Choice Hotels Integrates Oracle’s AI Merchandising Technology Across Upscale Properties

Choice Hotels Integrates Oracle’s AI Merchandising Technology Across Upscale Properties

By Nishang Narayan

Published on May 17, 2024

Choice Hotels International, a leading global lodging franchisor, has announced a strategic partnership with Oracle Hospitality to implement the Oracle Nor1 AI-driven merchandising solution across its upscale hotel portfolio. This initiative will cover esteemed brands such as Radisson Blu, Radisson, Cambria, and the Ascend Collection.

Oracle Nor1 leverages advanced AI technology to provide personalized service offerings to guests, enhancing their overall experience. By integrating this system, Choice Hotels can tap into incremental revenue opportunities by targeting guests with personalized offers at various stages of their journey, from room upgrades at booking to additional services like daily breakfast or late checkout during their stay.

The implementation of the Nor1 eStandby Upgrade has already shown promising results in Radisson Americas properties, where it was initially rolled out. In 2023, more than 100 properties saw an average increase of 17% in upsell revenue over booked rates per transaction, indicating significant financial benefits, although results may vary between franchisees.

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Indy Adenaw, Senior Vice-President and General Manager of Choice Hotels Upscale, highlighted the strategic fit of the Nor1 system, noting, "Nor1 not only enhances revenue opportunities for our hotels but also significantly improves guest satisfaction and loyalty by providing a more tailored experience."

Alex Alt, Executive Vice-President and General Manager of Oracle Hospitality and Retail, also commented on the deployment, stating, "The AI-driven insights from Nor1 empower hotels to offer customizable experiences to guests, thereby boosting property profitability and guest satisfaction."

The full integration of the Nor1 eStandby Upgrade is designed to work seamlessly with digital marketing tools to automate offers throughout the guest's pre-arrival phase, regardless of the underlying property management system used by the franchisee or owner.

This move by Choice Hotels to incorporate cutting-edge AI technology underscores their commitment to enhancing guest experiences and operational efficiency across their upscale properties globally. As the rollout continues, it is expected to set a new standard in how hotels personalize guest interactions and capitalize on revenue opportunities.

For more information on Choice Hotels’ innovations and Oracle’s technology solutions in the hospitality industry, visit their respective websites. This partnership marks a significant advancement in the integration of AI technologies within the hotel industry, promising a future where hotel stays are more personalized and profitable.


Wilding Hotels enhances luxury stay with Volo in-room tablets, blending guest experience and sustainability

Wilding Hotels enhances luxury stay with Volo in-room tablets, blending guest experience and sustainability

By Nishang Narayan

Published on July 14, 2025

Wilding Hotels, renowned for its immersive wilderness retreats, has taken a decisive step in marrying luxury with sustainability by introducing Volo’s in-room concierge tablets across its properties. This strategic collaboration with Volo Solutions aims to modernise guest engagement, streamline operations, and support the brand’s strong eco-conscious mission.

"At Wilding Hotels, we focus on providing a seamless and elevated guest experience while fostering sustainability," shared Amy Hansen, Head of Hotel Operations. "Implementing Volo in-room tablets has enhanced guest experience, streamlined operations, and supported our sustainability goals."

The decision to integrate Volo was driven by the platform’s user-friendly interface, robust customisation options, and responsive customer support. The tablets, tailored to each Wilding location, allow guests to effortlessly explore hotel services, place orders, contact concierge, and access curated local recommendations—all from an in-room iPad. This has dramatically reduced response times and improved communication, freeing staff to focus on delivering more personalised, high-touch service.

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A key advantage of adopting Volo’s digital solution is the elimination of traditional printed directories, menus, and brochures, significantly cutting down on paper waste and printing costs. This aligns seamlessly with Wilding’s sustainability initiatives without compromising on the luxury experience guests expect.

Beyond operational efficiency and eco benefits, the tablets have proven to be effective revenue drivers. They encourage guests to discover and book dining experiences, spa treatments, and bespoke adventures. Looking ahead, Wilding Hotels plans to deepen this digital experience with AI-led recommendations and smart room integrations that will further personalise each guest’s stay.

"Volo's intuitive platform and exceptional support made this transition seamless, and we've already seen increased engagement and revenue," Hansen added. "These tablets are central to delivering a high-touch experience aligned with our brand's luxury and innovation."

