Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



The Leela Gandhinagar Unveils Reimagined Menu at Diya

The Leela Gandhinagar Unveils Reimagined Menu at Diya

By Hariharan U

Published on March 3, 2026

Reinforcing its focus on refined Indian dining, The Leela Gandhinagar hosted a closed-door culinary evening to present a newly reimagined menu at its signature restaurant, Diya. The invite-only gathering welcomed select guests and food connoisseurs for a curated showcase centred on heritage flavours and elegant presentation.

The refreshed menu draws inspiration from the legacy of North Frontier cuisine, known for its bold spices, slow-cooking methods and time-honoured recipes. At Diya, these traditional elements have been retained while being refined with contemporary techniques and thoughtful plating. Seasonal produce and regional influences play a key role, with each dish crafted to reflect authenticity, depth and culinary precision.

Chef Ishtiyake, along with his seasoned kitchen team, leads this new direction. Drawing from experience across reputed five-star establishments, the team has shaped a menu that respects classical foundations while adapting to modern palates. During the evening, guests were introduced to the philosophy and inspiration behind the courses, making the experience interactive and immersive.

Commenting on the launch, Vikas Sood, General Manager, stated that the initiative underlines the hotel’s continued commitment to delivering elevated Indian cuisine paired with warm, intuitive hospitality.

With this unveiling, Diya enters a new phase, further positioning The Leela Gandhinagar as a distinguished fine-dining address in Gujarat.


Daryaganj Unveils Special Holi Beverage Menu

Daryaganj Unveils Special Holi Beverage Menu

By Manu Vardhan Kannan

Published on March 3, 2026

This Holi, Daryaganj invites guests to celebrate the festival of colors with a vibrant and thoughtfully curated festive beverage menu. Known for its classic flavours and authentic culinary roots, the restaurant brings together tradition and creativity to make Holi celebrations more colourful and refreshing.

Specially crafted for the festive season, the beverage selection reflects the spirit of Holi with playful twists on familiar favourites. Guests can enjoy drinks such as Ananas Thandai Margarita, Rang Barse Rose Chuski, Paan Kulfi Thandai, Aambi Thandai Margarita, and the signature Daryaganj Kulfi Thandai. Each drink is designed to offer a balance of nostalgia and freshness, making every sip feel celebratory.

These festive beverages pair beautifully with Daryaganj’s much-loved classics like Butter Chicken and Dal Makhani, adding an extra layer of indulgence to Holi gatherings with family and friends.

With its warm setting and well-known hospitality, Daryaganj continues to be a preferred place to come together and celebrate festivals over comforting, familiar flavours. This Holi menu adds a festive spark, encouraging guests to slow down, share moments, and enjoy the joy of the season.

Fact Sheet:

  • Location: All Daryaganj outlets

  • Timings: 12 PM – 11 PM.


Chinese Wok Enters Agra, Marks 75th North India Outlet

Chinese Wok Enters Agra, Marks 75th North India Outlet

By Hariharan U

Published on March 2, 2026

Chinese Wok, one of India’s leading Desi Chinese QSR chains from Lenexis Foodworks, has entered Agra with the launch of its first outlet in the city. Located at Sanjay Place, Civil Lines, the opening also marks the brand’s 75th store in North India, reinforcing the region’s strategic importance in its national growth plans.

The new outlet received an encouraging response in its first week, recording strong footfall and early traction among local consumers. Agra, with its young population, student base and steady tourist inflow, presents a strong consumption market for organised dining formats.

Commenting on the expansion, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “North India continues to be a key growth engine for Chinese Wok. Reaching our 75th store in the region reflects not just expansion, but deepening consumer trust in emerging markets. Agra is not only a strong residential and commercial hub but also one of India’s most visited tourist destinations. This gives us an opportunity to serve both local consumers and the steady influx of domestic travellers seeking reliable, organised dining options. Our cluster-led strategy allows us to scale efficiently while delivering a consistent, high-quality QSR experience across cities.”

Designed to cater to students, families and working professionals, the Agra store offers value-driven combos, Kurkure Momos and Manchurian available in six sauces. The outlet will operate for dine-in, takeaway and delivery, while also contributing to local employment and the city’s organised food service ecosystem

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