In a bold move that fuses the magic of food and entertainment, Chinese Wok, one of India’s leading Quick Service Restaurant (QSR) chains, has partnered with the highly anticipated Bollywood film Baby John, starring superstar Varun Dhawan and produced by Atlee. This unique collaboration blends Chinese Wok’s vibrant Desi Chinese flavors with the cinematic excitement of Baby John, creating a memorable experience for foodies and movie buffs alike.

Commenting on this collaboration, Aayush Madhusudan Agrawal, Founder of Chinese Wok, said, “We are excited to team up with Baby John and Varun Dhawan for a campaign that combines the magic of cinema with the vibrant flavors of Chinese Wok. This partnership underscores our dedication to crafting unique experiences that connect deeply with our audience, combining two universal passions—food and entertainment.”

The campaign maximizes engagement with co-branded activations across various channels, including metro branding, bus shelters, and in-theatre advertisements. These high-impact touchpoints ensure extensive visibility in public spaces, aligning Chinese Wok’s presence with the buzz surrounding Baby John.

About Chinese Wok & Lenexis Foodworks

Established in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks, India’s largest Chinese QSR chain with over 200 outlets across 30+ cities, including Mumbai, Delhi, Bangalore, and Hyderabad. Renowned for its hygienic, high-quality Desi Chinese offerings, Chinese Wok has transformed the way Indians experience Chinese cuisine by combining bold flavors with affordability.

Lenexis Foodworks also operates other popular brands like The Momo Co. and Big Bowl, catering to diverse culinary preferences. With its innovative concepts and customer-centric approach, Lenexis Foodworks continues to redefine the culinary landscape in India.