Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



Red Bowl Hosts Authentic Korean Food Festival

Red Bowl Hosts Authentic Korean Food Festival

By Hariharan U

Published on March 1, 2026

Vijayawada’s award-winning Red Bowl is set to spotlight authentic Korean cuisine with a dedicated Korean Food Festival from March 1 to 8, 2026. Hosted at Novotel Vijayawada Varun, the eight-day showcase celebrates Hansik the traditional Korean food philosophy rooted in balance, fermentation and depth of flavour.

Fresh from receiving the Food Connoisseurs Award 2026, Red Bowl continues to expand Vijayawada’s fine dining narrative by introducing globally respected culinary traditions to a city increasingly open to international flavours.

The festival is led by Chef Ronald, a seasoned Korean cuisine specialist with over two decades of experience. Bringing the essence of a Seoul kitchen to the table, he presents dishes that are layered, robust and deeply comforting. Diners can look forward to classics such as Dubu-Kimchi, combining silky tofu with bold fermented notes; Tteok Bokki, known for its fiery glaze and satisfying texture; and Jjampong Ramen, a spice-forward noodle bowl rich in seafood flavours.

Commenting on the initiative, Manish Pathak, Hotel Manager, said, “At Novotel Vijayawada Varun, our focus has always been on curating dining experiences that are globally relevant while remaining locally engaging. As Vijayawada evolves into a more discerning culinary destination, the Korean Food Festival at Red Bowl reflects our commitment to introducing authentic international cuisines with depth, technique, and cultural context.”

Already recognised for its Pan-Asian offerings and live Teppanyaki counter, Red Bowl’s Korean Food Festival adds a new dimension to the city’s dining scene, inviting guests to experience Korea through authentic flavours and thoughtful craftsmanship.

Where: Red Bowl, Novotel Vijayawada Varun
When: March 1–8, 2026


Rare & Remarkable: Indian Single Malts to Elevate Your Holi Celebration

Rare & Remarkable: Indian Single Malts to Elevate Your Holi Celebration

By Hariharan U

Published on February 28, 2026

Holi today blends vibrant daytime celebrations with relaxed, thoughtfully curated evenings. Once the colours fade, gatherings often move indoors to intimate dinners, music and premium pours. For hosts seeking something beyond predictable festive drinks, rare Indian single malts bring character, craftsmanship and conversation to the table.

Crazy Cock “Madhuca: The Heritage Editions” stands out for its pioneering finish in Mahura (Mahua) casks, a first for global single malts. Distilled at South Seas Distilleries, it layers floral sweetness, soft spice, vanilla and dried fruit over a smooth ex-bourbon and ex-sherry base. For hosts, it offers both heritage storytelling and refined taste.

From Jammu’s Himalayan foothills, GianChand Adambaraa and Manshaa present two distinct styles. Adambaraa delivers honeyed fruit and gentle spice for easy sipping, while Manshaa (Laggerbach) introduces peat smoke and citrus brightness, ideal for a slower, late-evening dram.

Limited to just 500 casks, DŌAAB 01 “Six Blind Men and the Elephant” pairs balanced sweetness with artistic packaging inspired by Rajasthan’s Mandana art, making it as display-worthy as it is enjoyable.

Distilled in Haryana, Indri Triple Wood Limited Editions combine ex-bourbon, wine and PX sherry casks, delivering layers of dried fruit, honey and oak that pair beautifully with festive fare.

Finally, Amrut Special and Cask-Strength Releases offer bold spice and dark chocolate notes shaped by tropical maturation, perfect for seasoned enthusiasts.

As Holi evolves into a celebration of tradition and contemporary luxury, these rare Indian single malts ensure the evening ends with depth, distinction and a memorable final pour.


Vaarta Opens in Goa, Bringing Interactive Indian Street Food to a 160-Year-Old

Vaarta Opens in Goa, Bringing Interactive Indian Street Food to a 160-Year-Old

By Manu Vardhan Kannan

Published on February 28, 2026

In a quiet corner of Sangolda, Vaarta has opened its doors inside a beautifully restored 160-year-old Goan home. The restaurant brings a fresh way of experiencing Indian street food, where flavours, memories, and conversations come together in an intimate setting.

Vaarta is not designed like a typical street food spot or a nostalgia-themed café. Instead, it slows things down and gives street food the space and respect it deserves. Set within a heritage home that already carries decades of stories, the restaurant allows food to unfold as an experience rather than a quick bite.

One of the most distinctive elements at Vaarta is its interactive dining style. Guests are welcomed by a live Puchka counter, where each puchka is prepared fresh. Diners can choose fillings such as Aloo Masala, Aloo Dum, Dahi Aloo, and Churmur, paired with house-made waters ranging from Sharp Jaljira and Tangy Tetul to sweet Saunth and cooling Pudina. The experience recreates the excitement of a street-side ritual, now placed within a calm and personal environment.

Adding to this sense of play is the ‘Make Your Own Barf Ka Gola’ cart, brought straight to the table. Guests can customise flavours, textures, and spice levels, turning a childhood favourite into a shared moment that naturally sparks conversation.

The setting plays a major role in shaping the experience. The 160-year-old home has been carefully restored, keeping its original arches, aged flooring, and vintage windows intact. Interconnected lighting flows through the space, while vintage round bakelite power switches have been retained to preserve an old-world charm. Rather than reshaping the house to fit a concept, Vaarta allows the home to guide the atmosphere, creating a space that feels warm, unhurried, and deeply connected to Goa.

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“Vaarta was born from a simple longing, the kind of food that carries memory and invites conversation. I didn’t want to recreate street food; I wanted to give it the space and respect it deserves,” says Neha Mehta, Founder of Vaarta.

The menu draws from Indian street food traditions across regions, prepared with care and restraint while staying true to their roots. It moves from chaat favourites like Palak Patta Chaat, Jhal Muri, and Tokri Chaat to comforting dishes such as Chelo Kebab, Suz Ke Seekh, and Aloo Ki Taheri. Bar bites include Spinach Chop, Tujj Tikka, and Chicken Roast Kulcha, while main courses highlight regional flavours with Dalcha Gosht, Gavran Chicken, Bharwaan Karela, Moti Pulao, and Cholar Dal. Desserts such as Bhapa Doi, Patishapta, Payasam, Shahi Tukda, and Basundi bring the meal to a nostalgic close.

The bar follows the same philosophy, reworking familiar Indian flavours into creative drinks. Cocktails like Pani Puri Popper, Kala Khatta Kamikaze, Masala Chai Martini, Nimbu Mirch Margarita, and Aam Panna Sour sit alongside refreshing options such as Shikanji Sparkler and Rose & Cardamom Lassi, keeping the experience playful yet comforting.

Vaarta appeals to a wide audience. For locals, it brings back flavours tied to everyday moments and memories. For long-term settlers, it offers a comforting reminder of home. For travellers, it becomes a quiet discovery, where Indian street food feels thoughtful and personal.

In a region known for beach shacks and global cuisines, Vaarta offers something different: a return to Indian flavours that shaped childhoods and cities. Here, street food slows down, conversations stay longer, and every dish carries a story.

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