Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.

Boulevard at The Orchid Hotel Mumbai Celebrates Father's Day with Street Food and Royal Delicacies

By Manu Vardhan Kannan

Published on June 21, 2026

Boulevard at The Orchid Hotel Mumbai is set to mark Father's Day with a special brunch that brings together India's vibrant street-food culture, royal culinary traditions and nostalgic childhood favourites. Designed as a celebration of family, flavours and shared memories, the brunch offers guests a chance to enjoy dishes inspired by different regions of India and around the world.

One of the highlights of the experience is a series of interactive live counters showcasing iconic street-food favourites. Guests can explore a lively Chaat Bazaar featuring Muradabadi Chaat from Uttar Pradesh, Lucknow's Chowk Ki Tikki, Gujarat's Dhokla Chaat, Mumbai's popular Pani Puri and Masala Bhutta. A dedicated Galouti Counter will also serve both vegetarian and non-vegetarian options, including mushroom, rajma, soya and mutton varieties.

The culinary spread extends beyond Indian flavours with international street-food favourites such as Sushi from Japan, Tibetan-style momos and Middle Eastern Falafel Pita Shawarma, offering something for every palate.

Adding depth to the menu is a selection of royal and regional specialities, including Paya Shorba, Murgh Shammi Kebab, Mahi Tikka, Maa Ki Dal, Patiala Shahi Gosht, Murgh Tikka Biryani and Subz Dum Biryani. Drawing inspiration from the royal kitchens of Lucknow and Punjab, as well as the rich culinary traditions of Hyderabad, Kerala and Tamil Nadu, the brunch presents a diverse range of flavours under one roof.

To bring back childhood memories, dedicated counters will serve Malai Gola, Candy Floss and freshly popped Popcorn. These nostalgic treats are designed to recreate the joy of family outings, local fairs and weekend indulgences. Guests can round off the meal with a selection of artisanal pastries, traditional Indian desserts and other sweet delights.

The Father's Day brunch offers families an opportunity to celebrate together over a table filled with familiar flavours, treasured memories and dishes inspired by culinary traditions from across India and beyond.

What: Global Street Food Father's Day Sunday Brunch with Indian Royal Delicacies.
Where: Boulevard, The Orchid Hotel Mumbai.
When: Sunday, 21 June 2026.

Le Méridien Ahmedabad Curates Special Father’s Day Dining Experiences at Bayleaf and The Market

By Hariharan U

Published on June 21, 2026

This Father’s Day, Le Méridien Ahmedabad is inviting families to celebrate the occasion with specially curated dining experiences designed to bring loved ones together over exceptional food and memorable moments.

Taking place on June 21, the celebrations will unfold across the hotel’s signature dining venues, offering guests a choice between an intimate fine-dining experience and a vibrant buffet feast.

At Bayleaf, diners can enjoy a thoughtfully crafted five-course menu served in an elegant setting. Warm lighting, attentive service, and a refined ambience create the perfect backdrop for meaningful conversations and a relaxed evening with family. The specially curated experience is designed for those seeking a more intimate and sophisticated Father’s Day celebration.

For guests looking for a lively dining experience, The Market will host an elaborate buffet featuring a wide range of global and regional flavours. The expansive spread is complemented by a vibrant atmosphere, making it an ideal setting for larger family gatherings and festive celebrations.

Adding to the occasion, fathers dining with two accompanying guests at The Market can enjoy a complimentary meal, offering families another reason to come together and celebrate.

Available from 7:00 PM to 11:00 PM, the Father’s Day experiences at Le Méridien Ahmedabad combine culinary excellence, warm hospitality, and thoughtful touches to create an evening dedicated to honouring fathers and father figures.

Whether choosing the elegance of Bayleaf or the lively buffet at The Market, guests can look forward to a celebration centred on great food, family connections, and lasting memories.

For reservations, guests can contact +91 99789 08933.

Ironhill and Smoor Stir Up a Chocolate Cocktail Experience

By Manu Vardhan Kannan

Published on June 21, 2026

Chocolate is finding a new place on the menu at Ironhill, and this time, it is not on a dessert plate. In collaboration with Smoor, the brewery has introduced a limited-edition cocktail menu that brings together artisanal chocolate and craft cocktail making in a unique way.

Designed to offer a different perspective on chocolate, the menu features three signature cocktails, each with its own distinct character and flavour profile. Rather than simply adding chocolate to a drink, the collection explores how the ingredient can create depth, balance and complexity in a cocktail glass.

The Silk Route delivers a smooth and rich experience, with deep chocolate notes that unfold gradually and leave a lasting impression. For those who enjoy contrasting flavours, the Salted Cacao combines cacao and salt to create a balanced drink where sweetness and savoury notes work together seamlessly. Meanwhile, the Tropical Ganache brings a lighter and more vibrant approach, blending bright fruit flavours with chocolate for a refreshing and unexpected combination.

What sets the menu apart is its thoughtful approach to flavour. Each cocktail presents a different interpretation of chocolate, showcasing how the ingredient can move beyond traditional desserts and become the centrepiece of a well-crafted drink.

Available for a limited time, the Ironhill x Smoor collaboration offers guests an opportunity to experience chocolate in a fresh and creative format. Whether enjoyed as a leisurely evening drink or as part of a dining experience, the menu aims to bring a new dimension to cocktail culture.

What: Chocolate Cocktails at Ironhill

Where:

Ironhill Marathahalli, Sy no 90, 7 & 90/8, Marathahalli - Sarjapur Outer Ring Rd, beside Radisson Blu, Marathahalli, Bengaluru.
Ironhill Forum South, 4th floor, Cross Metro Station, Forum South, Anjanadri Layout, Konanakunte, Bengaluru, Karnataka 560062.

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