Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


Sarovar Hotels Launches Sarovar Portico Saharanpur on Ambala Highway

Sarovar Hotels Launches Sarovar Portico Saharanpur on Ambala Highway

By Nishang Narayan

Published on July 18, 2024

Sarovar Hotels, in collaboration with SVS Hotel Ltd., has unveiled Sarovar Portico Saharanpur, the city's first branded hotel located on Ambala highway. This landmark opening marks a significant addition to Sarovar's expanding portfolio in Uttar Pradesh.

The hotel offers 97 elegantly appointed rooms across three categories – Deluxe Rooms, Executive Suites, and Suites, designed to cater to the discerning needs of travellers seeking comfort and luxury. The all-day dining restaurant, 'Flavours,' showcases a diverse selection of multi-cuisine delights, ensuring an exceptional gastronomic experience for guests.

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In addition to its luxurious accommodations and dining options, Sarovar Portico Saharanpur boasts the largest banqueting and conferencing facilities in Saharanpur, covering over 48,000 sq. ft. The venues include The Palm Court (Lawn), Grand Crystal, Garnet, and Opal, providing an elegant setting for weddings, conferences, and social gatherings of varying sizes.

Ajay K. Bakaya, Managing Director of Sarovar Hotels and Director of Louvre Hotels India, expressed enthusiasm about the launch: "We are delighted to introduce Sarovar Portico Saharanpur, offering discerning travellers an unparalleled hospitality experience. With our commitment to excellence and Saharanpur's rich cultural heritage, this property emerges as the top choice for both leisure and business travellers."

Subhash Chopra, Managing Director of SVS Hotels, emphasized the significance of the partnership: "Partnering with Sarovar Hotels marks a significant milestone for SVS Hotel. We are proud to present Sarovar Portico Saharanpur, a property that not only enhances the city's hospitality landscape but also sets new standards in hospitality."

For more information about Sarovar Portico Saharanpur and its facilities, visit www.sarovarhotels.com/saharanpur.


IHCL Signs Its Fifth Ginger Hotel in Thane, Expanding Presence in MMR

IHCL Signs Its Fifth Ginger Hotel in Thane, Expanding Presence in MMR

By Nishang Narayan

Published on July 17, 2024

Indian Hotels Company Limited (IHCL), India’s largest hospitality company, today announced the signing of its fifth Ginger branded hotel in the Mumbai Metropolitan Region of Thane, Maharashtra. This greenfield project embodies Ginger’s lean luxe design philosophy, offering guests the perfect blend of work and leisure in vibrant, contemporary spaces.

"The signing of our fifth Ginger hotel in the Mumbai Metropolitan Region (MMR) in Thane aligns with IHCL’s strategic vision of expanding its presence in key urban centres in India. Thane with its rapid development has emerged as a residential and commercial hub in Maharashtra. We are delighted to collaborate with Jagdale Infrastructure Private Limited for this new hotel." - Suma Venkatesh, Executive Vice President – Real Estate & Development, IHCL

The 200-key Ginger Thane is located in the heart of the business district in close proximity to retail centres. The hotel features Qmin, the signature all-day diner presenting a delightful array of global and local favorites along with a bar. Additionally, it will offer modern amenities such as a state-of-the-art fitness centre along with over 2000 sq. ft banquet hall and well-equipped meeting rooms.

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“We are delighted to join forces with IHCL for this new project. We look forward to bringing the vibrant brand of Ginger to a new address in Thane.” - Rahul Jagdale & Rohit Jagdale, Directors, Jagdale Infrastructure Private Limited

Thane in MMR is home to numerous IT parks, businesses, and shopping centres, making it a significant destination for both business and leisure travellers.

With the addition of this hotel, IHCL will have 35 hotels including 12 under development in Maharashtra.

About The Owner

Jagdale Group, headed by Mr. Rahul Jagdale and Mr. Rohit Jagdale, has been in the real estate business since 1985 and has developed more than 1.5 million sq. ft. of residential and commercial spaces in MMR.

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About The Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as World’s Strongest Hotel Brand 2024 and India’s Strongest Brand 2024 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 326 hotels including 102 under development globally across 4 continents, 13 countries and in over 130 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is listed on the BSE and NSE.


Small Luxury Hotels Of The World Expands In India With A Strategic Brand Partnership With The MRS Group Of Hotels

Small Luxury Hotels Of The World Expands In India With A Strategic Brand Partnership With The MRS Group Of Hotels

By Nishang Narayan

Published on July 16, 2024

Small Luxury Hotels of the World (SLH) proudly announces its expansion into the vibrant Indian subcontinent through a strategic partnership with The MRS Group of Hotels. This collaboration signifies the entrance of an independent hotel group in India, renowned for its bespoke collection of boutique hotels, into the distinguished ranks of SLH, elevating their status as pioneers of contemporary Indian hospitality on the international scene.

The MRS Group of Hotels, dedicated to sharing a deep appreciation for diverse landscapes, cultures, and stories with the global traveller, currently encompasses award-winning brands such as Suryagarh in Jaisalmer, Narendra Bhawan in Bikaner, and Mary Budden Estate in Binsar. Each hotel serves as a gateway to India’s rich, diverse, and extraordinary heritage, offering thoughtfully designed experiences that authentically reflect the character of their locations. This partnership allows The MRS Group of Hotels to leverage SLH’s expansive global distribution network and marketing capabilities, showcasing their unique offerings to an international audience seeking exceptional and memorable experiences.

“We are incredibly proud to be the first independent hotel chain in India to partner with SLH, a brand synonymous with luxury and exceptional hospitality. This alliance not only highlights our dedication to reimagining hospitality in India but also amplifies our mission to offer travellers thoughtfully designed experiences that are rooted in our rich heritage and distinctive service. We are excited to embark on this journey with SLH, aiming to enhance our global presence and enrich the travel adventures of our guests,” said Karan Singh Vaid, President of The MRS Group of Hotels.

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“We are thrilled to re-establish the SLH brand in India with a distinguished brand partner like The MRS Group of Hotels. Their brand philosophy aligns perfectly with our conscious travel journey towards sustainability and conservation. We are looking forward to sharing their bespoke experiences through our storytelling channels and global distribution networks,” remarked Mark Wong, Senior Vice President Asia Pacific of Small Luxury Hotels of the World.

This strategic partnership represents a significant step forward for both The MRS Group of Hotels and the Indian hospitality sector. By bringing together the unique attributes and distinctive service of The MRS Group of Hotels with the global reach and esteemed reputation of SLH, this collaboration opens new avenues for unparalleled hospitality experiences, redefining bespoke luxury travel.

The union with SLH includes the integration of the following hotels in SLH’s carefully selected collection:

  • Suryagarh Jaisalmer

  • Narendra Bhawan Bikaner

  • Mary Budden Estate Binsar (soon to be live on SLH channels)

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The MRS Group of Hotels benefits from SLH’s exclusive partnership with Hilton. From today, Hilton Honors members, the award-winning guest loyalty program, can earn and redeem Points for SLH stays and enjoy exclusive benefits, including free WiFi and a guaranteed member discount. Gold and Diamond members will enjoy space-available room upgrades and continental breakfast for up to two guests.

This alliance between The MRS Group of Hotels and SLH is set to enrich the SLH portfolio while offering guests an exclusive gateway to the heart of India’s luxurious hospitality and its storied legacy.

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