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By Author
Published on January 17, 2024
In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.
Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.
Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.
Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.
Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.
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By Hariharan U
Published on May 15, 2026
Sheraton Grand Palace Indore has introduced a new immersive dining concept titled “Sarafa se Chappan,” designed to celebrate the vibrant street food culture of Indore through a curated culinary journey.
The experience brings together the iconic flavours of Sarafa Bazaar’s lively night food scene and the diverse offerings of Chappan Dukan, two of the city’s most celebrated culinary destinations. Hosted at S Café, the initiative transforms familiar street food favourites into a refined, sit-down dining format while preserving their authenticity and regional character.
The specially curated menu features a wide range of Indori street food staples, including Potato Hot Dog, Sweet Potato Spiral, Jeeravan Spiced Corn, Indori Chatpati Bhel, and Tandoori Fruits. Complementing the food selection are locally inspired beverages such as Jamun Shots and Pineapple Crusher, designed to reflect the bold, tangy, and refreshing flavours associated with Indore’s street culture.
The concept is built around storytelling through food, where each dish represents a sensory connection to the city’s culinary heritage. By blending nostalgia with presentation-driven dining, the experience aims to recreate the energy and vibrancy of Indore’s bustling food streets within a premium hospitality setting.
According to the hotel, the initiative is designed to offer guests more than just a meal, focusing instead on immersive dining that engages taste, memory, and culture. The emphasis remains on authenticity, creativity, and regional identity, while presenting street food in a structured and elevated format.
The “Sarafa se Chappan” experience will be available every weekend from 7:00 PM to 11:00 PM at Sheraton Grand Palace Indore, offering guests a curated journey through one of India’s most celebrated food cities.
By Manu Vardhan Kannan
Oliveto at The St. Regis Goa Resort is set to bring the charm of Italy to Goa with the launch of Venerdì Italiano evenings this June. Inspired by the relaxed and soulful dining traditions of Italy, the experience invites guests to slow down and enjoy a specially curated evening centred around food, conversation, and timeless flavours.
Scheduled every Friday throughout June, the dining experience embraces the essence of La Dolce Vita and recreates the warmth of a classic neighbourhood trattoria in a refined setting.
Guests can look forward to a chef-curated set menu featuring beloved Italian favourites thoughtfully presented with a contemporary touch. The menu will take diners through a carefully planned culinary journey, beginning with elegant antipasti and moving through signature classics before ending on indulgent dessert notes.
Designed to blend authenticity with modern finesse, Venerdì Italiano aims to offer more than just a meal. The evening promises a warm and inviting atmosphere where guests can enjoy the comfort of traditional Italian dining with a refreshed perspective.
The experience will take place every Friday in June from 7:00 PM to 10:30 PM at Oliveto, The St. Regis Goa Resort.
A new vegetarian dining destination has arrived in Bengaluru with the launch of Continuum in JP Nagar. Designed around experiences, interaction, and evolving food stories, the restaurant brings together familiar flavours and global inspirations through a modern vegetarian approach.
Continuum celebrates vegetarian cuisine with a fresh perspective, blending comfort with creativity. Created for families as well as a younger generation increasingly embracing vegetarian lifestyles, the concept aims to offer a dining experience that feels both familiar and exciting. Every element of the space has been planned to encourage connection and create memorable moments.
At the centre of the experience is a dynamic show kitchen paired with refined tableside interactions and personalised service. Rather than being just a place to dine, Continuum focuses on making each visit immersive, social, and engaging.
A key aspect of the restaurant is its evolving menu philosophy. Instead of a fixed offering, the menu is designed to grow and change over time through three distinct layers that bring together guest participation, seasonal inspiration, and signature dishes.
One of its unique concepts is the 30-Day Guest Collab Menu, where guests contribute ideas, flavours, and inspirations that become part of limited-edition dishes. This collaborative approach gives diners a sense of involvement and ensures something new with every visit.
Alongside this is the 90-Day Seasonal Continuum, featuring dishes inspired by changing seasons, local produce availability, and principles influenced by nature and Ayurveda. With changing narratives across monsoon, winter, and summer, the menu evolves with time while staying connected to its surroundings.
At the heart of the offering sits The Continuum Core, a collection of globally and locally inspired vegetarian favourites reimagined with contemporary techniques and modern presentation, balancing comfort with innovation.
The beverage menu also introduces signature zero-proof creations including Picante Passion, Rose Paloma, and Alla Sangria. Designed to deliver the depth and character of classic cocktails without alcohol, these beverages go through infusion and resting techniques that allow flavours to develop over time. The result is a layered and immersive drinking experience with balanced notes of citrus, fruit, herbs, and spice.
Continuum is located at 788, 1st Floor, 15th Cross Road, Above Truffles, Nagarjuna Enclave, 1st Phase, JP Nagar, Bengaluru – 78 and is open from 12 Noon to 4 PM and 7 PM to 11:30 PM.
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