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By Nishang Narayan
Published on May 17, 2024
Choice Hotels International, a leading global lodging franchisor, has announced a strategic partnership with Oracle Hospitality to implement the Oracle Nor1 AI-driven merchandising solution across its upscale hotel portfolio. This initiative will cover esteemed brands such as Radisson Blu, Radisson, Cambria, and the Ascend Collection.
Oracle Nor1 leverages advanced AI technology to provide personalized service offerings to guests, enhancing their overall experience. By integrating this system, Choice Hotels can tap into incremental revenue opportunities by targeting guests with personalized offers at various stages of their journey, from room upgrades at booking to additional services like daily breakfast or late checkout during their stay.
The implementation of the Nor1 eStandby Upgrade has already shown promising results in Radisson Americas properties, where it was initially rolled out. In 2023, more than 100 properties saw an average increase of 17% in upsell revenue over booked rates per transaction, indicating significant financial benefits, although results may vary between franchisees.
Indy Adenaw, Senior Vice-President and General Manager of Choice Hotels Upscale, highlighted the strategic fit of the Nor1 system, noting, "Nor1 not only enhances revenue opportunities for our hotels but also significantly improves guest satisfaction and loyalty by providing a more tailored experience."
Alex Alt, Executive Vice-President and General Manager of Oracle Hospitality and Retail, also commented on the deployment, stating, "The AI-driven insights from Nor1 empower hotels to offer customizable experiences to guests, thereby boosting property profitability and guest satisfaction."
The full integration of the Nor1 eStandby Upgrade is designed to work seamlessly with digital marketing tools to automate offers throughout the guest's pre-arrival phase, regardless of the underlying property management system used by the franchisee or owner.
This move by Choice Hotels to incorporate cutting-edge AI technology underscores their commitment to enhancing guest experiences and operational efficiency across their upscale properties globally. As the rollout continues, it is expected to set a new standard in how hotels personalize guest interactions and capitalize on revenue opportunities.
For more information on Choice Hotels’ innovations and Oracle’s technology solutions in the hospitality industry, visit their respective websites. This partnership marks a significant advancement in the integration of AI technologies within the hotel industry, promising a future where hotel stays are more personalized and profitable.
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Published on August 9, 2025
MakeMyTrip has launched its multilingual Generative AI-powered Trip Planning Assistant, designed to transform how travellers plan and book their journeys by enabling real-time, conversational interactions.
Currently in beta, the assistant is built on an agentic AI framework and supports travel categories including flights, hotels, holidays, ground transport, visas, and foreign exchange. It allows users to engage in back-and-forth conversations through both voice and text, making the experience more natural and accessible.
Initially available in English and Hindi, the platform will expand to include more Indian languages after user feedback and further testing. The assistant is capable of handling both open-ended and specific queries, such as “Where can I go in August for a relaxing holiday with my children?” or “Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye”, providing results based on live availability, pricing, and preferences.
Unlike traditional travel tools that stop at suggestions, the MakeMyTrip assistant allows users to move from discovery to booking within the same conversation. The company aims to make travel planning more intuitive for non-English-speaking audiences and to improve accessibility in Tier 2 and Tier 3 markets.
Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, said: “This assistant converts intent into action, particularly for users from the Bharat heartland who have been underserved by previous online travel interfaces.”
Group CTO Sanjay Mohan highlighted the platform’s technical sophistication, noting that it uses multi-agent architecture, custom language models, and verification protocols to provide accurate, real-time responses. The assistant builds on MakeMyTrip’s previous AI-led innovations, including Fare Lock, Zero Cancellation, voice-led support, and predictive rail booking tools.
Future updates will add image and video-based interactions as well as semantic search, enabling travellers to plan trips using visual and abstract inputs for more personalised recommendations.
The launch reinforces MakeMyTrip’s commitment to investing in AI infrastructure to create a highly responsive, multilingual platform capable of supporting complex travel decisions.
By Hariharan U
Published on July 31, 2025
Wonderchef has introduced something every chai lover will want in their kitchen "Chai Magic", the world’s first fully automatic tea maker built just for Indian-style tea. The launch, hosted in Kolkata, saw the presence of Chef Sanjeev Kapoor and Mr. Ravi Saxena, co-founders of the brand, as they showcased what might just be the future of chai-making.
