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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Manu Vardhan Kannan
Published on August 28, 2026
This Raksha Bandhan, Le Méridien Ahmedabad is inviting families to come together for a festive dinner centred around good food, warm hospitality and the special bond between siblings.
The celebration is designed as a relaxed evening where families can take a break from their daily routines, share conversations and enjoy time with each other. The festive spread will bring together a selection of Indian and global favourites, offering something for different generations and tastes.
Adding to the evening will be live music, creating a warm and easy-going atmosphere while allowing families to enjoy their conversations and dining experience at their own pace.
The celebration goes beyond a festive meal, giving families a chance to reconnect, revisit familiar stories and celebrate relationships that remain an important part of their lives. With the warmth of Raksha Bandhan, a selection of favourites and contemporary hospitality, Le Méridien Ahmedabad brings families together around the table for an evening dedicated to togetherness and the enduring bond of siblinghood.
Published on August 26, 2026
ITC Grand Chola, Chennai, has been named the Winner in the Net Zero Water Category at the COOL Conclave 3.0 – Decarbonisation Excellence Awards 2026. The recognition highlights the hotel’s continued efforts in water conservation, resource management and sustainable hospitality.
The award reflects ITC Grand Chola’s approach to making sustainability part of its daily operations while continuing to offer a luxury experience to guests. Its work in water conservation, reuse and efficient resource management has helped the hotel reduce its environmental impact through measurable practices. ITC Grand Chola holds LEED Platinum, LEED Zero Carbon and LEED Zero Water certifications, adding to its position as a leading example of sustainable luxury hospitality.
Beyond its sustainability initiatives, the Chennai hotel is also known for its strong connection with the heritage and culture of Southern India. Spread across eight acres, ITC Grand Chola takes inspiration from the Chola dynasty and the architectural traditions of the region.
Its design includes influences from the Brihadeeswara Temple, Gangaikondacholapuram Temple and Airavateswara Temple, creating a setting that brings together South Indian heritage, craftsmanship and luxury.
The hotel’s iconic Sangam lobby features carved balustrades, engraved stairways and detailed artistic elements, while the Grand Staircase showcases the symbolic Wheel of Life motif. These design elements give guests an experience that connects the hotel’s luxury offering with the region’s architectural legacy.
The latest recognition at the COOL Conclave 3.0 – Decarbonisation Excellence Awards adds to ITC Grand Chola’s sustainability achievements. With continued focus on environmental responsibility, resource efficiency and sustainable innovation, the hotel remains committed to shaping a more responsible approach to luxury hospitality in India and beyond.
Published on August 25, 2026
Courtyard by Marriott Madurai is celebrating its eighth anniversary, marking eight years of hospitality, culinary experiences and strong connections with the city. Since opening in 2018, the hotel has grown alongside Madurai’s tourism, business and hospitality sectors.
The property has built a strong presence among Leisure Travellers, Temple Tourists, Corporate Guests, MICE groups and Wedding celebrations. Over the years, it has continued to adapt to changing guest expectations while focusing on personalized and experience-led hospitality.
Mr. V. Vasudevan, Chairman, said, “Eight years in Madurai is a milestone built on trust, commitment and strong relationships. We are proud to have grown alongside the city and look forward to creating greater value for Madurai’s hospitality landscape in the years ahead.”
The hotel is also seeing strong business momentum in 2026. During the first half of the year, Courtyard by Marriott Madurai recorded 25%+ growth, with occupancy crossing 85%. Hotel revenue grew by 19.9%, while occupancy growth stood at 8.8%.
Mr. C. Muralikrishnan, Managing Director, said, “Our eight-year journey reflects our ability to evolve with Madurai and its changing hospitality landscape. The strong growth this year reinforces our confidence in the city’s potential and our vision for the future.”
Food and beverage continues to be an important part of the hotel’s offering, with Madurai Kitchen becoming a prominent dining destination for both hotel guests and local diners. Its buffet, food festivals, brunches and curated culinary experiences have added to Madurai’s growing premium dining culture. The hotel has also strengthened its presence in the weddings and MICE segment, having hosted 25+ medical conferences, including national and global associations.
Mr. V. Akshay Ram, Executive Director, said, “Hospitality is ultimately about creating experiences that guests remember. Over the past eight years, we have continually evolved our offerings while staying committed to personalized service and meaningful guest experiences.”
Guest loyalty remains an important part of the hotel’s journey, with repeat guests returning year after year. The property also recorded record guest satisfaction in the first half of 2026. Alongside technology-led convenience, the hotel continues to focus on the human connection that remains central to hospitality.
Sustainability has also become part of the property’s daily operations. Its glass-bottle water plant and energy-efficiency initiatives have helped bring annual electricity consumption down from 2,980,550 kWh to 2,908,447 kWh, saving 72,103 kWh despite an 8.8% increase in occupancy and 19.9% growth in hotel revenue. Engineering-led operational practices have also helped reduce HLP costs from 9.4% to 8.4%.
Mr. Mahesh Padala, General Manager, said, “Our eighth anniversary is a celebration of our guests and our associates who make every experience special. The loyalty of our guests and record satisfaction this year inspire us to raise the bar even further.”
As Courtyard by Marriott Madurai enters its ninth year, the hotel will continue to focus on guest experience, F&B innovation, weddings, MICE, technology and sustainability, while growing alongside Madurai and contributing to the city’s evolving hospitality landscape.
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