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By Nishang Narayan
Published on December 22, 2024
In a bold move that fuses the magic of food and entertainment, Chinese Wok, one of India’s leading Quick Service Restaurant (QSR) chains, has partnered with the highly anticipated Bollywood film Baby John, starring superstar Varun Dhawan and produced by Atlee. This unique collaboration blends Chinese Wok’s vibrant Desi Chinese flavors with the cinematic excitement of Baby John, creating a memorable experience for foodies and movie buffs alike.
Commenting on this collaboration, Aayush Madhusudan Agrawal, Founder of Chinese Wok, said, “We are excited to team up with Baby John and Varun Dhawan for a campaign that combines the magic of cinema with the vibrant flavors of Chinese Wok. This partnership underscores our dedication to crafting unique experiences that connect deeply with our audience, combining two universal passions—food and entertainment.”
The campaign maximizes engagement with co-branded activations across various channels, including metro branding, bus shelters, and in-theatre advertisements. These high-impact touchpoints ensure extensive visibility in public spaces, aligning Chinese Wok’s presence with the buzz surrounding Baby John.
About Chinese Wok & Lenexis Foodworks
Established in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks, India’s largest Chinese QSR chain with over 200 outlets across 30+ cities, including Mumbai, Delhi, Bangalore, and Hyderabad. Renowned for its hygienic, high-quality Desi Chinese offerings, Chinese Wok has transformed the way Indians experience Chinese cuisine by combining bold flavors with affordability.
Lenexis Foodworks also operates other popular brands like The Momo Co. and Big Bowl, catering to diverse culinary preferences. With its innovative concepts and customer-centric approach, Lenexis Foodworks continues to redefine the culinary landscape in India.
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Published on March 27, 2025
Skydeck Restro Bar at Novotel Vijayawada Varun is turning up the heat with a bold new food menu designed to complement its lively cocktail scene. Known for its stunning rooftop views, stylish ambience, and energetic vibe, Skydeck now offers an elevated dining experience featuring diverse flavors from around the world with a local twist.
Whether you're here for crafted cocktails, a laid-back sundowner, or a lively night out, the new menu serves up an irresistible mix of bar bites, indulgent mains, and signature dishes, each carefully curated to pair perfectly with Skydeck’s dynamic drink offerings.
The refreshed menu brings together international influences and regional flavors, offering an exciting culinary adventure. Some of the must-try dishes include:
Bunny Chow – A South African favorite featuring hearty curry served in a hollowed-out loaf of bread, delivering the perfect balance of spice and comfort.
Beer Battered Calamari – Crispy, golden calamari rings deep-fried to perfection and served with a tangy dipping sauce.
Tawa Vanjaram – A smoky, tawa-cooked vanjaram fish marinated with an aromatic spice blend.
Magic Mushrooms – Sautéed mushrooms in a rich, flavorful spice mix, perfect for vegetarians.
Paneer Velli Ulli Karam – Succulent paneer cubes in a fiery garlic-based sauce, bringing bold flavors to every bite.
Lahori Murgh Tikka – Char-grilled chicken marinated in Lahori spices, offering a rich and smoky taste.
Each dish has been meticulously crafted to enhance Skydeck’s vibrant atmosphere, making every meal a memorable culinary experience.
With its panoramic city views, stylish ambiance, and diverse menu, Skydeck Restro Bar continues to be Vijayawada’s go-to spot for a perfect night out. Whether you're a food enthusiast, cocktail lover, or just looking for an elevated dining experience, the new menu promises something special for everyone.
The new menu is available now, and guests are invited to indulge in these exciting flavors while enjoying breathtaking views of the city.
Planning a celebration should be a source of joy, not stress. However, with so many details to manage, it’s easy to feel overwhelmed. Whether you're hosting a birthday party, an anniversary gathering, or a corporate event, the key to success lies in meticulous planning. Here’s your step-by-step guide to organizing a memorable and stress-free celebration.
Every great party starts with a clear vision. Define the purpose of your event—is it a casual get-together, a milestone celebration, or a corporate gathering? This helps shape decisions regarding the venue, decor, and menu.
