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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Hariharan U
Published on August 31, 2025
Kamat Hotels India Ltd (KHIL) has announced the launch of its latest property, IRA Porvorim, Goa, further strengthening the IRA by Orchid Hotels portfolio. Scheduled to open in September 2025, the new hotel adds to the brand’s fast-paced expansion across India.
Following the successful debut of Orchid Passaros in Benaulim earlier this year, IRA Porvorim will offer 43 well-designed guest rooms, catering to both business travellers and leisure seekers. The hotel will also feature a banquet hall for events, a swimming pool, an in-house restaurant, and a fully equipped health club creating a complete hospitality experience in the heart of Porvorim.
KHIL has been steadily building its IRA brand presence in key tier-2 and tier-3 markets, including Mumbai, Bhubaneswar, Ayodhya, Noida, Nashik, and Chhatrapati Sambhaji Nagar. The brand philosophy revolves around delivering value, comfort, and prime locations for mid-market travellers.
Reflecting its commitment beyond hospitality, IRA by Orchid has pledged to donate one percent of its sales towards community initiatives, with a focus on supporting the education of the girl child.
Sharing his thoughts, Vishal Vithal Kamat, Executive Director of KHIL, said, “Goa continues to attract both domestic and international travellers, and with IRA Porvorim, we aim to redefine hospitality in the city. From curated experiences to modern comforts, this property will serve as a preferred choice for families, corporates, and event planners alike.”
Adding to this, Vithal Venkatesh Kamat, Chairman of KHIL, commented, “Each new IRA hotel defines our growth blueprint. Porvorim reflects the essence of our brand: sustainable, stylish, and guest-centric.”
With its strategic location and curated offerings, IRA Porvorim is set to become a go-to destination for vibrant celebrations, corporate gatherings, and relaxed getaways, further boosting KHIL’s footprint in Goa’s thriving hospitality market.
Published on August 30, 2025
ALIVAA Hotels & Resorts has announced a major boost to its Gurugram portfolio with the addition of two hotels Elite Millennium (South City 1) and Elite 32 Mile Stone. Both properties will now operate under “The Hoften” brand, taking ALIVAA’s total footprint in the city to four operating hotels.
Known for its smart service and youthful vibe, The Hoften brand caters to modern travellers who prefer contemporary amenities and a seamless experience. With these new signings, ALIVAA continues its mission to strengthen its presence in India’s fast-growing hospitality market.
“We are absolutely thrilled to welcome Elite Millennium and Elite 32 Mile Stone into The Hoften family and the wider ALIVAA Hotels & Resorts collection”, said Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business). “Gurugram is a truly dynamic destination, experiencing remarkable growth and attracting a diverse range of travellers. This strategic partnership significantly enhances our offerings, allowing us to provide our guests with an even broader range of exceptional experiences”.
Echoing this, Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted Gurugram’s importance in the company’s expansion journey. “As we strategically move towards becoming a leading national player in India’s hospitality sector, Gurugram holds a critical position in our roadmap. The city’s corporate sector, vibrant youth culture, and rising tourism make it an indispensable market for our growth, particularly for brands like The Hoften”.
For Harshal Sharma, owner of Elite Hotels, this partnership opens exciting possibilities. “Joining forces with ALIVAA Hotels & Resorts and bringing our hotels under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Gurugram,” he said.
With these two additions, ALIVAA now operates one ALIVAA Hotel and two Hoften hotels in Gurugram, further cementing its position in the city’s hospitality landscape.
About ALIVAA Hotels & ResortsALIVAA Hotels & Resorts is a growing hospitality group known for curating exceptional guest experiences. Its collection includes properties under the ALIVAA and The Hoften brands, focusing on quality, innovation, and guest delight. The group aims to create memorable stays across both established and emerging destinations in India
Summit Hotels & Resorts, one of Eastern India’s leading hospitality groups, has unveiled its newest gem, Summit Enigma Resort & Spa in Lamahata. Positioned as West Bengal’s latest luxury mountain retreat, the property is just 22 kilometers from Darjeeling and offers the rare balance of easy accessibility with unmatched tranquility.
What makes the resort stand out is its uninterrupted views of the entire Kanchenjunga range. Guests can now enjoy what is usually reserved for early-morning treks to Tiger Hill, all from the comfort of their private balcony. The boutique property features 16 elegant rooms, including cozy Premium Rooms and spacious Balcony Rooms, each designed to showcase the grandeur of the Himalayas.
Wellness sits at the heart of Summit Enigma’s philosophy. The signature Meta Spa blends local inspirations into its therapies, alongside facilities like steam, sauna, and a Kanchenjunga-facing Jacuzzi that offers an indulgent yet immersive mountain experience. Dining is equally thoughtful at CloudSong Restaurant, where menus focus on farm-to-table freshness, local produce, and specialties such as the popular Desi Kukkad Curry.
Beyond luxury, the resort emphasizes authentic cultural and ecological connections. Guests can walk to nearby farms, experience sustainable mountain agriculture, and engage with local communities where traditions still thrive in harmony with nature. Wildlife too adds its charm, with deer sightings on the property reminding guests of the region’s natural richness.
Lamahata’s location further enhances the appeal. While Darjeeling offers its bustling hill-station vibe, Lamahata provides a peaceful alternative, yet remains close to monasteries, tea gardens, the Lamahata Eco Park, and heritage attractions. This balance allows travelers to enjoy serenity without missing out on iconic experiences.
“Enigma is more than just a property launch, it is Summit’s boldest interpretation of mountain hospitality to date. We have created a retreat where every moment, every view, and every detail reflects the mystery and beauty of the Himalayas”. said Sumit Mitruka, CEO and Founder of Summit Hotels & Resorts.
With this opening, Summit Hotels & Resorts strengthens its position in India’s premium hospitality market. Guided by Mitruka’s vision, the group now operates over 30 hotels and resorts across 17 destinations, employing more than 1,000 people, most from local communities. Looking ahead, Summit plans to expand to 50 properties by 2030 while continuing to blend luxury, sustainability, and authentic regional experiences.
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