Chinese Wok Introduces Immersive AR Dining Experience Across India

Chinese Wok Introduces Immersive AR Dining Experience Across India

By Manu Vardhan Kannan

Published on March 24, 2025

Chinese Wok, India’s largest Chinese restaurant chain, has introduced a unique augmented reality (AR) experience across its outlets, transforming routine dining into an interactive and engaging journey. This latest innovation reinforces Chinese Wok’s position as a pioneer in combining technology with its signature Desi-Chinese cuisine.

At participating outlets, customers can scan a QR code placed on tables, counters, takeaway, or delivery bags to unlock the AR feature. A lively CGI Chinese Wok chef then appears on their screens, performing dynamic stunts—flipping woks, tossing noodles, and presenting the brand’s popular dishes, creating a playful and memorable encounter.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared, “At Chinese Wok, we constantly push the boundaries of innovation while reflecting our youthful and vibrant brand identity. This immersive initiative redefines how our customers interact with us, blending fun with functionality. It resonates well with today’s digitally savvy audience and enriches every dining occasion.”

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Adding to the excitement, customers who share their AR moments on Instagram Stories while tagging @chinesewokin stand a chance to receive exclusive gift vouchers, making the dining journey even more rewarding.

Chinese Wok, part of Lenexis Foodworks, has built a strong footprint with over 225 outlets across 35+ cities and continues to delight customers with bold Desi-Chinese flavours and a diverse menu. As part of its expansion strategy, the brand plans to open 25+ new outlets in East India over the next year, contributing to its vision of launching 100 additional restaurants across 20 cities by FY25.

Leveraging influencer marketing, Chinese Wok aims to amplify the reach of this AR campaign, engaging audiences and creating a digital buzz.

Here’s the links to witness the influencer collaborations:

https://www.instagram.com/p/DHdSyJENT-Z/

https://www.instagram.com/reel/DHdSAXFPPKf/?igsh=MW45cmN5ZGJkeXgyZQ%3D%3D

This innovative launch marks a significant step in Chinese Wok’s ongoing journey to enhance the Desi-Chinese dining experience, merging culinary excellence with interactive technology.


The Hazelnut Factory Opens 15th Outlet in Agra, Blending Coffee, Mithai & Culture

The Hazelnut Factory Opens 15th Outlet in Agra, Blending Coffee, Mithai & Culture

By Nishang Narayan

Published on August 13, 2025

The Hazelnut Factory (THF), a fast-growing name in the world of speciality coffee and artisanal sweets, has expanded its footprint to Agra with the launch of its 15th outlet. Rooted in Lucknow, THF is celebrated for blending traditional Indian flavours with global café culture, and the new space in Agra is a tribute to the city’s rich heritage.

The launch ceremony was graced by Chief Guest Smt. Hemlata Diwakar, Hon’ble Mayor of Agra Municipal Corporation, who inaugurated the outlet on August 12, 2025, with a ceremonial ribbon cutting. She was warmly welcomed by Mr. Ankit Sahni, Founder & CEO of The Hazelnut Factory, and Mr. Badal Sahni, Co-founder & COO.

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The interiors draw inspiration from charming European cafés while embracing Indian warmth through THF’s signature blue décor. Every product reflects their ethos—The Joy of Crafting the Best—whether it’s single-estate coffee from Chikmagalur, their trademarked artisanal mithai Labon™, or indulgent pastries that fuse global techniques with local flavours.

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The highlight for this edition is a creative spin on Baklava, infused with regional tastes and paired perfectly with THF’s premium coffee blends. As part of their cultural campaign, the brand imagines Emperor Shahjahan himself stepping in for a cup, with the tagline—Even Shahjahan would've loved our coffee.

“Agra’s legacy deserves more than admiration—it deserves participation,” says Ankit Sahni. “Through our interiors and cultural storytelling, we’re inviting people to not just drink coffee, but to experience heritage.”

