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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Hariharan U
Published on January 16, 2026
Espire Hospitality Limited, one of India’s fastest-growing hospitality companies, has announced the launch of Country Inn, Varanasi, marking another milestone in the expansion of its Country Inn Hotels & Resorts portfolio. The new opening strengthens the group’s presence in high-potential destinations and reinforces its focus on culturally significant cities.
Situated in the heart of Varanasi, one of the world’s oldest living cities, the hotel is set against the city’s spiritual energy and timeless charm. Designed to offer a balance between contemporary living and warm hospitality, Country Inn, Varanasi provides a calm and comfortable retreat for both leisure and business travellers. Its proximity to the city’s renowned ghats and sacred temples makes it an ideal base for guests seeking convenience alongside comfort.
The property features thoughtfully designed guestrooms with fresh interiors, soothing colour palettes, high-speed Wi-Fi and premium amenities. Guests can also enjoy curated dining experiences at SUTRA By Banaras, the hotel’s multi-cuisine restaurant serving Indian and international flavours in a welcoming indoor and outdoor setting.
Commenting on the launch, Akhil Arora, CEO & Managing Director, Espire Hospitality Limited, said, “Varanasi is a city of unparalleled spiritual depth, shaped by its cultural richness, history and tradition. We are proud to bring Country Inn to this sacred destination, creating a space that reflects the city’s timeless spirit while offering contemporary comfort and our signature warm hospitality.” He added that the hotel aims to offer travellers a modern space to pause, unwind and immerse themselves in the essence of the city.
The opening of Country Inn, Varanasi further adds momentum to Espire Hospitality Limited’s growth journey. The company has recently signed properties in destinations including Rishikesh, Udaipur, Jalandhar, North Goa and Dehradun, and continues to move steadily towards its vision of operating 30 hotels by FY26.
With a diversified brand portfolio ranging from boutique luxury offerings under ZANA Luxury Resorts to the well-recognised Country Inn Hotels & Resorts, Espire Hospitality Limited continues to strengthen its position as a dynamic and fast-evolving player in India’s hospitality landscape.
Published on January 13, 2026
Sayaji Hotels Limited has announced the launch of Enrise by Sayaji, Bareilly, strengthening its footprint in Uttar Pradesh and bringing contemporary hospitality to one of the region’s culturally rich cities. Located at Station Road, Civil Lines, the hotel offers convenient access for travellers, situated just 13 km from Bareilly Airport and 500 metres from Bareilly Railway Station.
The property features 36 well-appointed rooms across four categories, designed to meet the needs of business, transit, and leisure guests. The room mix includes Deluxe Rooms, Superior Rooms, Superior Balcony Rooms, and Suites, each reflecting modern design sensibilities while staying true to Sayaji’s signature “Yours Truly” service philosophy.
Enrise by Sayaji, Bareilly also brings together a diverse food and beverage offering under one roof. Guests can choose from Horizon, a rooftop multicuisine fine-dining restaurant; Momentt, a relaxed coffee shop; 99 Degree, a classic bar suited for evening conversations; and Infinity Club & Bar, positioned as a lively social and celebration space. Together, these outlets aim to make the hotel a dining and social hub for both residents and visitors.
The hotel is equipped with two banqueting venues designed to host weddings, corporate meetings, and social events. Jewel Hall and Crystal Hall offer flexible layouts and capacities, supported by tailored food and beverage services and professional event management, enabling seamless execution for gatherings of varying scales.
Commenting on the launch, Rajendra Joshi, Associate General Manager, Sayaji Hotels, said the Enrise by Sayaji brand has been developed for modern travellers seeking comfort, functionality, and value, adding that Bareilly is a strong addition to the company’s growing portfolio across emerging Indian cities.
Ankur Vig, Managing Director, Unique Complex Private Limited, noted that Bareilly’s rising commercial and travel significance makes the timing of the hotel’s launch particularly relevant, with the partnership aiming to deliver national hospitality standards while staying connected to local sensibilities.
With Bareilly’s increasing demand for organised hospitality infrastructure, Enrise by Sayaji is positioned as a preferred choice for business stays, leisure travel, dining, and social celebrations, reinforcing Sayaji Hotels’ broader strategy of expanding into high-potential markets across India.
Published on January 11, 2026
The Indian Hotels Company Limited (IHCL) has announced the signing of a Tree of Life resort in Sakaleshpur, Karnataka, expanding its footprint in one of the state’s emerging leisure destinations. The signing reflects IHCL’s focus on boutique and experiential hospitality in underexplored markets with strong tourism potential.
Sakaleshpur, known for its plantation landscapes and heritage appeal, is steadily gaining attention as tourism becomes an important economic driver in the region. The destination’s calm setting and natural beauty have led to a growing interest in immersive and personalised stays, especially among travellers seeking quiet, nature-focused getaways.
Commenting on the development, Ms. Suma Venkatesh, Executive Vice President, Real Estate & Development, IHCL, said,"Sakaleshpur is a pristine destination in Karnataka that blends heritage with plantation landscapes. With tourism emerging as a strong economic driver here, experiential and boutique stays are witnessing growing demand. This signing marks IHCL’s early entry into an underpenetrated micro-market, enabling us to cater to discerning travellers seeking immersive leisure experiences. The Tree of Life resort will strengthen our presence along the Western Ghats and reinforce IHCL’s boutique positioning in this evolving destination belt. We are delighted to partner with Mystica Retreats LLP for this project."
Set amidst the Western Ghats, the 40-key Tree of Life Sakaleshpur is envisioned as a peaceful retreat surrounded by forests and a perennial stream. Staying true to the Tree of Life philosophy, the resort will focus on calm, comfort, and connection with nature. Planned facilities include an all-day dining restaurant, a bar, wellness amenities such as a swimming pool, treatment room, yoga space, and a range of thoughtfully designed guest experiences.
Sharing their views on the partnership, Mr. Sharanabasava Meti and Mr. Kemparaju of Mystica Retreats LLP said,"We are pleased to partner with IHCL for this project and look forward to creating a unique getaway for travellers seeking a quiet escape."
Sakaleshpur offers a mix of trekking trails, heritage sites, and plantation tourism, with attractions such as Manjarabad Fort, Kaginahare Fort, Bisle Ghat Viewpoint, Jenukal Gudda, and the ruins within the Kaginahare Forest, making it an attractive destination for slow and meaningful travel.
With this signing, IHCL’s portfolio in Karnataka will grow to 34 hotels, including 19 under development, further reinforcing the company’s long-term commitment to the state.
Mystica Retreats LLP is promoted by Mr. Sharanabasava Meti and Mr. Kemparaju, both experienced entrepreneurs with interests across infrastructure, hospitality, real estate, agriculture, cinema, and education. Their collaboration with IHCL aims to create a refined yet relaxed retreat aligned with the destination’s natural character.
IHCL and its subsidiaries bring together a wide range of hospitality brands, offering a blend of Indian warmth and global service standards. With a strong domestic and international presence, the company continues to expand across leisure and business destinations, strengthening its position as India’s largest hospitality company.
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