With properties in Alaska and Texas, Wilding Hotels continues to carve out its niche as a luxury wilderness brand that balances comfort with a deep respect for nature. The addition of Volo’s in-room tablets reaffirms this commitment—offering guests an effortless, modern stay while treading lightly on the planet.

For more details, visit getvolo.com and wildinghotels.com.


Zoomcar Unveils ZoomPro Dashboard to Power India’s Evolving Self-Drive Fleet Economy

Zoomcar Unveils ZoomPro Dashboard to Power India’s Evolving Self-Drive Fleet Economy

By Manu Vardhan Kannan

Published on July 13, 2025

Zoomcar has introduced ZoomPro, a smart fleet management dashboard built to enhance the efficiency and performance of India’s self-drive mobility ecosystem. Tailored for large B2B fleet operators, the platform enables users to manage bookings, pricing, and vehicle performance with ease, marking a major step in Zoomcar’s vision of tech-led transformation.

ZoomPro arrives at a time when Zoomcar is celebrating strong performance in FY25, which includes a 10% year-on-year rise in bookings and an 86% surge in repeat users. These trends signal growing consumer confidence and the rising demand for tech-enabled self-drive options.

“We’re building more than a marketplace, we’re enabling the operating system for self-drive mobility in India,” said Anirudh Lamba, Head of Marketing and Partnerships at Zoomcar. “With ZoomPro, our B2B toolkit empowers fleet operators to drive better performance, higher earnings, and superior guest experiences at scale.”

The dashboard offers a data-first interface that reflects how modern operators function across multiple cities and users. It provides real-time insights on vehicle metrics and customer behavior, allowing for more accurate decision-making and enhanced fleet control.

According to Vishal Ramrakhyani, Head of Engineering, “ZoomPro has been designed to scale with our partners. It supports long-term growth through tools like bulk onboarding, AI-powered recommendations, and soon, LLM-based customer support for faster and more personalized issue resolution.”

Zoomcar’s FY25 milestones also include a USD 4.25 million contribution profit at a 47% margin, a 58% rise in high-rated host vehicles, and a 67% drop in operational losses, validating its pivot to partner-first innovation.

The launch of ZoomPro is set to redefine how India's self-drive car rental sector operates, offering greater transparency, higher efficiency, and scalable tools for large fleet operators aiming to stay ahead in a rapidly growing market.


Mews expands Digital Key with Salto integration for seamless guest access

Mews expands Digital Key with Salto integration for seamless guest access

By Nishang Narayan

Published on July 12, 2025

Mews has announced a strategic integration with Salto’s smart locking system, enhancing its Digital Key offering and paving the way for a more seamless, contactless guest experience. Through this partnership, hotels using Salto’s access control can now enable guests to unlock rooms via their mobile devices using the Mews Hospitality Cloud—eliminating the need for physical keys altogether.

This move streamlines the check-in process, reduces manual front desk tasks, and strengthens overall security. Matt Welle, CEO of Mews, said, “Every step of the guest journey should be effortless. With Salto smart access for hospitality compatibility, more properties can reduce the friction around arrival and check-in. Digital Key is a win-win because it’s as much about operational efficiency as it is about improving guest satisfaction.”

Early results from Belgian brand YUST, which operates a hybrid model for short and long stays, show the integration’s impact. At its Antwerp property, 12% of guests checked in using Digital Key in the first month without any promotional push, and 64% of those with an active digital key used it to access their rooms. Dirk Van Gompel, CTO of YUST, shared, “Digital Key makes it easy for guests to go straight to their room, while creating real-time savings for our team, who can then focus on building real human connections.”

Salto’s Nora Urquiza highlighted the value of this collaboration, stating, “Our integration with Mews reinforces our commitment to delivering a seamless, secure, and modern digital experience through strong technology alliances.”

Beyond convenience, the integration also cuts down on environmental waste by removing the need for plastic keycards and supports a fully digital, on-the-go check-in and check-out process. Fully embedded within the Mews Hospitality Cloud, the Digital Key capability allows hotels to customise and automate the guest experience, opening new avenues for upselling and enhanced guest engagement.

Mews has been on a roll with tech enhancements, recently rolling out a Multicurrency feature for customers across Europe.

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