Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

image

Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

image

Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



Barista Coffee Reaches 500-Café Milestone with Landmark Opening in Patna

Barista Coffee Reaches 500-Café Milestone with Landmark Opening in Patna

By Hariharan U

Published on January 27, 2026

Homegrown coffee chain Barista Coffee has achieved a significant growth milestone with the opening of its 500th café at Shaguna More in Patna, marking a defining moment in the brand’s journey of building café culture in India. The launch also coincides with Barista completing 26 years of operations in the country.

Since its inception in 2000, Barista has evolved from one of India’s earliest organised coffee chains into a widely recognised café brand with a strong national footprint. Today, the brand operates 500 cafés across more than 165 cities, reflecting its consistent expansion beyond metro markets and its growing presence in tier 2 and tier 3 locations.

The decision to open the milestone café in Patna highlights Barista’s strategic focus on emerging urban centres, where rising disposable incomes, rapid urbanisation and an increasing appetite for premium café experiences are driving demand. These markets have become central to the brand’s next phase of growth.

Commenting on the achievement, Rajat Agrawal, CEO, Barista Coffee, said, “We are delighted to achieve another significant milestone in our growth journey with the launch of our 500th café in Patna. This launch reflects Barista’s continued commitment to the Indian coffee market and our steady expansion across regions. Over the last 26 years, quality and consistency have remained at the core of our brand, supported by the trust of our customers and the dedication of our teams and partners nationwide.”

With a balanced footprint across metros and smaller cities, Barista continues to strengthen its position as one of India’s leading homegrown coffee chains, while laying the foundation for sustained growth in the evolving café and beverage landscape.


Magnolia Bakery Opens Second NCR Store at CyberHub, Gurugram

Magnolia Bakery Opens Second NCR Store at CyberHub, Gurugram

By Hariharan U

Published on January 26, 2026

New York’s iconic dessert brand Magnolia Bakery has opened its second store in Gurugram, located at CyberHub, marking another step forward in the brand’s growing presence in India. The launch follows the strong response received by its first Gurugram outlet, which opened in November 2025.

Founded in 1996 on Bleecker Street in New York City’s West Village, Magnolia Bakery has become globally known for its classic American desserts and its widely popular Banana Pudding. Over the years, the brand has built a reputation for comforting, baked-from-scratch offerings that have resonated with dessert lovers worldwide.

Brought to India by Spago Foods, the CyberHub outlet reflects Magnolia Bakery’s steady expansion strategy in the country. With this opening, the brand now operates 12 outlets across India, including locations in Bengaluru, Hyderabad, Mumbai and Gurugram.

Located on the ground floor at CyberHub, one of Gurugram’s most prominent dining and social hubs, the new store spans 1,482 square feet. Designed to mirror Magnolia Bakery’s warm and familiar aesthetic, the space offers guests a relaxed setting to enjoy the brand’s signature desserts.

Commenting on the launch, Zonu Reddy, Co-founder, Spago Foods, said, “Our first store in Gurugram showed us the strong interest for Magnolia Bakery in the city. CyberHub allows us to build on that interest in a space known for its vibrant food and social culture. We look forward to welcoming guests and sharing our signature desserts at this new store.”

As with all Magnolia Bakery outlets, everything at the CyberHub store is handmade and freshly prepared daily. Guests can enjoy the brand’s signature Banana Pudding along with classic cakes, cupcakes, brownies and ice creams, served in an inviting environment that reflects Magnolia Bakery’s timeless appeal.


Air India Unveils a Refreshed Beverage Collection Featuring Celebrated Wines and Spirits from Across the World

Air India Unveils a Refreshed Beverage Collection Featuring Celebrated Wines and Spirits from Across the World

By Manu Vardhan Kannan

Published on January 25, 2026

Air India, India’s leading global airline, has unveiled a refreshed beverage collection for its international routes, bringing together a wide range of celebrated wines and spirits from across the world. Curated to enhance the inflight experience, the new selection is designed to offer depth, variety, and thoughtful pairing at 35,000 feet.

The updated collection balances classic wines, new-world labels, and rare, aged spirits to suit the preferences of today’s global traveller. A key highlight of this refresh is the introduction of the ‘Regional Wine Programme’, which presents wine selections tailored to key international routes in Business and Premium Economy. To support this initiative, cabin crew have received specialised training to guide guests with personalised beverage recommendations during their journey.

In a category-first for Indian aviation, Air India has introduced tequila as part of its inflight offering, serving 1800 Reserva Añejo from Mexico in First and Business Class. The spirits portfolio also features India’s Rampur Double Cask single malt, reflecting the airline’s focus on showcasing Indian craftsmanship alongside international labels.

In First Class, the beverage experience is centred on exclusivity and heritage. Guests can enjoy a selection of ultra-premium labels, including Aberfeldy 21 YO Single Malt from Scotland, Hennessy VSOP Cognac, Charles Heidsieck Blanc de Blancs Champagne, Pian della Vigne Brunello di Montalcino by Marchesi Antinori from Italy, and Classic Burgundy Chardonnay. These selections are reserved exclusively for the flagship cabin and are supported by an extended premium portfolio.

Business Class guests are offered an elevated wine and spirits programme with a global focus. The selection includes Roku Gin from Japan, Charles Heidsieck Brut Champagne, Bottega Gold Prosecco, Albert Bichot Moulin-à-Vent, Château Teyssier Saint-Émilion Grand Cru, and Birra Moretti beer from Italy, among other international labels.

Premium Economy sees a notable enhancement with the introduction of Prosecco. For the first time, guests in this cabin will be welcomed with a glass of Villa Sandi Il Fresco Prosecco shortly after take-off, adding a celebratory element to the experience.

In Economy Class, guests can choose from a thoughtfully curated range that includes classic Bordeaux white and red wines, Dewar’s Blended Scotch, Bombay Sapphire Gin from England, Absolut Vodka from Sweden, Caribbean Rum, Heineken beer from the Netherlands, and India’s Kingfisher Ultra lager.

Commenting on the refreshed offering, Rajesh Dogra, Chief Customer Experience Officer, Air India, said, “The thoughtfully curated beverage portfolio brings together some of the finest wines and spirits to appeal to global travellers as Air India continues its focus on driving service excellence and customer-centricity. Paired with the newly revamped international menu, the newly curated beverage menu seeks to provide guests with a dining journey crafted with care and passion, elevating the overall inflight experience.”

To complement the beverage selection, Air India has introduced a new food and wine pairing menu. Each pairing has been selected for balance and harmony across cuisines. Highlights include a Napa Valley Chardonnay paired with Chicken Roulade layered with goat cheese and caramelised onion, and a German Riesling matched with Seoul flamed prawns. A selection of red wines, including Merlot, Shiraz, Pinot Noir, and Sangiovese, is paired with dishes such as Indian Nawabi Paneer, Gucchi Kofta, Murgh Musallam, and Chicken Bolognese Lasagne.

The refreshed beverage collection forms part of Air India’s ongoing transformation journey. Alongside the induction of the Boeing 787-9 and the launch of a revamped international menu, the new beverage programme reflects the airline’s continued focus on improving service standards and enhancing the overall customer experience. The newly curated beverage menu is only available on flights to and from international destinations.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.