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By Manu Vardhan Kannan
Published on December 19, 2025
Chinese Wok, India’s largest home-grown Desi Chinese QSR chain, has announced the launch of Wok Winter Feast, a limited-period winter dining celebration offering its entire menu at ₹149 across India. The nationwide campaign will run from December 19 to December 21, 2025, and will be available at all Chinese Wok outlets for dine-in and takeaway.
The three-day winter feast is designed around seasonal dining behaviour in India, where winter typically sees an increase in social outings, family gatherings, and festive travel, alongside a growing preference for hot, spicy, and comfort-led meals. By unlocking its full menu at a single special price point, Chinese Wok aims to encourage menu exploration while making its popular Desi Chinese offerings more accessible to a wider audience.
The initiative allows customers to enjoy a wide range of Chinese Wok favourites, including signature rice and noodle bowls, momos, appetisers, and flavour-packed combinations. The value-led pricing also lowers the entry barrier for first-time customers, while offering regular patrons an opportunity to try new categories during the peak winter break period. The campaign is expected to resonate strongly with families, students, and young professionals across markets.
Wok Winter Feast builds on the momentum of Chinese Wok’s ongoing Wok Mania campaign, which is running from December 12 to December 19, 2025, and has been driving increased footfalls through cricket-led in-store engagement. By extending this excitement into a winter-focused value celebration, the brand aims to maximise dining demand in the lead-up to Christmas and the New Year.
Commenting on the launch, Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks, said, “Winter is about indulgence, togetherness and comfort-led food, and Wok Winter Feast brings that behaviour to life at an accessible price point. By offering our entire menu at ₹149, we are democratising the Desi Chinese experience and inviting more consumers to enjoy the full breadth of Chinese Wok’s flavours, reinforcing our mission of making bold, satisfying food accessible to all.”
Adding to this, Vikas Iyer, Marketing Head, Lenexis Foodworks, shared, “The timing of Wok Winter Feast is driven by a clear consumer insight. Winter is when dining out peaks and Desi Chinese becomes a natural choice for shared meals. The special pricing is designed to encourage customers to explore more of our menu, while the strong response to our ongoing Wok Mania campaign has given us the momentum to build December into a month-long celebration for the brand and our consumers.”
With Wok Winter Feast, Chinese Wok continues to strengthen its positioning as one of India’s most-loved Desi Chinese QSR brands, combining seasonal relevance, strong consumer engagement, and value-driven innovation to bring people together over comforting winter flavours.
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Published on April 7, 2026
ButterBrews has opened its new outlet in Aundh, marking its largest format café so far. The new space has been designed as an everyday destination, bringing together a comfortable layout, a strong all-day menu, and a clear focus on coffee.
The café has been planned with multiple zones to suit different preferences. It includes an indoor seating area, a non-smoking outdoor section with an amphitheatre-style setup, and a separate smoking zone placed away from the main space to ensure a smooth and relaxed experience for all guests.
The menu offers a premium all-day selection built around fresh ingredients. Guests can choose from breakfast options, healthy bowls, wholesome meals, and vegan dishes, making it suitable for different tastes and dining needs throughout the day.
Coffee continues to be at the heart of the ButterBrews experience. The café uses 100 percent Arabica beans and serves both house blends and manually brewed coffees. It also features guest roasters like Tulum Coffee Roasters and Ground Zero Coffee Roasters, adding variety to its coffee offerings.
Desserts and baked items are prepared in-house at ButterBrews’ bakehouse. Popular choices include the Basque cheesecake and cinnamon rolls, which have already become favourites among guests.
Commenting on the opening, Harsh Agarwal, Co-founder, ButterBrews, said, “ButterBrews, Aundh is our largest format cafe yet. We have built a stronger indoor experience and created clear zones across the cafe so guests can settle in the way they like. We want this to be an address people can count on through the week.”
Umang Bhimrajka, Co-founder, ButterBrews, added, “For us, coffee has always been non-negotiable. With 100 percent Arabica beans, house espresso coffees and manual brews that rotate speciality roasters, we are bringing a program that balances familiarity with discovery. Alongside that, the all-day menu and our bakehouse desserts complete the experience we want to offer Aundh.”
By Hariharan U
McDonald's India – North and East has reintroduced its popular limited-edition Sipper, bringing back the fan-favourite collectible as part of its app-exclusive Super Sipper Meals. The offering follows strong customer demand earlier this year and is available for a limited time across select regions.
Accessible exclusively through the McDonald's App, the Super Sipper Meals can be ordered between 4 PM and 7 PM, adding an element of exclusivity and urgency for customers looking to grab the collectible while stocks last.
The meals are offered in two variants, catering to both vegetarian and non-vegetarian preferences. The Veg option, includes a McAloo Tikki Burger, Medium Fries, Small Coke, and Pizza McPuff. The Non-Veg variant, features a McGrill Burger along with Medium Fries, Small Coke, and Pizza McPuff.
Commenting on the reintroduction, Rajeev Ranjan said the overwhelming response to the earlier launch highlighted customers’ interest in unique and engaging experiences. He added that the brand remains focused on delivering offerings that combine value, taste, and memorable moments.
Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s India – North and East continues to strengthen its presence with over 295 restaurants and 190+ McCafé outlets across the region. The brand’s latest offering reflects its ongoing effort to create experience-led promotions that go beyond traditional value meals.
By combining everyday favourites with collectible merchandise, the reintroduced Sipper campaign aims to enhance customer engagement while driving digital adoption through its app ecosystem.
CoCo Ichibanya has opened its new outlet at Ambience Mall Gurugram, adding a global flavour to the mall’s growing food and beverage offerings. Located on the third floor, the restaurant spans around 3,000 sq. ft. and can accommodate up to 52 guests.
Founded in 1978 in Japan, CoCo Ichibanya is known as one of the world’s largest Japanese curry chains. The brand is popular for its curry-and-rice dishes, offering a mix of consistency and customisation, allowing diners to personalise their meals based on taste and preference.
The launch is part of Ambience Mall Gurugram’s ongoing effort to strengthen its dining portfolio by bringing in well-known international brands. With this addition, the mall continues to expand its options, offering both everyday dining choices and unique global experiences to visitors.
Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “Consumer preferences today are evolving towards experiences that feel both authentic and globally relevant. CoCo Ichibanya brings a strong international identity along with an offering that is approachable and versatile. At Ambience Mall, our focus remains on curating a balanced and contemporary mix, and this addition further strengthens that direction.”
With the opening of CoCo Ichibanya, Ambience Mall Gurugram further builds its position as a destination that blends retail with curated dining and lifestyle experiences, catering to a modern and globally aware audience.
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