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By Author
Published on January 17, 2024
In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.
Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.
Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.
Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.
Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.
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By Hariharan U
Published on July 12, 2026
The Patio at 24/1, located at JW Marriott Hotel Bengaluru, has introduced a refreshed all-day dining menu curated by Chef Afzal Mahmood. Bringing together global flavours, contemporary techniques, and comforting favourites, the new menu has been designed to cater to guests throughout the day, from leisurely breakfasts to relaxed evening meals.
The breakfast selection is headlined by the Ms. Patio Big Breakfast, featuring eggs prepared to guests' preference, beef bacon, chicken sausage, and crispy potatoes. The offering is designed to provide a hearty start to the day while reflecting the restaurant's relaxed yet refined dining philosophy.
Guests can also explore a variety of globally inspired small plates, including Lebanese Batata Harra served with roasted red pepper dip and Edamame & Red Cheddar Croquetas paired with saffron aioli and jalapeño salsa, offering vibrant flavours and contemporary presentation.
The main course menu highlights Chef Afzal Mahmood's international culinary approach with dishes such as Homemade Almond Butter Ricotta & Young Spinach Ravioli finished with tomato basil pecorino fondue, Saffron Seafood Cappelletti served in a delicate creamy bisque, and Premium Pink Cut Salmon complemented by saffron caviar butter sauce and a refreshing citrus fennel salad.
For dessert, guests can indulge in A Must Eat Risotto, a creative sweet dish featuring white chocolate gelato and almond crumble, or enjoy the restaurant's signature Tiramisu, prepared using a family recipe that dates back 58 years.
Whether visiting after a game on the pickleball court, enjoying a casual breakfast meeting, or extending lunch into the afternoon, The Patio at 24/1's new menu offers an elevated yet approachable dining experience in the heart of Bengaluru.
The menu is available daily from 11:00 AM to 11:00 PM at The Patio at 24/1, JW Marriott Hotel Bengaluru. The average cost for two is approximately INR 3,000 plus taxes.
As Tres Leches continues to dominate dessert menus and social media feeds across the world, Bengaluru-based Maize & Malt has introduced its own Indian-inspired interpretation with the launch of the Rose Jalebi Tres Leches.
Bringing together the richness of the classic Latin American dessert with the familiar flavours of jalebi and rose, the new creation reflects the growing trend of reimagining traditional Indian favourites through contemporary culinary techniques.
The dessert features a light and airy sponge soaked in three kinds of milk, layered with crisp jalebi for texture and finished with delicate rose flavours. The combination delivers a balance of creamy richness, sweetness, and crunch, offering diners a fresh take on one of the internet's most popular desserts.
Designed for guests who enjoy innovative desserts as well as those seeking nostalgic Indian flavours, the Rose Jalebi Tres Leches blends global inspiration with local culinary traditions in a single serving.
Located in Bengaluru's Mahadevapura, Maize & Malt continues to expand its menu with inventive offerings that celebrate both international food trends and regional influences, positioning itself as a destination for contemporary dining experiences.
By Manu Vardhan Kannan
Published on July 11, 2026
The Patio at 24/1, located at JW Marriott Hotel Bengaluru, has introduced a refreshed all-day dining menu curated by Chef Afzal Mahmood. Designed to cater to every part of the day, the new offering combines globally inspired flavours with comforting classics and thoughtfully crafted dishes.
Guests can begin their day with the restaurant's breakfast selection, Patio Breakfast Then I'll Change The World. One of the highlights is the Ms. Patio Big Breakfast, featuring eggs cooked to preference, beef bacon, chicken sausage, and crispy potatoes.
As the day progresses, diners can explore a selection of small plates, including the Lebanese Batata Harra served with roasted red pepper dip and the Edamame & Red Cheddar Croquetas, accompanied by saffron aioli and jalapeño salsa.
The main course menu reflects Chef Afzal Mahmood's global culinary approach. Signature dishes include the Homemade Almond Butter Ricotta & Young Spinach Ravioli finished with tomato basil pecorino fondue, the Saffron Seafood Cappelletti served in a delicate creamy bisque, and the Premium Pink Cut Salmon paired with saffron caviar butter sauce and a citrus fennel salad.
To end the meal, guests can choose from desserts such as A Must Eat Risotto, a playful creation featuring white chocolate gelato and almond crumble, or the restaurant's signature Tiramisu, prepared using a 58-year-old recipe.
Whether visiting after a game on the pickleball court, meeting over breakfast, or enjoying a leisurely lunch, the new menu at The Patio at 24/1 is designed to offer a relaxed and memorable dining experience throughout the day.
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