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By Author
Published on January 17, 2024
In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.
Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.
Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.
Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.
Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.
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By Hariharan U
Published on August 22, 2026
This August, Opus at Four Seasons Hotel Mumbai is bringing a warm and comforting Chinese dining experience to the city with Hot-Pot: The Comfort of Togetherness, running from 17–30 August.
The experience offers guests a choice of three broths, Sichuan, Asian Mushroom and Tomato Stock. These can be paired with a selection of vegetables, meats, seafood and noodles, giving diners the option to build a hot-pot meal to their liking.
Designed for sharing, the experience is well suited for Mumbai's monsoon season and offers a relaxed way to enjoy a meal with family and friends.
With its focus on warm broths, fresh ingredients and a shared dining format, Hot-Pot: The Comfort of Togetherness adds a seasonal option to Mumbai's August dining scene
By Manu Vardhan Kannan
Rakhi gifting gets a sweeter and more playful touch this year with Harajuku Bakehouse at BKC, offering Japanese-inspired desserts that make for a fun surprise for siblings with a sweet tooth.
Known for its kawaii Japanese-inspired look, colourful bakes and picture-perfect treats, Harajuku Bakehouse brings together desserts that can be enjoyed as gifts or shared during a sibling outing.
For those looking to try something different, the menu features Bento Cakes in chocolate, vanilla and rainbow flavours, along with the soft and jiggly Japanese Cotton Cheesecake and the eye-catching Mt. Fuji Tiramisu.
Smaller treats are also available, including Nutella Dorayaki and Japanese Nama Chocolate Fudge Brownies, offering easy gifting options for siblings who enjoy trying new desserts.
The experience goes beyond desserts, with Harajuku Bakehouse also offering a selection of matcha, hojicha and boba drinks. Guests can choose from Iced Strawberry Matcha, Hojicha Lattes, Tiger Brown Sugar Milk Tea and Iced Boba Matcha, making it easy to turn a Rakhi dessert stop into a complete sibling date.
With its colourful setting and playful presentation, Harajuku Bakehouse offers a different take on Rakhi gifting. Whether it is a cute cake to share or a selection of desserts and drinks to explore together, the Bakehouse gives siblings another reason to spend time together this Rakhi.
This Rakhi, instead of going with the usual mithai or chocolates, siblings can explore Harajuku Bakehouse’s Japanese-inspired desserts and add something new and sweet to the celebrations.
Published on August 21, 2026
The Hazelnut Factory (THF) has marked its entry into Uttarakhand with the opening of THF Lakehouse on the iconic Mall Road in Nainital. Inaugurated on 10th August 2026, the new destination is the brand’s 23rd edition, bringing together its signature artisanal mithai, handcrafted desserts, specialty coffee, fresh bakery and all-day dining.
Set against the scenic beauty of Nainital Lake, THF Lakehouse has been designed to blend with the character of the hill destination. The space combines contemporary touches with the old-world charm of Nainital, creating a warm setting for travellers, families and locals to spend time over food and coffee.
The launch was celebrated in the presence of Smt. Sarita Arya, MLA of the Nainital Assembly Constituency.
For Ankit Sahni, Founder & CEO of The Hazelnut Factory, the opening also carries a personal connection, as he spent his school years in Nainital.
“Nainital has always held a very special place in my heart. I spent my school years here, and to return to the city with something we have built from the ground up is an incredibly meaningful feeling. With THF Lakehouse, we wanted to create a space that feels connected to Nainital - warm, welcoming and rooted in its character, while bringing the quality, craftsmanship and hospitality that define The Hazelnut Factory. It is wonderful to see locals and travellers come together over good food, coffee and the simple joy of being in a beautiful place.”
The Nainital launch is also an important step in THF’s growth journey. Starting from Lucknow, the brand has grown into one of North India’s fastest-growing premium food and beverage brands, bringing together artisanal mithai, specialty coffee, bakery, patisserie and contemporary hospitality.
With THF Lakehouse, the brand continues its approach of presenting familiar Indian flavours in a contemporary way while creating spaces that connect with their surroundings.
In Nainital, this connection comes together through the setting itself, where mountains, coffee, conversations and memories meet against the backdrop of Nainital Lake.
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