Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



Radico Khaitan Introduces The Kohinoor Reserve Indian Dark Rum in India

Radico Khaitan Introduces The Kohinoor Reserve Indian Dark Rum in India

By Author

Published on December 26, 2025

Radico Khaitan Limited, one of India’s largest homegrown alcobev companies, has announced the India rollout of The Kohinoor Reserve Indian Dark Rum, a globally acclaimed, triple-aged super-premium rum. Following a successful international launch, the brand now makes its debut in the domestic market, starting with Uttar Pradesh and soon expanding to Karnataka and Delhi.

Matured through a distinctive triple-cask ageing process in American Bourbon barrels, Cognac XO casks and Vermouth casks, The Kohinoor Reserve stands apart in the global dark rum category. Rooted in centuries-old Indian rum-making traditions and inspired by the legendary Kohinoor diamond, the rum brings together heritage, craftsmanship and modern luxury.

Distilled in small batches using fresh cane juice sourced during the North Indian winter, the spirit undergoes a carefully orchestrated ageing journey. The initial maturation in American Bourbon casks is followed by finishing in Cognac XO and Vermouth casks, resulting in a rare, layered profile crafted for discerning connoisseurs.

Commenting on the India introduction, Mr. Abhishek Khaitan, Managing Director, Radico Khaitan, said, “The rum category in India is a significant and growing sector, with consumers increasingly gravitating toward richer and more complex dark rum expressions. This renewed appreciation for craftsmanship makes it an exciting time to expand our presence in the segment. The Kohinoor Reserve has already received appreciation in international markets, and we are delighted to now bring it to our home market.”

Drawing inspiration from the historic “Mountain of Light,” the Kohinoor, the brand symbolises rarity, purity and prestige. This philosophy is reflected in the bottle design, which features a sculpted, multi-faceted structure reminiscent of a finely cut gem. Viewed from the top, the bottle evokes an oval diamond silhouette, while its broad shoulders, strong base and muted gold accents lend it a regal yet contemporary character.

Adding to this, Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., said, “The Kohinoor Reserve reflects India’s timeless craftsmanship and our own heritage at the Rampur Distillery, which has been rooted in rum distillation since 1943. Crafted with patience and intent, this expression carries forward that legacy. As premium dark rum gains momentum in India, we believe this triple-aged creation will set a new benchmark for authenticity, depth and refined indulgence.”

The spirit also pays homage to India’s early mastery of distillation, with historical roots tracing back to the Indus Valley civilisation, where early references to sugarcane fermentation and crystalline sugar production originated.

On the palate, The Kohinoor Reserve opens with rich sweet-fruity aromas complemented by native spice notes, dried fruits, roasted nuts and elegant woody undertones. The finish is long, smooth and memorable, offering warmth and complexity without harshness.


Hyatt Centric MG Road Bangalore Unveils Thoughtfully Curated Christmas Hampers for the Festive Season

Hyatt Centric MG Road Bangalore Unveils Thoughtfully Curated Christmas Hampers for the Festive Season

By Hariharan U

Published on December 25, 2025

This Christmas, Hyatt Centric MG Road Bangalore brings the joy of the season to life with a thoughtfully curated range of festive hampers and classic holiday treats. Designed with warmth, care, and a sense of togetherness, these Christmas offerings are perfect for sharing moments of cheer with family, friends, and colleagues.

Each festive hamper blends timeless Christmas favourites with indulgent sweet treats, capturing the essence of celebration and gratitude that defines the holiday season. From traditional festive bakes and rich plum delights to handcrafted chocolates and charming Christmas accents, every element has been carefully chosen to add comfort and joy to the festivities.

Guests can choose from two specially curated Christmas hampers. Christmas Hamper 1, offers a luxurious assortment that includes Panettone, Stollen, Dundee Cake, Plum Pudding, Plum Cake, Ginger Cookies, Mince Pie, Chocolate Santa, Almond Hazelnut Praline, Liquor Chocolates, a bottle of wine, and festive Christmas decorations. It is ideal for those looking to gift something truly indulgent.

Christmas Hamper 2, features a classic festive selection including Panettone, Stollen, Plum Pudding, Plum Cake, Ginger Cookies, Mince Pie, Pistachio Nougat, Chocolate Santa, and Christmas decorations, a perfect blend of tradition and celebration.

In addition to the hampers, Hyatt Centric MG Road Bangalore is also offering a wide range of Christmas goodies available à la carte, allowing guests to curate their own festive selections. Highlights include Stollen, Dundee Cup Cakes, Panettone, Plum Pudding, Plum Cake, Mince Pie, Pistachio Nougat, Almond Hazelnut Praline, Red Velvet Cookies, Ginger Cookies, decorative Christmas chocolate bars, Stuffed Santa chocolates, and Madeleines.

Whether it’s for personal celebrations, festive hosting, or thoughtful corporate gifting, these Christmas delights are crafted to add a touch of magic and sweetness to the season. Hyatt Centric MG Road Bangalore hopes these festive offerings fill homes with warmth, joy, and the unmistakable spirit of Christmas.

To place orders for Christmas hampers, festive goodies, or for bulk and corporate gifting enquiries, guests can contact +91 6370716589.


Popeyes Opens Its First Airport Outlet at Mumbai T2

Popeyes Opens Its First Airport Outlet at Mumbai T2

By Manu Vardhan Kannan

Published on December 25, 2025

Popeyes, the iconic Louisiana-born fried chicken brand, has officially launched its first airport outlet at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2. The opening marks a strategic step in Popeyes’ expansion across India following its debut in Mumbai earlier this year in August.

The Mumbai T2 store has been launched in partnership with AMRL, reflecting Popeyes’ focus on premium, high-footfall locations and its intent to bring globally loved flavours to travellers. Visitors at Terminal 2 can now enjoy signature offerings such as the Chicken Sandwich, Signature Fried Chicken, Boneless Chicken, and the Hot & Messy range, specially curated for the Indian palate. Staying true to its Louisiana Cajun roots, all chicken is fresh, hand-battered, hand-breaded, and marinated for 12 hours, ensuring bold and distinctive flavours in every bite.

Speaking on the expansion, Sameer Khetarpal, CEO & MD of Jubilant FoodWorks Limited, said, “Airports have become critical touchpoints for brand discovery and repeat engagement. Launching at Mumbai T2 allows us to reach a high-intent, high-frequency audience and take Popeyes beyond the high street. After a strong response in Mumbai since August, this opening is a deliberate move to scale the brand in premium travel-led locations.”

Highlighting the importance of F&B in the airport experience, a spokesperson from AMRL added, “The launch of Popeyes at CSMIA marks a significant milestone in AMRL’s F&B growth. Airports are evolving into lifestyle destinations, and partnering with a globally iconic brand like Popeyes aligns strongly with our vision of offering world-class choices to travellers. This collaboration reflects our focus on quality, consistency, and global relevance.”

The Popeyes Mumbai T2 outlet is now open for travellers, offering both dine-in and takeaway options for domestic and international passengers, making it a must-visit destination for those seeking a taste of Louisiana at India’s busiest airport.

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