Choice Hotels Integrates Oracle’s AI Merchandising Technology Across Upscale Properties

Choice Hotels Integrates Oracle’s AI Merchandising Technology Across Upscale Properties

By Nishang Narayan

Published on May 17, 2024

Choice Hotels International, a leading global lodging franchisor, has announced a strategic partnership with Oracle Hospitality to implement the Oracle Nor1 AI-driven merchandising solution across its upscale hotel portfolio. This initiative will cover esteemed brands such as Radisson Blu, Radisson, Cambria, and the Ascend Collection.

Oracle Nor1 leverages advanced AI technology to provide personalized service offerings to guests, enhancing their overall experience. By integrating this system, Choice Hotels can tap into incremental revenue opportunities by targeting guests with personalized offers at various stages of their journey, from room upgrades at booking to additional services like daily breakfast or late checkout during their stay.

The implementation of the Nor1 eStandby Upgrade has already shown promising results in Radisson Americas properties, where it was initially rolled out. In 2023, more than 100 properties saw an average increase of 17% in upsell revenue over booked rates per transaction, indicating significant financial benefits, although results may vary between franchisees.

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Indy Adenaw, Senior Vice-President and General Manager of Choice Hotels Upscale, highlighted the strategic fit of the Nor1 system, noting, "Nor1 not only enhances revenue opportunities for our hotels but also significantly improves guest satisfaction and loyalty by providing a more tailored experience."

Alex Alt, Executive Vice-President and General Manager of Oracle Hospitality and Retail, also commented on the deployment, stating, "The AI-driven insights from Nor1 empower hotels to offer customizable experiences to guests, thereby boosting property profitability and guest satisfaction."

The full integration of the Nor1 eStandby Upgrade is designed to work seamlessly with digital marketing tools to automate offers throughout the guest's pre-arrival phase, regardless of the underlying property management system used by the franchisee or owner.

This move by Choice Hotels to incorporate cutting-edge AI technology underscores their commitment to enhancing guest experiences and operational efficiency across their upscale properties globally. As the rollout continues, it is expected to set a new standard in how hotels personalize guest interactions and capitalize on revenue opportunities.

For more information on Choice Hotels’ innovations and Oracle’s technology solutions in the hospitality industry, visit their respective websites. This partnership marks a significant advancement in the integration of AI technologies within the hotel industry, promising a future where hotel stays are more personalized and profitable.


InnKey Unveils New Brand Identity to Power the Future of Hospitality Technology

InnKey Unveils New Brand Identity to Power the Future of Hospitality Technology

By Hariharan U

Published on November 8, 2025

InnKey, India’s leading enterprise hospitality technology platform, has unveiled a new brand identity, marking a major leap in its journey from a cloud-native PMS to a complete, intelligent enterprise platform for the global hospitality industry.

What started as InnKey PMS has now evolved into simply InnKey, a reflection of the brand’s wider mission to power next-generation hospitality experiences that are personalised, paperless, and people-focused.

This new identity represents more than a design change, it marks a deeper commitment to innovation, security, and scalability,” said Viral Shah, Founder & CEO of InnKey. “InnKey today serves some of India’s most respected hospitality brands, helping them deliver superior guest experiences while optimising operations across every level. Our focus is to take this Made-in-India technology to the world.”

From being one of India’s first cloud-native PMS solutions, InnKey has evolved into a robust, secure, and deeply integrated enterprise platform trusted by hotel chains and premium brands. Today, it powers The Fern Hotels & Resorts, Pride Hotels, Residency Hotels, Accord Hotels, Orchid Hotels, Treat Resorts, and several other leading and emerging hospitality groups across the country.

The unified platform connects every part of hotel operations  from Reservations and Front Desk to Housekeeping, F&B, Sales & Catering, Procurement, Finance, MIS, and Analytics ensuring smooth data flow, operational consistency, and enhanced guest personalisation.

As the industry moves towards full-scale digital transformation, InnKey is setting new benchmarks for intelligent hospitality systems. The brand’s vision extends beyond software, towards building an ecosystem that makes hotels smarter, operations simpler, and guest experiences truly memorable. “InnKey’s technology now powers some of the most respected hotel groups in India, with global collaborations on the horizon,” said Rohan Shah, Co-Founder of InnKey. “This is only the beginning of our journey to take Indian-built technology global. Our ambition is to set new standards in hospitality efficiency, intelligence, and experience.”

