Choice Privileges Accelerates into NASCAR 2024 with Trackhouse Racing Sponsorship

Choice Privileges Accelerates into NASCAR 2024 with Trackhouse Racing Sponsorship

By Author

Published on February 4, 2024

Choice Hotels International's loyalty program, Choice Privileges, is taking a significant leap into the fast lane by sponsoring Trackhouse Racing in the upcoming 2024 NASCAR Cup. This strategic partnership not only highlights Choice Hotels' commitment to providing unique and memorable experiences for its members but also marks its latest venture into the realm of sports and entertainment.

Throughout the NASCAR season, spanning from February to November, Choice Privileges members will have the opportunity to redeem their points for exclusive experiences. These include unprecedented access to the Trackhouse garage and pit road before races, meet-and-greet sessions with the pit crew and drivers, and pre-race hospitality events complete with food and beverages.

Moreover, the sponsorship extends beyond just the races themselves. At all 38 events throughout the 2024 NASCAR season, Choice Privileges will feature prominently with its logo adorning the primary paint scheme of the race cars at four select races. Additionally, branded fire suits and race team t-shirts will showcase the Choice Privileges brand, further cementing its presence in the NASCAR arena.

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This initiative is part of Choice Hotels' broader strategy to engage sports fans. The company has previously offered its members unique experiences across college football, basketball, baseball, and hockey, demonstrating its dedication to enhancing member loyalty through diverse and exciting rewards.

Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, emphasized the significance of these offerings, stating, “Our members are intentional about staying at Choice hotels to earn Choice Privileges points, and then redeeming them for unique experiences.” This approach underscores the program's focus on rewarding members with more than just hotel stays, offering them a gateway to unforgettable moments.

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The announcement of this sponsorship coincides with the launch of Choice Hotels' most extensive multichannel national marketing campaign to date, “A Stay for Any You,” featuring actor and writer Keegan-Michael Key. This campaign aims to highlight the versatility and breadth of the Choice Hotels portfolio, appealing to a wide range of travelers and preferences.

Choice Privileges members can accumulate points through stays at over 7,000 Choice-branded hotels worldwide, across various brands in 46 countries and territories. The program also offers two new co-branded credit cards, enabling members to earn points on everyday purchases, including gas, groceries, and home goods, further enhancing the value of Choice Privileges membership.

As the 2024 NASCAR Cup season approaches, Choice Privileges members can look forward to not only witnessing high-octane racing action but also enjoying a host of experiences that bring them closer to the sport they love.


ROHL Expands in Maharashtra with the Launch of Regenta Waterfront Resort in Dapoli

ROHL Expands in Maharashtra with the Launch of Regenta Waterfront Resort in Dapoli

By Manu Vardhan Kannan

Published on May 16, 2025

Royal Orchid Hotels Ltd. (ROHL) has expanded its footprint in Maharashtra with the launch of Regenta Waterfront Resort-Dapoli, marking its 15th property in the state. Located in the serene coastal town of Dapoli in Ratnagiri district, the resort is the first Regenta-branded property by ROHL in the region and aims to spotlight India’s lesser-explored tourist destinations.

Perched on a scenic hilltop, the 75-key resort offers breathtaking views of the Arabian Sea and direct access to the peaceful Dapoli shoreline. Designed for a premium stay, the property features tastefully decorated rooms and suites, an all-day dining restaurant, a poolside bar, an infinity pool, a fully equipped fitness centre, and a signature spa. Catering to all types of travellers, the resort also includes a kids’ play area and spacious venues for corporate and private events, with a 4,000 sq. ft. ballroom and an 800 sq. ft. banquet hall.

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Guests can also explore nearby attractions such as Murud Beach, Karde Beach, Suvarndurg Fort, and Harnai Beach, making it a perfect base for scenic day excursions.

Arjun Baljee, President of Royal Orchid Hotels Ltd., shared, “Dapoli’s pristine beaches, historical monuments and tranquil atmosphere offer immense tourism potential. The town’s proximity to Mumbai and Pune makes it attractive for both business and leisure tourism. We've carefully preserved the charm of Dapoli while designing this property, and we believe it will become a landmark destination for premium 'Bleisure' travellers.”

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He further added, “Aligned with the Government of India’s ‘Swadesh Darshan’ scheme, we are committed to showcasing India’s diverse cultural and geographical richness. This launch reflects our ongoing commitment.”

