Chinese Wok, India’s largest home-grown Desi Chinese QSR chain, has announced the launch of Wok Winter Feast, a limited-period winter dining celebration offering its entire menu at ₹149 across India. The nationwide campaign will run from December 19 to December 21, 2025, and will be available at all Chinese Wok outlets for dine-in and takeaway.

The three-day winter feast is designed around seasonal dining behaviour in India, where winter typically sees an increase in social outings, family gatherings, and festive travel, alongside a growing preference for hot, spicy, and comfort-led meals. By unlocking its full menu at a single special price point, Chinese Wok aims to encourage menu exploration while making its popular Desi Chinese offerings more accessible to a wider audience.

The initiative allows customers to enjoy a wide range of Chinese Wok favourites, including signature rice and noodle bowls, momos, appetisers, and flavour-packed combinations. The value-led pricing also lowers the entry barrier for first-time customers, while offering regular patrons an opportunity to try new categories during the peak winter break period. The campaign is expected to resonate strongly with families, students, and young professionals across markets.

Wok Winter Feast builds on the momentum of Chinese Wok’s ongoing Wok Mania campaign, which is running from December 12 to December 19, 2025, and has been driving increased footfalls through cricket-led in-store engagement. By extending this excitement into a winter-focused value celebration, the brand aims to maximise dining demand in the lead-up to Christmas and the New Year.

Commenting on the launch, Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks, said, “Winter is about indulgence, togetherness and comfort-led food, and Wok Winter Feast brings that behaviour to life at an accessible price point. By offering our entire menu at ₹149, we are democratising the Desi Chinese experience and inviting more consumers to enjoy the full breadth of Chinese Wok’s flavours, reinforcing our mission of making bold, satisfying food accessible to all.”

Adding to this, Vikas Iyer, Marketing Head, Lenexis Foodworks, shared, “The timing of Wok Winter Feast is driven by a clear consumer insight. Winter is when dining out peaks and Desi Chinese becomes a natural choice for shared meals. The special pricing is designed to encourage customers to explore more of our menu, while the strong response to our ongoing Wok Mania campaign has given us the momentum to build December into a month-long celebration for the brand and our consumers.”

With Wok Winter Feast, Chinese Wok continues to strengthen its positioning as one of India’s most-loved Desi Chinese QSR brands, combining seasonal relevance, strong consumer engagement, and value-driven innovation to bring people together over comforting winter flavours.