Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


Hyatt Place Butwal Announces Opening in Western Nepal

Hyatt Place Butwal Announces Opening in Western Nepal

By Hariharan U

Published on January 17, 2026

Hyatt Place Butwal has officially announced its opening, marking a significant milestone in the hospitality landscape of western Nepal. The property becomes Butwal’s first internationally branded five-star hotel, introducing global hospitality standards to a market witnessing rapid economic and tourism-led growth.

The opening reflects Butwal’s rising importance as a regional hub, supported by expanding industrial activity, improving infrastructure, and growing international connectivity. With the operationalisation of Gautam Buddha International Airport in nearby Bhairahawa, demand for international-standard accommodation has increased across business, leisure, and trade segments.

Hyatt Place Butwal has already made an impact on the city’s evolving social and lifestyle scene with the successful hosting of its grand opening celebration, “New Year’s Eve Under the Stars.” The event brought together prominent business leaders, influencers, and local patrons, highlighting the hotel’s ability to curate large-scale, world-class experiences and position itself as a premium lifestyle destination in the region.

Commenting on the opening, Tushar Nagar, General Manager, Hyatt Place Butwal, said, “The overwhelming response to our New Year’s Eve celebration reflects that Butwal is ready for a premium hospitality and lifestyle experience. With improving air connectivity and a rapidly expanding industrial base, the need for international-standard accommodation has grown significantly. Hyatt Place Butwal aims to bridge this gap while supporting the region’s evolving business and tourism ecosystem.”

Strategically located at the intersection of the Mahendra Highway (Asian Highway) and the Siddhartha Highway, Butwal is transforming from a transit town into a commercial and industrial powerhouse. Its strategic highway access, growing industrial zones, and international air connectivity position the city as a key connector for trade, tourism, and transit in western Nepal.


Espire Hospitality Expands with Country Inn Launch in Varanasi

Espire Hospitality Expands with Country Inn Launch in Varanasi

By Hariharan U

Published on January 16, 2026

Espire Hospitality Limited, one of India’s fastest-growing hospitality companies, has announced the launch of Country Inn, Varanasi, marking another milestone in the expansion of its Country Inn Hotels & Resorts portfolio. The new opening strengthens the group’s presence in high-potential destinations and reinforces its focus on culturally significant cities.

Situated in the heart of Varanasi, one of the world’s oldest living cities, the hotel is set against the city’s spiritual energy and timeless charm. Designed to offer a balance between contemporary living and warm hospitality, Country Inn, Varanasi provides a calm and comfortable retreat for both leisure and business travellers. Its proximity to the city’s renowned ghats and sacred temples makes it an ideal base for guests seeking convenience alongside comfort.

The property features thoughtfully designed guestrooms with fresh interiors, soothing colour palettes, high-speed Wi-Fi and premium amenities. Guests can also enjoy curated dining experiences at SUTRA By Banaras, the hotel’s multi-cuisine restaurant serving Indian and international flavours in a welcoming indoor and outdoor setting.

Commenting on the launch, Akhil Arora, CEO & Managing Director, Espire Hospitality Limited, said, “Varanasi is a city of unparalleled spiritual depth, shaped by its cultural richness, history and tradition. We are proud to bring Country Inn to this sacred destination, creating a space that reflects the city’s timeless spirit while offering contemporary comfort and our signature warm hospitality.” He added that the hotel aims to offer travellers a modern space to pause, unwind and immerse themselves in the essence of the city.

The opening of Country Inn, Varanasi further adds momentum to Espire Hospitality Limited’s growth journey. The company has recently signed properties in destinations including Rishikesh, Udaipur, Jalandhar, North Goa and Dehradun, and continues to move steadily towards its vision of operating 30 hotels by FY26.

With a diversified brand portfolio ranging from boutique luxury offerings under ZANA Luxury Resorts to the well-recognised Country Inn Hotels & Resorts, Espire Hospitality Limited continues to strengthen its position as a dynamic and fast-evolving player in India’s hospitality landscape.


Sayaji Hotels Launches Enrise by Sayaji in Bareilly

Sayaji Hotels Launches Enrise by Sayaji in Bareilly

By Hariharan U

Published on January 13, 2026

Sayaji Hotels Limited has announced the launch of Enrise by Sayaji, Bareilly, strengthening its footprint in Uttar Pradesh and bringing contemporary hospitality to one of the region’s culturally rich cities. Located at Station Road, Civil Lines, the hotel offers convenient access for travellers, situated just 13 km from Bareilly Airport and 500 metres from Bareilly Railway Station.

The property features 36 well-appointed rooms across four categories, designed to meet the needs of business, transit, and leisure guests. The room mix includes Deluxe Rooms, Superior Rooms, Superior Balcony Rooms, and Suites, each reflecting modern design sensibilities while staying true to Sayaji’s signature “Yours Truly” service philosophy.

Enrise by Sayaji, Bareilly also brings together a diverse food and beverage offering under one roof. Guests can choose from Horizon, a rooftop multicuisine fine-dining restaurant; Momentt, a relaxed coffee shop; 99 Degree, a classic bar suited for evening conversations; and Infinity Club & Bar, positioned as a lively social and celebration space. Together, these outlets aim to make the hotel a dining and social hub for both residents and visitors.

The hotel is equipped with two banqueting venues designed to host weddings, corporate meetings, and social events. Jewel Hall and Crystal Hall offer flexible layouts and capacities, supported by tailored food and beverage services and professional event management, enabling seamless execution for gatherings of varying scales.

Commenting on the launch, Rajendra Joshi, Associate General Manager, Sayaji Hotels, said the Enrise by Sayaji brand has been developed for modern travellers seeking comfort, functionality, and value, adding that Bareilly is a strong addition to the company’s growing portfolio across emerging Indian cities.

Ankur Vig, Managing Director, Unique Complex Private Limited, noted that Bareilly’s rising commercial and travel significance makes the timing of the hotel’s launch particularly relevant, with the partnership aiming to deliver national hospitality standards while staying connected to local sensibilities.

With Bareilly’s increasing demand for organised hospitality infrastructure, Enrise by Sayaji is positioned as a preferred choice for business stays, leisure travel, dining, and social celebrations, reinforcing Sayaji Hotels’ broader strategy of expanding into high-potential markets across India.

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