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By Author
Published on February 1, 2024
Big news in the hotel world! Choice Hotels International, Inc. (NYSE: CHH) has just hit a major tech milestone. They're now the first hotel company to shift their entire system infrastructure to the cloud. That's right, no more data centres for them – they're fully on Amazon Web Services (AWS) now.
What does this big move mean? For starters, it's a game-changer for how they respond to market conditions. This cloud setup gives Choice Hotels a super flexible, resilient, and scalable platform. It's not just good news for the company; it's great for hotel owners and operators within the Choice system too. They're looking at more efficient hotel-facing operations, management tools, and even the integration of Artificial Intelligence (AI) to boost profitability and guest experiences.
Brian Kirkland, the Chief Information Officer at Choice Hotels, is excited about what this means for their franchisees. "Moving everything to the cloud means our franchisees are always in the loop with the latest tech, saving them time and money. It also keeps us ahead in the competitive hotel booking journey," he says.
This wasn't an overnight change. It's been a five-year journey, but what a finish line! Over 3,729 servers were decommissioned, more than 300 applications retired, and upwards of 250 applications migrated.
Matt Garman from AWS is praising Choice for their bold cloud-first approach. "They've been able to innovate, scale, pivot, and grow sustainably over these five years, thanks to their cloud-first mindset," he says.
Choice's cloud journey started back in 2015 with their cloud-based central reservation system, choiceEDGE. At that time, it was the first new CRS from a hotel company in over three decades.
Jason Simpson, Vice President of Cloud Engineering for Choice Hotels, is thrilled about leveraging their cloud-first infrastructure. "AWS Cloud was crucial for us to integrate Radisson digitally in record time and increase our traffic and booking revenue," he notes.
Choice Hotels has been on the forefront of tech innovation in the hospitality industry for a while now:
1995: Launched the first hotel website with real-time rates and availability.
2003: Introduced the first cloud-based property management system, choiceADVANTAGE.
2009: Released the first hotel app for iOS.
2014: First hotel company to offer instant booking on TripAdvisor and listed on Forbes' Top 100 Most Innovative Growth Companies.
2016: First hotel company with instant in-app gift card downloads.
2018: choiceEDGE goes live, the first cloud-based CRS.
2019: First hotel company to commit to 100% AWS Cloud.
2021: Launched ChoiceMAX, an AI mobile-first revenue management solution.
2024: Completed cloud migration.
Fully cloud-based now, Choice Hotels is all set to continue innovating and leveraging AI for greater business value for franchisees.
About Choice Hotels®
One of the largest lodging franchisors in the world, Choice Hotels International, Inc. (NYSE: CHH) boasts over 7,500 hotels in 46 countries and territories. With 22 diverse brands, Choice Hotels® meets traveller needs across various segments, driving value for franchise owners and shareholders. The Choice Privileges® rewards program and co-brand credit card options offer members fast ways to earn reward nights and personalised perks. Discover more at www.choicehotels.com.
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By Manu Vardhan Kannan
Published on August 15, 2025
Oracle Hospitality has been recognized as a Leader in the IDC MarketScape Worldwide Hospitality Property Management Systems (PMS) 2025 Vendor Assessment, for the second time following its initial recognition in 2022.
The report commended Oracle for its consistent delivery against its roadmap, noting the company’s track record in providing planned updates, enhancements, and new functionalities to hotel clients worldwide. Oracle’s OPERA Cloud PMS was highlighted for addressing challenges faced by hotels across geographies, market segments, and property sizes.
Laura Calin, Senior Vice President, Oracle Hospitality, said, “Being named a Leader for the second time validates our commitment to delivering the most functional, secure, and future-proof cloud platform for property management. It also reflects the trust our thousands of hotel customers place in us to drive revenue growth and ensure smooth operations.”
The IDC MarketScape evaluation assessed vendors on integration and partnerships, user experience, innovation, data reporting, guest engagement, flexibility, and scalability. The study noted that OPERA Cloud supports hotels from midscale to luxury and resort segments, offering customizable workflows, role-based personalization, and functionality to ensure smooth guest experiences from check-in to checkout.
Dorothy Creamer, Senior Research Manager, IDC, said, “Oracle demonstrates a strong strategy to help hoteliers centralize operations while maintaining accessibility and enterprise-grade security.”
A key highlight is the Oracle Hospitality Integration Platform (OHIP), enabling partners and clients to manage integrations independently. The platform continues to be instrumental in driving innovation and delivering exceptional guest experiences.
For hoteliers, Oracle Hospitality solutions provide a unified, customizable, and scalable platform, helping brands adapt to evolving market needs and elevate guest engagement.
