Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



Mamagoto Opens New Pan-Asian Restaurant in Raipur

Mamagoto Opens New Pan-Asian Restaurant in Raipur

By Manu Vardhan Kannan

Published on August 13, 2026

India's Pan-Asian restaurant brand Mamagoto has opened its newest outlet in Raipur, bringing its signature Asian flavours, vibrant setting and experience-led dining to Avinash One.

The new restaurant marks another step in Mamagoto's expansion across India's emerging lifestyle markets. The brand began its journey in 2010, when hospitality entrepreneurs Rahul Khanna and Kabir Suri opened its first restaurant at Delhi's iconic Khan Market.

Over the past fifteen years, Mamagoto has grown to 22 restaurants across 18 cities, serving millions of guests and receiving over 50 industry awards and accolades.

The Raipur outlet introduces Mamagoto 2.0, the brand's evolved dining experience. The concept features refreshed interiors, an elevated cocktail programme and a menu inspired by the culinary traditions of Japan, China, Thailand, Korea, Vietnam, Indonesia, Malaysia, and Singapore.

Guests can enjoy some of Mamagoto's popular dishes, including Pan-Fried Bao, Kill Bill Sichuan Pepper Smoked Chicken Dimsums, Charcoal Prawn Dimsums, Mama's OG Rock Shrimp Tempura, Salmon Aburi Nigiri, Pad Kra Pao Kai, Chiang Mai Train Station Noodles, and Mamagoto Caramel Sponge Cake. The menu is complemented by handcrafted cocktails and beverages.

The restaurant's arrival also comes as Raipur's dining and lifestyle scene continues to grow, with Mamagoto bringing its contemporary take on Pan-Asian dining to the city.

Speaking on the launch, Mr. Priyank Singhania, Franchise Partner, Mamagoto Raipur & Director, said:

"Raipur has witnessed tremendous growth over the past few years and is rapidly emerging as a vibrant lifestyle destination. We felt the city was ready for a nationally celebrated brand that offers not just great food, but an experience. Mamagoto has always stood for bold flavours, great energy, and memorable hospitality, and we are excited to introduce that experience to Raipur."

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Mr. Vineet Kochar, Chief Operating Officer, Azure Hospitality Pvt. Ltd., added:

"Raipur represents an exciting chapter in Mamagoto's growth story. As we continue expanding into high-potential markets across India, our focus remains on creating restaurants that combine exceptional food, thoughtful design, and memorable guest experiences. We are delighted to bring Mamagoto 2.0 to Raipur and look forward to becoming a part of the city's evolving culinary landscape."

The Raipur opening is part of Azure Hospitality's wider plan to take its brands into high-growth markets while continuing to develop its food, design, beverage and guest experiences.

With the new outlet, Mamagoto adds Raipur to its growing presence across India and brings its Pan-Asian dining experience to a new generation of diners in Central India.

  • Address: Mamagoto Raipur, 2nd Floor, Avinash One, F&B 2 & 3, Raipur, Chhattisgarh 492001


Baardos Expands Delhi Nightlife with New Qutub Venue

Baardos Expands Delhi Nightlife with New Qutub Venue

By Hariharan U

Published on August 13, 2026

Baardos has expanded its presence in Delhi with the opening of Baardos Qutub, its second venue in the capital and its most ambitious concept to date. Located in Qutub, one of Delhi's prominent dining and nightlife destinations, the new venue brings together food, cocktails, music and immersive entertainment.

Following the success of Baardos La Citta, Baardos Qutub is designed as an all-evening destination where dining transitions into a late-night experience. The concept combines a diverse culinary offering with an extensive cocktail programme and curated music experiences.

The menu brings together Pan Asian, Italian, Modern Indian, European and Continental influences, with an emphasis on bold flavours, generous portions and dishes designed for sharing. The cocktail programme complements the food-led experience, encouraging guests to settle in and spend the evening at the venue.

Nightlife programming forms a key part of the Baardos Qutub experience. Mystics of Qutub presents Sufi evenings every Wednesday, while DOS Fridays focuses on electronic music and a curated artist line-up. Saturdays feature Again Again!, while BOOM ROOM offers techno-led nights for electronic music enthusiasts.

Speaking about the launch, Aman Garg, Founder, Baardos, said Baardos Qutub was created as more than another venue, with the aim of building a destination that reflects the evolving nightlife culture of Delhi.

Sagar Garg, Founder, Baardos, added that the venue has been designed around the idea of creating memorable evenings through music, conversations, food and shared experiences.

The opening marks the next phase of Baardos' expansion strategy. The brand plans to launch new venues in Hyderabad, Kolkata, Chandigarh and Noida by the end of 2026, extending its presence beyond Delhi.

While each new location will follow the core Baardos philosophy, the brand plans to adapt its venues to the culture, character and energy of their respective cities.

With Baardos Qutub, the brand aims to strengthen its position in India's evolving restaurant and nightlife landscape by creating destinations that combine dining, entertainment and social experiences under one roof.


Outletcity Metzingen Expands Visitor Experience with New Culinary Concepts

Outletcity Metzingen Expands Visitor Experience with New Culinary Concepts

By Hariharan U

Published on August 13, 2026

Outletcity Metzingen, Europe's largest outlet, is expanding its visitor experience with new culinary concepts, lifestyle offerings and seasonal events designed to complement its premium shopping environment.

The latest additions aim to encourage visitors to spend more time at the destination by bringing together shopping, dining and lifestyle experiences.

A key addition will be 60 Seconds to Napoli, which is scheduled to open at Outletcity Metzingen in October. The fast-casual restaurant will combine traditional Neapolitan pizza-making with modern technology.

The concept uses a 485°C (905°F) oven to bake pizzas in just 60 seconds. The pizzas are prepared with dough rested for up to 72 hours and ingredients including San Marzano DOP tomatoes and Fior di Latte mozzarella.

Janina Wittmann, Destination Marketing & Partnership Manager, Outletcity Metzingen, said the destination is focused on continuously evolving its visitor experience by complementing shopping with dining and seasonal offerings. She also highlighted India as one of Outletcity Metzingen's important international source markets.

The culinary additions also include CINNAMOOD, an exclusive pop-up concept that has been available at Outletcity Metzingen since June. Founded in Cologne in 2022, the lifestyle brand offers 17 varieties of cinnamon rolls along with signature coffees, matcha specialities and fresh fruit smoothies.

The destination's seasonal calendar will continue with the Motel a Miio Sample Sale from August 20 to 22 at The Gallery on Kanalstraße 6. Visitors will be able to explore the Portuguese ceramics brand's colourful handcrafted collection with discounts of up to 80%.

In September, Outletcity Metzingen will also host exclusive Michael Kors and MCM Sample Sales, providing visitors with additional limited-time shopping opportunities.

The new dining and seasonal experiences are part of Outletcity Metzingen's broader strategy to develop the destination beyond shopping, creating a more complete experience for international and domestic visitors.

With Germany attracting travellers from across the world, the destination is also looking to strengthen its appeal among Indian visitors by combining premium shopping with food, lifestyle and seasonal experiences.

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