Chinese Wok Scores Big with Cricket-Themed Digital Campaign, Grows Instagram Following by 25%

Chinese Wok Scores Big with Cricket-Themed Digital Campaign, Grows Instagram Following by 25%

By Manu Vardhan Kannan

Published on April 30, 2025

As the country tunes into cricket season, Chinese Wok, India’s largest Chinese quick service restaurant (QSR) chain, has launched a cricket-themed digital contest, #ChineseWokMVP, capturing the excitement of match nights and turning them into engaging fan moments online.

The digital campaign, hosted on Instagram (@chinesewokin), invites followers to answer match-related quizzes and make predictions in real time, offering them a chance to win meal vouchers. In just a few weeks, the campaign has attracted over 1,000 participants and driven a 25% increase in Instagram followers — making it one of Chinese Wok’s most successful digital activations so far.

“Cricket is more than just a sport in India, it’s a shared experience that brings people together. With #ChineseWokMVP, we wanted to channel that energy into a fun, rewarding format that aligns with our brand’s youthful personality,” said Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks. “It's been exciting to see our community grow and engage with us in real time.”

The campaign is part of a broader cricket-themed initiative by Chinese Wok, which includes festive in-store and digital experiences. These range from Superrr Bowl combos and cricket-themed packaging to interactive AR experiences at outlets. With strategic ad placements during league matches and regional voiceovers, the brand is actively enhancing every match moment for fans — especially Gen Z and millennials.

Chinese Wok’s focus is clear: to bring people closer to the game through food, fun, and community connection. By blending digital interaction with match-day energy, the campaign strengthens the brand’s presence during one of India’s most celebrated seasons.

Chinese Wok is operated by Lenexis Foodworks, the company behind successful QSR brands like Big Bowl and The Momo Co. Known for quality, affordability, and innovation, Lenexis Foodworks continues to expand its footprint across India.

Fans can still join the cricket action and win exclusive meal vouchers. Just follow @chinesewokin on Instagram and participate in the trivia every match night.


Zega at Sheraton Hyderabad Unveils Mizuwari Series Inspired by Samurai Virtues

Zega at Sheraton Hyderabad Unveils Mizuwari Series Inspired by Samurai Virtues

By Hariharan U

Published on August 25, 2026

Zega at Sheraton Hyderabad Hotel has unveiled the Mizuwari Series, a new collection of seven signature cocktails inspired by the Japanese tradition of Mizuwari, meaning “cut with water,” and the seven virtues of the Samurai.

Rooted in the principles of balance, restraint and refinement, the new beverage concept combines bold flavours, subtle dilution and considered craftsmanship. Each cocktail is designed around a distinct virtue, translating elements of Japanese philosophy into a contemporary drinking experience.

The collection features Makoto, Chu, Ikigai, Rei, Jin, Yu and Meiyo, with each creation offering its own flavour profile and personality.

The journey begins with Makoto – Honesty & Sincerity, combining vodka, Aperol, yuzu lime and fizz. Chu – Duty & Loyalty brings together bourbon whisky, lime, sesame and Angostura bitters in a characterful highball.

Ikigai – The Secret to a Long & Happy Life combines gin, cherry cordial, hibiscus and sparkling elements, while Rei – Beauty in Imperfection takes a more unexpected approach with vodka, pickled ginger, kaffir lime, cucumber and watermelon.

The collection continues with Jin – Compassion, a blush-pink highball featuring gin, passion, strawberry sweet vermouth, citrus and fizz. Yu – Heroic Courage combines gin, cherry wine, Campari, lime and fizz, while Meiyo – Honour brings together white rum, pineapple, Campari and lime for a more layered profile.

Together, the seven cocktails create a beverage experience that goes beyond individual flavour combinations, inviting guests to explore the stories and virtues represented by each creation.

Through the Mizuwari Series, Zega continues to explore contemporary Japanese-inspired beverage experiences, bringing together traditional philosophy, modern mixology and thoughtful presentation. From refreshing and delicate profiles to richer and more complex combinations, the collection encourages guests to pause, discover and savour each cocktail.


The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

The Orchid Chandigarh Celebrates Rakshabandhan with South Indian Festive Feast

By Hariharan U

Published on August 23, 2026

The Orchid Chandigarh is inviting guests to celebrate Rakshabandhan with an authentic South Indian festive dining experience at South of Vindhyas on August 28, bringing together regional flavours, family traditions and warm hospitality.

The specially curated experience is designed for families looking to mark the occasion over a festive meal, with a menu inspired by the rich culinary traditions of South India.

Guests can choose between thoughtfully curated vegetarian and non-vegetarian meals, featuring classic South Indian delicacies prepared using authentic recipes and time-honoured cooking techniques. The menus are designed to offer a wholesome dining experience while showcasing the distinctive flavours of the region.

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Whether celebrating the bond between siblings, gathering with family or simply enjoying a festive meal, the Rakshabandhan offering at South of Vindhyas provides an opportunity to mark the occasion through food and togetherness.

The experience reflects the restaurant’s focus on bringing authentic regional cuisine to Chandigarh while creating memorable occasions for guests. With traditional flavours and the hospitality associated with The Orchid Chandigarh, the festive meal aims to make Rakshabandhan a special culinary celebration.

Event Details:

What: Rakshabandhan Festive Meal
Venue: South of Vindhyas, The Orchid Chandigarh
Date: August 28, 2026
Contact: +91 9056784618 / +91 9056784619 / +91 9056784617


Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

Opus at Four Seasons Hotel Mumbai Brings Chinese Hot-Pot Experience This August

By Hariharan U

Published on August 22, 2026

This August, Opus at Four Seasons Hotel Mumbai is bringing a warm and comforting Chinese dining experience to the city with Hot-Pot: The Comfort of Togetherness, running from 17–30 August.

The experience offers guests a choice of three broths, Sichuan, Asian Mushroom and Tomato Stock. These can be paired with a selection of vegetables, meats, seafood and noodles, giving diners the option to build a hot-pot meal to their liking.

Designed for sharing, the experience is well suited for Mumbai's monsoon season and offers a relaxed way to enjoy a meal with family and friends.

With its focus on warm broths, fresh ingredients and a shared dining format, Hot-Pot: The Comfort of Togetherness adds a seasonal option to Mumbai's August dining scene

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