Published on August 14, 2025
Hotelogix, a global leader in cloud-based hospitality technology, has reached a major milestone by powering over 400,000 hotel rooms in India across its complete product suite including the Cloud PMS under the Hotelogix brand and distribution solutions from AxisRooms. This accounts for over 15% of India’s total hotel room inventory, marking a significant step in the country’s ongoing hospitality digitisation.
This achievement reflects the rapid shift of India’s mid-market hotel brands from legacy systems to modern cloud-based platforms. Brands across categories including luxury, leisure, heritage, boutique, budget, and co-living, such as Royal Orchid Hotels, Leisure Hotels, The Clarks, Brij Hotels, OYO, Zolostays, Alivaa Hotels & Resorts, Elivaas, Olive Living, and Sterling Holidays, are streamlining operations and scaling quickly with the help of Hotelogix and AxisRooms solutions. These platforms enable centralised control, faster property onboarding, and real-time OTA distribution, crucial for competitiveness and profitability in today’s market.
“We are privileged to partner with some of India’s most progressive, homegrown mid-market hospitality brands,” said Aditya Sanghi, CEO of Hotelogix. “Their quick adoption of modern, cloud-based technology is setting new benchmarks within the industry. With our integrated AI offerings, we aim to boost their operational efficiency and help them raise service standards.”
Sanghi also emphasised the importance of advanced solutions in the current competitive landscape: “As global hotel chains expand in India, local players need equally sophisticated tools to stay competitive. Our mission is to deliver affordable, high-impact solutions that allow Indian hotel brands to lead confidently.”
Hotelogix has recently introduced integrated AI tools designed to enhance operational efficiency, guest experience, and profitability. With more properties being onboarded nationwide, the company remains committed to empowering Indian hotels with technology that supports sustained growth and service excellence.
By Hariharan U
Published on August 13, 2025
In today’s hospitality landscape, technology is no longer an afterthought – it is the heartbeat of exceptional guest experiences. At the recently launched Marriott Vashi, EYTE Technologies Pvt. Ltd. has redefined what it means to blend comfort, convenience, and innovation. As trusted AV, IT, Acoustics, and IoT consultants with a presence in Singapore, Mumbai, Pune, Bangalore, Delhi, and Hyderabad, EYTE has delivered a seamlessly integrated technology ecosystem that enhances every touchpoint of the guest journey.
A Vision of Immersive Hospitality
From the moment guests step into Marriott Vashi’s lift lobby, they are greeted by a carefully orchestrated audio-visual environment. Strategically placed ceiling speakers set a warm, inviting tone, while dynamic signage displays deliver real-time updates and brand messaging. Centralized AV racks ensure all systems operate flawlessly, reflecting Marriott’s commitment to sophistication and reliability.
Enhancing Every Space – Tailored to Function & Mood
Whether it’s the soothing ambient music in the restaurant, high-brightness LED walls in the ballroom, or precision audio in the pre-function area, EYTE’s designs adapt to the unique atmosphere of each zone. Meeting rooms are equipped with dual high-resolution displays, cable cubbies for clutter-free connectivity, and beamforming microphones for crystal-clear hybrid conferences. Even the gym, spa, and terrace pool benefit from thoughtful technology integration – from motivational soundscapes to weather-resistant outdoor speakers.
Smart Solutions for Modern Hospitality
EYTE’s work goes beyond hardware. Intelligent volume controls, Bluetooth-enabled audio streaming, and synchronized BGM systems across connected spaces make managing the guest experience effortless for hotel staff. Floor boxes, discreetly embedded in lounges and event spaces, ensure power and AV connections are always accessible yet invisible, preserving Marriott Vashi’s refined aesthetic.
Driving Brand Experience Through Technology
By creating immersive atmospheres, streamlining communication, and supporting seamless event execution, EYTE has helped Marriott Vashi elevate its service standards. This project demonstrates how smart technology design can not only meet but anticipate guest needs – from the energy of a ballroom gala to the tranquility of a spa retreat.
EYTE Technologies, led by Managing Director Abdul Waheed, has transformed Marriott Vashi’s guest experience with a fully integrated audio-visual, IT, and IoT system. Their tailored solutions, combining innovation with comfort, set a new benchmark for hospitality technology in India.
EYTE Technologies’ expertise proves that in luxury hospitality, technology isn’t just a support system it’s a signature of the brand. With projects like Marriott Vashi, they continue to set new benchmarks for integrated hospitality technology across India and beyond.
To learn more about EYTE Technologies’ hospitality solutions, visit www.eyte.sg.
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