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By Author
Published on February 1, 2024
Big news in the hotel world! Choice Hotels International, Inc. (NYSE: CHH) has just hit a major tech milestone. They're now the first hotel company to shift their entire system infrastructure to the cloud. That's right, no more data centres for them – they're fully on Amazon Web Services (AWS) now.
What does this big move mean? For starters, it's a game-changer for how they respond to market conditions. This cloud setup gives Choice Hotels a super flexible, resilient, and scalable platform. It's not just good news for the company; it's great for hotel owners and operators within the Choice system too. They're looking at more efficient hotel-facing operations, management tools, and even the integration of Artificial Intelligence (AI) to boost profitability and guest experiences.
Brian Kirkland, the Chief Information Officer at Choice Hotels, is excited about what this means for their franchisees. "Moving everything to the cloud means our franchisees are always in the loop with the latest tech, saving them time and money. It also keeps us ahead in the competitive hotel booking journey," he says.
This wasn't an overnight change. It's been a five-year journey, but what a finish line! Over 3,729 servers were decommissioned, more than 300 applications retired, and upwards of 250 applications migrated.
Matt Garman from AWS is praising Choice for their bold cloud-first approach. "They've been able to innovate, scale, pivot, and grow sustainably over these five years, thanks to their cloud-first mindset," he says.
Choice's cloud journey started back in 2015 with their cloud-based central reservation system, choiceEDGE. At that time, it was the first new CRS from a hotel company in over three decades.
Jason Simpson, Vice President of Cloud Engineering for Choice Hotels, is thrilled about leveraging their cloud-first infrastructure. "AWS Cloud was crucial for us to integrate Radisson digitally in record time and increase our traffic and booking revenue," he notes.
Choice Hotels has been on the forefront of tech innovation in the hospitality industry for a while now:
1995: Launched the first hotel website with real-time rates and availability.
2003: Introduced the first cloud-based property management system, choiceADVANTAGE.
2009: Released the first hotel app for iOS.
2014: First hotel company to offer instant booking on TripAdvisor and listed on Forbes' Top 100 Most Innovative Growth Companies.
2016: First hotel company with instant in-app gift card downloads.
2018: choiceEDGE goes live, the first cloud-based CRS.
2019: First hotel company to commit to 100% AWS Cloud.
2021: Launched ChoiceMAX, an AI mobile-first revenue management solution.
2024: Completed cloud migration.
Fully cloud-based now, Choice Hotels is all set to continue innovating and leveraging AI for greater business value for franchisees.
About Choice Hotels®
One of the largest lodging franchisors in the world, Choice Hotels International, Inc. (NYSE: CHH) boasts over 7,500 hotels in 46 countries and territories. With 22 diverse brands, Choice Hotels® meets traveller needs across various segments, driving value for franchise owners and shareholders. The Choice Privileges® rewards program and co-brand credit card options offer members fast ways to earn reward nights and personalised perks. Discover more at www.choicehotels.com.
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By Hariharan U
Published on July 31, 2025
Wonderchef has introduced something every chai lover will want in their kitchen "Chai Magic", the world’s first fully automatic tea maker built just for Indian-style tea. The launch, hosted in Kolkata, saw the presence of Chef Sanjeev Kapoor and Mr. Ravi Saxena, co-founders of the brand, as they showcased what might just be the future of chai-making.
How It Works
All it takes is loading your ingredients—tea, spices, water, and milk—into the machine, pressing a button, and letting Chai Magic handle the rest. Milk gets added at just the right moment, and the tea brews to perfection. Once it’s done, the machine switches off on its own. That’s right—no more burnt milk or tea spills.
"Chai Magic brings tradition and technology together. It makes everyday tea-making simple, stress-free, and delightful," said Chef Sanjeev Kapoor during the live demo.
He added, "You can add any masala—ginger, clove, pepper, saffron—and Chai Magic will brew it just the way you like it. It’s consistent, hands-free, and honestly, a joy to use."
Mr. Ravi Saxena, CEO of Wonderchef, called it a “magical appliance”, built for daily use in Indian homes. “It’s a product rooted in our tea culture but powered by modern convenience,” he said.
Coming Soon Near You
Chai Magic will be available across retail stores and Wonderchef’s website in the coming weeks.
New Store Launch in Kolkata
Wonderchef also marked the launch of its 31st exclusive store—and the first in East India—at City Centre Mall, Salt Lake, Kolkata. Chef Sanjeev Kapoor inaugurated the outlet, part of the brand’s plan to double its store count over the next two years.
About WonderchefFounded in 2009, Wonderchef is known for its premium cookware and kitchen appliances. With over 600 products, it has built a strong presence both in India and globally—spanning 22,000+ retail outlets, 80,000+ women entrepreneurs, and availability in 25 countries.
This new launch adds one more feather to their innovation-first approach, making everyday cooking smarter, easier, and a little more magical.
Published on July 29, 2025
In luxury hospitality, the guest experience is meticulously crafted to feel effortless. Yet, behind the polished marble floors and ambient lighting lies an invisible yet vital layer — security. When done right, it’s not just a system; it’s an ecosystem of trust that operates quietly in the background, ensuring safety without ever disrupting elegance.