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Currently serving over 150,000 customers each month across Delhi NCR and Uttar Pradesh, THF has become a go-to destination for casual coffee moments, indulgent pastries, and festive gifting. With the Agra outlet, they aim to add yet another cultural chapter to their growing story.

Location: Handicraft Nagar, 18A, Plot No. 8, Fatehabad Road, Near Hotel Amar Yatri Niwas, Agra
Website: https://thehazelnutfactory.com/ 
Instagram: https://www.instagram.com/thf.india/ 


Savor the Long Weekend with Food, Music & Soul at Neighbors, Goa

Savor the Long Weekend with Food, Music & Soul at Neighbors, Goa

By Manu Vardhan Kannan

Published on August 13, 2025

This Independence Day weekend, Neighbors café in Assagao invites locals and travelers to drop the script and immerse themselves in the laid-back Goan rhythm with four days of soulful food, live music, and barefoot joy.

From August 14th to 17th, Neighbors transforms into a vibrant haven that mirrors monsoon-kissed Goa, simple, relaxed, and full of soul. The café presents a limited-edition menu crafted by Chef Konaark Sharma that blends nostalgia with creativity using humble ingredients in delightful ways.

Highlights include:

  • Cream Cheese Thecha, Burrata, Crispy Onion & Fig Relish Toast — a crunchy, creamy, spicy-sweet starter.

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  • The Red Beet Salad — fresh and earthy to cleanse the palate.

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  • Cloud Sun Rise Baked Eggs with Salsa Macha — warm, bold, and perfect for holiday mornings.

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  • Roasted Chipotle Fish — smoky and juicy with deep spices.

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  • Pistachio Tiramisu — light, lush, and with a refreshing twist of green.

Chef Konaark shares, “We wanted this menu to feel like a weekend in Goa, easy, relaxed, and full of surprise. It’s simple food made with soul, nothing overdone, just really good and made to be enjoyed slowly.”

Adding to the vibe, live performances ranging from jazz vocals to percussion sets will fill the air, syncing with the mellow buzz of conversations and golden-hour lounging.

Completing the experience is The Aperol Ritual, a special spritz celebration, perfect for sipping alongside sunshine and laughter in the magical Goan setting.

No dress codes or fixed playlists apply,  just freedom to be yourself. Whether you pop in for a solo coffee, a long meal with friends, or a food experience worth sharing, Neighbors offers a welcoming space to relax and reconnect.

Details:

  • Open: 9 AM – 8 PM

  • Address: H.No 189, 14, Mazal Waddo, Assagao, Goa 403507

99 Pancakes Celebrates 78th Independence Day with ₹78 Pancake & Waffle Offer

99 Pancakes Celebrates 78th Independence Day with ₹78 Pancake & Waffle Offer

By Manu Vardhan Kannan

Published on August 13, 2025

This Independence Day, 99 Pancakes, India’s leading QSR chain for pancakes, waffles, and desserts, is inviting guests to celebrate freedom with a sweet deal. On 15 August 2025, the brand will offer its signature Milky Way Waffle and Milky Mania Pancake for just ₹78, honoring the 78th anniversary of India’s independence.

The Milky Way Waffle pairs a crispy golden texture with rich sweetness, while the Milky Mania Pancake features soft, fluffy layers drizzled with chocolate, both perfect for an indulgent holiday treat. The special pricing is a tribute to the occasion, encouraging families and friends to gather and celebrate over something delicious.

“At 99 Pancakes, we believe in spreading happiness through our creations, and every celebration deserves its own flavor,” said Vikesh Shah, Founder of 99 Pancakes. “This Independence Day we invite everyone to enjoy a delicious treat at just ₹78. It is a privilege to be part of this important occasion and bring joy to our guests.”

With over 80 outlets in 18 cities across India, 99 Pancakes continues to innovate in the dessert segment while expanding its footprint nationwide. Guests can visit any outlet to take part in this one-day celebration and savor a bite of freedom.

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