Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

Choice Hotels Launches Game-Changing 'A Stay for Any You' Campaign

By Author

Published on January 16, 2024

Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.

Keegan-Michael Key: The Face of Diverse Travel Needs
At the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.

A Multichannel Promotional Effort
Running through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.

Timed with Key System Integration
This latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.

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Target Audience and Campaign Execution
Targeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.

Spotlight on Four Choice Hotel Brands
The campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.

“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.


Lemon Tree Hotels Expands Footprint in Uttar Pradesh with New Chandausi Property

Lemon Tree Hotels Expands Footprint in Uttar Pradesh with New Chandausi Property

By Hariharan U

Published on August 10, 2025

Lemon Tree Hotels Limited has announced the opening of Lemon Tree Hotel, Chandausi, its eighth property in Uttar Pradesh. The 61-room property is set to launch in two phases, with Phase I debuting 31 well-appointed rooms, the Citrus Café multi-cuisine restaurant, and expansive banquet spaces.

Phase II will follow with the remaining 30 rooms and suites, along with Republic of Noodles, the brand’s signature Pan-Asian restaurant, a Pool Bar & Grill, fitness centre, swimming pool, and additional banquet facilities.

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Chandausi, located in the Sambhal district, is a quaint yet well-connected town whose name derives from “Chanda Si” meaning “moon-like”. Positioned strategically on the railway route linking Moradabad, Bareilly, and Delhi, the city offers strong connectivity while preserving its small-town charm.

Commenting on the launch, Vishvapreet Singh Cheema, President, Lemon Tree Hotels, said, We are pleased to announce the furthering of our footprint in Uttar Pradesh with the launch of our new property in Chandausi. This aligns with our vision of establishing a presence across India in cities across all tiers to become the most preferred hospitality chain in the country.”

With its blend of modern amenities and strategic location, Lemon Tree Hotel, Chandausi aims to cater to both business and leisure travellers seeking a fresh, vibrant stay experience in this historic town.


juSTa Hotels & Resorts to Launch Heritage-Inspired jüSTa Kashi Parampara in Varanasi by August 2025

juSTa Hotels & Resorts to Launch Heritage-Inspired jüSTa Kashi Parampara in Varanasi by August 2025

By Nishang Narayan

Published on August 9, 2025

jüSTa Hotels & Resorts, operated by Onora Hospitality Pvt. Ltd., is all set to make its Uttar Pradesh debut with the launch of jüSTa Kashi Parampara in August 2025. This will be the boutique brand’s 26th hotel in India and its first in the spiritual city of Varanasi.

Located just 800 meters from the iconic Assi Ghat, jüSTa Kashi Parampara occupies an 80-year-old ancestral home, transformed into a hotel for the first time. Offering a seamless blend of heritage and design, the property promises a deeply immersive stay experience in the cultural heart of India.

“This project is close to our hearts, not just because of its unique character and location, but because it continues our commitment to preserving and reviving heritage properties across India. We started this initiative with jüSTa Diwans Bungalow in Ahmedabad last year and this is the second heritage property we are converting into a jüSTa hotel,” said Ashish Vohra, Founder & CEO, jüSTa Hotels & Resorts.

The two-storied bungalow has been reimagined into 14 well-appointed rooms, including two elegant suites, all built around a central courtyard. Interiors in earthy tones create a serene contrast to Varanasi’s bustling atmosphere, making it an ideal retreat for wellness and spiritual travellers.

Heritage elements such as 100-year-old handcrafted wooden pillars, sandstone jali work from Jodhpur, and high ceilings enhance the haveli-like charm. The hotel will serve only vegetarian food, with guests enjoying local and international cuisine at the in-house multi-cuisine vegetarian restaurant.

With its understated exterior and tranquil interiors, jüSTa Kashi Parampara is poised to offer travellers an authentic yet luxurious Banaras experience when it opens in August 2025.


The Orchid Panchgani to Open This September in the Heart of the Western Ghats

The Orchid Panchgani to Open This September in the Heart of the Western Ghats

By Hariharan U

Published on August 9, 2025

Kamat Hotels India Ltd is all set to add another gem to its eco-luxury portfolio with the opening of The Orchid Panchgani this September. Located in the scenic Western Ghats of Maharashtra, the property offers travelers a refreshing mix of tranquility, indulgence, and nature’s charm.

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Surrounded by rolling valleys, strawberry farms, and misty hills, The Orchid Panchgani promises an elevated yet immersive hill-station experience. The accommodation options cater to different tastes and occasions from cozy Classic and Superior Rooms to lavish Honeymoon, Executive, and Royal Suites. Guests can also choose unique stays in rustic wooden chalets or air-conditioned luxury tents, combining comfort with a touch of the outdoors.

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For leisure and entertainment, the property features a spa and wellness center, a fully equipped gym, indoor games, karaoke, a children’s playroom, and an in-house discotheque. Event planners and families will find ample space with the ‘Chamber’ banquet hall and a sprawling 30,000 sq.ft. lawn, making it an ideal venue for weddings, corporate events, and private celebrations.

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Panchgani has always held a special place in the hearts of travelers—its natural beauty, old-world charm, and proximity to major cities make it a perfect location for our next Orchid experience. With this new property, we aim to offer a stay that blends luxury with sustainability, and comfort with culture”, said Vishal Kamat, Executive Director, Kamat Hotels India Ltd.

Dining at the in-house multi-cuisine restaurant ‘Boulevard’ will add to the experience, while adventure seekers can explore outdoor activities and sports arranged by the hotel. The outdoor swimming pool, set against a scenic backdrop, offers the perfect spot to unwind.

Highlighting its focus on culturally rich celebrations, Dr. Vithal Kamat, Chairman, Kamat Hotels India Ltd, shared, “Weddings are sacred celebrations of love and tradition. At The Orchid Panchgani, we’ve created an idyllic space where families can host culturally rich and entirely vegetarian wedding galas. With expansive lawns, elegant indoor venues, and a pure-veg gourmet kitchen, the hotel is a perfect destination for Gujarati, Marwadi, Jain, and other community weddings that value authenticity, grandeur, and green surroundings”.

With its serene location, eco-conscious design, and signature Orchid hospitality, The Orchid Panchgani is set to become a go-to destination for couples, families, and travelers looking for a luxury escape in the Western Ghats.

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