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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Hariharan U
Published on December 11, 2025
Udaipur welcomes a new luxury landmark as Wyndham Hotels & Resorts opens Wyndham Grand Udaipur Fatehsagar Lake, a lavish lakeside retreat set across 26 acres of scenic landscapes. Overlooking the Aravalli mountains and minutes from Fatehsagar Lake, the resort marks Wyndham’s flagship debut in India’s luxury space.
The grand opening saw an elegant gathering of hotel leaders, industry names and special guests. A traditional Rajasthani welcome set the tone—flower showers, tika and pag rituals, followed by vibrant Kachi Ghodi dancers and live regional music. With dusk settling over the hills, the celebration moved into curated culinary experiences that showcased Udaipur’s artistic and cultural charm.
“Wyndham Grand Udaipur Fatehsagar Lake represents a defining milestone in our India journey. This resort is a perfect blend of Rajasthan’s timeless charm and Wyndham’s global standards,” said Rahool Macarius, Market Managing Director – Eurasia, Wyndham Hotels & Resorts.
The property mirrors Udaipur’s royal heritage, featuring 140 guestrooms and suites with Gokhda-style sit-outs, indulgent marble interiors and whirlpool bathtubs in select rooms. The upcoming Palace Wing will add 60 more rooms designed with an elevated heritage feel.
As a pure vegetarian resort, guests can enjoy Indian and global flavours at Pyaala, Shakahari and O Sian, each focusing on fresh, local ingredients.
The resort offers some of Udaipur’s most impressive event spaces, including:
One of the largest amphitheatres in the city
A lavish ballroom
Expansive Vintage Lawn for large gatherings under the night sky
For leisure, guests can unwind at the heated outdoor pool, indulge in wellness rituals at Zivaya Spa, or enjoy multiple sports—from tennis and badminton to cricket. Thoughtful services such as concierge support, childcare, butler service, bridal studios and even EV charging make stays seamless.
“Our goal was to create a space connected to the spirit of Udaipur, where mornings begin by the lake and evenings flow with warm Rajasthani hospitality,” the team shared.
With its blend of natural beauty, royal-inspired design and global comforts, Wyndham Grand Udaipur Fatehsagar Lake sets a fresh benchmark for luxury travel and celebrations in India’s beloved City of Lakes.
Atmosphere Core has introduced its fourth brand, ONE Atmosphere, marking its entry into the extended-stay space. The new brand is designed for modern travellers who prefer a flexible lifestyle, one that combines the comfort of home, the structure of a workspace, and the convenience of hotel services.
ONE Atmosphere will offer fully serviced apartments that bring together spacious layouts, branded amenities, seamless support and design-led interiors. These spaces aim to serve today’s work–live–travel pattern, giving guests a place that adapts to different routines and longer stays.
Speaking about the launch, Mr. Salil Panigrahi, Managing Director, Atmosphere Core, said, “As travel becomes more fluid and work becomes borderless, guests expect more than a hotel room, they expect a lifestyle solution, ONE Atmosphere is designed to meet this shift by offering a reliable model of flexible living that blends the warmth of home with the precision of hospitality.”
The design philosophy will focus on calm materials, efficient layouts and local art, creating warm and intuitive environments across locations. Each apartment will feel residential, supported quietly by hotel-style services in the background.
Built for long stays, relocations, holidays and hybrid travel, the brand will deliver a consistent ‘ONE Experience’, supported by a wide range of work, leisure and convenience amenities under the ‘ONE Promise’.
Highlighting the growth opportunity, Mr. Sandeep Ahuja, Managing Director, ONE Atmosphere, said the segment is expanding quickly but remains fragmented. He added that the brand aims to set a strong global benchmark by combining scale with dependable, high-quality experiences, drawing from Atmosphere Core’s proven operational strengths in the Maldives.
The upcoming pipeline includes urban, metropolitan and leisure destinations across South Asia, Southeast Asia and the Gulf, with more international markets being evaluated for future expansion.
By Manu Vardhan Kannan
Published on December 10, 2025
Della Resorts & Adventure has unveiled its Christmas Festive Package for 2025, bringing the holiday season alive in a way that feels warm, thoughtful and pleasantly personal. The package offers a two-night stay, available for either 24–25 or 25–26 December, giving guests a simple but memorable festive escape.
The experience is designed around meaningful moments rather than extravagance, a stay that feels slow and unhurried, mornings that ease into a relaxed breakfast and an Adventure Day Pass that brings a playful spirit to the holiday. Guests can enjoy The Vegas Noelat, the resort’s annual Christmas production, and begin their evening at Café 24 with festive cocktails or mocktails that set the mood just right.
A Christmas Brunch becomes the highlight of the day, and every guest leaves with a traditional pudding, a nostalgic touch that adds to the charm of the celebration.
Children have their own world of December cheer with gingerbread decorating, a Santa Meet-and-Greet and curated activities designed just for them. For adults, the experience sits between a refreshing getaway and a soft festive reset, celebratory without being loud, joyful without being predictable.
The package is ideal for anyone wanting to step away from the city’s usual December rush and spend the holiday in a setting that feels warm, relaxed and a little extra special.
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