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By Manu Vardhan Kannan
Published on February 21, 2025
Chinese Wok, India’s largest Chinese restaurant chain, has launched a CGI video campaign to mark its grand entry into Kolkata. This visually engaging campaign reinforces the brand’s nationwide presence, youthful identity, and leadership in the Desi-Chinese dining segment.
The campaign showcases a dramatic "noodle storm" sweeping across India, illuminating the map and symbolizing Chinese Wok’s impressive growth. Currently operating in over 220 locations across 35+ cities, the brand continues to expand while staying committed to bold flavors, quality, and affordability.
Blending advanced CGI with compelling storytelling, the campaign reflects Chinese Wok’s modern and energetic essence. The "noodle storm" serves as a metaphor for its rapid expansion, resonating with its vibrant and youthful audience.
Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared his excitement: “At Chinese Wok, innovation and tradition go hand in hand to create a unique dining experience. Our journey isn’t just about growth; it’s about redefining how Desi-Chinese cuisine is savored across India. The ‘noodle storm’ visually represents our passion, swift expansion, and deep connection with food lovers nationwide. Entering Kolkata, a city renowned for its love of Chinese cuisine, is an exciting milestone for us. We can’t wait to share our signature dishes with an audience that truly appreciates diverse flavors.”
As Chinese Wok continues to revolutionize the Desi-Chinese dining experience, this campaign marks an exciting chapter in its expansion journey.
Visit the official instagram page of Chinese Wok to witness the new CGI Video campaign.
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By Hariharan U
Published on June 4, 2026
Novotel Mumbai Juhu Beach has introduced a new dining experience titled “Mediterranean Nights” at its signature restaurant, The Square, bringing together the vibrant culinary traditions of the Mediterranean coastline and Middle Eastern regions.
Designed as an immersive and elegant evening experience, Mediterranean Nights focuses on fresh ingredients, aromatic herbs, handcrafted mezze, and interactive live cooking stations that highlight the richness and diversity of Mediterranean cuisine.
The ambience at The Square has been thoughtfully curated to reflect coastal European charm, featuring soft lighting, Mediterranean-inspired décor elements, and soothing background music. The setting aims to create a relaxed yet premium atmosphere ideal for an elevated dining experience by the sea.
Guests can explore an elaborate buffet spread featuring a wide selection of mezze, artisan breads and dips, seafood preparations, roasted meats, and signature Mediterranean desserts. The live cooking stations further enhance the experience by offering freshly prepared dishes that bring an interactive and engaging dimension to the evening.
Mediterranean Nights is designed as a social dining experience suitable for gatherings with friends, family, and colleagues. The concept focuses on offering guests a flavourful escape that captures the essence of Mediterranean hospitality, known for its warmth, simplicity, and celebration of shared meals.
Through this initiative, Novotel Mumbai Juhu Beach continues to expand its culinary programming, offering curated dining experiences that blend global flavours with immersive hospitality settings.
Event Details:
Venue: The Square, Novotel Mumbai Juhu Beach, Balraj Sahni Road, Juhu, Mumbai – 400049Days: Every Friday & SundayTime: 7:00 PM – 11:00 PM
Hyderabad’s evolving food and nightlife landscape has welcomed a new addition with the launch of Dandy & Dandy, a contemporary hospitality destination located in HITEC City. Conceptualised by Rehan Guha, the venue combines dining, cocktails, music, and nightlife within a single space designed to transform throughout the day.
Built around the philosophy of “Two Dandies. One Door. Same Room. Two Moods,” Dandy & Dandy offers guests a dual-experience concept that shifts seamlessly from a relaxed dining environment during the afternoon to a high-energy social and nightlife destination as the evening unfolds.
Located on the fifth floor of THE LOFT at Nexity, HITEC City, the venue has been designed to create an immersive atmosphere through cinematic interiors, a striking central bar, and carefully curated lighting. Deep reds, blacks, and warm neutral tones dominate the design palette, creating a setting that evolves alongside the venue’s changing mood and energy levels throughout the day.
The culinary offering focuses on globally inspired shareable plates designed to encourage social dining and communal experiences. The menu has been curated to complement the venue’s dynamic concept, catering to guests seeking everything from casual lunches to intimate dinners and late-night gatherings.
A key feature of the experience is its cocktail programme, which follows a progressive ABV (Alcohol by Volume) journey. Guests can begin with lighter and more approachable cocktails during the early evening before transitioning to bolder, spirit-forward creations as the night progresses.
Music also plays a central role in shaping the guest experience. Carefully curated programming gradually transitions from subtle daytime sounds to energetic late-night sets, reinforcing the venue’s transformation from a refined dining destination into a lively nightlife hotspot.
Positioned within the accessible premium dining segment, Dandy & Dandy aims to cater to a broad audience looking for versatile experiences within a single venue. Whether for business lunches, after-work drinks, celebratory dinners, or nightlife gatherings, the concept has been designed to adapt to different occasions throughout the day.
With its evolving atmosphere, design-forward interiors, and integrated food, beverage, and entertainment offering, Dandy & Dandy seeks to establish itself as one of Hyderabad’s notable new hospitality destinations.
Published on June 3, 2026
Loya Bar is bringing together music, flavour, and creativity through its distinctive S.P.I.C.E cocktail philosophy. Designed to create a multi-sensory experience, the concept connects food, beverages, and music, transforming cocktails into stories that guests can explore through taste.
The philosophy is built around five musical elements: Scale, Pitch, Instrumentation, Chords, and Expression. Each cocktail on the menu reflects one of these elements, resulting in a collection of drinks that celebrate craftsmanship, innovation, and flavour in equal measure.
One of the standout creations under this philosophy is the Malwa Highball, inspired by the concept of Scale. In music, an octave is formed by eight notes that work together in harmony. Reflecting this idea, the cocktail is crafted using eight carefully selected ingredients that complement one another.
The Malwa Highball combines aged rum, Campari, kinnow cordial, banana-mint seltzer, and fresh mint to create a refreshing and layered drink. Each sip reveals different notes and flavours, offering an experience similar to listening to a carefully composed musical piece.
Another notable cocktail is Kafuli, which draws inspiration from the musical element of Pitch. Just as pitch defines whether a note sounds high and bright or low and deep, this cocktail explores flavour through contrast and depth.
Kafuli is crafted using ghee-washed rum, spinach cordial, and brine, resulting in a savoury and distinctive drink. The cocktail highlights Loya Bar's ingredient-focused approach while delivering a rich and unexpected flavour profile.
Through creations such as the Malwa Highball and Kafuli, Loya Bar continues to push the boundaries of mixology by translating musical concepts into memorable drinking experiences. The S.P.I.C.E philosophy offers guests a fresh perspective on cocktails, where every drink tells a story through flavour, creativity, and craftsmanship.
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