Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



SOCIAL Launches ‘Mumbai Local Heroes’ Menu – A Tribute to the City’s Iconic Flavour

SOCIAL Launches ‘Mumbai Local Heroes’ Menu – A Tribute to the City’s Iconic Flavour

By Nishang Narayan

Published on May 14, 2025

SOCIAL, India’s favourite neighbourhood café, has unveiled its latest culinary celebration—the ‘Mumbai Local Heroes’ menu, a bold tribute to the city’s vibrant street food culture. Now available across all 17 SOCIAL outlets in Mumbai, the menu brings together nostalgic dishes with a SOCIAL twist, paying homage to the rich flavours and iconic food moments of Mumbai.

Drawing inspiration from the city’s beloved street vendors and timeless recipes, the curated menu reimagines local classics into something bold, modern, and unmistakably Mumbai.

From Samosa Bhakarwadi with Thecha, a fiery fusion of flaky samosa filling and spicy thecha, to the cheesy and indulgent Beet(root) That Toastie with garlic chutney, each dish is crafted to awaken memories and taste buds. Kothimbir Vadi, served with coconut chutney, and Crispy Chana Garlic, with golden Kabuli chana, are the perfect crunchy companions.

Meat lovers can dig into Kandivali Fried Chicken paired with mint chutney or the adventurous Pohe Bhujing—BBQ chicken with Savji-style poha. Seafood fans are in for a treat with East Indian Fish N Chips featuring rawa-fried bombil and banana chips, or Hirva Masala Zinga, prawns cooked in green thecha. The much-loved Prawns Koliwada and Kombadi Wade Kala Mutton Taco complete the meaty indulgence.

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For a sweet finish, the Teen Leches Bread & Butter Pudding offers a Mumbai-style comfort dessert like no other.

“Mumbai's food culture is more than just a collection of flavors—it's a feeling, a memory, a shared experience that brings people together,” said Chef Glyston Gracias, City Chef - Mumbai, Impresario Entertainment & Hospitality Pvt Ltd. “With the 'Mumbai Local Heroes' menu, we set out to honour these iconic flavours and reimagine them with a SOCIAL twist—something fresh, something unexpected, yet deeply rooted in the city's soul.”

Available all day, every day, the new menu is being served at SOCIAL’s 17 Mumbai locations including Colaba, Khar, Palladium, Carter Road, Vashi, Vikhroli, Versova, Malad, Chembur, Ghatkopar, New Cuffe Parade, Capital (BKC), Goregaon, Dadar, Nesco, Powai, and Thane.

This new offering is yet another example of SOCIAL’s deep connection with the neighbourhoods it serves—serving up food, memories, and the flavour of Mumbai on every plate.


BRICKS Bar & Kitchen Debuts in Indiranagar with a Rooftop Hangout Vibe

BRICKS Bar & Kitchen Debuts in Indiranagar with a Rooftop Hangout Vibe

By Nishang Narayan

Published on May 14, 2025

Indiranagar has a new reason to raise a toast with the opening of BRICKS Bar & Kitchen, a laid-back rooftop bar that’s all about building great vibes and better connections. Conveniently located near the Domlur Flyover on 100ft Road, BRICKS steps away from the high-energy nightlife to offer a warm, community-focused space where locals can unwind multiple times a week.

After a successful launch in JP Nagar in 2024, this marks the second outpost for BRICKS—and it's designed to feel like your own neighborhood escape. Wrapped in lush greenery and accented with warm wooden interiors, the rooftop space balances comfort and style, making it perfect for after-work drinks, chilled weekends, or catching live music under the stars.

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"The name 'BRICKS' symbolizes a strong foundation—not just in structure, but in relationships," shares Parunraj Alexander, Operations Head at BRICKS Bar & Kitchen, Indiranagar. "We've created a space where friendships and stories are built and strengthened over food and drinks."

True to its ethos, the bar offers a carefully crafted menu with something for everyone—quick bites, tandoori grills, and local comfort food that pairs perfectly with craft cocktails, beers, and spirits. The drinks menu caters to casual sippers and cocktail enthusiasts alike.

Guests can look forward to regular live bands, DJ nights, and major sporting screenings, making it a versatile venue that transitions effortlessly from weekday chill to weekend thrill.

Walk-ins are always welcome, and reservations can be made via Google, Zomato, Swiggy, or EazyDiner. For group bookings or direct inquiries, reach out at +91-78801 14295.

So if you're in Indiranagar and craving a rooftop vibe that feels like home—BRICKS Bar & Kitchen is the new go-to.


World Cocktail Day: The LaliT New Delhi Unveils Signature Sips of Celebration

World Cocktail Day: The LaliT New Delhi Unveils Signature Sips of Celebration

By Nishang Narayan

Published on May 14, 2025

With World Cocktail Day around the corner (13th May), The LaliT Hotel New Delhi is raising a toast with a vibrant collection of signature cocktails curated by expert mixologists.

From the sweet Matador Colada to the aromatic Citrus Jewel, each drink tells a story—one of craftsmanship, creativity, and character. This curated menu is not just a celebration of spirits, but of culture, flavour, and flair. Infused with locally inspired ingredients and presented with global finesse, the cocktail offerings from The LaliT’s signature outlets—24/7, OKO, and Baluchi—are a testament to The LaliT Suri Hospitality Group’s unwavering commitment to offering immersive and elevated beverage experiences.

Whether you're sipping beneath the city lights or raising a glass to a moment well-earned, there's a cocktail at The LaliT waiting to make it unforgettable.

OKO Cocktails

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LALIT SIGNATURE COCKTAILS

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Baluchi Cocktails

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24/7 Cocktails

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Whether you're sipping beneath the city lights or raising a glass to a moment well-earned, there’s a cocktail at The LaliT waiting to make it unforgettable.

So this World Cocktail Day, ditch the ordinary and dive into a menu that’s bold, balanced, and beautifully brewed. Cheers to signature sips and stories in every glass.

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