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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Nishang Narayan
Published on November 12, 2024
The Federation of Hotel & Restaurant Associations of India (FHRAI), in partnership with the National Council for Hotel Management and Catering Technology (NCHMCT) and the Hotel & Restaurant Association of Northern India (HRANI), is set to host the HR Summit on Education and Career in Hospitality on November 14, 2024, at Hotel Le Meridien, New Delhi.
The event, starting at 10:00 AM, will be inaugurated by Ms. V. Vidyavathi, IAS, Secretary, Ministry of Tourism, Government of India, and Mr. Gyan Bhushan, IES, CEO of NCHMCT. It will bring together industry leaders, educators, and government representatives to address critical challenges in the hospitality sector, including a shortage of skilled professionals, low enrolment in hospitality courses, and high attrition rates.
The summit aims to bridge the growing skills gap, improve the quality of hospitality education, and make careers in the industry more attractive and sustainable. Mr. Pradeep Shetty, Vice President of FHRAI and Convenor of the Summit, emphasized:
"The hospitality industry in India is at a critical juncture. While the growth potential is immense, we face significant challenges due to a lack of skilled professionals. This summit serves as a platform for collaboration between industry, academia, and government to find sustainable solutions to these issues.”
The HR Summit will feature three dynamic sessions:
According to Mr. Shetty, collaboration between stakeholders is vital for the hospitality sector’s growth:
"The industry is evolving rapidly, and addressing the challenges of education and workforce development is essential. This summit will enable actionable discussions to ensure the sector has a steady stream of skilled professionals to drive its future."
The HR Summit provides an opportunity for industry professionals, educators, and policymakers to engage in insightful discussions, share innovative ideas, and contribute to strengthening the sector’s talent pipeline.
Established in 1955, the Federation of Hotel and Restaurant Associations of India (FHRAI) is the apex body of India’s hospitality industry. It is the third-largest hospitality association in the world, actively working to bridge the gap between industry stakeholders and supporting India’s tourism and hospitality sectors' growth.
For anyone invested in the future of India’s hospitality industry, this summit promises to be a must-attend event for fostering dialogue and driving transformative change.
By Nithyakala Neelakandan
Published on November 11, 2024
Indian Hotels Company (IHCL), India’s leading hospitality brand, announced a strategic partnership to manage The Claridges, New Delhi, starting in April 2025. The management contract represents a significant move by IHCL to expand its presence in key urban markets through alliances with iconic properties, with The Claridges as its latest addition.
IHCL’s Managing Director and CEO, Puneet Chhatwal, shared the company’s enthusiasm about the agreement, stating, “The Claridges, a distinguished landmark in Lutyens’ Delhi, provides a unique opportunity to expand our footprint at the nation’s most prestigious address, while also paving the way for potential expansion of our brandscape by growing The Claridges brand.” The 119-room property, which blends heritage with contemporary style, has been a prominent part of Delhi’s hospitality landscape since its establishment in 1955.
The Claridges is known not only for its luxurious accommodations but also for its diverse culinary offerings. Guests have a variety of dining options, from the Chinese cuisine at Jade to Mediterranean dishes at Sevilla, Punjabi specialties at Dhaba, and the globally-inspired menu at Pickwick. Additionally, The Elephant Bar and Aura offer artisanal cocktails in unique settings, adding to the hotel’s reputation as a premier destination for both luxury stays and culinary experiences.
Suresh Nanda of Claridges Hotels Pvt. Ltd. expressed optimism about the partnership with IHCL, stating, “We are honored to extend our partnership with IHCL, globally renowned and celebrated for its world-class hospitality to jointly grow The Claridges brand. Under IHCL’s management, we believe that The Claridges will build on its prestigious legacy.”
IHCL’s collaboration with The Claridges represents a key step in expanding its portfolio of upscale and boutique properties. This partnership comes on the heels of IHCL’s recent acquisitions, such as a 55% stake in Rajscape Hotels, operator of Tree of Life Resorts, reinforcing its growth in the luxury and boutique segment.
IHCL, the hospitality arm of the Tata Group, continues to be a leader in India’s hotel industry, with a diverse portfolio of brands that includes Taj, Vivanta, SeleQtions, and Ginger, each catering to a range of traveler needs and experiences. Known for its heritage and commitment to Indian hospitality, IHCL’s influence extends across 350 properties in over 130 locations globally.
The Claridges partnership aligns with IHCL’s expansion goals, particularly within metropolitan areas, and reflects the company’s dedication to associating with iconic brands in India. With this alliance, IHCL and The Claridges are set to elevate the luxury experience in New Delhi, offering guests a unique combination of rich history and modern luxury.
Dusit Hotels and Resorts, a global hospitality leader, has partnered with Shravanthi Hotels and Resorts Private Limited to introduce its first holistic wellness retreat in India. Slated to open in March 2028, Devarana Sakleshpur, Karnataka – A Dusit Retreat will mark a significant milestone for Dusit’s expansion, blending luxury and Thai-inspired wellness in the heart of the Western Ghats.
Devarana Sakleshpur will feature 75 exquisitely designed villas and suites, including 25 with private plunge pools. Ranging from 47 to 90 square meters, the accommodations promise transformative experiences for both domestic and international travelers.
The retreat will house a dedicated Devarana Wellness Centre, offering bespoke programs tailored to individual wellness journeys. Guests can enjoy facilities such as a movement studio, herbal steam room, infinity pool, and specialty dining experiences that highlight authentic South Indian cuisine alongside nutritious culinary creations.
Nestled in Karnataka’s picturesque Western Ghats, Sakleshpur is renowned for its lush plantations, ancient temples, and biodiversity-rich trekking trails like the Bisle Reserve Forest. Nearby attractions include the star-shaped Manjarabad Fort and the panoramic views of Jenukallu Gudda Peak. Located just four hours from Bangalore and well-connected by road, rail, and air, the destination is primed to become a wellness haven for discerning travelers.
Mr. Gilles Cretallaz, Chief Operating Officer of Dusit International, shared:"We are delighted to bring our unique brand of Thai-inspired gracious hospitality to Sakleshpur. This serene destination aligns perfectly with the holistic essence of Devarana – Dusit Retreats. With this retreat, we aim to create transformative wellness journeys that honor Karnataka’s rich cultural heritage and natural beauty."
Mr. Santosh Balakrishna, Executive Director of Shravanthi Hotels, added:"Dusit’s commitment to authentic, wellness-focused experiences resonates deeply with our vision. Together, we aim to redefine luxury stays by blending rejuvenation, nature, and cultural connections in Sakleshpur."
The Sakleshpur project is part of Dusit’s broader strategy to grow its footprint in India. With 301 properties in 18 countries, Dusit plans to open four additional hotels in Karnataka by 2026. Additionally, dusitD2 Fagu, near Shimla, will mark Dusit’s re-entry into India with its soft opening this December.
Founded in 1948, Dusit International combines hospitality, education, and real estate with a focus on sustainable growth. With its diversified portfolio, Dusit continues to deliver exceptional experiences worldwide.
For more details, visit dusit-international.com.
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