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By Author
Published on February 4, 2024
Choice Hotels International's loyalty program, Choice Privileges, is taking a significant leap into the fast lane by sponsoring Trackhouse Racing in the upcoming 2024 NASCAR Cup. This strategic partnership not only highlights Choice Hotels' commitment to providing unique and memorable experiences for its members but also marks its latest venture into the realm of sports and entertainment.
Throughout the NASCAR season, spanning from February to November, Choice Privileges members will have the opportunity to redeem their points for exclusive experiences. These include unprecedented access to the Trackhouse garage and pit road before races, meet-and-greet sessions with the pit crew and drivers, and pre-race hospitality events complete with food and beverages.
Moreover, the sponsorship extends beyond just the races themselves. At all 38 events throughout the 2024 NASCAR season, Choice Privileges will feature prominently with its logo adorning the primary paint scheme of the race cars at four select races. Additionally, branded fire suits and race team t-shirts will showcase the Choice Privileges brand, further cementing its presence in the NASCAR arena.
This initiative is part of Choice Hotels' broader strategy to engage sports fans. The company has previously offered its members unique experiences across college football, basketball, baseball, and hockey, demonstrating its dedication to enhancing member loyalty through diverse and exciting rewards.
Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, emphasized the significance of these offerings, stating, “Our members are intentional about staying at Choice hotels to earn Choice Privileges points, and then redeeming them for unique experiences.” This approach underscores the program's focus on rewarding members with more than just hotel stays, offering them a gateway to unforgettable moments.
The announcement of this sponsorship coincides with the launch of Choice Hotels' most extensive multichannel national marketing campaign to date, “A Stay for Any You,” featuring actor and writer Keegan-Michael Key. This campaign aims to highlight the versatility and breadth of the Choice Hotels portfolio, appealing to a wide range of travelers and preferences.
Choice Privileges members can accumulate points through stays at over 7,000 Choice-branded hotels worldwide, across various brands in 46 countries and territories. The program also offers two new co-branded credit cards, enabling members to earn points on everyday purchases, including gas, groceries, and home goods, further enhancing the value of Choice Privileges membership.
As the 2024 NASCAR Cup season approaches, Choice Privileges members can look forward to not only witnessing high-octane racing action but also enjoying a host of experiences that bring them closer to the sport they love.
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By Nishang Narayan
Published on June 24, 2025
The Fern Brentwood Resort & Spa, Mussoorie has announced Punjab di Khushboo, a lively Punjabi food festival set against the scenic backdrop of the Queen of Hills. Taking place from June 19 to 29, 2025, the 10-day culinary celebration promises a journey through the hearty, bold, and soul-satisfying flavours of Punjab.
Hosted at Whistling Pines, the resort’s open-air venue, the festival invites both resident guests and local visitors to immerse themselves in an experience full of warmth, flavour, and cultural charm. Each evening kicks off with Rumuk Hi Tea, Tambola, and a traditional lamp-lighting ceremony between 5:30 PM and 6:30 PM. This is followed by a 1+1 happy hour on selected drinks from 6:30 PM to 8:30 PM and drinks at MRP—ensuring an atmosphere of casual cheer before the main feast begins.
The centrepiece of Punjab di Khushboo is a daily rotating dinner buffet served from 8:00 PM to 11:00 PM. Guests can savour Punjabi staples like Butter Chicken, Sarson da Saag, Amritsari Macchi, Rajma, Chole Bhature, and stuffed parathas. For dessert lovers, sweet treats like Jalebi, Phirni, Gajrela, and Makai ka Halwa make every evening indulgent.
To make the experience even more authentic, the menu is curated as a culinary journey across Punjab, featuring specialities like Atta Chicken, Kunna Gosht, Mutton Beliram, Patiala Chicken, Taftan, and Amritsari Kulche, paired with regional chutneys, murabbas, and rotating live chaat stations. Kulhad specials and rustic touches reflect the earthy charm of Punjabi kitchens.
Arindam Bahel, General Manager of The Fern Brentwood Resort & Spa, shared, “We’re excited to bring a flavourful and festive experience like Punjab di Khushboo to Mussoorie. Punjabi food has a way of making people feel at home – it’s hearty, bold, and full of soul. This is our way of combining great food with the joy of community.”
