Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


The Long Weekend Escape You Didn't Know You Needed: Cintacor Island, Karwar

The Long Weekend Escape You Didn't Know You Needed: Cintacor Island, Karwar

By Manu Vardhan Kannan

Published on October 22, 2026

Looking for a peaceful escape this Dussehra? Cintacor Island Resort in Karwar, Karnataka, offers a private island getaway where guests can enjoy the beach, explore the sea and unwind amid nature. Spread across a 33-acre private island along Karnataka's lesser-explored coastline, the resort offers an alternative to crowded holiday destinations for the festive long weekend from 20–22 October 2026.

Surrounded by the Arabian Sea, the resort brings together relaxation, outdoor activities and scenic coastal views. Guests can spend their days at the private beach, enjoy the swimming pool or explore the island's NatureLab, making it a refreshing choice for travellers looking to slow down and enjoy a few days away from their usual routine.

For those who want more than a relaxed beach holiday, Cintacor Island offers several experiences on land and at sea. Guests can try kayaking and fishing or head out on dolphin cruises to explore the surrounding waters. Those looking to unwind can visit the private Kurmasana Spa, which offers a peaceful setting to relax during their stay.

One of the island's highlights is Nemo's Deck, located at its highest point. Offering panoramic views of the Arabian Sea, it provides a beautiful spot to watch the sunset. As the day winds down, guests can head to Jolly Rogers for a leisurely meal while enjoying the island's relaxed atmosphere.

With its private beach, sea-facing experiences and natural surroundings, Cintacor Island Resort offers a different way to celebrate the Dussehra long weekend. Whether travellers are looking for a quiet break, a little adventure or simply time by the sea, the island provides an opportunity to step away from busy holiday destinations and enjoy a coastal retreat.

For those planning a festive getaway, Cintacor Island Resort, Karwar, presents an inviting option to spend the long weekend surrounded by nature, with the Arabian Sea setting the scene for a memorable holiday.

  • Venue: Cintacor Island Resort, Karwar, Karnataka
  • Location: Cintacor Island Resort
  • Dates: 20–22 October 2026.


Sayaji Raipur Brings Dussehra Dining and Halloween Celebrations to October

Sayaji Raipur Brings Dussehra Dining and Halloween Celebrations to October

By Hariharan U

Published on October 20, 2026

Sayaji Raipur is bringing the festive season to the table with two special dining experiences this October, combining a Dussehra celebration at Cravings with a themed Halloween evening at its rooftop destination, Horizon.

Designed around food, festivities and social gatherings, the hotel's October calendar offers guests opportunities to celebrate traditional occasions and enjoy a contemporary seasonal experience with family and friends.

Dussehra Celebration at Cravings

On October 20, 2026, Cravings at Sayaji Raipur will mark Dussehra with a special festive dining experience featuring traditional flavours and a celebratory atmosphere.

Guests can avail themselves of a 2+1 offer during lunch, providing an opportunity for families and groups to gather over a festive meal.

Halloween Night at Horizon

The celebrations will continue on October 31, 2026, with a themed Halloween Night at Horizon, Sayaji Raipur's rooftop destination.

The evening will feature Halloween-inspired food and drinks, themed décor and an entertaining ambience, bringing a seasonal twist to the rooftop dining experience.

Guests can also enjoy 15% off the à la carte menu, while drinks will be available at MRP.

Together, the two events reflect Sayaji Raipur's approach to seasonal dining, bringing traditional festivities and contemporary themed celebrations into its October programme.

Event Details

Dussehra at Cravings

  • Date: October 20, 2026

  • Offer: 2+1 during lunch

Halloween Night at Horizon

  • Date: October 31, 2026

  • Offer: 15% off the à la carte menu

  • Drinks: Available at MRP


The Big Chill Opens at Ambience Mall Vasant Kunj with Brasserie, Cakery and Creamery

The Big Chill Opens at Ambience Mall Vasant Kunj with Brasserie, Cakery and Creamery

By Hariharan U

Published on October 19, 2026

The Big Chill has opened at Ambience Mall, Vasant Kunj, bringing together its signature cakery and creamery with The Big Chill Brasserie, the brand's latest dining concept featuring an expanded savoury menu.

The new outlet introduces visitors to three distinct offerings under one roof, combining the brand's established dessert selection with a broader range of savoury dishes. The Big Chill Brasserie expands the menu with new pizza styles, Smash Burgers and other food options.

Known for its comfort food, youthful atmosphere and neighbourhood-café appeal, The Big Chill has built a strong presence in Delhi's dining landscape. Its arrival at Ambience Mall, Vasant Kunj, adds another established homegrown brand to the destination's food and beverage portfolio.

Brasserie Introduces an Expanded Menu

The Big Chill Brasserie is the latest addition to the brand's dining format, offering a wider savoury selection alongside its familiar desserts and ice creams.

The expanded menu includes new pizza styles and Smash Burgers, giving diners additional options beyond the brand's traditional cakery and creamery offerings. The concept brings together different aspects of The Big Chill's culinary identity in a single destination.

For visitors to Ambience Mall, the three formats offer an opportunity to explore the brand's savoury and sweet offerings during a shopping or leisure outing.

Strengthening Ambience Mall's Dining Portfolio

Commenting on the opening, Arjun Gehlot, Director, Ambience Group, said, “Ambience Malls have always focused on creating destinations that bring together exceptional brands and memorable experiences. The Big Chill is a much-loved name in Delhi's dining culture, and its arrival at Ambience Mall, Vasant Kunj, adds to our diverse culinary offering. With The Big Chill Brasserie introducing an expanded menu of pizzas, Smash Burgers and more, visitors will have even more to explore. We look forward to welcoming the brand and offering our guests another compelling reason to visit and spend quality time at the mall.”

The addition further strengthens Ambience Mall, Vasant Kunj's mix of dining, shopping and leisure experiences. By bringing The Big Chill Brasserie, Cakery and Creamery together, the mall adds a multi-format dining destination catering to visitors looking for both savoury meals and desserts.

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