Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.

A Glimpse Into the 55th GST Council Meeting at Jaisalmer Marriott Resort & Spa

By Manu Vardhan Kannan

Published on January 3, 2025

The prestigious 55th GST Council Meeting was hosted by Jaisalmer Marriott Resort & Spa from December 20th to 22nd, transforming the venue into a hub of luxury, culture, and collaboration. The three-day event, organized by the GST Council Secretariat in partnership with the Rajasthan Government, brought together over 150 distinguished attendees, including Union Finance Minister Nirmala Sitharaman and Rajasthan Deputy Chief Minister Ms. Diya Kumari.

Reflecting on the event, General Manager Mr. Shiv Bose said, “It was an honour to host the 55th GST Council Meeting. Our team took immense pride in showcasing the culture and hospitality of Jaisalmer while providing an exceptional experience to the nation’s dignitaries. This event reinforces Jaisalmer’s reputation as a premier destination for high-profile events.”

A Grand Welcome

Delegates received a royal Rajasthani welcome upon arrival, featuring a shower of floral petals, captivating folk performances, and personalised bouquets. Bespoke amenities awaited each guest, reflecting the royal heritage of Jaisalmer and setting the tone for an unforgettable experience.

Culinary Masterpieces

The event’s culinary offerings became a talking point, showcasing the richness of Rajasthani and Indian cuisine. A specially curated Rajasthani Thali was presented to Union Finance Minister Nirmala Sitharaman, featuring delicacies like Dal Bati Churma, Ker Sangri, Bajra Roti, Bhuna Saag, Bajre Ki Khichdi, and Coconut Barfi.

In addition, the “Taste of India” menu delighted attendees with regional specialties, including Kashmiri Dum Aloo, Chicken Chettinad, Chole Kulche, and Sorakaya Pulusu, blending authenticity with culinary artistry.

Cultural Immersion

The cultural richness of Rajasthan was at the forefront of the event. A private performance by Padmashri Anwar Khan Manganiyar and his troupe enchanted the dignitaries, offering a glimpse into the vibrant traditions of the desert state.

An Unforgettable Experience

Jaisalmer Marriott Resort & Spa delivered an impeccable experience through meticulous planning and execution. The 55th GST Council Meeting was not just an event but a celebration of India’s heritage, hospitality, and collaborative spirit. From the grand welcome to the curated culinary delights and cultural performances, the resort set a new benchmark in hosting high-profile events, leaving a lasting impression on all attendees.

ITC Hotels Expands with New Welcomhotel in Jabalpur, Madhya Pradesh

By Nishang Narayan

Published on January 3, 2025

ITC Hotels has officially launched the Welcomhotel Jabalpur in Madhya Pradesh, marking an exciting expansion in the brand’s strategy to penetrate tier-II and tier-III cities. This new property, featuring 122 rooms and suites, offers a wide array of facilities and is poised to become a popular destination for both business and leisure travelers.

Welcomhotel Jabalpur provides over 15,000 square feet of banquet space, making it an ideal venue for events ranging from destination weddings to corporate gatherings. The hotel’s dining options include the WelcomCafé Reva for all-day dining and Dough & Co., which serves a delightful selection of baked goods and beverages.

Guests at the hotel can also enjoy a variety of amenities, including a fitness center, a swimming pool, and a spa, which will soon offer traditional therapies to enhance the guest experience.

Anil Chadha, Chief Executive of ITC Hotels, commented, “The Welcomhotel brand trajectory is growing fast across both business and leisure locations. The launch of Welcomhotel Jabalpur marks a significant milestone in the continued asset-right growth and expansion strategy of ITC Hotels. This property aligns with the spirit of brand Welcomhotel—each designed to reflect the essence of its region, ensuring that guests enjoy an authentic and enriching stay.”

Located near popular attractions such as Madan Mahal Fort and Bhedaghat, Welcomhotel Jabalpur offers guided tours to these sites, as well as access to nearby national parks, making it an ideal base for exploring the region.

The launch of Welcomhotel Jabalpur follows ITC’s broader expansion plans, which also include a new Welcomhotel in Pushkar, Rajasthan, set to open in 2026.

ITC Hotels Expands in Delhi with Welcomhotel on Delhi-Gurugram Highway

By Nishang Narayan

Published on January 3, 2025

ITC Hotels has announced the expansion of its presence in the National Capital with the opening of a new Welcomhotel by ITC Hotels, located along the Delhi-Gurugram highway. The hotel, which is set to offer a seamless blend of business and leisure experiences, boasts 81 rooms, an all-day dining restaurant, a bar, and an expansive banquet and meeting space totaling approximately 35,000 square feet.

Welcomhotel Delhi is designed to cater to both business and leisure travelers with a focus on superior connectivity and top-notch amenities. Guests can enjoy recreational facilities such as a swimming pool, fitness center, and spa. The hotel’s strategic location offers excellent visibility, making it a prime choice for visitors, with just a 5 km distance from the Indira Gandhi International Airport and 2.5 km from Gurugram’s Cyber Hub. This prime spot not only ensures easy access to Delhi, Gurgaon, and the entire National Capital Region (NCR) but also places guests in proximity to popular hotspots.

Commenting on the opening, Anil Chadha, Chief Executive of ITC Hotels, stated, “We are happy to announce the opening of a Welcomhotel in Delhi, increasing our footprint to 5 hotels in the state and 10 hotels in Delhi-NCR. The property’s unique location will offer unmatchable meeting and banquet space for social and business gatherings, making Welcomhotel Delhi one of the preferred hotels in Delhi-NCR.”

Varinder Aggarwal, Director of City Park Hotels Pvt. Ltd., expressed his enthusiasm, saying, “We are excited to tie up with ITC’s Hotel Group for their vivacious and enterprising Welcomhotel brand. The proximity to the airport and the national capital makes it the much-preferred MICE and wedding destination hotel.” He further emphasized the importance of the Delhi-Gurugram region as a growth powerhouse, making it an ideal choice for modern travelers seeking immersive experiences.

Reflecting the warmth of Indian culture while maintaining ITC Hotels' benchmark service standards, Welcomhotel is designed to provide enriching experiences for both business and leisure travelers. It is poised to become a key destination in the NCR, offering a blend of modern infrastructure and world-class hospitality.

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