Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


Royal Orchid & Regenta Hotels Strengthens Rajasthan Presence with Jodhpur Signing

Royal Orchid & Regenta Hotels Strengthens Rajasthan Presence with Jodhpur Signing

By Hariharan U

Published on January 5, 2026

Royal Orchid & Regenta Hotels Ltd. (ROHL) has announced the signing of a new leisure-focused property in Jodhpur, Rajasthan, further expanding its presence in culturally significant destinations across the country. The upcoming Regenta Hotel, Jodhpur will be operated under a hotel management agreement, in line with the group’s asset-light growth strategy.

The 200-key all-suite hotel is strategically located near the Jodhpur High Court at Shatabdi Circle on New Pali Road, offering convenient access to key commercial hubs as well as the city’s prominent heritage attractions. Spread across 3,623 square metres, the property is being developed as a destination-led leisure hotel designed for longer stays and immersive experiences in the Blue City.

Regenta Hotel, Jodhpur will feature expansive conference and banquet facilities, a lobby bar, an all-day dining restaurant, and a rooftop pool bar. With its versatile event infrastructure and leisure-driven amenities, the hotel is positioned to cater to destination weddings, celebrations, premium social gatherings, and corporate events alongside leisure stays.

The project is being developed in partnership with Jodhana Real Home Private Limited & Shreeyukt. The hotel will offer spacious suite accommodations, curated dining experiences, comprehensive banqueting spaces, and wellness-oriented amenities, making it well-suited for leisure travellers and high-end social and destination events.

Banquet facilities will include a 6,000 square feet banquet hall connected to a 4,000 square feet open terrace, an additional 4,000 square feet banquet hall, and three breakaway rooms measuring approximately 2,500 square feet each.

Commenting on the signing, Chander K. Baljee, chairman & managing director, Royal Orchid & Regenta Hotels Ltd., said, “Jodhpur continues to be a key market for us, driven by strong tourism demand and an evolving hospitality landscape. The signing of Regenta Hotel, Jodhpur aligns seamlessly with our vision of expanding high-quality leisure offerings in heritage cities through an asset-light model. We are confident this property will further strengthen our portfolio in Rajasthan and deliver a distinctive hospitality experience.”

Speaking on the association, Suresh Bharti, owner, Jodhana Real Home Private Limited, said, “We are delighted to partner with Royal Orchid & Regenta Hotels for the Regenta Hotel project. Their proven operational expertise and strong brand credentials make them the ideal partner to introduce a premium all-suite leisure hotel in Jodhpur. Together, we aim to create a destination that blends comfort, elegance, and world-class service.”


Migsun Group Signs Clubhouse for 200-Key Hotel in Lucknow

Migsun Group Signs Clubhouse for 200-Key Hotel in Lucknow

By Hariharan U

Published on January 5, 2026

Migsun Group has signed hospitality brand Clubhouse to develop and operate a 200-key hotel at its mixed-use project, Migsun Janpath, in Lucknow. The agreement has been structured as a long-term 28-year revenue share lease, marking a strategic addition to the company’s growing portfolio of income-generating assets.

The hotel forms part of Migsun Janpath’s planned development mix, which brings together retail, commercial, and lifestyle components. With Lucknow witnessing steady growth in organised hospitality and mixed-use developments, the upcoming property is expected to cater to business travellers, social gatherings, and leisure demand.

Commenting on the development, Yash Miglani, Managing Director of Migsun Group, said, “The signing of Clubhouse is aligned with our strategy of adding stabilised, income-generating assets to our mixed-use developments. Lucknow has been witnessing consistent demand across business, social, and leisure travel, which creates a strong quality case for well-located hotels. The 28-year revenue share structure ensures long-term alignment between developer and operator while allowing the asset to respond to market changes over time. We believe this addition will strengthen the overall project ecosystem and contribute meaningfully to the city’s evolving hospitality landscape.”

The addition of Clubhouse is expected to enhance Migsun Janpath’s positioning as a destination that seamlessly integrates retail, leisure, and stay experiences, adding a strong hospitality dimension to the overall project.

Migsun Group has delivered over 40 projects across the NCR region and is recognised for its focus on quality, innovation, and timely delivery. With a robust pipeline of upcoming developments, the Group continues to expand its presence while strengthening its position in India’s real estate and mixed-use development space.


Suba Hotels Commences Operations of Click Collection Hotel in Gangtok

Suba Hotels Commences Operations of Click Collection Hotel in Gangtok

By Hariharan U

Published on December 31, 2025

Suba Hotels has officially commenced operations of Click Collection Hotel, Gangtok, marking its second landmark presence in the capital city of Sikkim. The new property strengthens the group’s growing footprint in the Northeast and reinforces its focus on delivering contemporary hospitality in emerging leisure destinations.

Strategically located at Bojoghari, Indra Bypass Road, near the helipad and within easy reach of popular attractions such as MG Marg and Tsomgo Lake, Click Collection Hotel Gangtok offers travellers a comfortable base to explore the city while enjoying scenic valley views. The hotel is designed to cater to both leisure and business travellers seeking modern comforts in a relaxed mountain setting.

The property features 42 thoughtfully designed rooms and suites, blending functional design with warm interiors suited for today’s urban traveller. Guests can expect well-appointed amenities, attentive service, and a stay experience aligned with Suba Hotels’ signature standards of efficiency and comfort.

With its convenient location, contemporary rooms and focus on guest-centric service, Click Collection Hotel Gangtok aims to become a preferred choice for visitors travelling to Sikkim for holidays, business trips or short city getaways. The opening also reflects Suba Hotels’ continued expansion strategy across key tourism-driven and emerging markets in India.

As travel demand to Northeast India continues to rise, the launch of Click Collection Hotel Gangtok positions Suba Hotels to tap into the region’s growing popularity while offering travellers a reliable and comfortable hospitality option in the heart of Gangtok.

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