How It Works
All it takes is loading your ingredients—tea, spices, water, and milk—into the machine, pressing a button, and letting Chai Magic handle the rest. Milk gets added at just the right moment, and the tea brews to perfection. Once it’s done, the machine switches off on its own. That’s right—no more burnt milk or tea spills.
"Chai Magic brings tradition and technology together. It makes everyday tea-making simple, stress-free, and delightful," said Chef Sanjeev Kapoor during the live demo.
He added, "You can add any masala—ginger, clove, pepper, saffron—and Chai Magic will brew it just the way you like it. It’s consistent, hands-free, and honestly, a joy to use."
Mr. Ravi Saxena, CEO of Wonderchef, called it a “magical appliance”, built for daily use in Indian homes. “It’s a product rooted in our tea culture but powered by modern convenience,” he said.
Coming Soon Near You
Chai Magic will be available across retail stores and Wonderchef’s website in the coming weeks.
New Store Launch in Kolkata
Wonderchef also marked the launch of its 31st exclusive store—and the first in East India—at City Centre Mall, Salt Lake, Kolkata. Chef Sanjeev Kapoor inaugurated the outlet, part of the brand’s plan to double its store count over the next two years.
About WonderchefFounded in 2009, Wonderchef is known for its premium cookware and kitchen appliances. With over 600 products, it has built a strong presence both in India and globally—spanning 22,000+ retail outlets, 80,000+ women entrepreneurs, and availability in 25 countries.
This new launch adds one more feather to their innovation-first approach, making everyday cooking smarter, easier, and a little more magical.
By Author
Published on July 29, 2025
In luxury hospitality, the guest experience is meticulously crafted to feel effortless. Yet, behind the polished marble floors and ambient lighting lies an invisible yet vital layer — security. When done right, it’s not just a system; it’s an ecosystem of trust that operates quietly in the background, ensuring safety without ever disrupting elegance.
Today, hotel security has evolved beyond conventional surveillance. It’s not about how many cameras you install — it’s about where, why, and how they integrate into the environment. Smart surveillance strategies combine analytics with human insight, mapping guest behavior, anticipating pressure points, and aligning seamlessly with the tempo of operations. Think of it as an unseen concierge — alert, adaptive, and always one step ahead.
Access control, too, has become a sophisticated architecture of trust. Whether it’s guest keycards, staff movement, or vendor logistics, every access point is an opportunity to blend efficiency with discretion. The best frameworks balance hierarchy with hospitality — offering layered security that respects both guest privacy and staff autonomy.
But even the most intelligent infrastructure is only as strong as the people who operate it. Hotels that foster a proactive security culture — through training, simulations, and clearly defined accountability — gain an unmatched edge in both daily operations and crisis management. In such environments, security is not just protection; it’s empowerment.
Importantly, security should never be a generic overlay. It must reflect the soul of the brand. A wellness retreat in the hills may need subtle, almost invisible systems, while a corporate hotel in the heart of a city might benefit from visible, high-tech deterrents. Every hotel has a story and its security design should narrate it with purpose.
This is where independent expertise becomes invaluable. Too often, security is bundled into IT or MEP contracts as an afterthought. In reality, it deserves its own voice — one that understands physical risk, guest psychology, operational rhythms, and architectural intent. A seasoned security consultant can decode these variables and craft bespoke, scalable systems that serve both safety and sophistication.
Col Deepak Kajla, a techno-security expert with over 22 years of military and corporate experience, offers exactly this level of insight. His unique approach blends strategic thinking with hands-on implementation, helping hospitality brands design security that is intuitive, unobtrusive, and deeply effective. From five-star properties to eco-resorts, he brings clarity, control, and creativity to every project — transforming security from a backend function into a seamless extension of guest experience.
For hotels aiming to modernize their security approach without compromising on brand or ambiance, the path forward begins with a simple idea:
"Invisible infrastructure creates visible confidence"
CONTACT deepak.kajla@securesec.in https://www.securesec.in/
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