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By Author
Published on January 16, 2024
Choice Hotels International Inc has taken the wraps off its biggest marketing campaign to date, aptly titled “A Stay for Any You.” This extensive, multifaceted campaign, starring the talented actor and comedian Keegan-Michael Key, is set to transform the way travellers perceive and engage with the brand's diverse portfolio.
Keegan-Michael Key: The Face of Diverse Travel NeedsAt the heart of this campaign is Keegan-Michael Key, whose comedic genius and versatility bring a fresh, humorous perspective to the myriad reasons people travel. Co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency, the ads resonate with a wide spectrum of travelers. They spotlight the essential universal requirement of every journey – finding the right hotel with the desired amenities, at the right price, in a convenient location.
A Multichannel Promotional EffortRunning through the end of 2024, the campaign utilizes national terrestrial and streaming TV advertising, complemented by a strategic social media presence. The promotional effort aims to highlight Choice Hotels' expansive portfolio, encompassing 22 distinct brands to cater to the various needs of modern travelers.
Timed with Key System IntegrationThis latest marketing endeavor marks the first major campaign since the integration of the Radisson Hotels Americas brands into Choice Hotels’ reservation system. Significantly, this integration also involves the transition of Radisson Rewards Americas members to the Choice Privileges rewards program.
Target Audience and Campaign ExecutionTargeting value-conscious families, young professionals, and business travelers, the campaign uses humor to depict various travel scenarios. The media buy, executed by Havas, ensures the campaign's reach across broadcast, cable, streaming TV, SiriusXM, Spotify, and multiple social and digital platforms.
Spotlight on Four Choice Hotel BrandsThe campaign uniquely features four of Choice Hotels' brands—Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, both upscale brands, receive special emphasis. Radisson caters to business travelers with a full-service experience and bright, functional spaces, while Cambria Hotels offers modern travelers upscale amenities and locally inspired menus. Comfort hotels, following a massive $2.5 billion transformation, promise a consistent, warm, and welcoming stay, complete with a free hot breakfast. Quality Inn focuses on comfortable, affordable accommodations for guests looking to create lasting memories.
“A Stay for Any You” is more than just a marketing campaign; it's a creative, engaging way to showcase the breadth and diversity of Choice Hotels' offerings. By leveraging the charm and humor of Keegan-Michael Key, Choice Hotels is set to redefine the travel experience, emphasizing that no matter the journey or the traveler, there’s a perfect stay waiting for them.
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By Hariharan U
Published on July 29, 2026
Vegas Mall, Dwarka partnered as the venue partner for the 5th edition of the Hindustan Marathon, organised to commemorate Kargil Vijay Diwas, bringing together fitness enthusiasts, families, and running communities for a day dedicated to health, community spirit, and remembrance.
The marathon featured 21.1 km, 10 km, and 5 km race categories, attracting participants from across the city. Beyond promoting fitness, the event served as a tribute to the courage and sacrifice of India's armed forces while encouraging individuals to adopt healthier and more active lifestyles.
Commenting on the initiative, Ravinder Choudhary, Vice President, Vegas Mall, said, "At Vegas Mall, we are committed to creating experiences that inspire and unite communities. It was a privilege to partner with the Hindustan Marathon on Kargil Vijay Diwas, an occasion that reminds us of the extraordinary courage and sacrifice of our armed forces. The enthusiastic participation reflects the growing spirit of fitness and community engagement, and we are proud to support initiatives that celebrate both national pride and holistic well-being."
The partnership reflects Vegas Mall's continued focus on supporting community-driven initiatives that promote wellness, social engagement, and cultural awareness. Through events such as the Hindustan Marathon, the mall aims to create experiences that extend beyond retail while fostering stronger community connections.
Published on July 27, 2026
Sayaji Raipur has launched a new range of curated hospitality experiences for the monsoon season, offering guests customised stay packages, wedding solutions, and event services designed for leisure, business, and celebration needs.
The seasonal offerings include weekend escapes, extended stay packages, Shubh Vivah wedding experiences, and outdoor catering solutions, strengthening the hotel’s positioning as a preferred destination for stays and celebrations in Raipur.
The Weekend Escape Package has been designed for couples and families looking for a relaxing break. The package includes accommodation in Grande Rooms, daily buffet breakfast at Cravings, one buffet lunch or dinner, dining benefits, and flexible check-in and check-out options, subject to availability.
For business travellers and guests planning longer stays, Sayaji Raipur has introduced the Monsoon Long Stay Offer, which includes daily breakfast, one major meal, airport or railway station transfers, complimentary laundry services, welcome refreshments, and personalised guest assistance.
The hotel is also focusing on celebrations through its Shubh Vivah offering, providing customised wedding experiences with banquet venues, wedding lawns, décor solutions, curated menus, and dedicated event planning support. The offering caters to both intimate ceremonies and larger wedding celebrations.
Expanding beyond the hotel premises, Sayaji Raipur’s Outdoor Catering (ODC) services provide customised food and beverage solutions for weddings, corporate events, private gatherings, and social occasions. Supported by experienced chefs and banquet teams, the service aims to deliver the hotel’s hospitality standards across different venues.
Commenting on the initiatives, Mr. Mayank Mandela, Director of Operations, Sayaji Raipur, said, "Hospitality today is about creating experiences that extend far beyond accommodation or dining. Whether guests are planning a weekend getaway, celebrating a wedding, organising a corporate event or looking for an extended stay, we endeavour to offer personalised experiences backed by exceptional service and memorable hospitality."
Through these seasonal offerings, Sayaji Raipur continues to enhance its hospitality portfolio by creating experiences that cater to evolving traveller preferences, from leisure escapes and business stays to weddings and social celebrations.
Weekend Escape Package
Monsoon Long Stay Offer
Shubh Vivah
Outdoor Catering
By Manu Vardhan Kannan
Published on July 26, 2026
Responding to the growing trend of pet-inclusive travel, Summit Hotels & Resorts has introduced pet-friendly accommodation across selected properties in Eastern and Northeast India. The initiative comes as more Indian travellers choose to include their pets in holidays instead of leaving them behind.
The hospitality group said the move reflects changing travel preferences, with guests increasingly looking for personalised and experience-driven stays where pets are treated as part of the family. Industry trends have also shown a steady rise in demand for pet-friendly accommodation, particularly in hill stations and nature-based destinations.
As part of the rollout, Summit Hotels & Resorts will offer designated pet-friendly room categories at selected properties in Gangtok, Darjeeling, Kalimpong, Kaziranga and Tashigang. The offering will initially be available in specific accommodation types, including cottages, villas, premium rooms and select ground-floor rooms.
Commenting on the initiative, Sumit Mitruka, CEO, Summit Hotels & Resorts, said:
"We are seeing a noticeable shift in travel patterns where guests increasingly want their pets to be part of the holiday experience. Destinations in the hills and nature-focused locations naturally align with this trend because travellers are seeking more relaxed and family-oriented experiences. Hospitality today is becoming more personalised, and adapting to changing guest preferences is becoming increasingly important."
The introduction of pet-friendly stays is part of the company's broader strategy to enhance experience-led hospitality across its portfolio of leisure destinations. Summit Hotels & Resorts is also finalising a nominal fee structure for pet stays, which will apply to the designated pet-friendly room categories.
With this initiative, the hotel group aims to provide greater flexibility for travellers while responding to the increasing demand for accommodation that welcomes both guests and their four-legged companions.
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