Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



Masala Library, BKC Celebrates Mother’s Day with a Complimentary Signature Dessert Experience

Masala Library, BKC Celebrates Mother’s Day with a Complimentary Signature Dessert Experience

By Hariharan U

Published on May 10, 2026

Masala Library by Jiggs Kalra is inviting guests to celebrate Mother’s Day with a thoughtfully curated dining experience that blends modern Indian gastronomy with refined culinary artistry.

Known for its innovative approach to post-colonial Indian cuisine, Masala Library offers a contemporary interpretation of traditional flavours, where technique, presentation, and storytelling come together to create a distinctive fine dining journey.

This Mother’s Day, the restaurant is honouring mothers with a special gesture, a complimentary signature dessert for every mother dining at the restaurant. The experience is designed as a tribute to the women who shape our lives, offering a sweet and memorable ending to a carefully crafted meal.

Guests can expect an elevated dining experience that reflects the restaurant’s philosophy of pushing the boundaries of Indian cuisine while preserving its cultural essence. From thoughtfully plated dishes to immersive flavours, the celebration is positioned as both intimate and experiential.

Reservations for the experience can be made at +91 84549 00900. Located in the heart of Bandra Kurla Complex, Masala Library continues to stand as one of Mumbai’s most recognised destinations for progressive Indian fine dining.

This Mother’s Day offering brings together culinary innovation and emotional warmth, making it a fitting tribute to the most important woman in every guest’s life.


Harajuku Tokyo Cafe Celebrates Mother’s Day with “Okāsan Special” Brunch

Harajuku Tokyo Cafe Celebrates Mother’s Day with “Okāsan Special” Brunch

By Manu Vardhan Kannan

Published on May 10, 2026

This Mother’s Day, Harajuku Tokyo Cafe is bringing together flavour, comfort, and celebration with its specially curated “Okāsan Special” brunch experience.

Inspired by the warmth and spirit of Mother’s Day, the brunch offers guests a thoughtfully planned menu that balances Japanese-inspired flavours with comforting favourites. Designed to feel relaxed and cheerful, the experience promises an afternoon filled with good food, conversations, and memorable moments with loved ones.

The menu begins with flavourful starters such as Spicy Avocado Cream Cheese, Dynamite Shroom, and Spicy Salmon Cream Cheese, followed by comforting mains including Kara Miso Ramen, Katsu Curry Rice Bowl, and Yaki Udon (Mazemen). Each dish has been crafted with attention to detail while reflecting the café’s signature Tokyo-inspired style.

Adding to the celebration are free-flowing cocktails and mocktails, creating a lively and easy-going atmosphere throughout the brunch. To make the occasion extra special, every table dining with their mothers will receive a complimentary cupcake, adding a sweet and heartfelt touch to the experience.

Blending charm, comfort, and contemporary Japanese-inspired dining, the “Okāsan Special” brunch is designed as a warm tribute to mothers and the moments shared around the table.

  • What: Okāsan Special Mother’s Day Brunch
  • Where: Harajuku Tokyo Cafe
  • When: 12:00–2:00 PM & 2:00–4:00 PM


Magnolia Bakery Opens First Delhi Outlet at World St. in Aerocity

Magnolia Bakery Opens First Delhi Outlet at World St. in Aerocity

By Manu Vardhan Kannan

Published on May 10, 2026

Magnolia Bakery has officially opened its first outlet in New Delhi at World St. in Worldmark, Aerocity, bringing the globally recognised New York dessert brand to the capital city.

The launch further strengthens World St.’s growing identity as a curated culinary and social destination within Aerocity. Positioned as “The Social Spine of Worldmark,” the destination has been designed as a lively, walkable space that blends food, lifestyle, and social experiences within one of the country’s leading business districts.

Founded in New York City in 1996, Magnolia Bakery has gained a loyal global following for its classic American desserts and nostalgic charm. The brand is especially known for favourites such as banana pudding, tres leches, cheesecakes, brownies, layered desserts, and pastel-frosted cupcakes, many of which have become social media favourites over the years.

Speaking about the addition of the brand to World St., S. K. Sayal, MD & CEO, Bharti Real Estate, said,

“World St. is envisioned as the social and cultural heart of Worldmark, a vibrant, walkable destination that brings together some of the world’s most loved brands and experiences. Our focus has been on curating a dynamic mix that resonates with professionals, travellers, and the city’s evolving lifestyle aspirations. The addition of Magnolia Bakery adds to the mix at World St., making it a go-to destination for dining and social experiences across Delhi.”

Adding to this, Zonu Reddy, Co-Founder of Spago Foods, shared,

“Delhi has been an important part of our journey, and World St. at Worldmark, Aerocity gives us an opportunity to bring the brand closer to a wider set of customers. This launch allows us to reach more people while staying true to the quality and familiarity that define Magnolia Bakery.”

Spread across nearly half a kilometre connecting 4, 5 and 6 Worldmark, World St. covers around 2,60,000 sq. ft. of gross leasable area. The pedestrian-friendly promenade features global dining concepts, alfresco spaces, green courtyards, art installations, and lifestyle experiences designed to create a vibrant urban social hub.

With a mix of cafés, patisseries, restaurants, and bars, World St. continues to position itself as one of the city’s most dynamic dining and lifestyle destinations.

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