Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


Lemon Tree Hotels Announces New Signing in Jaipur, Expands Rajasthan Portfolio

Lemon Tree Hotels Announces New Signing in Jaipur, Expands Rajasthan Portfolio

By Hariharan U

Published on December 8, 2025

Lemon Tree Hotels Limited has announced the signing of its latest property, Lemon Tree Hotel, Pacific Mall, Jaipur. Managed by Carnation Hotels Private Limited, the hotel further strengthens the group’s growing footprint in Rajasthan, catering to both business and leisure travellers looking for a refreshing, value-driven stay.

Located in the heart of the Pink City, the new hotel brings guests closer to Jaipur’s mix of royal heritage and modern vibrancy. From iconic landmarks like Amber Fort and Hawa Mahal to colourful bazaars filled with handicrafts, jewellery, and traditional Rajasthani flavours, visitors can enjoy the charm that makes Jaipur one of India’s most-loved destinations.

The upcoming property will feature 124 well-appointed rooms, a restaurant and lounge, a meeting room, and recreational facilities including a swimming pool and fitness centre. Conveniently located, the hotel is around 8 km from Jaipur International Airport and 8.4 km from Jaipur Railway Station, with smooth connectivity across public and private transport.

Sharing his thoughts, Vilas Pawar, CEO — Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure and business portfolio in Rajasthan, where we have 12 operational and 9 upcoming properties in addition to this one. The state, with its booming commerce, distinct culture and testament to India’s rich heritage, is the perfect destination for hospitality. This signing aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

With this addition, Lemon Tree Hotels continues to strengthen its presence across tiered cities, reinforcing its commitment to accessible, comfortable, and modern hospitality.


Hyatt Regency Chennai Earns EarthCheck Silver Certification for 2025

Hyatt Regency Chennai Earns EarthCheck Silver Certification for 2025

By Hariharan U

Published on December 8, 2025

Hyatt Regency Chennai has achieved a major sustainability milestone by securing the EarthCheck Certified Silver status for 2025, reinforcing its commitment to responsible and eco-friendly hospitality in Tamil Nadu.

EarthCheck is one of the world’s leading certifications for environmental and social responsibility in the tourism sector. Earning Silver status requires rigorous assessments, benchmarking, and continuous improvement across areas such as energy use, waste management, community impact and cultural preservation.

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The hotel’s achievement reflects its ongoing efforts toward green operations. Over the past year, Hyatt Regency Chennai has strengthened its sustainable practices with initiatives such as EV charging facilities, water refill stations, reduced plastic usage and improved eco-efficiency measures. These steps not only support environmental goals but also enhance the guest experience with planet-friendly choices.

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This recognition also aligns closely with Hyatt Hotels Corporation’s global ESG platform, World of Care, which focuses on environmental stewardship, community wellbeing, and responsible business operations. Hyatt has already shown global progress, meeting its target of reducing per-square-meter greenhouse-gas emissions by 25% under its 2020 framework ahead of schedule, a testament to the brand’s long-term sustainability commitment.

As part of the certification, Hyatt Regency Chennai will receive the official EarthCheck Certified Silver digital certificate and will gain permission to use the EarthCheck Silver logo, following the organisation’s branding guidelines. EarthCheck has also shared a Communications Toolkit to help the hotel highlight this achievement to guests, partners and the wider Chennai community.

This milestone reinforces the hotel’s vision of creating a more sustainable future for hospitality in South India, while encouraging travellers to choose responsible stays without compromising on comfort or experience.


The Tivoli Hotel, Chattarpur Earns Prestigious Five-Star Certification

The Tivoli Hotel, Chattarpur Earns Prestigious Five-Star Certification

By Hariharan U

Published on December 7, 2025

Tivoli Hospitality Group has announced a proud milestone as The Tivoli Hotel, Chattarpur, receives the prestigious Five-Star Certification from the Ministry of Tourism, Government of India. Achieving this honour within just a year of its opening highlights the hotel’s strong focus on luxury, service excellence, and world-class hospitality.

Expressing his happiness, Mr. Amit Sood, CEO, Tivoli Hospitality Group, said, “The Tivoli celebrates this honour with immense happiness and pride. The certification further motivates us to move ahead with greater dedication. This recognition strengthens our vision to offer greater hospitality and luxury services to our guests.”

The hotel met the Ministry’s criteria across accommodation quality, guest comfort, hygiene standards, dining choices, trained staff, and the overall guest experience. Its rooms, front-office services, modern amenities, safety systems, and F&B offerings align with the benchmarks required for India’s five-star classification.

Speaking on the achievement, Mr. Akshay Gupta, Executive Director, Tivoli Hospitality Group, shared that the brand’s journey has been shaped by the leadership of Mr. Rohit Gupta, Chairman of Tivoli Hospitality Group. He said, “Under the guidance of Mr. Rohit Gupta, seasoned hotelier and the Chairman of Tivoli Hospitality Group, The Tivoli is transformed from a pioneer banqueting brand into a leading name in luxury hospitality, weddings, MICE and large-format events. His long journey into the sector followed by deep understanding towards guest expectations and evolving hospitality trends has helped the brand immensely to meet every aspect with precision.”

The Tivoli Hotel offers 132 beautifully designed rooms, including a grand Presidential Suite and Junior Suite. Each room is crafted with modern comforts, premium interiors, and attentive service, making the hotel ideal for business travellers, leisure guests, and wedding attendees.

The property also features five state-of-the-art banquet halls and three sprawling outdoor lawns that can host intimate gatherings to large celebrations for up to 3,000 guests. Each venue comes with customisable layouts, advanced AV systems, dedicated bridal suites, and a skilled events team.

Dining at The Tivoli Hotel brings a mix of global cuisines, with restaurants such as Zuun offering Pan-Asian flavours, Blue Grotto presenting a Mediterranean-inspired poolside experience, and Aria serving global favourites through its all-day dining concept.

As Tivoli Hospitality Group continues to expand its presence across North India, this five-star recognition further strengthens its vision of delivering premium hospitality and building its legacy as one of India’s respected luxury hotel brands.

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