Choice Privileges Accelerates into NASCAR 2024 with Trackhouse Racing Sponsorship

Choice Privileges Accelerates into NASCAR 2024 with Trackhouse Racing Sponsorship

By Author

Published on February 4, 2024

Choice Hotels International's loyalty program, Choice Privileges, is taking a significant leap into the fast lane by sponsoring Trackhouse Racing in the upcoming 2024 NASCAR Cup. This strategic partnership not only highlights Choice Hotels' commitment to providing unique and memorable experiences for its members but also marks its latest venture into the realm of sports and entertainment.

Throughout the NASCAR season, spanning from February to November, Choice Privileges members will have the opportunity to redeem their points for exclusive experiences. These include unprecedented access to the Trackhouse garage and pit road before races, meet-and-greet sessions with the pit crew and drivers, and pre-race hospitality events complete with food and beverages.

Moreover, the sponsorship extends beyond just the races themselves. At all 38 events throughout the 2024 NASCAR season, Choice Privileges will feature prominently with its logo adorning the primary paint scheme of the race cars at four select races. Additionally, branded fire suits and race team t-shirts will showcase the Choice Privileges brand, further cementing its presence in the NASCAR arena.

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This initiative is part of Choice Hotels' broader strategy to engage sports fans. The company has previously offered its members unique experiences across college football, basketball, baseball, and hockey, demonstrating its dedication to enhancing member loyalty through diverse and exciting rewards.

Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, emphasized the significance of these offerings, stating, “Our members are intentional about staying at Choice hotels to earn Choice Privileges points, and then redeeming them for unique experiences.” This approach underscores the program's focus on rewarding members with more than just hotel stays, offering them a gateway to unforgettable moments.

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The announcement of this sponsorship coincides with the launch of Choice Hotels' most extensive multichannel national marketing campaign to date, “A Stay for Any You,” featuring actor and writer Keegan-Michael Key. This campaign aims to highlight the versatility and breadth of the Choice Hotels portfolio, appealing to a wide range of travelers and preferences.

Choice Privileges members can accumulate points through stays at over 7,000 Choice-branded hotels worldwide, across various brands in 46 countries and territories. The program also offers two new co-branded credit cards, enabling members to earn points on everyday purchases, including gas, groceries, and home goods, further enhancing the value of Choice Privileges membership.

As the 2024 NASCAR Cup season approaches, Choice Privileges members can look forward to not only witnessing high-octane racing action but also enjoying a host of experiences that bring them closer to the sport they love.


Della Resorts Unveils The Vegas Show: India’s Grandest Nightlife Celebration

Della Resorts Unveils The Vegas Show: India’s Grandest Nightlife Celebration

By Manu Vardhan Kannan

Published on April 25, 2025

India's entertainment scene just got a luxurious upgrade with the launch of "The Vegas Show" at Della Resorts, the country’s most iconic getaway for entertainment and celebration. Designed to offer a high-voltage experience like no other, this show blends glam, drama, and global artistry in one unforgettable evening.

Running Wednesday through Sunday, The Vegas Show lights up the resort with an ensemble of over 20 performers from international dancers and stilt walkers to fire acts, singers, and acrobats. Every night becomes a spectacle of sights and sounds, perfectly curated to celebrate any occasion, be it a birthday, anniversary, or just a fun evening with friends and family.

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While the show takes the spotlight, Cafe 24, Della’s round-the-clock fine-dining destination, ensures guests are just as wowed by the flavours as they are by the flames. Their menu is a celebration of Indian, Asian, and Continental cuisines, dished out with finesse by expert chefs. And if you’re in the mood for a drink, the in-house mixologists craft signature cocktails that pair beautifully with the energy of the night.

What makes this show truly immersive is its production valueset beside a shimmering pool, the entire space comes alive with fire elements, smoke effects, dramatic lighting, and themed decor. Every act is styled with precision, from wardrobe to light cues to keep guests hooked from the first beat to the final bow.

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The Vegas Show isn’t just a one-time thrill. Seasonal themes keep the excitement alive throughout the year, think Diwali light displays, Christmas magic, and other festive twists that make each visit fresh and exciting.

And when the night winds down? It only ramps up again! The poolside scene turns into a high-energy party zone, think Ibiza vibes meets Las Vegas sparkle. From belly dancing and mime performances to aerial stunts and fire dancing, the night pulses with jaw-dropping entertainment.

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Speaking about the vision behind this bold venture, Jimmy Mistry, Founder of Della Group, shares,

"With 'The Vegas Show,' we are creating an unforgettable experience that pushes the boundaries of luxury entertainment. This show represents our commitment to bringing a pulse of global entertainment to India, giving our guests a taste of Las Vegas glamour right here at Della Resorts."

