Chinese Wok Introduces Immersive AR Dining Experience Across India

Chinese Wok Introduces Immersive AR Dining Experience Across India

By Manu Vardhan Kannan

Published on March 24, 2025

Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.

At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”

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Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.

Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.

Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.

Here’s the links to witness the influencer collaborations:

https://www.instagram.com/p/DHdSyJENT-Z/

https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D

This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.


Father’s Day 2026: Serious Slice Declares “The First Slice is His”

Father’s Day 2026: Serious Slice Declares “The First Slice is His”

By Author

Published on June 19, 2026

This Father’s Day, Serious Slice is rewriting the rules of the family table with a simple idea “The First Slice is His.” The Bengaluru-based pizza destination is turning Father’s Day 2026 into a warm, relaxed, and slightly playful celebration that places dads right at the centre of the dining experience.

Across its Cunningham Road and RR Nagar outlets, the restaurant is moving away from formal set menus and instead focusing on comfort, familiarity, and a sense of easy celebration. The idea is straightforward: give fathers a day where they are not just present at the table, but properly celebrated.

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From the moment guests arrive, the experience is designed to feel personal. Tables will feature “Reserved for Dad” placards, along with handwritten-style notes that add a simple, human touch to the celebration. Live acoustic music from local artists sets a relaxed mood, making the space feel more like a neighbourhood gathering than a curated event.

The highlight of the celebration is the “First Slice” House Rule. As part of this playful initiative, the first pizza slice loaded generously with toppings is served directly to the father at the table before anyone else. It’s a small but symbolic gesture that flips the usual dining hierarchy and ensures dads get the first bite of the meal they usually help organise.

The menu itself stays true to Serious Slice’s signature approach, fresh, indulgent, and unpretentious. Guests can expect a casual dining experience built around sharing, laughter, and comfort food that brings families together without overcomplication.

With its mix of humour, warmth, and thoughtful detail, Serious Slice’s Father’s Day celebration focuses less on extravagance and more on appreciation. It’s a reminder that sometimes the simplest gestures, a slice served first, a note of thanks, or a shared laugh can make the biggest impact.

For reservations, guests can contact +91 99009 41336.


ITC Sunfeast Baked Creations Celebrates Fatherhood with ‘A Briefcase of Love’

ITC Sunfeast Baked Creations Celebrates Fatherhood with ‘A Briefcase of Love’

By Hariharan U

Published on June 19, 2026

This Father’s Day, ITC Limited’s Sunfeast Baked Creations is celebrating fathers with an emotional campaign titled ‘A Briefcase of Love’, highlighting the often-unspoken ways in which fathers express their love through responsibility, dedication, and constant support.

At the heart of the campaign is the briefcase, a familiar object that symbolises much more than work. According to the brand, it represents the responsibilities, dreams, sacrifices, and unwavering commitment that fathers carry throughout their lives for the well-being of their families.

Bringing this concept to life is the Father’s Day Couverture Chocolate Briefcase Cake, a handcrafted creation designed in the shape of a chocolate briefcase. The dessert features layers of rich chocolate sponge, caramel diplomat cream, and a crunchy texture, creating a meaningful tribute to fatherhood while offering an indulgent culinary experience.

The special Father’s Day collection also includes Dad’s Favourite Pistachio Chocolate Pastry, featuring chocolate sponge layered with pistachio mousse and finished with an edible moustache, along with the Belgian Chocolate Brownie (No Added Sugar), crafted for those seeking a more mindful dessert option without compromising on flavour.

Extending beyond its product offerings, the campaign is supported by a digital film and social media storytelling that explore the emotional significance of a father’s briefcase, not merely as an accessory, but as a symbol of cherished memories, values, and countless acts of love that often go unnoticed.

With ‘A Briefcase of Love’, Sunfeast Baked Creations encourages people to look beyond everyday objects and recognise the quiet sacrifices that define fatherhood. The Father’s Day collection is currently available across Bengaluru, Mumbai, Pune, Chennai, and Hyderabad through leading food delivery platforms.


Raise a Toast to Dad at Bengaluru’s Finest Restaurants This Father’s Day

Raise a Toast to Dad at Bengaluru’s Finest Restaurants This Father’s Day

By Hariharan U

Published on June 19, 2026

Father’s Day is more than just another date on the calendar, it is a chance to celebrate the fathers, grandfathers, and father figures who have shaped our lives with guidance, support, and countless unforgettable memories. This year, Bengaluru’s vibrant dining scene is offering a variety of experiences designed to bring families together over great food, drinks, and meaningful moments.

Beer-loving dads can head to Sector 144 in JP Nagar, where the recently launched “King of Pours” craft beer programme takes centre stage. Featuring signature brews such as Billie’s Wit, Dangerous IPA, and Off The Wall Stout, the brewery provides a lively setting for relaxed conversations and celebratory toasts.image

For families who enjoy Italian flavours, Amicii in Indiranagar offers a special Father’s Day menu featuring favourites such as Truffle Mushroom Pizza, Burrata Pizza, handmade pastas, risottos, and signature cocktails. The relaxed atmosphere makes it ideal for long lunches and family dinners.image

Those looking for an Asian-inspired celebration can visit Yuki, where a curated Father’s Day menu highlights sushi, dim sums, small plates, and Japanese-inspired cocktails. Signature dishes such as Salmon Aburi Rolls and Lamb Gyozas promise a memorable dining experience.image

At Gladia in Sarjapur, guests can enjoy flavourful food, handcrafted brews, and an impressive Roman-inspired ambience, creating the perfect setting for a day dedicated to dad.imageFamilies seeking entertainment beyond dining can head to Amoeba Sports Bar on Church Street. Combining bowling, arcade games, live sports screenings, and comfort food, it offers an engaging way to celebrate together while creating lasting memories.

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Meanwhile, Maize & Malt is hosting a special Father’s Day brunch featuring live counters, indulgent favourites, desserts, and exciting giveaways, including the chance to win an iPhone.

Whether it’s a relaxed brunch, a craft beer experience, a sushi feast, or an action-packed day of games and entertainment, Bengaluru’s restaurants are ensuring that Father’s Day is celebrated with warmth, flavour, and quality time spent together.

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