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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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Published on July 19, 2026
Cravings, the signature all-day dining restaurant at Sayaji Hotel Vadodara, has been honoured with the prestigious ‘Family Restaurant of the Year 2026’ award at the Restaurant India Awards 2026. The recognition celebrates the restaurant’s commitment to culinary excellence, exceptional service, and creating memorable dining experiences for families and guests across generations.
A flagship dining destination at Sayaji Hotel Vadodara, Cravings has established itself as a preferred choice for guests seeking quality cuisine, variety, and warm hospitality. Known for its extensive breakfast, lunch, and dinner buffets, the restaurant offers a diverse selection of Indian and international cuisines, along with thoughtfully curated menus, seasonal food festivals, and live culinary experiences.
With its inviting ambience and guest-focused approach, Cravings caters to a wide range of occasions including family celebrations, festive gatherings, business lunches, and casual dining experiences. The restaurant continues to blend culinary innovation with the signature hospitality standards of Sayaji Hotels.
Commenting on the achievement, Anand Mishra, Director of Operations, Sayaji Hotel Vadodara, said, "We are honoured to receive the 'Family Restaurant of the Year 2026' award at the Restaurant India Awards. This recognition reflects the dedication of our team and the trust of our guests, who inspire us to continually elevate our dining experiences. We remain committed to delivering exceptional hospitality and creating memorable moments for every family that dines with us."
The award highlights the passion and dedication of Cravings’ culinary and service teams, who continue to enhance the dining experience through innovative concepts, regional food festivals, interactive dining experiences, and personalised service.
Through its focus on quality cuisine, guest satisfaction, and memorable experiences, Cravings continues to strengthen its position as one of Gujarat’s leading family dining destinations. The recognition further reinforces Sayaji Hotel Vadodara’s commitment to delivering exceptional culinary experiences and hospitality excellence.
By Hariharan U
Published on July 14, 2026
Hyatt Hotels in Goa have announced the launch of GOA YOU 2026, marking the fourth consecutive year of the destination-led campaign that celebrates Goa beyond its traditional tourism experiences. This year's edition introduces Hyatt Hideaways, a seasonal stay offering designed to encourage travellers to experience the destination at a slower, more personal pace during the summer and monsoon months.
Built around the belief that Goa allows every traveller to discover a different version of themselves, GOA YOU 2026 focuses on meaningful experiences ranging from relaxed mornings and local discoveries to leisurely dining and moments of quiet indulgence. The initiative highlights how every visit to Goa is unique, whether for families, couples, or solo travellers.
The campaign brings together Hyatt's five properties across the state: Grand Hyatt Goa, Alila Diwa Goa, Hyatt Centric Goa, Ronil Goa – a JdV by Hyatt Hotel, and Hyatt Place Goa. Together, the hotels offer diverse experiences spanning luxury resorts, lifestyle hotels, and contemporary accommodation across North and South Goa.
Introduced as the centrepiece of this year's campaign, Hyatt Hideaways is a curated seasonal package available for stays from 28 April to 30 September 2026, with bookings open until 15 September 2026. The offer requires a minimum stay of two nights and is designed to encourage guests to explore Goa beyond the peak holiday season.
The package includes a welcome beer on arrival, daily buffet breakfast, one cocktail or mocktail per guest during dinner or a daily beer bucket, along with an INR 1,000 hotel credit per night. Through these inclusions, Hyatt aims to enhance the guest experience while promoting longer, more immersive stays.
By showcasing Goa's lush monsoon landscapes, local culinary experiences, and slower pace of life, GOA YOU 2026 encourages travellers to rediscover the destination from a fresh perspective. The initiative reinforces Hyatt Hotels' long-standing connection with Goa while positioning the state as a year-round destination for leisure and experiential travel.
Published on July 11, 2026
Encalm Hospitality has announced the launch of its new International Lounge at Rajiv Gandhi International Airport, Hyderabad, further expanding its airport hospitality portfolio and reinforcing its focus on delivering premium travel experiences.
The new lounge has been designed to meet the evolving expectations of modern international travellers by integrating comfort, wellness, dining, and personalised hospitality within a thoughtfully curated environment. The launch marks another milestone in Encalm's strategy of building a comprehensive airport hospitality ecosystem across India's leading aviation hubs.
Designed as a space for relaxation before departure, the lounge features state-of-the-art sleeping pods, therapeutic spa treatments, private dining facilities for families and guests seeking privacy, and a well-stocked bar. The experience has been curated to transform pre-flight waiting time into a seamless journey of comfort and rejuvenation.
Food remains a central part of the experience, with interactive live culinary stations serving freshly prepared dishes that combine regional Indian flavours with contemporary international cuisine. The curated dining programme is complemented by a refined beverage selection, catering to a wide range of traveller preferences.
Commenting on the launch, Vikas Sharma, Group Chief Executive Officer of Encalm, said the new lounge reflects the company's commitment to creating future-ready hospitality experiences driven by innovation, thoughtful design, and operational excellence. He added that Encalm aims to continue setting new benchmarks by delivering intuitive and differentiated experiences for global travellers.
Pooja Bhondekar, Business Head – Airport Hospitality, Encalm, said the expansion reflects the brand's mission of creating memorable experiences across every touchpoint of the passenger journey. She noted that every element of the lounge, from wellness facilities to curated dining and personalised service, has been carefully designed to offer warmth, comfort, and convenience.
With the addition of the Hyderabad International Lounge, Encalm continues to strengthen its integrated airport hospitality ecosystem, which includes premium lounges, meet-and-assist services, wellness offerings, in-flight catering, and curated food and beverage concepts across major Indian airports.
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