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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Hariharan U
Published on December 21, 2025
Courtyard by Marriott Pune Chakan is set to ring in the New Year in style with Glitz and Glam 2026, an exclusive New Year Party and Stay Package. Designed for couples, families, and festive seekers, the package promises a luxurious start to 2026 with elegance, entertainment, and indulgence.
The package includes a stay for two, a welcome drink on arrival, and a poolside hi-tea to kickstart the celebrations. Guests gain access to three immersive themed party zones:
Starry Soiree: Open-air lawns with live food counters
The Spin Kitchen: Vibrant DJ tracks paired with an elaborate culinary spread
Break the Beat: Club-style, high-energy ambiance for guests to dance into the New Year
Families are catered to with Junior Junction, a kids’ corner featuring engaging activities and a curated children’s buffet. Guests can also enjoy a lavish gourmet buffet, premium beverages, and world cuisine delights.
The festivities continue into the New Year with Breakfast & Brunch at MoMo Café, along with perks such as late checkout, spa discounts, extended stay offers, and a lucky draw featuring complimentary weekend stays.
With its dazzling combination of celebration, comfort, and luxury, Glitz and Glam 2026 offers the perfect way to welcome 2026 in style at Courtyard by Marriott Pune Chakan.
By Manu Vardhan Kannan
Published on December 20, 2025
Kanchenjunga, standing tall at 8,586 metres, is not only the highest peak in India but also the third-highest mountain in the world. A symbol of pride, awe, and natural grandeur, the mountain continues to captivate travellers from across the globe. Sterling Darjeeling offers guests a rare opportunity to experience uninterrupted views of this iconic peak, placing the mountain at the heart of the stay experience.
Located atop Ghoom, the highest point in Darjeeling, Sterling Darjeeling provides what can best be described as a ringside view of the Kanchenjunga range. Guests are increasingly drawn to the resort for its thoughtfully designed vantage points that allow them to observe the mountain’s ever-changing moods throughout the day. The resort’s restaurant, Delicacy, is one such space where families and groups can come together to enjoy panoramic views while dining in a relaxed and comfortable setting.
The resort places a strong emphasis on shared experiences that foster connection and togetherness. Guests can begin their mornings with breakfast served on the lawns, soaking in sweeping views of Kanchenjunga as the day unfolds. High tea by the viewpoint offers another memorable moment, set against Darjeeling’s calm mountain backdrop, encouraging guests to pause, unwind, and immerse themselves in nature.
While select rooms at Sterling Darjeeling also offer views of the Kanchenjunga range, the resort’s focus remains on open, accessible spaces designed for guests of all ages. These shared areas invite travellers to connect with both nature and one another, complemented by Sterling’s signature warm hospitality and comfortable stay experience.
Commenting on the offering, Mr. Harinath M., Senior Vice President – Marketing, Sterling Holiday Resorts, said, “Kanchenjunga is not just a mountain, it is a landmark that defines the spirit of Darjeeling and India. At Sterling Darjeeling, we have consciously created shared spaces where guests can experience these celebrated Kanchenjunga views together, at different points of the day. As a brand with a wide presence across leisure destinations in India, Sterling remains committed to delivering experiences that are rooted in the destination and memorable for families.”
With its elevated location, destination-inspired experiences, and focus on togetherness, Sterling Darjeeling continues to strengthen its position as a preferred mountain retreat for travellers seeking comfort, connection, and unforgettable views of one of India’s most celebrated natural wonders.
Rising above the city at the Four Seasons Hotel Bengaluru, Copitas continues to stand out as one of India’s most refined bar destinations. Overlooking expansive skyline views from the 21st floor, the bar has now achieved a significant milestone by securing the second position at the Condé Nast Traveller Readers’ Travel Awards 2025, marking a moment of distinction as the year draws to a close.
The recognition reflects Copitas’ sustained commitment to clarity, craft, and creative restraint. Known for cocktails that are precise, polished, and free from unnecessary flourish, the bar has built a reputation for delivering experiences that feel effortless yet deeply considered.
Reflecting on the achievement, Biswajit Chakraborty, General Manager, Four Seasons Hotel Bengaluru, said, “At Four Seasons Hotel Bengaluru, our beverage philosophy is rooted in craft, clarity, and intention. At Copitas, every pour is considered, every cocktail designed to create an experience that lingers well beyond the last sip. This recognition belongs to an exceptional team that works with quiet precision and deep pride, delivering moments that feel effortless, memorable, and truly global.”
Copitas has consistently earned accolades on both global and regional platforms, including a ranking among India’s 30 Best Bars 2024 and a place on Asia’s 50 Best Bars. Its approach favours balance and refinement, where classic cocktails coexist seamlessly with thoughtful reinterpretations driven by technique and intent.
The bar’s interiors mirror its philosophy. A low-lit, contemporary space accented by cool marble, sculptural wood elements, and plush seating creates an atmosphere that is intimate yet assured. Seamless service, an impeccably curated back bar, and a calm confidence define the Copitas experience.
Adding another layer to its identity, Copitas’ latest menu draws inspiration from music and time, taking guests on a journey from the jazz age of the 1920s through disco and into modern electronica. Each cocktail is conceived as a tribute to a genre, pairing flavour with era and inviting guests to experience sound through taste.
Beyond its own bar counter, Copitas has established a strong presence on the international mixology circuit through curated takeovers and collaborations with leading global bartenders. As Bengaluru’s after-dark scene continues to evolve, Copitas remains at the forefront, defining modern luxury drinking in India with precision, intention, and a quiet sense of excellence.
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