Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


The Serai Resorts Introduces ‘Living Sanctuaries’ Across Chikmagalur, Bandipur and Kabini

The Serai Resorts Introduces ‘Living Sanctuaries’ Across Chikmagalur, Bandipur and Kabini

By Hariharan U

Published on November 1, 2026

The Serai Resorts has introduced ‘Living Sanctuaries’, a brand philosophy that brings together its three properties in Chikmagalur, Bandipur and Kabini through a shared approach to nature-led experiences, understated luxury and personalised hospitality.

Rooted in the belief that memorable journeys are shaped by meaningful moments rather than elaborate experiences, Living Sanctuaries invites guests to slow down and connect more deeply with the landscapes they visit. The concept reflects The Serai's approach to creating retreats where the natural surroundings influence the architecture, culinary offerings, activities and overall guest experience.

Each of the three destinations offers a distinct interpretation of this philosophy.

At Chikmagalur, the experience is shaped by the mist-covered hills and coffee plantations of the Western Ghats. Surrounded by forests and the aroma of coffee estates, the retreat encourages guests to enjoy nature walks, quiet mornings and the slower rhythm of the hills.

At Bandipur, the focus shifts to the wilderness. The forest's changing light, bird calls and wildlife movement form an integral part of the experience. Rather than treating nature as a backdrop, the property encourages guests to immerse themselves in the surrounding landscape and appreciate its natural rhythms.

In Kabini, the river and its surrounding wilderness define the experience. Open skies, waterside settings and opportunities for wildlife encounters offer guests a different perspective on the region's natural environment, where discovery often comes through unplanned moments.

Although each property is shaped by its location, the common thread is the belief that nature sets the pace. The landscape influences how guests spend their time, what they experience and how they connect with the destination. From design and architecture to regional cuisine and curated activities, the emphasis is on allowing the character of each place to remain central to the stay.

Redefining Luxury Through Space and Personalised Hospitality

Living Sanctuaries also reflects a changing understanding of luxury, with greater emphasis on time, privacy and meaningful experiences rather than abundance or constant activity.

For The Serai Resorts, hospitality is centred on attentive service that feels natural rather than intrusive. The approach focuses on personal attention, remembering individual preferences and understanding when guests need assistance and when they simply need space.

Experiences such as a slow breakfast overlooking the landscape, a morning in a coffee plantation, a meal inspired by regional flavours, the anticipation of a wildlife sighting or an evening spent listening to the rain become part of the property's wider hospitality proposition.

Through this philosophy, the brand positions its resorts as places where guests can disconnect from everyday routines and reconnect with nature, companions and themselves.

The Serai Resorts' Presence in Karnataka

Founded in the coffee country of Chikmagalur nearly two decades ago, The Serai Resorts has grown into a collection of three luxury retreats across Karnataka: Chikmagalur, Bandipur and Kabini.

The portfolio combines thoughtfully designed accommodation with locally inspired cuisine, wellness offerings and curated destination experiences. Each property is positioned around its surrounding landscape, from coffee plantations and forest environments to riverside wilderness.

The brand's flagship property, The Serai Chikmagalur, has received several industry recognitions, including a No. 9 ranking among resorts in India in Condé Nast Traveller's 2026 Readers' Choice Awards, Best Staycation Resort in India at Travel + Leisure India's Best Awards 2025 and Best Retreat in India at the TravTour MICE Awards 2025. It has also been included in Condé Nast Traveller's Black Book 2026.

The Serai Chikmagalur and The Serai Bandipur have additionally featured in The Style List's 50 Best Boutique Hotels.

With Living Sanctuaries, The Serai Resorts brings its three destinations under a unified brand philosophy, placing nature, personal space and thoughtful hospitality at the centre of its guest experience. The concept presents luxury as an opportunity to pause, observe and experience a destination at its own pace.


Black Rock Hotels & Resorts Opens 10-Key The Farm Stay by AamaGhati in Ranthambore

Black Rock Hotels & Resorts Opens 10-Key The Farm Stay by AamaGhati in Ranthambore

By Hariharan U

Published on November 1, 2026

Black Rock Hotels & Resorts has expanded its presence in Ranthambore with the opening of The Farm Stay by AamaGhati, a 10-key boutique retreat in Village Sherpur. Converted from a private family residence, the property offers a nature-focused stay combining wildlife observation, farm-led dining, wellness and local cultural experiences.

Originally owned by Abhishek Hissaria, the property has been transformed into an intimate hospitality retreat while retaining the character of its former residential setting. Surrounded by mature trees and natural vegetation, the retreat is positioned for travellers seeking a quieter experience of Ranthambore beyond conventional national park safaris.

A Residential-Style Retreat in the Wilderness

The property features 10 rooms, each measuring approximately 700 sq. ft., with separate living areas and private balconies overlooking the surrounding landscape. Its design incorporates stone, timber and warm neutral tones, retaining a residential character while introducing contemporary hospitality comforts.

