Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


The Westin Chennai Velachery Hosts Annual Cake-Mixing Ceremony

The Westin Chennai Velachery Hosts Annual Cake-Mixing Ceremony

By Manu Vardhan Kannan

Published on November 4, 2026

The Westin Chennai Velachery welcomed the festive season with its annual Cake-Mixing Ceremony, bringing together guests and patrons to celebrate the spirit of Christmas and a much-loved culinary tradition. Held in the hotel's lobby, the gathering marked the beginning of the property's Christmas preparations.

The ceremony featured approximately 150–200 kg of carefully selected dry fruits, mixed with an assortment of spirits, including rum, and traditional spices. Cinnamon added warmth to the blend, while nutmeg and star anise brought their distinctive aromas. Guests joined the hotel's team in tossing and mixing the ingredients, turning the occasion into an evening of festive cheer and shared experiences.

The cake-mixing ritual also marks the first step in the hotel's Christmas baking preparations. The mixture of fruits, nuts, spices and spirits will be left to mature over the coming weeks, allowing the flavours to develop before being used in traditional Christmas cakes and other festive delicacies prepared by the culinary team.

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Speaking on the occasion, Deepraj Mukherjee, General Manager, The Westin Chennai Velachery, said, "The Annual Cake-Mixing Ceremony is one of our most cherished traditions, signaling the arrival of the festive season at The Westin. It is a celebration that brings people together through food, shared experiences and the joy of giving."

Executive Chef Dinesh Kumar added, "For us, cake mixing is much more than a culinary tradition; it is about bringing people together, sharing the joy of the season and welcoming the festivities as a community. It is wonderful to see everyone come together and be part of this cherished tradition."

The evening concluded with guests enjoying festive treats, conversations and the cheerful ambience. With Christmas preparations now underway, The Westin Chennai Velachery looks forward to welcoming the season with a range of festive experiences and culinary offerings.


Ramada by Wyndham Ghaziabad Vasundhara Hosts Christmas Cake Mixing Ceremony

Ramada by Wyndham Ghaziabad Vasundhara Hosts Christmas Cake Mixing Ceremony

By Manu Vardhan Kannan

Published on November 4, 2026

Ramada by Wyndham Ghaziabad Vasundhara welcomed the festive season with its traditional Christmas Cake Mixing Ceremony, bringing together corporate associates, media representatives, influencers and distinguished guests for an evening of celebration and togetherness.

A much-loved pre-Christmas tradition, the ceremony marks the beginning of the festive baking season. It involves bringing together dried fruits, nuts, candied peels, aromatic spices and spirits in a large mixing bowl. The mixture is then left to mature over several weeks, allowing the ingredients to absorb the flavours and develop the richness needed for traditional Christmas cakes.

The gathering turned into an engaging celebration as guests put on aprons and joined the mixing activity, blending the ingredients by hand. Festive music, cheerful conversations and a specially curated high-tea experience added to the evening, making it an opportunity for guests to connect and enjoy the tradition together.

Speaking on the occasion, Remank Goel, Hotel Manager, said, "The Cake Mixing Ceremony is one of those beautiful traditions that brings people together and marks the beginning of a season filled with joy, warmth and togetherness. At Ramada, we believe hospitality goes beyond creating memorable stays; it is also about building meaningful relationships and celebrating moments that connect us."

Through the ceremony, Ramada by Wyndham Ghaziabad Vasundhara ushered in the Christmas season by bringing guests together to celebrate a tradition that has long been associated with festive preparations. The gathering highlighted the spirit of sharing, participation and togetherness that makes the season special.


Hyatt Regency Dehradun Resort and Spa Invites Travellers to Experience a Change of Air

Hyatt Regency Dehradun Resort and Spa Invites Travellers to Experience a Change of Air

By Hariharan U

Published on November 3, 2026

yatt Regency Dehradun Resort and Spa has introduced its “Make It a Getaway. A Change of Air.” campaign, inviting travellers to step away from urban routines and rediscover the pleasure of a break in the hills through dining, wellness and family experiences.

As air quality and urban pollution become increasingly important considerations for city residents, the idea of a getaway is taking on a different meaning. Beyond a change of location, travellers are seeking opportunities to slow down, spend time in new surroundings and make room for experiences that offer a break from everyday demands.

Located along Mussoorie Road, adjacent to Malsi Forest, Hyatt Regency Dehradun Resort and Spa brings together accommodation, dining, leisure and wellness in a setting that offers a different pace from city life. The campaign draws on the appeal of Dehradun's natural surroundings while positioning the resort as a destination for couples, families and individual travellers.

The experience extends beyond a conventional hotel stay. Guests can spend leisurely mornings, enjoy time by the pool, explore the resort's culinary offerings or make space for personal well-being through spa rituals and yoga experiences.

Dining forms an important part of the proposition. Range, the resort's cosmopolitan food gallery, offers a varied culinary experience, while Beyul, its rooftop bar and lounge overlooking the Malsi Reserved Forest, provides a setting for relaxed evenings and crafted drinks.

Families travelling with children can also explore Camp Hyatt, which offers younger guests opportunities for discovery and engagement. Alongside the resort's leisure facilities, the programme allows families to shape their stay around activities suited to different interests and age groups.

The resort's wellness offerings, including spa experiences and yoga, add another dimension to the getaway. Guests can combine restorative activities with poolside relaxation, dining and time spent exploring the surroundings.

Through “Make It a Getaway. A Change of Air.”, Hyatt Regency Dehradun Resort and Spa presents a holiday as an opportunity to step away from familiar routines and reconnect with experiences that often get overlooked in everyday life.

While the campaign draws on growing urban concerns around air quality, travellers should consider local air-quality conditions before making destination choices; a change of setting alone does not guarantee cleaner air.

Reservations

For reservations and more information, visit Hyatt Regency Dehradun Resort and Spa.

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