So if you're looking for a night where everything, from food and music to lights and laughter - feels straight out of a Vegas dream, Della Resorts is calling. Book your seat, and let the show begin.


Royal Orchid Hotels Expands in Maharashtra with Regenta Bharti Resort in Mahabaleshwar

Royal Orchid Hotels Expands in Maharashtra with Regenta Bharti Resort in Mahabaleshwar

By Nishang Narayan

Published on April 24, 2025

Continuing its robust expansion in Maharashtra, Royal Orchid Hotels Ltd (ROHL) has officially launched the Regenta Bharti Resort in Mahabaleshwar, marking its 14th property in the state. Spread across an impressive 52 acres amidst the scenic Sahyadri hills, the resort is a perfect blend of nature, comfort, and adventure — making it a great choice for weddings, leisure holidays, and MICE events.

Just an hour’s drive from Pune, Regenta Bharti Resort offers easy access for travelers from both Pune and Mumbai. The location is surrounded by lush strawberry farms, cascading waterfalls, and panoramic peaks, making it a tranquil yet vibrant escape.

The resort features a variety of accommodation options, including Deluxe Rooms, Premium Rooms, Junior Suites, Suite Rooms, and multi-bed rooms tailored for group travelers. In addition to its upscale lodging, the property offers a wide range of activities for all age groups — from a water park and amusement rides for kids, to outdoor adventures like bungee jumping, ziplining, UTV rides, and even 360° human cycling.

For guests looking to relax, there's a full-fledged spa, a fitness center, and a scenic swimming pool. Indoors, recreational options include table tennis, chess, carrom, and more. The resort also boasts over 40,000 sq. ft. of banquet space and sprawling lawns ideal for weddings, corporate events, and family gatherings. With parking for up to 200 vehicles and all-day dining options, the resort ensures a hassle-free experience for both guests and event organizers.

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CK Baljee, CMD of Royal Orchid Hotels Ltd., said, “Mahabaleshwar is a popular weekend retreat for city dwellers for its comfortable proximity from Mumbai and Pune. A key highlight of the Regenta Bharti Resort is its wedding and MICE infrastructure, which will drive tourists from all over the country. The tranquil mountain landscape and cultural richness makes it perfect to carve out a niche for experiential travel with our distinctive hospitality. We are excited to bring ROHL in this region along with Ravindra Bharti.”

Echoing his excitement, Ravindra Bharti, MD and CEO of Bharti Group, shared, “We are delighted to partner with Royal Orchid Hotels Ltd. to introduce a new hospitality experience in Mahabaleshwar. Our joint venture combines ROHL’s signature blend of modern luxury and bespoke service, an essential factor for meeting evolving guest expectations.”

With this launch, ROHL reinforces its commitment to delivering exceptional experiences across India’s key leisure destinations.


Why Hospitality Still Matters: Celebrating People, Passion & Purpose

Why Hospitality Still Matters: Celebrating People, Passion & Purpose

By Nishang Narayan

Published on April 24, 2025

Shared by Mr Vishal Wadhwa Director of Shilton Hospitality this article highlights the timeless relevance of hospitality and the people who bring it to life

In a world that's evolving at the speed of technology where automation and digital convenience often dominate the hospitality industry stands out as a rare constant — a people-first profession rooted in connection warmth and genuine care As we celebrate International Hospitality Day it's important to reflect on why hospitality still matters and how it continues to shape lives and experiences across the globe

At its core hospitality is more than service it's about creating moments that last Whether it's a hotel receptionist remembering your name a chef crafting a dish with regional soul or a housekeeper ensuring your room feels like home every interaction is driven by people who care These human touches transform places into memories and transactions into relationships

Despite global challenges and the rise of digital interfaces the industry has shown remarkable resilience and innovation Today hospitality is about balancing technology with empathy Smart rooms contactless check-ins and AI-driven personalization are enhancing guest convenience but what truly elevates the experience is still the passion of the people behind the scenes

From boutique hotels to luxury resorts the focus has shifted to purpose-driven hospitality emphasizing sustainability community engagement and employee well-being Guests today are more conscious and curious they seek not just comfort but connection They want to know the story behind the space the chef behind the plate and the culture behind the smile

Hospitality is ultimately about people It's our teams our culture and our passion that define the guest experience As an industry we must continue to value the human element because no technology can replicate genuine warmth and heartfelt service

Celebrating International Hospitality Day is not just about acknowledging an industry it's about honouring the spirit that drives it It's about the chefs stewards receptionists managers and countless others who make the world a little more welcoming every single day

As we look ahead one thing is clear hospitality will always matter Because in every corner of the world people will always crave connection kindness and the comfort of being cared for and that's something only hospitality can truly deliver

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