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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Hariharan U
Published on June 20, 2026
ITC Hotels Limited has announced the signing of a management agreement for a 140-key Welcomhotel by ITC Hotels in Jaipur, marking another significant step in the company’s expansion strategy across key state capitals and high-demand hospitality markets.
The upcoming property will strengthen ITC Hotels’ presence in Rajasthan, a state renowned for its rich cultural heritage, royal architecture, and thriving tourism sector. Jaipur, in particular, continues to attract domestic and international travellers, while remaining one of India’s most sought-after destinations for weddings, celebrations, and business events.
Designed to blend contemporary comfort with the city’s historic charm, Welcomhotel Jaipur will feature well-appointed guest rooms and suites, an all-day dining restaurant, a specialty restaurant, and a lounge bar. The hotel will also offer extensive event infrastructure, including more than 15,000 square feet of indoor banqueting space and 22,000 square feet of landscaped outdoor venues, positioning it as a preferred destination for MICE events and destination weddings.
Guests will have access to wellness and spa facilities, further enhancing the overall hospitality experience.
Commenting on the development, Anil Chadha, Managing Director of ITC Hotels Limited, said Jaipur represents a unique blend of heritage and growing demand for premium hospitality experiences. He noted that the project aligns with the company’s focus on strengthening its presence in high-visibility destinations across India.
Directors of Ashraya Hotels and Resorts Anil Agarwal, Sunil Agarwal, and Peyush Agarwal said the partnership aims to bring world-class hospitality experiences to Jaipur while celebrating Rajasthan’s cultural legacy.
The signing follows ITC Hotels’ recent expansion announcements in Bhubaneswar, Dehradun, and Hyderabad, reinforcing its long-term commitment to growing its hospitality portfolio across emerging and established markets in India.
MRG Group has announced the launch of Goldfinch Panjim Goa, further strengthening its hospitality presence in one of India's most sought-after leisure destinations. Located in the heart of Panjim and overlooking the scenic Mandovi River, the new property joins the growing Goldfinch Hospitality portfolio across the country.
Designed for both business and leisure travellers, Goldfinch Panjim Goa offers 98 guestrooms, including seven suites, equipped with modern amenities and contemporary comforts. The hotel combines elegant interiors, green surroundings, and a central location to provide guests with a comfortable and convenient stay experience.
The property's dining offering is anchored by Banjara, the all-day dining restaurant serving a mix of global cuisine and locally inspired dishes that celebrate Goa's rich culinary heritage.
Commenting on the launch, K. Prakash Shetty said the opening reflects the group's continued commitment to expanding its hospitality footprint in high-potential markets while focusing on sustainable growth, operational excellence, and guest-centric experiences.
Gaurav Shetty added that Goa remains one of India's most iconic travel destinations and the launch marks another important milestone in the company's hospitality growth journey.
The launch reinforces MRG Group's long-term expansion strategy, with the company targeting more than 3,500 hotel keys by 2035. The group currently operates several hospitality assets across India, including Goldfinch-branded hotels and partnerships with global hospitality brands.
For more information about the group, visit MRG Group.
Published on June 19, 2026
As the world celebrates International Yoga Day on June 21, wellness takes centre stage at Four Seasons Resort Maldives at Landaa Giraavaru, where yoga, nature, and holistic healing come together in one of the Indian Ocean’s most serene settings.
Nestled within the UNESCO-listed Baa Atoll Biosphere Reserve, the island resort has long been recognised for its immersive approach to wellbeing. Surrounded by turquoise waters and vibrant marine life, the resort offers a tranquil environment where guests can disconnect from daily routines and reconnect with themselves.
At the heart of the wellness experience is AyurMa, the resort’s dedicated wellness sanctuary whose name translates to “Mother of Life” in Sanskrit. Designed around the principles of holistic healing, AyurMa blends yoga, Ayurveda, naturopathy, and mindful living to create personalised wellness journeys.
For International Yoga Day, guests can participate in a range of yoga experiences tailored to individual needs. Developed in collaboration with S-VYASA University, the resort’s Yoga Therapy programme addresses concerns such as stress management, spinal health, flexibility, and overall wellbeing. Guests can also explore unique experiences including AntiGravity Yoga, Aqua Float Yoga, and Pregnancy Yoga, each designed to make the practice accessible and engaging.
The island setting further enhances the experience, with yoga sessions conducted in open-air pavilions overlooking the lagoon. Guests can also take part in Rahumathuge Vaguthu, a sunset Earth Blessing ceremony that combines mindfulness with gratitude, creating a deeper connection to nature and community.
Complementing the yoga programme is AyurMa’s comprehensive Ayurveda offering, including personalised consultations, Shirodhara treatments, traditional oil therapies, and a Government of Maldives-accredited Panchakarma programme. Guided by Dr. Arun K. Tomson, these therapies are designed to support the body’s natural healing processes and restore balance.
This International Yoga Day, Four Seasons Resort Maldives at Landaa Giraavaru offers more than a wellness retreat—it presents an opportunity to embrace mindfulness, healing, and self-discovery in one of the world’s most extraordinary natural settings.
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