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By Nishang Narayan
Published on April 29, 2025
Chinese Wok, India’s largest Desi-Chinese QSR brand, is stirring up excitement as the Official Food Partner for Durgapur Junction, the much-anticipated investigative thriller starring Vikram Chatterjee and Swastika Mukherjee. Slated for release on April 25, 2025, the film promises a gripping journey through mystery and drama—and now, with a dash of bold flavour.
As part of this partnership, Chinese Wok will feature prominently across the film’s promotional activities, including music launches, media events, and on-ground activations. The brand will also be credited on-screen during the film’s opening sequence, deepening its footprint in India’s vibrant entertainment and pop culture scene.
“Chinese Wok has always believed in being part of the cultural pulse of India. Our collaboration with Durgapur Junction is a natural extension of this ethos—bold, youthful, and full of flavour. We’re thrilled to be the official Food Partner and look forward to spicing up the film’s journey for audiences everywhere,” said Mr. Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks.
This collaboration builds on Chinese Wok’s energetic brand strategy, including its recent aggressive expansion plans for East India with over 25 new outlets in the pipeline. The brand is targeting key cities in the region through store openings, local partnerships, and job creation initiatives—solidifying its position as India’s go-to destination for Desi-Chinese flavours.
Hot on the heels of its cricket season campaigns with Instagram contests, match-time ads, and limited-edition cricket-themed packaging, this film association keeps Chinese Wok at the dynamic intersection of food, sport, and cinema—ensuring every fan moment is paired with maximum flavour.
About Lenexis Foodworks:
Lenexis Foodworks is a leading quick service restaurant company in India, operating popular brands like Chinese Wok, The Momo Co., and Big Bowl. Founded in 2015, Chinese Wok is the flagship brand, offering hygienic, high-quality Desi-Chinese dishes across 230+ outlets in more than 35 cities. With continued innovation and expansion, Lenexis Foodworks is redefining culinary experiences for India’s food-loving audience.
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