Choice Privileges Accelerates into NASCAR 2024 with Trackhouse Racing Sponsorship

Choice Privileges Accelerates into NASCAR 2024 with Trackhouse Racing Sponsorship

By Author

Published on February 4, 2024

Choice Hotels International's loyalty program, Choice Privileges, is taking a significant leap into the fast lane by sponsoring Trackhouse Racing in the upcoming 2024 NASCAR Cup. This strategic partnership not only highlights Choice Hotels' commitment to providing unique and memorable experiences for its members but also marks its latest venture into the realm of sports and entertainment.

Throughout the NASCAR season, spanning from February to November, Choice Privileges members will have the opportunity to redeem their points for exclusive experiences. These include unprecedented access to the Trackhouse garage and pit road before races, meet-and-greet sessions with the pit crew and drivers, and pre-race hospitality events complete with food and beverages.

Moreover, the sponsorship extends beyond just the races themselves. At all 38 events throughout the 2024 NASCAR season, Choice Privileges will feature prominently with its logo adorning the primary paint scheme of the race cars at four select races. Additionally, branded fire suits and race team t-shirts will showcase the Choice Privileges brand, further cementing its presence in the NASCAR arena.

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This initiative is part of Choice Hotels' broader strategy to engage sports fans. The company has previously offered its members unique experiences across college football, basketball, baseball, and hockey, demonstrating its dedication to enhancing member loyalty through diverse and exciting rewards.

Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, emphasized the significance of these offerings, stating, “Our members are intentional about staying at Choice hotels to earn Choice Privileges points, and then redeeming them for unique experiences.” This approach underscores the program's focus on rewarding members with more than just hotel stays, offering them a gateway to unforgettable moments.

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The announcement of this sponsorship coincides with the launch of Choice Hotels' most extensive multichannel national marketing campaign to date, “A Stay for Any You,” featuring actor and writer Keegan-Michael Key. This campaign aims to highlight the versatility and breadth of the Choice Hotels portfolio, appealing to a wide range of travelers and preferences.

Choice Privileges members can accumulate points through stays at over 7,000 Choice-branded hotels worldwide, across various brands in 46 countries and territories. The program also offers two new co-branded credit cards, enabling members to earn points on everyday purchases, including gas, groceries, and home goods, further enhancing the value of Choice Privileges membership.

As the 2024 NASCAR Cup season approaches, Choice Privileges members can look forward to not only witnessing high-octane racing action but also enjoying a host of experiences that bring them closer to the sport they love.


ITC Maratha Mumbai Earns LEED Zero Water Certification, Sets New Benchmark in Sustainable Luxury

ITC Maratha Mumbai Earns LEED Zero Water Certification, Sets New Benchmark in Sustainable Luxury

By Manu Vardhan Kannan

Published on June 4, 2025

This World Environment Day, ITC Maratha, Mumbai, reaffirms its commitment to sustainable luxury by receiving the prestigious LEED Zero Water Certification, a milestone that cements its place among the world’s most environmentally conscious hospitality destinations.

Part of ITC Hotels, one of the largest and greenest hotel chains globally, ITC Maratha was also awarded the LEED Zero Carbon Certification by the US Green Building Council (USGBC), highlighting its long-standing commitment to responsible operations and sustainable innovation.

Sustainability at ITC Maratha has gone beyond concept to become a core value over the past decade. Guests experience a blend of indulgence and responsibility through features like Green Banquets, carbon-neutral meetings, and Sunya Aqua, a zero-mile water initiative that purifies and bottles water on-site.

ITC Maratha sources organic and local ingredients, reducing food miles and supporting farmers via its Local Love program. An on-site biogas plant handles over 100,000 kg of organic waste annually, generating clean energy and reducing landfill burden.

The hotel now operates with over 80% of its energy sourced from renewables, including wind farms, and implements 100% rainwater harvesting. Its efficient water systems allow it to use 47% less water than the USGBC benchmark, while reducing water wastage by 70% through advanced filtration technology.

ITC Maratha has also made a complete shift away from single-use plastics, offering bamboo toothbrushes, wooden cutlery, and other eco-conscious alternatives. The hotel provides 30% more fresh air than global indoor standards, and actively enhances biodiversity with native plants that help cool surrounding urban zones.

This World Environment Day, ITC Maratha exemplifies how green practices and luxurious hospitality can coexist, making sustainability not just a goal, but a way of life.


