Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


Dusit International Expands India Presence with Signing of Dusit Princess Rishikesh in Uttarakhand

Dusit International Expands India Presence with Signing of Dusit Princess Rishikesh in Uttarakhand

By Hariharan U

Published on June 10, 2026

Dusit International, the Thailand-based hospitality group, has announced its continued expansion in India with the signing of a hotel management agreement for Dusit Princess Rishikesh in Uttarakhand. The agreement has been signed with Atmosphere, a luxury real estate and hospitality development company focused on destination-led projects.

The upcoming development will be located in the Tehri Garhwal region near Rishikesh, one of India’s most prominent destinations for spirituality, wellness, and adventure tourism. Scheduled to open in 2031, the project is envisioned as an upscale mixed-use development combining contemporary hospitality with wellness-driven experiences inspired by the Himalayan landscape.

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Dusit Princess Rishikesh will feature approximately 300 keys, including hotel rooms and luxury duplex villas. Designed to appeal to both leisure and business travellers, the property will offer a wide range of facilities including an all-day dining restaurant, lobby lounge, business centre, outdoor swimming pool, gymnasium, yoga room, and multipurpose event spaces.

The development will also include an expansive clubhouse offering additional lifestyle amenities such as a spa, infinity pool, restaurant with 250 covers, squash court, mini-plex, bowling alley, and indoor recreational facilities, positioning it as a comprehensive lifestyle destination in the region.

According to Dusit International, the signing reinforces its long-term strategy to expand thoughtfully across India, focusing on destinations aligned with growing demand for wellness, leisure, and experience-led travel. The company highlighted Rishikesh as a natural fit for its brand philosophy, given its blend of spirituality, nature, and tourism potential.

Speaking on the announcement, Siradej Donavanik, Vice President – Development (Global) at Dusit International, said India remains a key strategic market for the group. He noted that the company aims to build in destinations that align with evolving traveller preferences and strong market fundamentals, with a focus on wellness-oriented hospitality experiences.

Sanchit Jain, Chairman and Managing Director of Atmosphere, said the collaboration with Dusit International reflects a shared vision of creating luxury hospitality destinations that integrate nature, wellness, and elevated living experiences. He expressed confidence that Dusit Princess Rishikesh will emerge as a distinctive retreat in Uttarakhand’s growing luxury hospitality landscape.

The signing follows the opening of dusitD2 Fagu Shimla in 2024 and further strengthens Dusit International’s development pipeline in India as it continues to expand its presence across emerging leisure and wellness destinations


The Orchid Hotel Mumbai Celebrates World Environment Day with Green Initiatives

The Orchid Hotel Mumbai Celebrates World Environment Day with Green Initiatives

By Manu Vardhan Kannan

Published on June 10, 2026

The Orchid Hotel Mumbai, recognized as India’s first eco-friendly hotel, celebrated World Environment Day with a range of green initiatives aimed at encouraging environmental awareness and sustainable living among guests and visitors.

The hotel used the occasion to promote simple yet meaningful actions that help individuals reconnect with nature and adopt greener habits in their daily lives. Through engaging activities and community participation, the celebrations reflected The Orchid’s continued commitment to sustainability and responsible hospitality.

As part of the initiative, the hotel’s Green Team distributed planters to guests in the lobby, encouraging them to bring home a touch of greenery and contribute to a healthier environment. The gesture was well received by guests and added an eco-conscious element to the day’s celebrations.

The hotel also organized a plantation activity for young guests, giving children an opportunity to plant saplings while learning about the importance of caring for the environment. The activity combined education with hands-on participation, making sustainability both accessible and engaging for the younger generation.

By turning the celebration into a platform for environmental awareness, The Orchid Hotel Mumbai highlighted how collective efforts and conscious choices can contribute to a greener future.

For the hotel, sustainability extends beyond annual observances and remains an integral part of its operational philosophy. Over the years, The Orchid has implemented several measures designed to reduce environmental impact while maintaining high hospitality standards.

Some of the hotel's key sustainability initiatives include water-saving Geberit flush tanks, aerators in taps and showers to reduce water consumption, natural sunlight atriums that lower electricity usage during the day, and in-house vermicomposting systems that convert wet waste into eco-friendly compost. The property also follows dedicated waste management practices, uses environment-friendly construction methods, and incorporates energy conservation measures throughout its infrastructure.

Speaking about the initiative, Varun Sahani, Senior Vice President, Kamat Hotels India Limited, said, “World Environment Day is a reminder that even small actions can create a meaningful impact on our environment. At The Orchid Hotel Mumbai, sustainability has always been at the heart of our hospitality philosophy. Through initiatives like planter distribution and plantation activities for children, we aim to encourage our guests and the younger generation to become more conscious towards nature and greener living. As India’s first eco-friendly hotel, we remain committed to promoting sustainable practices every day.”

Over the years, The Orchid Hotel Mumbai has demonstrated that luxury and sustainability can go hand in hand. Its continued focus on resource conservation, environmental awareness, and community engagement reflects its commitment to creating a positive impact for future generations.

Through its World Environment Day celebrations, the hotel not only planted saplings but also encouraged greater awareness and responsibility towards building a greener and more sustainable future.


ITC Grand Central Mumbai Celebrates World Environment Day with Sustainability-Focused Initiatives

ITC Grand Central Mumbai Celebrates World Environment Day with Sustainability-Focused Initiatives

By Manu Vardhan Kannan

Published on June 9, 2026

ITC Grand Central Mumbai marked World Environment Day with a series of initiatives aimed at promoting sustainability, environmental awareness, and responsible living. The activities reflected the hotel's ongoing commitment to integrating eco-conscious practices into its hospitality experience while encouraging guests, associates, and employees to adopt greener habits.

A key highlight of the celebrations was the hotel's Kitchen Garden, which continues to support sustainable hospitality through the cultivation of fresh herbs and produce. The garden features a variety of ingredients, including cherry tomatoes, chillies, coriander, mint, basil, and ajwain, helping promote responsible sourcing and the use of locally grown produce in culinary operations.

To raise awareness about biodiversity and the importance of green spaces, the hotel introduced informative name plaques for trees and plants located across the property. These plaques provide details about each plant's ecological significance, environmental benefits, and contribution to a healthier ecosystem, creating educational touchpoints for visitors and team members.

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As part of its efforts to encourage sustainable food choices, ITC Grand Central Mumbai also introduced a specially curated Green Meal at the staff cafeteria. The initiative highlighted the benefits of mindful consumption and plant-forward dining while encouraging employees to make environmentally conscious food choices.

Extending the message of sustainability beyond the hotel premises, guests and associates were presented with Tulsi saplings. The gesture symbolised wellness, resilience, and a collective responsibility towards building a greener future.

Employees from various departments also took part in an environment-themed drawing competition, using creativity to share their perspectives on conservation and the role individuals can play in protecting the planet.

Further strengthening its sustainability efforts, the hotel partnered with Ugaoo to host a dedicated green showcase featuring a selection of plants and gardening solutions. The initiative gave guests and employees an opportunity to explore and purchase indoor and outdoor plants, encouraging greener homes, workplaces, and everyday lifestyles.

Through these activities, ITC Grand Central Mumbai reaffirmed its commitment to responsible hospitality and environmental stewardship. By promoting awareness, encouraging sustainable choices, and fostering a stronger connection with nature, the hotel continues to support a more environmentally conscious future.

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