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Speaking on the partnership, Mr. Ahmad Makani said, “We are thrilled to collaborate with ROHL, a brand known for its legacy and signature hospitality. This resort will not only showcase the natural beauty of Dapoli but also offer a world-class hospitality experience.”

Surrounded by a unique blend of coastal landscapes and the Western Ghats, Regenta Waterfront Resort-Dapoli is designed to be a peaceful retreat, highlighting ROHL’s commitment to growing its presence across diverse destinations and market segments.


Botanix Expands to Jim Corbett with Astoria Jungle Resort Management Deal

Botanix Expands to Jim Corbett with Astoria Jungle Resort Management Deal

By Nishang Narayan

Published on May 16, 2025

In a significant move to grow its eco-tourism footprint, Botanix Resorts Pvt Ltd. has announced the management of Astoria Jungle Resort located in Kotabagh, near Jim Corbett National Park, Uttarakhand. This marks Botanix’s first resort outside the National Capital Region, signifying a strategic expansion for the group.

Under this new partnership, Botanix Nature Resorts LLP will oversee operations and marketing functions at Astoria Jungle Resort. The property, spread across 2 acres, features 21 thoughtfully designed private villas and a multi-cuisine dining facility, offering guests an immersive experience in the wilderness of Jim Corbett.

Sharing his vision, Atul Vashisht, Managing Director of Botanix Nature LLP and a renowned landscape designer and horticulturist, stated,

“Botanix has always been about celebrating nature in its purest form. This new partnership at Astoria Jungle Resort allows us to extend our botanical philosophy to new horizons, while ensuring guests continue to find relaxation, learning, and rejuvenation amidst Nature, flowers & exotic Plants.”

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Botanix currently operates the Botanix Nature Resort near Damdama Lake in Haryana — a 40-acre global green park and eco-educational hub designed by Samak Landscape. The resort is well-known for its sustainable model that blends botanical learning with farm tourism and nature-based adventures.

This new addition in Jim Corbett aligns with Botanix Nature LLP’s broader mission to promote sustainability, education, and wellness through uniquely designed nature-themed experiences. From branded residences to botanical retreats, every Botanix project is a step toward deeper connection with the natural world.


Niraamaya Retreats Launches ‘Whispers of Earth’ – A Soul-Healing Sound Retreat in Kovalam

Niraamaya Retreats Launches ‘Whispers of Earth’ – A Soul-Healing Sound Retreat in Kovalam

By Nishang Narayan

Published on May 15, 2025

Niraamaya Wellness Retreats has announced the launch of an all-new transformative experience — Whispers of Earth – Sound Retreat — set against the tranquil backdrop of Surya Samudra in Kovalam. This soulful journey of sound and silence is curated for those seeking relief from sleep-related challenges and a deeper connection to self.

The immersive retreat is a collaboration between Niraamaya and Priyanka Patel, Founder of Sound Healing India, and has been carefully curated by Devanshi Jain, Wellness Strategist and Yoga Instructor at Niraamaya Retreats. Designed to restore inner harmony, the retreat explores the therapeutic integration of breath, voice, sound, and reflective silence.

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Scheduled from May 29 to June 1, 2025, this three-day experience invites participants to explore ancient healing traditions, nature-based therapies, and luxurious coastal living. Set amidst the lush greenery overlooking the Arabian Sea, the venue — Niraamaya Retreats Surya Samudra — offers the perfect setting for deep rest and renewal.

True to Niraamaya’s ethos of curating personalised wellness escapes, ‘Whispers of Earth’ is limited to a select number of participants to ensure an intimate and impactful experience. Guests will engage in sound meditations, breathwork sessions, and vocal explorations, all crafted to improve sleep quality and encourage emotional release.

Speaking about the retreat, the team at Niraamaya expressed that this initiative reflects their continuing mission to offer authentic, deeply restorative journeys that resonate with individual wellness needs.

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Bookings are now open. For more information or reservations, guests can call +91 80 4510 4548, email reservations@niraamaya.com, or visit www.niraamaya.com.

About Niraamaya Wellness Retreats

Niraamaya Wellness Retreats is renowned for its luxurious nature-immersed sanctuaries that focus on personalised healing experiences. With a strong commitment to sustainability, natural therapies, and cultural authenticity, Niraamaya’s wellness philosophy is deeply rooted in Ayurvedic and yogic traditions, complemented by world-class hospitality and wellness services.

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