The dining room features wooden interiors, large glass doors and direct access to the lawns. Outdoor seating areas and a rooftop terrace overlooking the treeline provide spaces for guests to enjoy the natural surroundings, particularly during the early morning and evening hours.

Wildlife observation is an integral part of the experience. Guests can spot chital and sambar from the rooftop terrace, while langurs frequently visit nearby trees. The grounds also attract bird species including baya weavers, Indian scops owls, rufous treepies, white-throated kingfishers, babblers and black drongos.

Commenting on the opening, Gaurav Mudgal, Managing Director, Black Rock Hotels & Resorts, said, "What makes The Farm Stay special is that the house sits within the jungle landscape itself. Guests can spend time on the terrace and spot deer such as chital and sambar moving through the surrounding wilderness, while langurs and birds are often visible in the trees. Ranthambore is sometimes reduced to one question: did you see a tiger? We wanted to create a stay where the hours outside the park are equally meaningful. The property's strength lies in its scale, history, and natural surroundings, and our role has been to preserve that intimacy while bringing in the service standards of a professionally managed retreat."

Farm-Led Dining and Local Experiences

The retreat incorporates a working farm and an attached strawberry farm, with fresh produce used in meals served at its restaurant. The dining offering combines regional and rustic preparations with a broader multi-cuisine menu.

Guests can explore the growing spaces and enjoy outdoor breakfasts, garden dining and high tea, making the farm setting an important part of the property's culinary experience.

The Farm Stay also introduces visitors to Rajasthan's traditional arts and cultural practices. Local potters and lac bangle makers demonstrate their crafts, while folk musicians and performers present regional traditions. After dark, the Star Dust Observatory offers stargazing opportunities, complemented by outdoor bonfire evenings.

Wellness, Recreation and Ranthambore Excursions

Facilities at the retreat include a swimming pool, the Sri Sri Wellbeing Centre, a games room and a dedicated children's activity area. These offerings cater to families and leisure travellers looking to spend time at the property between excursions.

Guests can arrange safaris into Ranthambore National Park, while other excursions include visits to the historic Ranthambore Fort and Trinetra Ganesh Temple. River safaris in the Chambal landscape also offer opportunities to explore the region's distinct wildlife and riverine ecosystem.

Speaking about the property's transition from a family residence, Abhishek Hissaria, Owner, AamaGhati, said, "This was our home before it became a hotel, and we did not want to lose that feeling when we decided to open it to guests. Ranthambore is at its best when you give it time. Some of my favourite moments here have nothing to do with being inside a safari vehicle. They are the mornings when the birds take over the trees, watching animals move through the wider landscape, or simply sitting outside and listening to the forest. The Farm Stay grew out of that very personal relationship with the place."

Expanding Black Rock's Ranthambore Portfolio

The Farm Stay by AamaGhati is the second hospitality offering from Black Rock Hotels & Resorts in Ranthambore, joining AamaGhati Wildlife Resort.

The two properties cater to different traveller preferences. While AamaGhati Wildlife Resort offers a full-scale destination resort experience, The Farm Stay focuses on a smaller, residential-style format centred on privacy, nature, birdwatching and local experiences.

With the new opening, Black Rock Hotels & Resorts adds another accommodation option to Ranthambore's wildlife tourism landscape, offering guests an alternative to the conventional safari-led stay.


Novotel Hyderabad Airport Unveils The Tree by Dhananjay Singh

Novotel Hyderabad Airport Unveils The Tree by Dhananjay Singh

By Manu Vardhan Kannan

Published on October 31, 2026

Novotel Hyderabad Airport, located in GMR Aerocity Hyderabad, has unveiled The Tree, a permanent sculptural installation by contemporary artist Dhananjay Singh, in collaboration with FICCI YFLO Hyderabad. Presented under YFLO Hyderabad's Art Beyond Walls initiative, the installation brings contemporary art into the hotel's public spaces, allowing guests and visitors to experience the artwork as part of their everyday surroundings.

Created in 2025, The Tree measures 78 x 46 x 44 inches and is crafted entirely from stainless steel wire. The sculpture reflects Singh's artistic practice of using industrial materials to recreate organic forms, creating a contrast between the rigid nature of metal and the natural structure of a tree. Placed in one of the hotel's public areas, the installation is designed to interact with its surroundings. Its intricate, open structure and reflective surface create a visual experience, while its central subject explores themes of nature, duality and coexistence. The work draws attention to the relationship between the natural world and human-made structures.

The installation is a flagship initiative by FICCI YFLO Hyderabad under its Art Beyond Walls vertical, led by incoming Chairperson Khushboo Daga for 2026–2027. The initiative aims to bring art into shared and accessible spaces, giving people opportunities to engage with contemporary artistic expression beyond traditional galleries.

By placing artworks in everyday environments, Art Beyond Walls seeks to make art a more visible part of public life and encourage people to connect with creative expressions in familiar settings. With The Tree now part of its permanent public space, Novotel Hyderabad Airport adds a distinctive artistic element to its environment. The collaboration also supports wider efforts to make contemporary art more accessible while encouraging conversations around nature, materials and coexistence.

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