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By Author
Published on February 4, 2024
Choice Hotels International's loyalty program, Choice Privileges, is taking a significant leap into the fast lane by sponsoring Trackhouse Racing in the upcoming 2024 NASCAR Cup. This strategic partnership not only highlights Choice Hotels' commitment to providing unique and memorable experiences for its members but also marks its latest venture into the realm of sports and entertainment.
Throughout the NASCAR season, spanning from February to November, Choice Privileges members will have the opportunity to redeem their points for exclusive experiences. These include unprecedented access to the Trackhouse garage and pit road before races, meet-and-greet sessions with the pit crew and drivers, and pre-race hospitality events complete with food and beverages.
Moreover, the sponsorship extends beyond just the races themselves. At all 38 events throughout the 2024 NASCAR season, Choice Privileges will feature prominently with its logo adorning the primary paint scheme of the race cars at four select races. Additionally, branded fire suits and race team t-shirts will showcase the Choice Privileges brand, further cementing its presence in the NASCAR arena.
This initiative is part of Choice Hotels' broader strategy to engage sports fans. The company has previously offered its members unique experiences across college football, basketball, baseball, and hockey, demonstrating its dedication to enhancing member loyalty through diverse and exciting rewards.
Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, emphasized the significance of these offerings, stating, “Our members are intentional about staying at Choice hotels to earn Choice Privileges points, and then redeeming them for unique experiences.” This approach underscores the program's focus on rewarding members with more than just hotel stays, offering them a gateway to unforgettable moments.
The announcement of this sponsorship coincides with the launch of Choice Hotels' most extensive multichannel national marketing campaign to date, “A Stay for Any You,” featuring actor and writer Keegan-Michael Key. This campaign aims to highlight the versatility and breadth of the Choice Hotels portfolio, appealing to a wide range of travelers and preferences.
Choice Privileges members can accumulate points through stays at over 7,000 Choice-branded hotels worldwide, across various brands in 46 countries and territories. The program also offers two new co-branded credit cards, enabling members to earn points on everyday purchases, including gas, groceries, and home goods, further enhancing the value of Choice Privileges membership.
As the 2024 NASCAR Cup season approaches, Choice Privileges members can look forward to not only witnessing high-octane racing action but also enjoying a host of experiences that bring them closer to the sport they love.
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By Nishang Narayan
Published on February 9, 2025
This Valentine’s Day, Lyfe Hotels Bhubaneswar is set to be the ultimate destination for lovebirds looking to celebrate with exquisite culinary experiences. From romantic candlelit dinners to lavish buffets and decadent desserts, the hotel’s offerings promise a memorable celebration.
Whether planning a cozy dinner for two or a joyful gathering with friends, Lyfe Hotels has something special for everyone.
Sweet Basil – A Romantic Candlelight DinnerEnjoy an intimate evening at Sweet Basil, Lyfe Hotels' authentic Thai restaurant, featuring a 4-course candlelight dinner with vegetarian and non-vegetarian options, paired with premium beverages and a surprise gift.
Lyfe Kitchen – Lavish Valentine’s BuffetSavor a special buffet at Lyfe’s Kitchen on February 14th, offering a delightful spread for lunch and dinner, along with live performances in the evening.
Café Deli – Sweet IndulgencesTreat yourself to Heart-Shaped Premium Chocolate Truffles and a signature Love Cake (available in 1kg and 500g sizes). Starting from February 10th, Café Deli will also offer Valentine’s Day Hampers featuring themed macaroons, chocolates, and red velvet dry cakes.
Lyfe Hotels invites couples, friends, and families to celebrate love and togetherness with these delightful culinary experiences in a warm and intimate setting.
Published on February 8, 2025
The prestigious Young Chef Olympiad 2025, organized by IIHM Bangalore, brought together aspiring chefs from 10 countries, including Zimbabwe, Switzerland, Maldives, Bhutan, Ireland, and Malaysia. Held at Signature Club Resort, Devanahalli, this global culinary competition served as a platform for young chefs to showcase their skills, exchange knowledge, and compete for the coveted title of Best Chef of the Year 2025.
Adding to the grandeur of the event, Chef Suresh Babu, Executive Chef at Clarks Exotica Convention Resort & Spa, was invited to be a part of the esteemed judging panel. Renowned for his culinary expertise and dedication to the art of gastronomy, Chef Suresh evaluated participants based on creativity, presentation, and technical skills. His presence ensured that the competition upheld the highest culinary standards.
Sharing his experience, Chef Suresh Babu expressed, “It was an honor to be a part of such a prestigious event that nurtures young talent and celebrates culinary diversity. The passion and creativity displayed by the participants were truly commendable, and I look forward to seeing these young chefs make a mark in the culinary world.”
The Young Chef Olympiad 2025 once again reinforced its reputation as a global platform for budding chefs, fostering cultural exchange through the language of food. With its commitment to culinary excellence, IIHM Bangalore continues to inspire and shape the next generation of chefs.
About Clarks Exotica Convention Resort & Spa
Clarks Exotica Convention Resort & Spa is one of Bangalore’s premier luxury resorts, known for its world-class hospitality, exquisite culinary experiences, and serene ambiance. With a strong commitment to excellence, Clarks Exotica remains a preferred destination for leisure, business, and gourmet experiences.
Published on February 7, 2025
Courtyard by Marriott Mumbai International Airport is proud to announce its achievement of the ISO 14001:2015 certification, a globally recognized standard for Environmental Management Systems (EMS). This certification reflects the hotel's commitment to reducing its environmental impact, improving resource efficiency, and promoting sustainable hospitality.
To achieve this milestone, the hotel has implemented several eco-friendly initiatives, ensuring a greener and more responsible guest experience:
✅ Paperless Guest Rooms: Barcode scanners have replaced printed in-room dining (IRD) menus, significantly reducing paper consumption.
✅ Water Conservation: Wastewater is treated and recycled for flushing systems, cutting down fresh water usage.
✅ Sustainable Waste Management: Used cooking oil is responsibly collected and sent to authorized vendors for recycling.
✅ Plastic-Free Check-ins: Traditional RFID room keys have been replaced with mobile room keys, reducing plastic waste.
This certification highlights Courtyard by Marriott Mumbai International Airport’s dedication to sustainability while maintaining the highest standards of hospitality. By integrating eco-conscious initiatives, the hotel is not only reducing its ecological footprint but also enhancing guest experiences through sustainable practices.
For more updates, follow Marriott International on Facebook, Instagram, and X (@MarriottIntl).
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