Choice Hotels International, a leading global lodging franchisor, has announced a strategic partnership with Oracle Hospitality to implement the Oracle Nor1 AI-driven merchandising solution across its upscale hotel portfolio. This initiative will cover esteemed brands such as Radisson Blu, Radisson, Cambria, and the Ascend Collection.

Oracle Nor1 leverages advanced AI technology to provide personalized service offerings to guests, enhancing their overall experience. By integrating this system, Choice Hotels can tap into incremental revenue opportunities by targeting guests with personalized offers at various stages of their journey, from room upgrades at booking to additional services like daily breakfast or late checkout during their stay.

The implementation of the Nor1 eStandby Upgrade has already shown promising results in Radisson Americas properties, where it was initially rolled out. In 2023, more than 100 properties saw an average increase of 17% in upsell revenue over booked rates per transaction, indicating significant financial benefits, although results may vary between franchisees.

Indy Adenaw, Senior Vice-President and General Manager of Choice Hotels Upscale, highlighted the strategic fit of the Nor1 system, noting, "Nor1 not only enhances revenue opportunities for our hotels but also significantly improves guest satisfaction and loyalty by providing a more tailored experience."

Alex Alt, Executive Vice-President and General Manager of Oracle Hospitality and Retail, also commented on the deployment, stating, "The AI-driven insights from Nor1 empower hotels to offer customizable experiences to guests, thereby boosting property profitability and guest satisfaction."

The full integration of the Nor1 eStandby Upgrade is designed to work seamlessly with digital marketing tools to automate offers throughout the guest's pre-arrival phase, regardless of the underlying property management system used by the franchisee or owner.

This move by Choice Hotels to incorporate cutting-edge AI technology underscores their commitment to enhancing guest experiences and operational efficiency across their upscale properties globally. As the rollout continues, it is expected to set a new standard in how hotels personalize guest interactions and capitalize on revenue opportunities.

For more information on Choice Hotels’ innovations and Oracle’s technology solutions in the hospitality industry, visit their respective websites. This partnership marks a significant advancement in the integration of AI technologies within the hotel industry, promising a future where hotel stays are more personalized and profitable.