Chirp: Hyderabad's Avian-Inspired Craft Cocktail Sensation Takes Flight

Chirp: Hyderabad's Avian-Inspired Craft Cocktail Sensation Takes Flight

By Author

Published on October 7, 2023

Chirp, a groundbreaking avian-inspired craft cocktail experience, is set to redefine the way Hyderabad's residents and visitors savour their libations in the heart of the city. More than just a bar, Chirp takes mixology to new heights, offering an unforgettable drinking adventure that seamlessly combines innovation, community, and the enchanting world of birds.

The ambiance at Chirp seamlessly extends the avian concept, enveloping guests in a world of bird-inspired decor. From custom-made chandeliers to feathered wall art and even live canaries, every detail is designed to immerse patrons in the captivating beauty of the avian world.

Chirp is dedicated to transporting its patrons to a realm where mixology meets ornithology, creating an atmosphere that is as visually stunning as it is delicious. Nestled in the heart of Hyderabad, Chirp boasts a distinct array of features that set it apart.

Chirp's mixologists draw inspiration from the vibrant world of birds to craft a cocktail menu that is not just a treat for the taste buds but a feast for the eyes. Each cocktail is a narrative, taking guests on a mesmerizing journey through the fascinating avian world. The bar employs the latest mixology techniques, including molecular mixology and smoke infusion, to ensure that every sip is a revelation.

The spirit menu at Chirp is a meticulously curated selection of premium liquors that showcases a harmonious blend of both classic and contemporary choices. Quality is the utmost priority, with a diverse range of options available to cater to every palate, ensuring that every guest finds their perfect drink at Chirp.

Chirp's food menu is an artistic culinary journey. It serves a diverse menu featuring Chaat delights, soul-soothing soups, and vibrant salads. The innovative Chef Specials showcase modern twists on traditional dishes, while the Asian Kitchen offers a delightful fusion of flavors. Sushi lovers can relish creative rolls, and signature pastas add Italian flair. From Indian classics to global favorites, Chirp's menu ensures every plate tells a delicious story. Guests get to relish signature dishes such as the in-house Garlic bread with Blue Cheese Fondue, delectable Chiang Mai Train Station Noodles, made in Khaoseuy style and can end their meal with the dramatic Gulab Jamun 2.0, which is served live on the table with loads of surprises.

Chirp is committed to supporting local farmers and artisans by incorporating seasonal and locally sourced ingredients into its cocktails, forging a genuine connection to the community. This dedication to local flavours ensures that each cocktail is a reflection of Hyderabad's vibrant culinary heritage.

Commenting on the launch, Nimit Gupta, Founder of Chirp said, "At Chirp, we're thrilled to introduce a one-of-a-kind experience that goes beyond traditional mixology. We believe in blending the art of mixology with the beauty of nature, offering our patrons a truly unique adventure in the world of craft cocktails. Chirp is not just a bar; it's a celebration of nature, innovation, and community. We invite everyone to spread their wings and join us for an unforgettable journey into the world of Chirp."

Chirp is poised to become Hyderabad's premier destination for those seeking an extraordinary mixology experience in an avian wonderland. It's a celebration of nature, innovation, and community like no other.


Nasi and Mee Introduces “Simply Sedap” Menu Across Bengaluru

Nasi and Mee Introduces “Simply Sedap” Menu Across Bengaluru

By Hariharan U

Published on April 4, 2026

Bringing a bold and indulgent take on Southeast Asian flavours, Nasi and Mee has launched its limited-time “Simply Sedap” menu across all its outlets in Bengaluru.

Designed as a celebration of comfort and decadence, the menu brings together some of the region’s most beloved dishes, elevated with richer textures and layered flavours. With a focus on indulgence and familiarity, Simply Sedap invites diners to experience Southeast Asian cuisine through a more expressive and satisfying lens.

Among the highlights is the Truffle Xiao Long Bao, where delicate dumplings release a fragrant broth infused with earthy truffle notes. The Singapore Carrot Cake (Chai Tow Kway) delivers a crisp, smoky bite, elevated with XO chilli for a deep umami profile. The Wonton Mee offers a comforting combination of springy noodles, juicy dumplings, and tender char siu chicken, balancing nostalgia with indulgence.

For those seeking bolder flavours, the Ayam Penyet presents perfectly crisp smashed chicken paired with sambal and jasmine rice, while the Massaman Curry unfolds with slow-cooked richness, combining coconut, peanuts, and warm spices into a velvety dish. Ending on a lighter note, the Kaya Bao introduces a soft, cloud-like texture with a gentle sweetness from house-made kaya and coconut.

Conceptualised for lingering meals and shared moments, the menu leans into both comfort and boldness, encouraging diners to savour each dish a little longer.

Available from 12 PM to 11 PM, with prices starting at, the Simply Sedap menu is being offered across all Nasi and Mee outlets in Bengaluru, positioning itself as a must-try for those looking to explore indulgent Southeast Asian flavours in the city.


