Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


NILE Hospitality to Launch Rajkot’s First International Branded Hotel with Radisson Hotel Group

NILE Hospitality to Launch Rajkot’s First International Branded Hotel with Radisson Hotel Group

By Author

Published on May 25, 2026

NILE Hospitality has announced the upcoming opening of Park Inn & Suites by Radisson Rajkot, marking a significant milestone in Rajkot’s hospitality landscape as the city’s first internationally branded hotel.

The launch further strengthens NILE Hospitality’s growing portfolio of internationally managed properties while reinforcing its long-term strategic collaboration with Radisson Hotel Group. The upcoming property represents the seventh operational partnership between the two organisations and is expected to be the first among several Park Inn & Suites developments planned across emerging Indian markets.

Located in one of Gujarat’s fastest-growing commercial hubs, the hotel will feature 55 contemporary rooms, an all-day dining restaurant, and modern banquet facilities spread across approximately 2,500 sq. ft., catering to business meetings, social gatherings, and events.

The property will operate as an exclusively vegetarian hotel, reflecting regional culinary preferences and evolving traveller expectations in the Gujarat market.

The opening is expected to significantly elevate Rajkot’s hospitality ecosystem by introducing globally benchmarked service standards to a city witnessing strong industrial, commercial, and infrastructure-driven growth. Rajkot continues to emerge as a key business centre in Gujarat with thriving engineering, automobile, manufacturing, and SME sectors, creating increasing demand for professionally managed branded hospitality offerings.

Speaking on the development, Vikram Singh Chauhan said, “The hospitality landscape in Rajkot continues to undergo significance in line with the long-term development of its diverse economy and potential. Introducing Rajkot’s first international branded hotel, along with NILE’s long-established presence in Gujarat and Radisson’s world-class distribution network, will put us in a great position to contribute to the ongoing growth and diversification of the city’s hospitality sector.”

He further added that the collaboration with Devdwarika LLP as promoters reinforces the company’s commitment towards offering premium accommodation experiences for both leisure and business travellers seeking globally recognised hospitality standards.

The project highlights the growing importance of emerging urban markets within India’s hospitality expansion story, with branded hotel operators increasingly targeting high-growth commercial cities beyond major metros.


Ramee Group of Hotels Expands East India Footprint with Upcoming Hotel in Gaya

Ramee Group of Hotels Expands East India Footprint with Upcoming Hotel in Gaya

By Hariharan U

Published on May 25, 2026

Ramee Group of Hotels has announced its upcoming hospitality project in Gaya, further strengthening the group’s growing presence across East India. The expansion aligns with the company’s broader strategy of entering high-potential destinations driven by spiritual tourism, leisure travel, and business demand.

Recognised as one of India’s most significant pilgrimage destinations, Gaya continues to attract strong domestic and international footfall, supported by improving tourism infrastructure and enhanced connectivity. The city’s growing hospitality demand has made it an important market for hotel brands looking to expand into emerging travel hubs.

The upcoming property is being designed to offer a blend of comfort, convenience, and contemporary hospitality experiences. The hotel will feature well-appointed guest rooms, an all-day dining restaurant, banquet facilities, and an open-to-sky jacuzzi experience aimed at both leisure and spiritual travellers.

The property is also expected to position itself as a preferred venue for weddings, conferences, corporate events, and social gatherings with nearly 4,000 sq. ft. of dedicated banquet space.

Speaking on the expansion, Saurabh Gahoi said, “East India remains a key focus market in the company’s expansion plans, with Gaya emerging as a strategic hospitality destination due to its religious importance, growing tourism landscape, and improving infrastructure. The property aims to offer a seamless and guest-centric experience for both pilgrimage and business travellers.”

He further highlighted that increasing tourism activity and rising demand for quality accommodation continue to strengthen Gaya’s position as a promising growth market for the hospitality sector.

The launch marks another step in Ramee Group’s ongoing India expansion strategy as the company continues to build a diversified hospitality portfolio across business, leisure, and pilgrimage-led destinations. The group remains focused on delivering thoughtfully designed hospitality experiences backed by service excellence and guest comfort.


IHCL Goa Celebrates Cultural Diversity Through Inclusive Hospitality Initiatives

IHCL Goa Celebrates Cultural Diversity Through Inclusive Hospitality Initiatives

By Hariharan U

Published on May 25, 2026

Indian Hotels Company Limited (IHCL) Goa marked World Day for Cultural Diversity for Dialogue and Development on 21 May by reinforcing its commitment towards inclusive hospitality, cultural preservation, and community-driven experiences across its Goa properties.

Recognised globally by UNESCO and the United Nations, the day highlights the importance of cultural diversity, dialogue, mutual respect, and inclusion in building stronger communities and sustainable societies.

Through a range of initiatives spanning regional cuisine, local artisan collaborations, traditional celebrations, and cross-cultural employee engagement programmes, IHCL Goa continues to integrate cultural diversity into its hospitality experiences.

Key initiatives include the Tribal Food Festival hosted in association with the Tata Steel Foundation at Taj Exotica Resort & Spa Goa, regional food festivals at Taj Holiday Village Resort & Spa, cross-cultural team activities at Taj Fort Aguada Resort & Spa, and local artisan collaborations at Taj Cidade de Goa.

The company also continues to celebrate Goa’s rich cultural traditions through events and festivities including Sao Joao celebrations, Carnival parades, and cake mixing ceremonies hosted across its hotels in the state.

Speaking on the occasion, Ranjit Phillipose said Goa has always represented a confluence of cultures, traditions, and stories from across the world, adding that IHCL Goa remains focused on creating hospitality experiences where diversity is celebrated through people, cuisine, service, and local engagement.

He further highlighted that cultural diversity within hospitality is not only about coexistence, but also about encouraging learning, dialogue, and meaningful human connections among guests, employees, and communities.

IHCL Goa’s initiatives reflect the growing importance of culturally immersive and locally rooted hospitality experiences within India’s luxury tourism sector, while also supporting regional communities, traditions, and talent.

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