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By Author
Published on January 17, 2024
In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.
Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.
Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.
Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.
Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.
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By Hariharan U
Published on April 1, 2026
Commune is set to elevate weekend dining with the launch of its much-anticipated Sunday Brunch series, kicking off on April 5, 2026, with a specially curated Easter edition. Envisioned as a recurring weekly experience, the brunch blends indulgent food, live entertainment, and a relaxed, social atmosphere.
The Easter launch sets the tone with a thoughtfully curated spread that balances freshness and comfort. Guests can explore a variety of salads including Mediterranean couscous and quinoa avocado, alongside small plates such as herb and cheese stuffed mushrooms and tempura vegetables. The mains bring together global and regional flavours, featuring dishes like Ratatouille vegetable steak, Thai Panang curry, Laal Maas, and slow-roasted chicken.
Enhancing the experience further are a dedicated live counter and a grazing table, offering guests an interactive and immersive way to enjoy the meal.
In keeping with the festive spirit, the dessert selection introduces playful Easter-inspired highlights. From hot cross buns pudding and carrot cake with cream cheese frosting to golden Easter eggs with mango-coconut ganache and Royal Kunafa, the menu adds a celebratory finish to the afternoon.
Beyond the food, the brunch experience is designed to encourage guests to slow down and connect. Live singing performances every Sunday add a vibrant yet easy-going energy, transforming the brunch into a leisurely social gathering rather than just a meal.
Commune’s Sunday Brunch aims to become a go-to weekend ritual, offering a space where guests can unwind, indulge, and enjoy a thoughtfully curated dining experience
Barista Coffee Company is welcoming the summer season with the launch of its much-anticipated mango campaign, ‘Main Hoon Mango’, starting April 1, 2026. The initiative celebrates the timeless appeal of mango, often regarded as the heart of Indian summers, through a vibrant and indulgent in-café experience.
Deeply rooted in Indian culture, mango carries strong emotional and nostalgic value, evoking memories of childhood, seasonal rituals, and simple joys. With this campaign, Barista aims to bring that familiarity to life while adding a contemporary twist through innovative flavours and formats.
At the centre of the campaign is a specially curated menu that blends the richness of mango with the brand’s signature coffee expertise. The lineup features a mix of beverages and desserts, including Dirty Mango Latte, Chilli Mango Tango, Mango Iced Espresso, Mango Matcha, Mango Affair, and a Mango Cheesecake Slice. Each creation is designed to balance freshness with indulgence, offering guests a new way to experience the season’s most loved fruit.
Speaking about the launch, Rajat Agrawal said, “As the mango season approaches, Barista has once again introduced a summer menu built around the king of fruits. ‘Main Hoon Mango’ celebrates the essence of Indian summers through a flavour that resonates with everyone. This campaign brings together nostalgia and indulgence in a refreshing experience, and we look forward to offering our customers a unique mango journey across all Barista outlets.”
Available across Barista cafés and online platforms, the ‘Main Hoon Mango’ range is priced starting at INR 275, making it accessible for customers looking to enjoy a seasonal indulgence.
With this launch, Barista Coffee Company continues to tap into seasonal preferences, creating experiences that go beyond beverages and connect with consumers through flavour, memory, and innovation.
By Manu Vardhan Kannan
Nespresso, the premium coffee brand by Nestlé, has officially opened its first store in Gurugram at Ambience Mall, marking an important step in its expansion in India’s premium retail space. Spread across around 2000 sq ft, the store introduces the brand’s signature portioned coffee and barista-style machines to the city.
Known for offering a café-like experience both at home and in-store, Nespresso has built its identity around precision brewing, curated coffee blends, and a strong focus on sustainable sourcing. With this launch, the brand brings its complete coffee experience to Gurugram, where consumers are increasingly leaning towards refined and experience-driven choices.
Sharing his thoughts on the launch, Arjun Gehlot, Director, Ambience Group, said, “The opening of Nespresso at Ambience Mall is indicative of how consumption patterns in urban India are steadily evolving towards more refined and experience-driven choices. Coffee today has become an expression of lifestyle and personal taste. Nespresso’s globally established format, combining high-quality coffee, advanced brewing systems, and a strong sustainability ethos, resonates well with this shift. At Ambience, our approach is to curate brands that bring depth and differentiation to the retail experience. This launch not only strengthens our premium portfolio but also enhances the overall consumer journey within the mall.”
The store has been designed to offer an immersive experience, allowing customers to explore Nespresso’s range of coffees and machines while also discovering personalised coffee routines. With this addition, Nespresso joins other premium café and dessert brands such as Paul and Ladurée, further enhancing the mall’s food and beverage offerings.
The launch also reflects the growing popularity of premium coffee culture in urban India, where consumers are looking for quality, convenience, and consistency in their everyday choices.
With Nespresso now part of its portfolio, Ambience Mall continues to strengthen its position as a destination for premium and experience-led retail in Gurugram.
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