locations—in Noida, Gurugram, or Indore—and immerse in the warm flavours of Kerala and beyond.

Exclusive Mother’s Day Offers:
Guests dining at The Malabar Coast can enjoy:

  • 10% off the total bill
    OR
  • A complimentary dessert for every mother—choose from their signature Tender Coconut Payasam, Karupati Halwa, or the ever-popular Gadbad Ice Cream.

Feast on the Flavours of the Coast:
Curated with love, the menu celebrates the best of coastal cuisine:

  • Seafood Delights
    Lobster Ghee Roast, Prawn 65, Sea Crab Masala Fry
  • Vegetarian Favourites
    Mushroom Mappas, Vegetable Stew with Appum, Coconut Rice
  • Assorted Breads
    Appum, Malabar Parotta, Neer Dosa – all made fresh
  • Traditional Desserts
    Tender Coconut Payasam, Karupati Halwa, Gadbad Ice Cream

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Let the rhythmic aroma of spices, soothing ambiance, and warm service make your Mother's Day meal extra special. Whether it’s the first time or a yearly tradition, a meal at The Malabar Coast promises cherished memories.

Event Details:
 Date: Sunday, 11th May 2025
 Time: 12:00 PM onwards

  • Noida: Binge Central, Block B, Industrial Area, Sector 62, Uttar Pradesh 201309
  • Gurugram: Ground Floor, M3M Atrium, Sector 57, Haryana – 122003
  • Indore: Phoenix Citadel Mall, Madhya Pradesh 452016

Follow The Malabar Coast on Instagram

This Mother’s Day, show your gratitude with a touch of spice, sweetness, and the soothing warmth of the coast—only at The Malabar Coast.


Chef Bala Launches Anthara, a French-American Culinary Destination in Bangalore

Chef Bala Launches Anthara, a French-American Culinary Destination in Bangalore

By Manu Vardhan Kannan

Published on May 10, 2025

Chef Balasundaram Murugesan, fondly known as Chef Bala, has launched Anthara, a French-American patisserie and dining space in Bangalore’s vibrant Marathahalli neighbourhood. Spanning 2400 sq ft, Anthara offers an immersive gastronomic experience that unites the elegance of French patisserie with the bold comfort of American flavours.

Nestled amid blooming bougainvillea and warm earthy tones, Anthara has been designed to encourage guests to pause and savour life's simple indulgences. From day to night, the venue transforms from a vibrant café to a laid-back dining and lounge setting, inviting patrons to explore handcrafted coffees, custom-styled sandwiches, refined plated dishes, and an array of artisanal desserts.

Speaking about the launch, Chef Bala said, “Anthara is the culmination of my passion for soulful cuisine and my belief in the power of hospitality to connect people. With Anthara, I wanted to create a space that feels personal yet refined — where food isn’t just consumed, but truly experienced.”

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The culinary programme at Anthara showcases a daily rotation of house-baked breads, forming the base for rich, American deli-style sandwiches. A thoughtfully curated beer and coffee pairing menu complements the comfort food offerings. The French patisserie section highlights refined creations like éclairs and macarons, prepared using traditional techniques and premium ingredients.

Built on the principles of innovation, global quality, neighbourhood connection, and heartfelt hospitality, Anthara brings a refreshing dining experience to the city. Chef Bala also hinted at future expansion plans, aiming to reach more communities across Bangalore in the next five years.

With a menu that balances indulgence and authenticity, Anthara sets a new standard in Bangalore’s dining scene—where every meal is a story and every visit, a memory.


Bengaluru’s Summer Gets a Brewtiful Twist with Mango-Inspired Craft Beers

Bengaluru’s Summer Gets a Brewtiful Twist with Mango-Inspired Craft Beers

By Manu Vardhan Kannan

Published on May 10, 2025

 This summer, Bengaluru's vibrant craft beer scene is celebrating the season’s favourite fruit, mango with two specially curated seasonal brews by Red Rhino Craft Brewery and BLR Brewing Co.

At Red Rhino, beer lovers can sip on the Mango Rosemary Ale, a tropical light malt that strikes a refreshing balance between juicy mango and aromatic rosemary. Clocking in at 8% ABV with a gentle 18 IBU, this ale is crisp and subtly bitter, offering just the right amount of sweetness. Priced at INR 375 for 500 ml, this brew is available only until stocks last at Red Rhino, Bengaluru.

Meanwhile, BLR Brewing Co. presents ‘Aam Ki Baat’, a Mango Saison that blends rich Alphonso mangoes with traditional Belgian Saison. With 5.3% ABV and 15 IBU, this beer offers a fruity, mildly spicy profile that’s both tropical and complex. Priced at INR 450 for 500 ml, it’s available throughout May across all BLR Brewing Co. outlets in Bengaluru.

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Both breweries have taken a creative spin on seasonal brewing, embracing local ingredients and refreshing styles that suit the city’s summer palate.

About Red Rhino:

Founded in 2016 by Kishore and Rachana Pallamreddy, Red Rhino, a division of Arrkp Hospitality is renowned for its commitment to sustainable brewing practices and innovative flavours that deliver standout craft beer experiences.

About BLR Brewing Co.:

One of Bengaluru’s largest brewparks, BLR Brewing Co. operates across three city locations and is known for its five-element theme of Earth, Water, Air, Fire, and Space. With live gigs, DJ nights, and a globally inspired menu, it has recently been awarded the Bar with Best Ambiance by Times Food & Nightlife.

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