Wow! Momo Launches Indian Momo League to Turn Match Season into a Food Ritual

Wow! Momo Launches Indian Momo League to Turn Match Season into a Food Ritual

By Hariharan U

Published on April 4, 2026

Tapping into one of India’s biggest cultural moments, Wow! Momo Foods Pvt. Ltd. has launched the Indian Momo League (IML), a nationwide campaign designed to turn match-time viewership into a high-frequency consumption occasion.

Built around the thought “Har city ka apna momo,” the campaign blends city fandom with product innovation and real-time engagement. With a presence of over 800 stores across 80+ cities, the brand is strategically leveraging the match season as a high-intent consumption window, driving demand across dine-in, takeaway, and delivery channels.

At the core of the campaign are six city-inspired momo variants, each colour-coded and crafted using natural ingredients without synthetic additives. Rolled out across Kolkata, Chennai, Mumbai, Delhi, Bengaluru, and Hyderabad, these variants reflect regional identities while allowing consumers to express team loyalty through food during live matches.

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To further strengthen monetisation, Wow! Momo has introduced IML Combos, bundling momos, fries, and beverages into a convenient, match-ready format. These combos are designed to drive higher average order value, especially during peak match hours, where the brand has already recorded up to a threefold increase in demand.

Adding a strong engagement layer, consumers purchasing IML Combos also get a chance to win match tickets, directly linking consumption with access to live cricket experiences and encouraging repeat orders.

Sharing insights on the campaign, Muralikrishnan said, “Indian Momo League is designed to translate fandom into consumption. With ‘Har city ka apna momo’, we are building a format where product becomes a real-time expression of team loyalty. This allows us to drive both engagement and business impact during this match season.”

A standout innovation within the campaign is the live Momo Scoreboard, a real-time tracker of city-wise orders. As matches unfold, the scoreboard reflects participation across markets, creating a competitive layer beyond the game itself while encouraging continued engagement and repeat consumption.

The campaign is being amplified through city-led creatives, creator collaborations, and real-time moment marketing aligned with match schedules, ensuring consistent visibility throughout the season.

With the Indian Momo League, Wow! Momo is not only tapping into cricket fandom but also redefining how food integrates into live experiences, positioning momos as more than just a snack, but as an essential part of the match-day ritual.


MasalDani Opens in Noida, Celebrating India Through Its Spices

MasalDani Opens in Noida, Celebrating India Through Its Spices

By Hariharan U

Published on April 4, 2026

In Indian homes, the masaldani, a traditional spice box, has long been the quiet foundation of everyday cooking. Drawing inspiration from this enduring symbol, MasalDani introduces its flagship outpost in Noida, bringing with it a refined, ingredient-led approach to Indian dining.

Built on a philosophy that places spices at the centre of every dish, MasalDani presents a menu that travels across India’s diverse culinary landscapes. From the curry leaf and kokum-laced flavours of coastal regions to the slow-simmered spice blends of the northern plains, the mustard-forward traditions of the east, and the bold aromatics of desert cuisines, each plate is guided by carefully sourced heirloom spices that define its character.

At its core, MasalDani is not about fusion but about reverence. The kitchen follows a product-led approach where spices are not simply supporting elements but the defining soul of the dish. Familiar Indian flavours are reintroduced with contemporary finesse, while remaining deeply rooted in their origins.

Complementing the cuisine is a thoughtfully curated beverage programme inspired by the Indian pantry. Aromatic botanicals and subtle spice infusions, from cardamom and saffron to smoked cumin, shape a drinks menu that mirrors the layered complexity of the food.

The menu comes alive through a selection of signature dishes that pay homage to regional spice traditions. The Dal Pakwaan brings together crisp pakwaans and slow-cooked chana dal, elevated with asafoetida, Mathania chilli, and pipli. The Jackfruit Kakori Kebab draws from the refinement of Lucknow, where raw jackfruit is transformed into delicate, aromatic kebabs using rare ingredients like stone flower and sandalwood.

Further highlighting the diversity of Indian flavours, the Tandoori Hari Machi offers a contemporary take with Indo-Chinese influences, while the Tandoori Gobi Musallam reflects the richness of Awadhi cuisine through saffron, kabab chini, and meetha attar. The Badami Bhatti Dum Murgh, inspired by Hyderabad, delivers a slow-cooked, aromatic experience layered with almonds, pomegranate seed, and warming spices.

The space itself mirrors the brand’s philosophy, premium yet approachable, designed to create an environment that feels both rooted in tradition and aligned with contemporary dining sensibilities.

Sharing his vision, Founder Priykant Gautam said, “In most Indian homes, the masaldani is the first thing opened when cooking begins. It may appear simple, but within it lives the essence of our culinary heritage, recipes passed down, flavours shaped by geography, and memories created around shared meals. MasalDani was born from the desire to honour that humble spice box and present its stories with contemporary elegance. Every dish here begins with a spice, and every spice carries a story of India.”

With its ingredient-driven philosophy and immersive dining approach, MasalDani invites diners to rediscover India through the flavours that have shaped its kitchens for generations, one spice-led story at a time.

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