Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



Discover Italian Charm at Oliveto: St. Regis Goa's Newest Culinary Gem

Discover Italian Charm at Oliveto: St. Regis Goa's Newest Culinary Gem

By Nithyakala Neelakandan

Published on April 15, 2024

Experience a taste of Italy at St. Regis Goa Resort's latest dining addition, Oliveto, a refined Italian eatery that promises to redefine South Goa's culinary scene. Nestled against scenic pool views and adorned with tasteful interiors, Oliveto celebrates the essence of Italian cuisine, highlighting the purity of ingredients and the timeless allure of olive oil, a staple of Mediterranean culinary traditions.

Embodying the Italian concept of "La Dolce Vita," Oliveto presents a menu steeped in tradition yet infused with modern flair. Each dish reflects Italy's culinary heritage, meticulously crafted with fresh, vibrant flavors. The restaurant's ambiance exudes rustic Italian charm, creating a vibrant atmosphere filled with energy and warmth.

Named after the ancient olive trees that grace Italy's landscapes, Oliveto pays homage to the centuries-old tradition of olive harvesting and the spirit of community it embodies. With its rustic interiors and inviting outdoor terrace, Oliveto provides a welcoming backdrop for guests to indulge in contemporary interpretations of classic Italian dishes, promising a culinary journey filled with passion, creativity, and the unmistakable taste of Italy.

Embark on a culinary adventure at Oliveto with tantalizing starters like the Insalata Oliveto, featuring a vibrant mix of roasted cherry tomatoes, red onions, and smoked olives in a refreshing lemon emulsion. Explore their inventive take on Tuscan cuisine with the Cavelossim Ribollita, followed by artisanal pizzas boasting a sourdough base and tantalizing toppings like olives and burrata. Indulge in fragrant delights such as the Goan Red Rice Risotto infused with saffron and mascarpone, or treat yourself to decadent desserts like Panna Cotta and Affogato al Caffe. For a truly immersive experience, opt for the signature Esperienza di Punta, curated to transport guests to the lush olive farms of Italy, featuring an array of cheeses, tomatoes, and basil paired with exquisite olive oils.

With Oliveto, St. Regis Goa Resort invites guests to savor the charm of Italy in a picturesque setting, where every dish tells a story of tradition, innovation, and culinary excellence.


Midleton Distillery Releases Its Most Aged Whiskey Ever

Midleton Distillery Releases Its Most Aged Whiskey Ever

By Nishang Narayan

Published on April 13, 2024

Midleton Distillery has unveiled a landmark release in its prestigious Silent Distillery Collection—Chapter Five. This 49-year-old whiskey is not only Midleton’s oldest to date but also a testament to the art of whiskey-making. Distilled back in 1973 by the then Master Distiller Max Crockett using the world’s largest pot still, it represents a bridge across generations of distillers.

Kevin O’Gorman, the current Master Distiller, describes this release as "an exceptional liquid that exceeds expectations," inviting whiskey lovers to a unique tasting journey that combines rich history with exquisite craftsmanship.

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The whiskey matured in an American ex-bourbon barrel selected for its quality and historical significance. After nearly five decades, the result is a complex profile of fruits, nuts, and spices, rounded off with a long, satisfying finish of caramel and oak. The sensory journey begins with delicate fruit notes, evolving into deeper flavours of dark chocolate and herbal tea, seasoned with a hint of spices.

Adding to its exclusivity, the final six months of maturation took place in a special barrel, repaired in the mid-1970s by Dominic Buckley, a renowned cooper. This cask, maintained over the years by Buckley's son Ger, now the Master Cooper, is emblematic of the craftsmanship passed down through generations.

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Each bottle of Chapter Five is encased in a hand blown decanter from Waterford Crystal and housed in a custom-designed cabinet by Irish designer John Galvin. Made from tiger brown oak burr and accented with reclaimed oak from Irish whiskey vats, the packaging itself is a collector’s item.

Priced at €55,000, this exquisite whiskey is available in select markets, including the US, UK, and Europe, making it a must-have for collectors and connoisseurs worldwide.


Bastian Restaurant Expands to the Garden City, Bengaluru

Bastian Restaurant Expands to the Garden City, Bengaluru

By Nithyakala Neelakandan

Published on April 13, 2024

Bastian Hospitality Private Limited has announced the grand opening of Bastian Garden City in Bengaluru, marking the brand's third venture in India following its successful establishments in Mumbai's Bandra and Dadar districts.

Founded in 2016, Bastian has garnered widespread acclaim for its unique culinary offerings, blending inventive pairings with comforting classics. Ranjit Bindra, the founder & CEO of Bastian Hospitality Private Limited, expressed his excitement about the expansion, stating, “Our vision has always been to establish a hospitality brand renowned for its exceptional dining and bar experiences. We’re thrilled to kickstart our nationwide expansion with this exciting venture in Bengaluru.”

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Bastian Bengaluru presents a diverse menu featuring flavored creations inspired by American and Asian cuisines, promising an indulgent dining experience for patrons. Additionally, the restaurant maintains its focus on a crafted bar selection, ensuring its position as a premier nightlife destination.

Situated on St. Mark’s Road, Bastian Garden City occupies a 60-plus-years-old bungalow behind St. Mark’s Hotel, offering a spacious setting spread across 22,000 sq ft of space across two levels. The chic decor, inspired by chic holiday destinations, creates a warm and inviting atmosphere for guests. Although plans for a waterfall in the alfresco area have been put on hold due to the city's water shortages, the ambiance remains enchanting.

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Chef Amol Phute has curated a menu that introduces meatier options while retaining the signature favorites from Bastian Mumbai. Dishes like the Peruvian tenderloin tiradito with chipotle ponzu and the salmon and snapper ceviché with mango offer a tantalizing culinary journey for diners.

For those seeking a delightful dining experience coupled with vibrant ambiance, Bastian Garden City in Bengaluru promises to deliver an unforgettable experience. So, gather your friends and family and embark on a culinary adventure at Bastian!

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