Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


Ramee Group of Hotels Unveils Special Independence Day Stay Package

Ramee Group of Hotels Unveils Special Independence Day Stay Package

By Manu Vardhan Kannan

Published on August 6, 2026

Ramee Group of Hotels has announced a specially curated Independence Day stay package, available from 1st to 19th  August 2026 across its properties, except Udaipur. Designed for leisure travellers and families, the limited-period offer combines festive touches with signature hospitality to create a memorable holiday experience.

Guests booking the package will be welcomed with a signature tricolour beverage on arrival, along with an exclusive Independence Day amenity. The stay also includes complimentary early check-in and late check-out, as well as a complimentary upgrade to the next room category, all subject to availability.

To make the celebration even more enjoyable, guests can savour a chef-curated three-course meal once during their stay, along with complimentary evening snacks. They can also enjoy 20% savings on food and beverages across participating hotel outlets.

Families travelling together will benefit from the offer, with up to two children below 12 years staying complimentary when sharing the existing bedding.

Available for a limited period, the Independence Day package reflects Ramee Group of Hotels' commitment to creating thoughtful and comfortable guest experiences, bringing together festive celebrations, dining, and family-friendly benefits under one offering.


ELIVAAS Expands Jim Corbett Portfolio with Five New Hospitality Launches

ELIVAAS Expands Jim Corbett Portfolio with Five New Hospitality Launches

By Hariharan U

Published on August 6, 2026

ELIVAAS has strengthened its presence in Jim Corbett with the launch of five new hospitality experiences Farm Naturelle, Sylvaara, Puvalgarh Farms, Aranya Library, and Dhela Jungle Retreat, expanding its portfolio in one of India's fastest-growing wildlife and leisure destinations.

The expansion reflects the evolving preferences of modern travellers, who are increasingly seeking immersive, experience-led holidays over conventional hotel stays. Together, the five properties offer diverse accommodation formats ranging from luxury farm stays and boutique retreats to private villas and full-service resort experiences, all underpinned by ELIVAAS' focus on personalised hospitality.

Farm Naturelle is an eight-acre farm retreat surrounded by orchards, organic farmland, and lush green landscapes, offering guests a luxury villa experience inspired by slow rural living.

Sylvaara has been designed as an intimate boutique retreat, catering to couples, families, and small groups looking for contemporary luxury amidst nature.

Puvalgarh Farms combines the charm of an English countryside estate with the serenity of Jim Corbett's wilderness. The property features a four-bedroom villa and a cottage-style suite, making it ideal for exclusive family holidays and group getaways.

Aranya Library introduces thoughtfully designed row villas featuring landscaped surroundings, dedicated reading spaces, and private accommodations suited for extended family vacations and longer stays.

Completing the collection, Dhela Jungle Retreat offers a nature-inspired resort experience with spacious suites, duplex accommodations, dining venues, and recreational facilities designed to complement the natural landscape of Jim Corbett.

Across all five properties, guests can enjoy curated destination experiences including wildlife safaris, bonfire evenings, farm activities, outdoor dining, private celebrations, and personalised concierge services, allowing visitors to experience Jim Corbett beyond the traditional hotel stay.

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Commenting on the expansion, Ritwik Khare, Founder & CEO, ELIVAAS, said that Jim Corbett has evolved into much more than a wildlife destination, with travellers increasingly seeking authentic, immersive, and personalised hospitality experiences. He added that the five new properties have been developed to cater to different travel preferences while maintaining ELIVAAS' commitment to thoughtful design, exceptional service, and memorable stays.

The latest expansion reinforces ELIVAAS' strategy of building destination-led hospitality experiences that provide travellers with the flexibility to choose between farm stays, boutique retreats, luxury villas, and resort accommodations under a single hospitality brand.


Brigade Hospitality Rebrands MLR Convention Centre Whitefield as MLR Cultural Centre

Brigade Hospitality Rebrands MLR Convention Centre Whitefield as MLR Cultural Centre

By Hariharan U

Published on August 5, 2026

Brigade Hospitality has announced the rebranding of its MLR Convention Centre Whitefield as MLR Cultural Centre, marking the venue’s transformation into an emerging destination for arts, culture, and creative expression in Bengaluru.

The rebranding includes a refreshed logo and updated visual identity, reflecting the venue’s evolving role as a platform for cultural engagement. Over recent years, MLR Cultural Centre has expanded beyond traditional conferences and corporate events to host a diverse range of artistic experiences, including music, theatre, dance, literature, and performing arts.

The new identity recognises this journey and reinforces the venue’s commitment to creating meaningful cultural experiences by bringing together artists, audiences, and creative communities.

The nomenclature and visual identity of Brigade Hospitality’s MLR Convention Centre in JP Nagar will remain unchanged.

Commenting on the rebranding, Gurmeet Singh, Assistant Vice President, Brigade Hospitality, said that the identity change reflects the transition the venue has undergone, with cultural activities becoming a stronger focus while continuing to accommodate conferences and corporate events.

He added that the vision is to establish MLR Cultural Centre as a space where artists, audiences, and ideas come together to celebrate India’s vibrant cultural fabric and create memorable experiences.

The rebranding marks a new chapter for MLR Cultural Centre as it strengthens its position as a leading destination for art, music, and cultural performances in Bengaluru and beyond.

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