Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



Midweek, Reimagined: Lyla Bombay Launches Candlelight Singalong Wednesdays

Midweek, Reimagined: Lyla Bombay Launches Candlelight Singalong Wednesdays

By Hariharan U

Published on April 3, 2026

Two years since opening its doors, Lyla Bombay continues to evolve its identity, this time by turning its focus to something more intimate and experience-driven. Marking its second anniversary, the restaurant introduces Candlelight Singalong Wednesdays, a weekly ritual designed to transform the rhythm of midweek evenings.

Set against the backdrop of Mumbai’s bustling business district, Lyla shifts gears as the sun sets. Lights dim, candlelight takes over, and the space transitions into a setting that feels personal and unstructured. The experience moves beyond the format of a traditional performance, creating an environment where the line between artist and audience softens, allowing guests to become a part of the moment.

The concept sits somewhere between a live music session and a singalong, not quite a concert, not quite karaoke. Instead, it leans into a shared, easy energy where familiar songs fill the room and strangers find connection through music. The result is an atmosphere that feels spontaneous, warm, and quietly electric.

Complementing the experience is Lyla’s thoughtfully curated menu, featuring dishes that balance comfort with indulgence. Standout offerings such as Prawns Moilee, truffle mushroom risotto, and the restaurant’s signature stuffed ravioli add depth to the evening, aligning seamlessly with the relaxed yet elevated tone of the event.

Candlelight Singalong Wednesdays form part of a larger anniversary chapter for Lyla, which also introduces a refreshed, globally inspired all-day dining menu alongside an expanded lineup of weekend experiences. The idea is simple yet intentional, to create a space that adapts to the pace of its guests, whether they arrive for a quiet morning or stay through a lively evening.

With this new offering, Lyla Bombay positions itself not just as a dining destination, but as a space where moments unfold naturally, turning an ordinary Wednesday into something worth returning for.


Commune Launches Sunday Brunch Series with Easter Kick-Off

Commune Launches Sunday Brunch Series with Easter Kick-Off

By Hariharan U

Published on April 1, 2026

Commune is set to elevate weekend dining with the launch of its much-anticipated Sunday Brunch series, kicking off on April 5, 2026, with a specially curated Easter edition. Envisioned as a recurring weekly experience, the brunch blends indulgent food, live entertainment, and a relaxed, social atmosphere.

The Easter launch sets the tone with a thoughtfully curated spread that balances freshness and comfort. Guests can explore a variety of salads including Mediterranean couscous and quinoa avocado, alongside small plates such as herb and cheese stuffed mushrooms and tempura vegetables. The mains bring together global and regional flavours, featuring dishes like Ratatouille vegetable steak, Thai Panang curry, Laal Maas, and slow-roasted chicken.

Enhancing the experience further are a dedicated live counter and a grazing table, offering guests an interactive and immersive way to enjoy the meal.

In keeping with the festive spirit, the dessert selection introduces playful Easter-inspired highlights. From hot cross buns pudding and carrot cake with cream cheese frosting to golden Easter eggs with mango-coconut ganache and Royal Kunafa, the menu adds a celebratory finish to the afternoon.

Beyond the food, the brunch experience is designed to encourage guests to slow down and connect. Live singing performances every Sunday add a vibrant yet easy-going energy, transforming the brunch into a leisurely social gathering rather than just a meal.

Commune’s Sunday Brunch aims to become a go-to weekend ritual, offering a space where guests can unwind, indulge, and enjoy a thoughtfully curated dining experience


Barista Coffee Launches ‘Main Hoon Mango’ Summer Menu

Barista Coffee Launches ‘Main Hoon Mango’ Summer Menu

By Hariharan U

Published on April 1, 2026

Barista Coffee Company is welcoming the summer season with the launch of its much-anticipated mango campaign, ‘Main Hoon Mango’, starting April 1, 2026. The initiative celebrates the timeless appeal of mango, often regarded as the heart of Indian summers, through a vibrant and indulgent in-café experience.

Deeply rooted in Indian culture, mango carries strong emotional and nostalgic value, evoking memories of childhood, seasonal rituals, and simple joys. With this campaign, Barista aims to bring that familiarity to life while adding a contemporary twist through innovative flavours and formats.

At the centre of the campaign is a specially curated menu that blends the richness of mango with the brand’s signature coffee expertise. The lineup features a mix of beverages and desserts, including Dirty Mango Latte, Chilli Mango Tango, Mango Iced Espresso, Mango Matcha, Mango Affair, and a Mango Cheesecake Slice. Each creation is designed to balance freshness with indulgence, offering guests a new way to experience the season’s most loved fruit.

Speaking about the launch, Rajat Agrawal said, “As the mango season approaches, Barista has once again introduced a summer menu built around the king of fruits. ‘Main Hoon Mango’ celebrates the essence of Indian summers through a flavour that resonates with everyone. This campaign brings together nostalgia and indulgence in a refreshing experience, and we look forward to offering our customers a unique mango journey across all Barista outlets.”

Available across Barista cafés and online platforms, the ‘Main Hoon Mango’ range is priced starting at INR 275, making it accessible for customers looking to enjoy a seasonal indulgence.

With this launch, Barista Coffee Company continues to tap into seasonal preferences, creating experiences that go beyond beverages and connect with consumers through flavour, memory, and innovation.

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