The festival is open to all, whether you're staying at the resort or just visiting. Located right on Mall Road, just a short drive from Dehradun, The Fern Brentwood Resort offers the perfect setting to slow down, celebrate, and enjoy food the way it’s meant to be—together.
About The Fern Brentwood Resort & Spa:
Nestled in the heart of Mussoorie, The Fern Brentwood Resort & Spa is known for its eco-conscious approach, warm hospitality, and panoramic valley views. The resort blends nature with culture to deliver memorable experiences for leisure travellers. Visit: https://www.fernhotels.com/fern-mussoorie/
In a significant move to transform business hospitality in Greater Noida West, Saya Group has entered into a strategic agreement with Carnation Hotels Pvt. Ltd., the management arm of Lemon Tree Hotels, to operate 336 fully-serviced BIZTOP Business Class Suites at Saya SouthX.
Occupying the 7th to 25th floors of the flagship mixed-use development, each BIZTOP suite averages 668 sq. ft. and is designed to meet the evolving needs of professionals, entrepreneurs, and business travellers. The suites will be operated under the BIZTOP brand by Lemon Tree Hotels, ensuring the chain’s signature hospitality standards, efficient service, and guest-centric design.
Mr. Vikas Bhasin, Managing Director, Saya Group, commented, “This collaboration with Lemon Tree Hotels aligns perfectly with our vision of integrating business efficiency with comfort. With BIZTOP at Saya SouthX, we are not just building spaces; we are creating business destinations.”
Echoing this sentiment, Mr. Vilas Pawar, CEO, Carnation Hotels Pvt. Ltd., added, “We are delighted to partner with Saya Group. This synergy combines Saya’s high-quality infrastructure with our hospitality expertise to deliver a truly premium accommodation solution.”
Saya SouthX spans 3 acres with a total built-up area of approximately 6.8 lakh sq. ft., offering a vibrant ecosystem of retail outlets, fine dining, multiplexes, a gym, banquets, and now, business suites. The commercial hub is expected to attract over 50,000 daily footfalls, servicing a catchment area of over 5 lakh residents.
This partnership underscores Saya Group’s growing footprint in luxury commercial real estate. The group has already delivered 5.37 million sq. ft. of residential space and is nearing completion of 2.37 million sq. ft. of commercial projects. It continues to reinforce its legacy of timely delivery and innovation in design.
With Lemon Tree Hotels at the operational helm, the BIZTOP suites are poised to offer best-in-class business stays, positioning Greater Noida West as a rising destination for premium corporate hospitality.
Published on June 22, 2025
Minimalist Hotels has strengthened its presence in India’s spiritual capital with the opening of its second property in Varanasi, located in DIG Colony, just two kilometres from its first hotel. Launched on 15 June 2025, the new 24-room hotel reflects the brand’s sharp focus on design-led urban hospitality that appeals to both spiritual and leisure travellers.
The decision to expand came on the back of sustained high occupancy at its first Varanasi outpost, especially during major cultural and religious events. With the city drawing both domestic and international visitors year-round, the new hotel offers a minimal yet modern stay experience for travellers seeking comfort without excess.
Gautam Munjal, Founder of Minimalist Hotels, commented,
“Our first hotel in Varanasi saw consistent high occupancy, especially during spiritual and cultural seasons. Opening a second property allowed us to better serve guests while reinforcing our commitment to the region’s hospitality landscape.”
Built with understated elegance, the property maintains the brand’s clean aesthetic and calm atmosphere, offering a refreshing take on boutique hospitality. It also features a 50-seater casual dining restaurant and pizzeria, providing a relaxed culinary option for guests after a day of temple visits or sightseeing.
Situated in proximity to key religious and cultural landmarks, the hotel is ideally positioned to serve pilgrims and tourists alike, particularly with major events like the Kumbh Mela approaching.
“The timing of this launch helps us meet rising demand and further cement our position as a premium yet approachable hospitality brand,” added Munjal.
With two operational properties in Varanasi and plans for growth in other high-footfall cities, Minimalist Hotels is poised to redefine understated hospitality across India's urban destinations where design, functionality, and convenience meet.
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