Today, hotel security has evolved beyond conventional surveillance. It’s not about how many cameras you install — it’s about where, why, and how they integrate into the environment. Smart surveillance strategies combine analytics with human insight, mapping guest behavior, anticipating pressure points, and aligning seamlessly with the tempo of operations. Think of it as an unseen concierge — alert, adaptive, and always one step ahead.
Access control, too, has become a sophisticated architecture of trust. Whether it’s guest keycards, staff movement, or vendor logistics, every access point is an opportunity to blend efficiency with discretion. The best frameworks balance hierarchy with hospitality — offering layered security that respects both guest privacy and staff autonomy.
But even the most intelligent infrastructure is only as strong as the people who operate it. Hotels that foster a proactive security culture — through training, simulations, and clearly defined accountability — gain an unmatched edge in both daily operations and crisis management. In such environments, security is not just protection; it’s empowerment.
Importantly, security should never be a generic overlay. It must reflect the soul of the brand. A wellness retreat in the hills may need subtle, almost invisible systems, while a corporate hotel in the heart of a city might benefit from visible, high-tech deterrents. Every hotel has a story and its security design should narrate it with purpose.
This is where independent expertise becomes invaluable. Too often, security is bundled into IT or MEP contracts as an afterthought. In reality, it deserves its own voice — one that understands physical risk, guest psychology, operational rhythms, and architectural intent. A seasoned security consultant can decode these variables and craft bespoke, scalable systems that serve both safety and sophistication.
Col Deepak Kajla, a techno-security expert with over 22 years of military and corporate experience, offers exactly this level of insight. His unique approach blends strategic thinking with hands-on implementation, helping hospitality brands design security that is intuitive, unobtrusive, and deeply effective. From five-star properties to eco-resorts, he brings clarity, control, and creativity to every project — transforming security from a backend function into a seamless extension of guest experience.
For hotels aiming to modernize their security approach without compromising on brand or ambiance, the path forward begins with a simple idea:
"Invisible infrastructure creates visible confidence"
CONTACT deepak.kajla@securesec.in https://www.securesec.in/
By Manu Vardhan Kannan
Published on July 26, 2025
At the heart of Bingoforge lies a vision that has remained unwavering since its inception, to equip the hospitality industry with intuitive, intelligent, and fully integrated CRM solutions. This journey began from a deep, firsthand understanding of the hurdles faced by hoteliers, restaurateurs, and sales professionals. Disconnected systems, outdated processes, and fragmented data had long plagued the industry, slowing down growth and innovation. It was this very gap that inspired the creation of Bingoforge.
The company’s story dates back to 2017, when Zubin Bilimoria, a seasoned professional with over 30 years of experience across airlines, travel solutions (GDS), and hospitality technology, founded the brand. Operating initially under the name Zubin Hospitality Solutions, the humble beginnings took root in a neighborhood CCD coffee shop. During his stint as Global Sales Director at RezNext in 2015-16, Zubin noticed the glaring absence of a specialized Sales CRM designed exclusively for the hospitality ecosystem. With insight, experience, and a clear purpose, he set out to build a solution that would transform how sales teams in the industry functioned.
With strong support and feedback from senior leaders in hospitality, the first version of the product, MyHotelCRM was developed in collaboration with a hotel chain, ensuring every feature was born from real-world challenges and use cases. What started as a basic contact and lead management tool soon grew into a robust, scalable platform that caters to the needs of all hospitality stakeholders, from sales executives to ownership and management teams.
Today, MyHotelCRM is available in three distinct versions, LITE, BUSINESS, and ENTERPRISE and serves a wide array of properties including hotels, restaurants, and clubs of all sizes. Its compatibility with both one-way and two-way integrations with leading PMS platforms has made it a preferred solution across the sector. Among its integration partners are IDS Next (IDS Fortune and IDS FX), WinHMS, WinCloud, InnKeys PMS, Protel, and MyCloud Hospitality. The platform is also working toward integrations with global players such as Opera Cloud, among others.
In keeping with its vision of seamless connectivity, Bingoforge has been steadily expanding its interface capabilities. This includes planned integrations with hotel websites, social media platforms, IVR, WhatsApp communication, and Revenue Management Solutions, ensuring users benefit from a truly centralized and intelligent CRM system.
From those early coffee shop days to becoming a leading sales solution provider in the hospitality domain, Bingoforge’s journey has been marked by passion, innovation, and a relentless focus on simplifying workflows. The company’s offerings now extend to corporate ERP solutions as well, designed to match and adapt to customer-specific workflows.
The most recent milestone in Bingoforge’s evolution is its partnership with Trillion Global Innovations, with Mr. Pankaj Kumar Goel, Director and Co-founder, joining as a Consulting Sales Partner. This collaboration is set to amplify Bingoforge’s market presence, taking its trusted solutions to an even wider audience.
For more information, visit www.bingoforge.com or reach out via email at bd@bingoforge.com.
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