The refreshed InnKey identity balances enterprise-grade reliability with the warmth of human connection, symbolising technology that’s built in India, trusted by leading hotel brands, and ready to scale globally. “We are not just digitising operations, we are humanising technology,” added Rohan Shah. “The new InnKey reflects the spirit of collaboration, innovation, and reliability that hoteliers expect from a true strategic partner.”


Palaniappa Electronics Introduces Thermostar: The Chemical-Free Steam Powerhouse for Hotel Hygiene

By Author

Published on October 27, 2025

In today’s hospitality world, cleanliness and sustainability are the cornerstones of guest trust. Addressing this growing need, Palaniappa Electronics introduces the Thermostar Steam Cleaning System, a powerful, chemical-free cleaning solution that is transforming hygiene maintenance across India’s leading hotels.

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Harnessing the natural power of superheated dry steam, Thermostar ensures deep sanitization without a single drop of detergent. In hotel kitchens, it cuts through stubborn grease, oil, and grime on cooking equipment, trolleys, and storage areas, leaving every surface spotless and hygienic. Beyond kitchens, it revitalizes carpets, upholstery, and bathrooms, effortlessly removing stains, scaling deposits, and odors while restoring original shine and freshness.

What sets Thermostar apart is its eco-friendly, cost-efficient, and odor-free cleaning process. By eliminating the use of chemicals, it safeguards both the environment and the health of guests and staff, an essential factor for hotels striving to align operations with sustainable standards.

For General Managers, Executive Housekeepers, and Chefs, Thermostar is not just another cleaning tool. It is a strategic investment in hygiene excellence and operational efficiency.

Behind this innovation stands Palaniappa Electronics, a trusted name in the electronics industry for over twenty-one years. With a strong presence across South India, the company is the authorized distributor for Samsung, JVD, and over eighteen global brands. It caters to hotels, hospitals, and educational institutions with a comprehensive portfolio that includes TVs, displays, laundry equipment, dishwashers, refrigerators, and more.

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Under the guidance of Mr. Muthu Solaiappan, Head of Operations, Palaniappa Electronics continues to strengthen its position as a reliable partner for the hospitality sector, combining technology, sustainability, and service excellence.

To experience the power of steam cleaning, request a Thermostar demo today and discover how it can redefine your hotel’s standard of clean.

muthu@palaniappagroup.com | +91 90030 45685 


Technogym Launches AI-Powered Checkup for Smarter and Healthier Workouts

Technogym Launches AI-Powered Checkup for Smarter and Healthier Workouts

By Hariharan U

Published on October 25, 2025

Technogym has launched its latest innovation, the Technogym Checkup, an AI-based assessment station that redefines how fitness and wellness are personalised. Designed to measure both physical and cognitive parameters, the system helps users understand their current health profile and prescribes a targeted training plan that evolves over time.

Starting with a detailed analysis of physical and functional conditions, Technogym Checkup uses artificial intelligence to determine your Wellness Age, a number that reflects how fit your body truly is. Based on this, the system recommends a precision training programme that adjusts automatically as your performance and lifestyle improve.

Once you log in through the Technogym App, the Checkup conducts accurate tests to evaluate body composition, balance, mobility, strength, and even cognitive ability. All this data is processed by Technogym AI Coach, which transforms it into a personalised, data-backed fitness plan that’s easily accessible through the Technogym Ecosystem. Whether you’re training at home, at the gym, in a hotel, or even at work, your tailored programme is always within reach.

The innovation doesn’t just stop at personal fitness. The system’s ability to calculate your Wellness Age offers a clear, motivating metric to track progress  helping users become not just fitter but younger in wellness terms. With its adaptive AI, the programme continually evolves to keep workouts aligned with your goals, ensuring better and faster results.

For gyms, wellness centres, and other industry operators, Technogym Checkup presents a powerful opportunity to offer next-generation fitness experiences. It allows them to deliver a smooth, personalised journey for every member, right from onboarding to ongoing progress tracking, while also driving customer loyalty and new business growth.

Founded in 1983, Technogym has long been recognised as a global leader in fitness, wellness, and sports innovation. With more than 2,500 employees and a presence in over 100 countries, the brand powers more than 85,000 wellness centres and 400,000 homes worldwide. Technogym also continues its legacy as the Official Supplier to the Paris 2024 Olympics, marking its ninth partnership with the Games, a testament to its reputation as the go-to choice for athletes and champions globally.

For more details, visit Technogym’s official website.

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