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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Hariharan U
Published on April 2, 2026
In a significant recognition for luxury wellness hospitality, Banyan Tree Samui has been named the “Best Spa Resort – Thailand” at the Global Spa Awards 2026, presented by The Luxury Spa Edit.
The award reflects a combination of expert panel evaluations, insights from global travel journalists and sustainability specialists, and over 85,000 public votes, reinforcing the resort’s strong positioning in the global wellness space.
At the heart of this recognition is the resort’s integrated approach to holistic wellbeing. The spa experience at Banyan Tree Samui goes beyond traditional treatments, offering a thoughtfully curated journey rooted in its “8 Pillars of Wellbeing” philosophy, focusing on rest, nourishment, mindfulness, movement, and personal growth.
A standout feature is its signature hydrotherapy facility, The Rainforest, which takes guests through a multi-sensory circuit of water jets, saunas, steam rooms, ice fountains, and vitality pools. This immersive experience has become a defining element of the resort’s wellness offering.
Speaking on the achievement, Naphasawan Badklang, Spa & Gallery Manager, credited the team’s rigorous training at the Banyan Spa & Wellbeing Academy and their commitment to delivering personalised guest experiences. Each treatment begins with a detailed consultation, followed by customised herbal oils and signature rituals that include sound healing, breathwork, and traditional techniques.
The award also coincides with the rollout of Banyan Tree Spa 2.0, an evolved concept that blends ancient Asian healing practices with modern wellness techniques. From personalised therapies to curated closing rituals featuring herbal foot cleansing and tea ceremonies, the experience is designed to create a deeper sense of relaxation and renewal.
Set against the scenic backdrop of Koh Samui’s Lamai Bay, the resort’s 88 private pool villas further enhance the sense of seclusion and calm. Complemented by curated dining experiences, wellness programmes, and nature-integrated design, the property continues to offer a sanctuary for travellers seeking both luxury and restoration.
With this recognition, Banyan Tree Samui strengthens its reputation as one of Asia’s leading wellness destinations, setting new benchmarks for immersive and experience-driven hospitality.
Published on April 1, 2026
The Leela Gandhinagar marked Earth Hour 2026 with a focused set of sustainability-driven initiatives, reinforcing its commitment to responsible hospitality and environmental stewardship.
As part of the global movement, the hotel switched off non-essential lighting and reduced power consumption across key areas for 60 minutes, from 8:30 pm to 9:30 pm. The symbolic gesture reflected a collective effort towards climate awareness while maintaining the refined standards associated with luxury hospitality.
Beyond the hour, the initiative underscored the hotel’s broader sustainability philosophy. From energy-efficient systems to responsible resource management, environmentally conscious practices are integrated into its day-to-day operations, aligning with the evolving expectations of modern travellers.
Speaking on the occasion, Vikas Sood said, “Earth Hour reminds us that meaningful change begins with small yet consistent actions. At The Leela Gandhinagar, sustainability remains integral to how we operate and deliver thoughtful luxury experiences.”
Through its participation, the hotel continues to build on its commitment to sustainable hospitality, contributing to a more responsible and environmentally aware future.
By Manu Vardhan Kannan
Published on March 31, 2026
Novotel Jodhpur ITI Circle marked its third anniversary on 28th March, celebrating three years of hospitality, memorable guest experiences, and a growing presence in the city. Over this period, the hotel has welcomed guests from across India and abroad, hosted over 30 distinguished celebrities, and maintained a strong position among top properties on TripAdvisor since its opening.
While these milestones highlight its journey, the hotel places equal importance on the moments it has shared with its guests. Over the years, it has grown into more than just a place to stay, becoming a space where people come together for celebrations, conversations, and memorable experiences. The return of familiar faces and continued guest trust have played a key role in shaping its journey.
A key part of the hotel’s identity is its dining approach. Known for its 100% vegetarian, sattvic cuisine, the hotel focuses on meals that are prepared with care and authenticity, while also keeping well-being in mind. This thoughtful approach has helped create a strong connection with guests who value both taste and mindful dining.
Speaking on the occasion, Ritesh Mudgal, General Manager, said:
"These three years have been incredibly special for us. Beyond numbers and milestones, it’s the relationships we’ve built and the memories we’ve been part of that truly define our journey. We are deeply grateful to our guests for their continued trust and support."
Looking ahead, Novotel Jodhpur ITI Circle remains focused on growing further while continuing to offer experiences that reflect warmth, comfort, and flavour.
Three years. Countless memories. Infinite flavours.
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