Budget & Guest List: Set a realistic budget and allocate funds wisely. A well-defined guest list ensures the right venue size and adequate food and drinks.
Timeline & Invitations: Work backward from the event date to create a schedule. Send out invitations early, book vendors in advance, and finalize menus ahead of time.
A well-planned menu enhances the guest experience. Keep these factors in mind:
Diverse Menu: Offer a mix of vegetarian, non-vegetarian, and dietary-friendly options.
Signature Drinks: Create a unique cocktail or mocktail for a special touch.
Presentation & Hygiene: Use elegant plating, fresh garnishes, and maintain proper food safety standards.
Ambience is key to making your party feel special. Tailor the decor, lighting, and music to match the event’s vibe.
Anniversaries: Warm, dim lighting with romantic music (jazz or piano).
Birthdays: Colorful LED lighting with upbeat pop or Bollywood hits.
Corporate Events: Neutral lighting with soft instrumental music.
A party is only as good as its entertainment. Choose activities that align with your event:
Birthdays: DJs, photobooths, and games like bingo or karaoke.
Anniversaries: Live singers or a string quartet for a classy feel.
Family Gatherings: Fun elements like a live cooking station or a magician for kids.
Ensure ample seating, accessible refreshments, and clean restrooms.
Consider hiring service staff so you can focus on hosting.
Have a post-party cleanup plan in place—trash bags, cleaning supplies, or a cleaning crew.
A simple thank-you message to guests adds a thoughtful finishing touch.
By following these essential steps, you can host a stress-free and memorable celebration that allows you to enjoy the moment with your guests.
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By Manu Vardhan Kannan
Big Bowl, a popular name for flavorful Indian and Chinese bowls, is embracing the cricket fever with a lively campaign designed to engage fans and elevate their match-day experience. The brand has rolled out a multi-platform initiative featuring enticing deals, contests, and strategic collaborations that aim to strengthen its presence in the food industry.
To capture the excitement of the season, Big Bowl is airing a 20-second advertisement throughout the cricket tournament. The ad highlights its signature bowls at attractive prices, making it a preferred choice for those looking for delicious and budget-friendly meal options during the matches.
Adding to the excitement, Big Bowl has introduced interactive contests on its Instagram page (@official_bigbowl), encouraging fans to participate and engage with the brand. These contests offer a fun way for customers to connect, share their experiences, and win exciting rewards.
Here are the links to watch the Instagram and YouTube campaigns.
YouTube Video Link: https://www.youtube.com/watch?v=ii29SdeT8Jw
Instagram Video Link: https://www.instagram.com/reel/DHnV1j4AyCx/?igsh=Z3h1MnpxcXBuY2xu
Beyond ads and social media engagement, the campaign includes a series of cricket-themed content and promotional activities set to roll out throughout the season. From exclusive deals and influencer partnerships to creative digital initiatives, Big Bowl is leaving no stone unturned to keep cricket enthusiasts entertained. The brand has already teamed up with popular figures like Anupama and Jannat Zubair, expanding its reach to a broader audience.
Big Bowl, a cloud kitchen brand under Lenexis Foodworks, is known for its commitment to delivering delicious and convenient meal options. Having recently crossed INR 100 crore ARR within just four years, the brand is on track to surpass INR 150 crore ARR by FY26, reinforcing its strong market position.
Lenexis Foodworks, the powerhouse behind Big Bowl, Chinese Wok, and The Momo Co., has redefined India’s quick-service restaurant (QSR) landscape with its focus on quality, affordability, and innovation.
“Cricket is not just a sport—it’s a national celebration. At Big Bowl, we believe good food makes these moments even more special. As fans come together to cheer for their teams, we want Big Bowl to be an essential part of their celebrations. This campaign reflects our passion for bringing people closer through great food,” said Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks.
With its growing footprint and commitment to customer engagement, Big Bowl’s cricket campaign highlights its strategic approach to strengthening brand loyalty and making match-time meals even more enjoyable.
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