Cygnett Hotels Signs New Property in Itanagar, Strengthens Presence in Northeast India

Cygnett Hotels Signs New Property in Itanagar, Strengthens Presence in Northeast India

By Nishang Narayan

Published on June 4, 2025

Cygnett Hotels & Resorts, one of India’s fastest-growing hospitality chains, has signed a new hotel in Itanagar, the capital of Arunachal Pradesh. The upcoming Cygnett Park Itanagar is located just 800 metres from the Donyi Polo Airport, making it a convenient destination for both leisure and business travellers. This will be Cygnett’s second hotel in the city and is expected to open in less than two years.

The move marks a significant step in Cygnett’s Northeast expansion journey. With four operational hotels and eight more in development across the region, the group is now steadily progressing towards a 600-key portfolio in Northeast India.

“The Indian government’s focused investments in Northeast infrastructure—highways, rail, and telecom—are changing the region’s prospects. Business sentiment is up, and we’re seeing balanced demand across leisure, business, MICE, and weddings,” said Sarbendra Sarkar, Founder & Managing Director, Cygnett Hotels & Resorts.

Spread over two acres, Cygnett Park Itanagar will offer 100 rooms, over 6,000 sq. ft. of banqueting space, and an adjoining lawn, perfect for events and social functions. Guests can also look forward to an array of upscale amenities including an all-day dining restaurant, rooftop speciality restaurant, club lounge, swimming pool, spa, gym, and recreation zones.

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Designed as a refreshing urban resort, the hotel embraces sustainable architecture and wellness-centric design, in line with the Cygnett Park brand ethos: Green, Refreshing, and Wellness-focused.

“Cygnett Park Itanagar will be a serene getaway that blends urban comfort with the natural charm of the region,” added Mr. Sarkar.

Located near popular attractions like Ita Fort, Ganga Lake, Gompa Mandir, and Jawaharlal Nehru Museum, the hotel also holds tourism appeal beyond business.

As part of its broader growth plan, Cygnett aims to open 10-12 properties annually, working towards becoming a 100+ hotel group nationwide in the years to come.


Turyaa Chennai Celebrates 10 Years of Purposeful Hospitality

Turyaa Chennai Celebrates 10 Years of Purposeful Hospitality

By Nishang Narayan

Published on June 4, 2025

Turyaa Chennai, a five-star deluxe hotel under the Aitken Spence Hotels banner, has officially completed a decade of hospitality excellence. Launched in 2015 and located along Chennai’s bustling IT expressway, the hotel has become a landmark for business travellers, global visitors, and the local community alike.

Conceptualized by the late Deshamanya D.H.S. Jayawardena, the hotel was born from his belief that Indian soil could be a home for Aitken Spence’s hallmark warmth and global standards. A decade later, that legacy continues to shine through every guest experience, every team member’s passion, and every milestone achieved.

To mark this special 10-year anniversary, Turyaa Chennai rolled out a month-long celebration. Events included religious blessings, a dinner for loyal guests and partners, team member awards, and culinary showcases that honoured the hotel’s deep South Indian and Sri Lankan heritage.

Beyond the festivities, the hotel reaffirmed its commitment to community and inclusivity by donating wheelchairs to Tamil Nadu Railways—a thoughtful step towards improving accessibility for all. This meaningful gesture reflects the enduring values of Aitken Spence and the compassionate spirit of its founder.

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“Today, as we celebrate ten years, we’re not just marking an anniversary—we’re celebrating values, people, and the vibrant spirit of connection that makes Turyaa so special. We are grateful to Chennai for embracing us as one of their own,” said Stasshani Jayawardena, Chairperson, Aitken Spence Hotel Holdings PLC.

Over the years, Turyaa Chennai has welcomed world travellers, business leaders, celebrities, and loyal local patrons. With 140+ rooms and suites, vibrant dining venues, expansive event spaces, and a rooftop leisure zone, the hotel has carved a distinctive niche in Chennai’s hospitality landscape.

Looking ahead, Turyaa Chennai is set to deepen its focus on renewable energy, eliminating single-use plastics, promoting community-driven tourism, and using digital innovation to personalise guest stays—continuing its journey with sustainability and care at the core.

As Turyaa Chennai turns 10, it celebrates not just the past—but the people, progress, and purpose that define its future.

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