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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Manu Vardhan Kannan
Published on December 13, 2025
D.A.T.A Resort by Della, India’s first and only military-themed luxury glamping resort, is one of the most innovative concepts in the country’s hospitality landscape. Despite its exceptional offering, the resort has remained largely unspoken about for years. Tucked deep inside Lonavala’s natural beauty, the property redefines immersive travel with a rare blend of military-inspired adventure and five-star comfort. As travellers increasingly seek meaningful and experience-driven journeys, the unique story of this resort is now finding its well-deserved spotlight.
The experience begins with its 27 luxurious, 500 sq. ft. military-themed glamping tents overlooking the serene Shirota Lake. Each tent follows a design style inspired by military elements, while still offering premium comfort and elegance. One of the resort’s standout aspects is its training programmes led by ex-military commandos. These curated activities give guests the opportunity to experience discipline, resilience, teamwork, and patriotic energy in a structured and safe environment. Families, couples, and corporate groups use the space for transformational outbound programmes that blend adventure with reflection, making the resort a benchmark for experiential hospitality.
The reason such a revolutionary concept has remained under the radar lies in its intention and design. Its remote natural setting, limited inventory, and carefully selected guest base have contributed to its quiet presence. More importantly, the resort was never created for mass exposure; it was built as a purpose-driven, immersive destination for travellers seeking deeper experiences beyond mainstream tourism. Many guests describe it as a “hidden gem,” and its quiet success reflects the quality and impact of what it offers.
With experiential and story-focused travel becoming popular in India, the resort is now being highlighted for what it truly represents. Its authenticity, military-inspired programming, and pioneering design bring a new dimension to luxury hospitality. D.A.T.A Resort blends purpose with indulgence, adventure with introspection, and ensures guests leave with growth, connection, and perspective.
The resort is the brainchild of Jimmy Mistry, a renowned designer, hotelier, and social entrepreneur. His vision introduced India to a completely new hospitality format long before experiential stays and themed travel became mainstream. By combining rugged adventure, discipline, and strong storytelling with luxury experiences, D.A.T.A Resort created a category of its own. Even with its groundbreaking concept, it has intentionally stayed away from large-scale visibility, focusing instead on intimate and high-quality experiences for discerning guests.
For more information, Visit https://www.delladata.com/ .
By Hariharan U
Published on December 12, 2025
Lemon Tree Hotels Limited has announced the signing of two new properties, Lemon Tree Resort, Bapatla, Andhra Pradesh, and Lemon Tree Hotel, Bhilai, Chhattisgarh. Both properties will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited, and mark a strategic expansion in the South and Central Indian markets.
Lemon Tree Resort, Bapatla is located in the serene coastal town of Bapatla, renowned for the tranquil Suryalanka Beach. The resort features 90 rooms, a restaurant and bar, banquet and meeting facilities, a swimming pool, spa, and fitness centre, offering guests a refreshing escape by the sea.
Lemon Tree Hotel, Bhilai, situated in the industrial yet green city of Bhilai, home to the iconic Bhilai Steel Plant, blends urban convenience with calm surroundings. The hotel offers 72 keys, a restaurant, banquet and meeting spaces, swimming pool, and spa, catering to both business travellers and leisure guests seeking a value-driven experience.
Commenting on the expansion, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, "With these signings, we are pleased to extend our footprint to two unique locations. From thriving commercial hubs to serene, nature-led destinations, both states offer immense potential for quality hospitality. Andhra Pradesh already has six operational and three upcoming hotels, while this will be our first property in Chhattisgarh."
These new additions reaffirm Lemon Tree Hotels’ commitment to offering vibrant, contemporary hospitality experiences across India, combining comfort, convenience, and a warm guest-first ethos.
Cygnett Hotels & Resorts today announced the signing of two landmark luxury resorts under the Anamore Registry Collection by Wyndham brand, marking a major step in its expansion into the luxury segment. This collaboration with Wyndham Hotels & Resorts aims to combine Cygnett's expertise in contemporary Indian design with Wyndham’s global reach and commercial support.
The first property, Anamore Registry Collection by Wyndham Pushkar, will span 18 acres and feature 288 rooms, making it one of Rajasthan’s largest luxury resorts for destination weddings and events. The resort will include 20,000 sq. ft. of banquet space, multiple dining venues, wellness facilities at Blum Mudra by Ayurvyaas, recreation zones, and more. Its opening is planned for the end of 2026.
The second project, Anamore Registry Collection by Wyndham Kukas Jaipur, will cover 25 acres and offer 150 rooms, 30,000 sq. ft. of banquet space, curated dining options, wellness amenities, and outdoor event areas. Located in one of Jaipur’s prime hospitality corridors, the resort is designed to cater to both domestic and international luxury travelers, with an expected opening in early 2029.
Sarbendra Sarkar, Founder & Managing Director of Cygnett Hotels & Resorts, said, “These two resorts mark an important milestone in our journey into luxury hospitality. The Anamore brand blends contemporary design, cultural richness, and soulful experiences. Our partnership with Wyndham ensures these destinations meet global standards while celebrating Indian artistry.”
Rahool Macarius, Market Managing Director Eurasia, Wyndham Hotels & Resorts, added, “These projects strengthen Wyndham’s Registry Collection in India. Together with Cygnett, we are bringing luxury resorts that combine world-class operations with culturally immersive experiences to Rajasthan.”
The resorts aim to position Rajasthan as a top destination for high-end travel, weddings, and celebrations. Both developments are being built by M/S Turban Landmarks LLP and STurban Resorts Private Limited.
About Cygnett Hotels & Resorts
Founded in 2014, Cygnett Hotels & Resorts is one of India’s fastest-growing hospitality companies, operating upscale and midscale hotels. With 45 hotels and 3,671 keys across India, the company plans to add over 1,000 keys annually, targeting more than 100 hotels and 9,000 keys by 2030. The portfolio includes Anamore Registry Collection by Wyndham®, Anamore Select Registry Collection by Wyndham®, Ayurvyaas®, La Quinta by Wyndham®, Cygnett Park™, Cygnett Hotels™, Cygnett Inn™, Cozzet™, and Cygnotel™ Collection.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company with approximately 8,300 hotels in 100 countries. Its portfolio includes 25 brands, including Registry Collection Hotels®, La Quinta®, Ramada®, Super 8®, Days Inn® and more. Wyndham Rewards offers over 121 million members access to stays and vacation experiences worldwide.
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