Choice Privileges Accelerates into NASCAR 2024 with Trackhouse Racing Sponsorship

Choice Privileges Accelerates into NASCAR 2024 with Trackhouse Racing Sponsorship

By Author

Published on February 4, 2024

Choice Hotels International's loyalty program, Choice Privileges, is taking a significant leap into the fast lane by sponsoring Trackhouse Racing in the upcoming 2024 NASCAR Cup. This strategic partnership not only highlights Choice Hotels' commitment to providing unique and memorable experiences for its members but also marks its latest venture into the realm of sports and entertainment.

Throughout the NASCAR season, spanning from February to November, Choice Privileges members will have the opportunity to redeem their points for exclusive experiences. These include unprecedented access to the Trackhouse garage and pit road before races, meet-and-greet sessions with the pit crew and drivers, and pre-race hospitality events complete with food and beverages.

Moreover, the sponsorship extends beyond just the races themselves. At all 38 events throughout the 2024 NASCAR season, Choice Privileges will feature prominently with its logo adorning the primary paint scheme of the race cars at four select races. Additionally, branded fire suits and race team t-shirts will showcase the Choice Privileges brand, further cementing its presence in the NASCAR arena.

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This initiative is part of Choice Hotels' broader strategy to engage sports fans. The company has previously offered its members unique experiences across college football, basketball, baseball, and hockey, demonstrating its dedication to enhancing member loyalty through diverse and exciting rewards.

Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, emphasized the significance of these offerings, stating, “Our members are intentional about staying at Choice hotels to earn Choice Privileges points, and then redeeming them for unique experiences.” This approach underscores the program's focus on rewarding members with more than just hotel stays, offering them a gateway to unforgettable moments.

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The announcement of this sponsorship coincides with the launch of Choice Hotels' most extensive multichannel national marketing campaign to date, “A Stay for Any You,” featuring actor and writer Keegan-Michael Key. This campaign aims to highlight the versatility and breadth of the Choice Hotels portfolio, appealing to a wide range of travelers and preferences.

Choice Privileges members can accumulate points through stays at over 7,000 Choice-branded hotels worldwide, across various brands in 46 countries and territories. The program also offers two new co-branded credit cards, enabling members to earn points on everyday purchases, including gas, groceries, and home goods, further enhancing the value of Choice Privileges membership.

As the 2024 NASCAR Cup season approaches, Choice Privileges members can look forward to not only witnessing high-octane racing action but also enjoying a host of experiences that bring them closer to the sport they love.


Treat Hotels & Resorts Expands to Rajasthan and Maharashtra with Two New Properties

Treat Hotels & Resorts Expands to Rajasthan and Maharashtra with Two New Properties

By Hariharan U

Published on September 13, 2025

Treat Hotels & Resorts is expanding its presence in North India with the addition of two new premium properties in culturally and historically significant destinations, Kumbhalgarh in Rajasthan and Chhatrapati Sambhajinagar in Maharashtra.

The first, Treat Aranya Resort, Kumbhalgarh, marks the brand’s debut in Rajasthan. Set against the backdrop of the Aravalli Hills and close to the UNESCO World Heritage Site of Kumbhalgarh Fort, the resort offers a tranquil escape where heritage and modern comfort come together. Guests can expect spacious rooms, landscaped lawns, panoramic views, and a setting ideal for those seeking both relaxation and cultural exploration.

The second property, Treat Imperial, Chhatrapati Sambhajinagar, is positioned at the city’s heart and designed as an upscale venue for weddings, corporate retreats, and family getaways. With regal architecture, expansive banquet spaces, gourmet dining, and premium hospitality services, it caters especially to large-scale weddings and events while reflecting the cultural spirit of Sambhajinagar.

These launches mark a new chapter in our journey,” said Mr. Alok Mundra, Managing Director, Treat Hotels & Resorts. “We’re not just building properties; we’re creating destinations that celebrate India’s diversity in architecture, cuisine, and celebrations, without compromising on luxury.”

Adding to this, Devendra Singh, General Manager, Development & Acquisitions, noted, “These developments are a testament to our vision of expanding thoughtfully into destinations that hold cultural, historical, and economic significance.”

With these upcoming launches, Treat Hotels & Resorts strengthens its position as one of India’s fastest-growing hospitality brands. Both properties uphold the brand’s philosophy of offering meaningful celebrations, memorable escapes, and enriching experiences — all while preserving India’s timeless heritage.

For inquiries and partnerships, visit www.treatresorts.com.


