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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Hariharan U
Published on April 25, 2026
WelcomHeritage Parv Vilas Resort & Spa is redefining luxury getaways in the hills with its expansive offering set amidst the scenic Kasauli Hills.
Perched in the lush Shivalik range, the resort blends natural beauty with refined hospitality, offering guests a tranquil escape marked by panoramic views, fresh mountain air, and a thoughtfully curated luxury experience. Designed as a sanctuary for relaxation, the property combines modern amenities with a serene setting that encourages guests to unwind at a leisurely pace.
Operated under the WelcomHeritage umbrella since December 2022, the resort has positioned itself as a full-scale five-star destination in Solan. With 93 well-appointed rooms, the property caters to a wide range of travellers, offering accommodation options that include deluxe rooms, suites, family-friendly cottages, and an exclusive four-bedroom luxury villa.
The resort is equipped with a comprehensive range of amenities, including a luxury spa and salon, wellness centre, and an all-weather heated indoor swimming pool, along with a dedicated children’s pool. These features ensure a seamless and comfortable experience for guests across seasons.
Beyond leisure stays, the property has also emerged as a preferred venue for destination weddings, corporate conferences, and large-scale events, supported by its expansive layout and premium infrastructure.
The design philosophy strikes a balance between modern sophistication and timeless charm, creating a space that feels both elegant and inviting. From intimate vacations to grand celebrations, the resort offers an environment that blends comfort with understated luxury.
With its scenic location, comprehensive facilities, and focus on guest experience, WelcomHeritage Parv Vilas Resort & Spa stands out as a premier mountain retreat, offering travellers a refined escape in the hills.
Indian Hotels Company Limited has announced a strategic partnership between its loyalty platform Taj InnerCircle-Neupass and Etihad Guest, expanding global benefits for travellers.
The collaboration brings together two established loyalty ecosystems, enabling members to access enhanced travel and stay privileges across participating hotels worldwide. As part of the alliance, Etihad Guest members can enjoy exclusive savings at IHCL properties and earn miles on hotel stays.
The benefits extend across IHCL’s diverse portfolio, including brands such as Taj Hotels, SeleQtions, Vivanta, Gateway, amã Stays & Trails, and Claridges Collection.
Commenting on the partnership, Praveen Chander Kumar, Executive Vice President – Commercial, IHCL, noted that as travel becomes increasingly seamless, guests are seeking familiarity and added value across destinations. He highlighted that the collaboration will allow IHCL to engage with a broader global member base while enhancing the overall loyalty experience.
From the aviation side, Etihad Airways strengthens its ecosystem by extending benefits beyond flights. Mark Potter, Managing Director, Etihad Guest, stated that the partnership enhances value for members by offering more opportunities to earn and redeem miles across a wider travel network.
The alliance reflects a growing trend in the travel and hospitality industry, where integrated loyalty ecosystems are becoming key to delivering seamless, personalised experiences. By combining hospitality and aviation rewards, the partnership aims to create a more connected journey for global travellers.
With this collaboration, IHCL and Etihad Guest are set to broaden their global reach, offering members a more rewarding and cohesive travel experience across destinations
Published on April 23, 2026
In a thoughtful CSR initiative, TSG Hotels & Resorts organized a special dinner for children at Pranab Kanya Sangha on April 20, creating an evening filled with warmth and happiness.
Guided by the vision of Managing Director Mr. G. Bhasker, the team spent quality time with the children, turning the gathering into more than just a meal. Conversations, shared laughter, and genuine interaction made the evening memorable for everyone involved.
Corporate General Manager Mr. Chiranjit Das, present at the event, reaffirmed the brand’s continued commitment to meaningful social initiatives. He expressed gratitude to the team at Pranab Kanya Sangha for the opportunity to contribute and engage with the children in such a positive setting.
The joy on the children’s faces reflected the impact of the gesture, as they enjoyed the dinner and the attention that came with it.
Through initiatives like this, TSG Hotels & Resorts continues to highlight its dedication to community care and social responsibility, going beyond hospitality to create real human connections
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