Choice Hotels International's loyalty program, Choice Privileges, is taking a significant leap into the fast lane by sponsoring Trackhouse Racing in the upcoming 2024 NASCAR Cup. This strategic partnership not only highlights Choice Hotels' commitment to providing unique and memorable experiences for its members but also marks its latest venture into the realm of sports and entertainment.

Throughout the NASCAR season, spanning from February to November, Choice Privileges members will have the opportunity to redeem their points for exclusive experiences. These include unprecedented access to the Trackhouse garage and pit road before races, meet-and-greet sessions with the pit crew and drivers, and pre-race hospitality events complete with food and beverages.

Moreover, the sponsorship extends beyond just the races themselves. At all 38 events throughout the 2024 NASCAR season, Choice Privileges will feature prominently with its logo adorning the primary paint scheme of the race cars at four select races. Additionally, branded fire suits and race team t-shirts will showcase the Choice Privileges brand, further cementing its presence in the NASCAR arena.

This initiative is part of Choice Hotels' broader strategy to engage sports fans. The company has previously offered its members unique experiences across college football, basketball, baseball, and hockey, demonstrating its dedication to enhancing member loyalty through diverse and exciting rewards.

Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, emphasized the significance of these offerings, stating, “Our members are intentional about staying at Choice hotels to earn Choice Privileges points, and then redeeming them for unique experiences.” This approach underscores the program's focus on rewarding members with more than just hotel stays, offering them a gateway to unforgettable moments.

The announcement of this sponsorship coincides with the launch of Choice Hotels' most extensive multichannel national marketing campaign to date, “A Stay for Any You,” featuring actor and writer Keegan-Michael Key. This campaign aims to highlight the versatility and breadth of the Choice Hotels portfolio, appealing to a wide range of travelers and preferences.

Choice Privileges members can accumulate points through stays at over 7,000 Choice-branded hotels worldwide, across various brands in 46 countries and territories. The program also offers two new co-branded credit cards, enabling members to earn points on everyday purchases, including gas, groceries, and home goods, further enhancing the value of Choice Privileges membership.

As the 2024 NASCAR Cup season approaches, Choice Privileges members can look forward to not only witnessing high-octane racing action but also enjoying a host of experiences that bring them closer to the sport they love.