Holiday Inn Returns to Melbourne’s CBD with Bourke Street Mall Opening

Holiday Inn Returns to Melbourne’s CBD with Bourke Street Mall Opening

By Hariharan U

Published on September 13, 2025

Holiday Inn has made a grand return to Melbourne’s CBD with the opening of its new property at Bourke Street Mall. This launch is part of IHG Hotels & Resorts’ first-ever dual-hotel development in Australia, alongside Hotel Indigo Melbourne Little Collins.

The 273-room Holiday Inn Melbourne Bourke Street Mall combines modern design with heritage architecture, including preserved Art Deco façades from landmark buildings such as Diamond House and the York Building. Developed by Steadfast Capital with interiors by global design studio Buchan and construction by Hickory, the hotel showcases a fresh take on Melbourne’s vibrant culture.

Located right above the reimagined Melbourne Walk and steps away from Bourke Street Mall, the hotel positions guests in the very heart of the city. Its standout feature is a 220-square-metre private terrace, offering clear views of Bourke Street Mall, the GPO clock tower, and Melbourne’s skyline ideal for corporate events or celebrations.

Guests are welcomed into an open-plan lobby on Level 2, designed with soft wood tones, greenery, and flexible seating. Holiday Inn’s signature Open Lobby concept ensures the space doubles up as a spot for working, dining, or relaxing.

The hotel’s restaurant, The Greenery, serves buffet breakfasts, all-day meals, and hearty dinners in a light-filled setting. The menu features comforting dishes such as sirloin steak, crisp fried reef fish, and slow-braised beef cheeks. Families can enjoy added value through Holiday Inn’s Kids Stay & Eat Free promise, with fun touches like smiley-face burger buns for children.

Holiday Inn Melbourne Bourke Street Mall offers a range of rooms—standard, premium, kings, and twins—decorated with playful, retro-inspired finishes in warm tones. With 92 double-double rooms, the property is especially suited for families and groups. Each room includes free Wi-Fi, Chromecast-enabled TVs, coffee-making facilities, and city views from select categories.

The hotel also provides a fully equipped gym and access to The Causeway conference rooms for business gatherings of up to 70 guests.

General Manager Scott Hamilton expressed excitement at the opening, noting that the hotel will play a key role in reviving Bourke Street Mall and its laneways while serving as a hub for Melbourne’s iconic events, from the Grand Prix to the AFL Grand Final. Together with Hotel Indigo Melbourne Little Collins, this opening reflects IHG’s commitment to creating destinations that blend global expertise with local spirit.

To celebrate the launch, Holiday Inn Melbourne Bourke Street Mall is offering breakfast for two for just $1 extra with its Opening Special flexible rate.Guests can also enjoy the benefits of IHG One Rewards, gaining access to perks and experiences across more than 6,700 hotels worldwide.

With its unbeatable location, welcoming design, and family-friendly touches, Holiday Inn Melbourne Bourke Street Mall is set to become a trusted base for travellers exploring Australia’s cultural capital.


Fairfield by Marriott Jaipur Tonk Road Launches Vista 20, A Sky-High Dining Experience

Fairfield by Marriott Jaipur Tonk Road Launches Vista 20, A Sky-High Dining Experience

By Hariharan U

Published on September 12, 2025

Fairfield by Marriott Jaipur Tonk Road has officially opened the doors to Vista 20, its brand-new all-day dining restaurant and bar, perched on the 20th floor with sweeping views of the Pink City.

Designed to be more than just a dining spot, Vista 20 brings together global flavours, local inspirations, and a contemporary vibe, making it a lively new addition to Jaipur’s culinary map. Guests can now enjoy a dining journey that feels both refined and welcoming, from sunrise breakfasts and business lunches to sunset dinners and late-night drinks.

The thoughtfully curated menu features a mix of Indian favourites, international classics, and handcrafted beverages, each prepared with a focus on freshness and flavour. Whether it’s a casual get-together, a business meeting, or a special celebration, the versatile offerings make Vista 20 suitable for every occasion.

Adding to the experience are the chic interiors and warm service, paired with panoramic views stretching from Tonk Road to Jaipur Airport. The atmosphere strikes a balance between stylish and inviting, setting the tone for memorable moments against the city’s skyline.

Speaking at the launch, Gautam Chhabra, Hotel Manager, Fairfield by Marriott Jaipur Tonk Road, said, “We are delighted to introduce Vista 20, our newest all-day dining concept that embodies Fairfield’s philosophy of simple, delicious and memorable dining. Jaipur’s culinary landscape is rich and diverse and with Vista 20 we aim to offer guests an experience that blends local authenticity with international favourites, all served with the warmth and hospitality that Marriott is known for. The panoramic views from our 20th floor venue further elevate the dining journey, making every visit truly unforgettable.”

With its dynamic energy, breathtaking views, and a menu that celebrates both local and global tastes, Vista 20 is set to redefine the way Jaipur dines and socialises.

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