Chinese Wok Scores Big with Cricket-Themed Digital Campaign, Grows Instagram Following by 25%

Chinese Wok Scores Big with Cricket-Themed Digital Campaign, Grows Instagram Following by 25%

By Manu Vardhan Kannan

Published on April 30, 2025

As the country tunes into cricket season, Chinese Wok, India’s largest Chinese quick service restaurant (QSR) chain, has launched a cricket-themed digital contest, #ChineseWokMVP, capturing the excitement of match nights and turning them into engaging fan moments online.

The digital campaign, hosted on Instagram (@chinesewokin), invites followers to answer match-related quizzes and make predictions in real time, offering them a chance to win meal vouchers. In just a few weeks, the campaign has attracted over 1,000 participants and driven a 25% increase in Instagram followers — making it one of Chinese Wok’s most successful digital activations so far.

“Cricket is more than just a sport in India, it’s a shared experience that brings people together. With #ChineseWokMVP, we wanted to channel that energy into a fun, rewarding format that aligns with our brand’s youthful personality,” said Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks. “It's been exciting to see our community grow and engage with us in real time.”

The campaign is part of a broader cricket-themed initiative by Chinese Wok, which includes festive in-store and digital experiences. These range from Superrr Bowl combos and cricket-themed packaging to interactive AR experiences at outlets. With strategic ad placements during league matches and regional voiceovers, the brand is actively enhancing every match moment for fans — especially Gen Z and millennials.

Chinese Wok’s focus is clear: to bring people closer to the game through food, fun, and community connection. By blending digital interaction with match-day energy, the campaign strengthens the brand’s presence during one of India’s most celebrated seasons.

Chinese Wok is operated by Lenexis Foodworks, the company behind successful QSR brands like Big Bowl and The Momo Co. Known for quality, affordability, and innovation, Lenexis Foodworks continues to expand its footprint across India.

Fans can still join the cricket action and win exclusive meal vouchers. Just follow @chinesewokin on Instagram and participate in the trivia every match night.


Hyatt Centric MG Road Bangalore Unveils Thoughtfully Curated Christmas Hampers for the Festive Season

Hyatt Centric MG Road Bangalore Unveils Thoughtfully Curated Christmas Hampers for the Festive Season

By Hariharan U

Published on December 25, 2025

This Christmas, Hyatt Centric MG Road Bangalore brings the joy of the season to life with a thoughtfully curated range of festive hampers and classic holiday treats. Designed with warmth, care, and a sense of togetherness, these Christmas offerings are perfect for sharing moments of cheer with family, friends, and colleagues.

Each festive hamper blends timeless Christmas favourites with indulgent sweet treats, capturing the essence of celebration and gratitude that defines the holiday season. From traditional festive bakes and rich plum delights to handcrafted chocolates and charming Christmas accents, every element has been carefully chosen to add comfort and joy to the festivities.

Guests can choose from two specially curated Christmas hampers. Christmas Hamper 1, offers a luxurious assortment that includes Panettone, Stollen, Dundee Cake, Plum Pudding, Plum Cake, Ginger Cookies, Mince Pie, Chocolate Santa, Almond Hazelnut Praline, Liquor Chocolates, a bottle of wine, and festive Christmas decorations. It is ideal for those looking to gift something truly indulgent.

Christmas Hamper 2, features a classic festive selection including Panettone, Stollen, Plum Pudding, Plum Cake, Ginger Cookies, Mince Pie, Pistachio Nougat, Chocolate Santa, and Christmas decorations, a perfect blend of tradition and celebration.

In addition to the hampers, Hyatt Centric MG Road Bangalore is also offering a wide range of Christmas goodies available à la carte, allowing guests to curate their own festive selections. Highlights include Stollen, Dundee Cup Cakes, Panettone, Plum Pudding, Plum Cake, Mince Pie, Pistachio Nougat, Almond Hazelnut Praline, Red Velvet Cookies, Ginger Cookies, decorative Christmas chocolate bars, Stuffed Santa chocolates, and Madeleines.

Whether it’s for personal celebrations, festive hosting, or thoughtful corporate gifting, these Christmas delights are crafted to add a touch of magic and sweetness to the season. Hyatt Centric MG Road Bangalore hopes these festive offerings fill homes with warmth, joy, and the unmistakable spirit of Christmas.

To place orders for Christmas hampers, festive goodies, or for bulk and corporate gifting enquiries, guests can contact +91 6370716589.


Popeyes Opens Its First Airport Outlet at Mumbai T2

Popeyes Opens Its First Airport Outlet at Mumbai T2

By Manu Vardhan Kannan

Published on December 25, 2025

Popeyes, the iconic Louisiana-born fried chicken brand, has officially launched its first airport outlet at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2. The opening marks a strategic step in Popeyes’ expansion across India following its debut in Mumbai earlier this year in August.

The Mumbai T2 store has been launched in partnership with AMRL, reflecting Popeyes’ focus on premium, high-footfall locations and its intent to bring globally loved flavours to travellers. Visitors at Terminal 2 can now enjoy signature offerings such as the Chicken Sandwich, Signature Fried Chicken, Boneless Chicken, and the Hot & Messy range, specially curated for the Indian palate. Staying true to its Louisiana Cajun roots, all chicken is fresh, hand-battered, hand-breaded, and marinated for 12 hours, ensuring bold and distinctive flavours in every bite.

Speaking on the expansion, Sameer Khetarpal, CEO & MD of Jubilant FoodWorks Limited, said, “Airports have become critical touchpoints for brand discovery and repeat engagement. Launching at Mumbai T2 allows us to reach a high-intent, high-frequency audience and take Popeyes beyond the high street. After a strong response in Mumbai since August, this opening is a deliberate move to scale the brand in premium travel-led locations.”

Highlighting the importance of F&B in the airport experience, a spokesperson from AMRL added, “The launch of Popeyes at CSMIA marks a significant milestone in AMRL’s F&B growth. Airports are evolving into lifestyle destinations, and partnering with a globally iconic brand like Popeyes aligns strongly with our vision of offering world-class choices to travellers. This collaboration reflects our focus on quality, consistency, and global relevance.”

The Popeyes Mumbai T2 outlet is now open for travellers, offering both dine-in and takeaway options for domestic and international passengers, making it a must-visit destination for those seeking a taste of Louisiana at India’s busiest airport.


Kickstart Your New Year Wellness with L-Carnitine Green Tea

Kickstart Your New Year Wellness with L-Carnitine Green Tea

By Manu Vardhan Kannan

Published on December 25, 2025

As the New Year begins, many of us look for practical ways to support weight management and overall wellness. Tetley introduces its Green Tea Slim Care range with added L-Carnitine, a beverage designed to help reduce body fat when combined with a balanced diet and regular physical activity.

The new range combines the natural antioxidants of premium green tea leaves with the fat-supporting benefits of L-Carnitine, making it an easy and refreshing addition to your daily routine. Available in two revitalising flavours: Lemon & Honey and Ginger Mint Lemon, this tea helps you stay consistent with your wellness goals, whether focusing on mindful eating, feeling lighter during the day, or complementing your workouts.

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L-Carnitine, when combined with a healthy diet and regular exercise, aids in reducing body fat and promoting a balanced lifestyle. The carefully curated flavours make it a delightful and sustainable choice for daily consumption.

The Tetley Green Tea Slim Care range is now available at Reliance stores and leading online platforms including Amazon, Blinkit, Zepto, Swiggy, and Bigbasket.

Start 2026 with a simple, science-backed habit, a daily cup of green tea with added L-Carnitine to support your New Year wellness goals and feel refreshed every day.

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