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By Author
Published on January 17, 2024
In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.
Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.
Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.
Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.
Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.
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By Hariharan U
Published on January 11, 2026
Kantala Spirits has introduced Gracia Cero, a new-age beverage that encourages mindful drinking while keeping the joy of social occasions intact. Positioned clearly as not anti-alcohol, Cero supports choice, moderation, and inclusivity, giving consumers the freedom to enjoy gatherings on their own terms.
Gracia Cero stands out as India’s first non-alcoholic agave drink, created for people looking to reset after festive indulgence, take part in Dry January, or simply adopt a more balanced drinking approach. The focus remains on flavour and experience, ensuring that choosing a zero-alcohol option never feels like a compromise.
Designed to fit seamlessly into parties, work events, and everyday social settings, Cero allows everyone at the table to feel included. Whether it’s a casual get-together or a formal gathering, the drink offers a refined alternative that blends in naturally with modern social rituals.
Completely alcohol-free and sugar-free, Gracia Cero contains 0% ABV and just 4 calories per serving. Made using agave, it delivers a clean, refreshing profile without alcohol, making it suitable for those prioritising health, detox routines, or mindful living, while still enjoying a premium beverage.
The brand brings a bold approach to flavour with two distinct variants, Raw ‘n’ Wild Mango and Pineapple Piñata. These flavour-forward options add a playful yet elevated touch, challenging the idea that non-alcoholic drinks need to be plain or predictable.
With Gracia Cero, Kantala Spirits aims to reshape modern drinking culture by offering a guilt-free way to raise a glass. Free from sugary mixers, next-day fatigue, or social pressure, Cero fits effortlessly into evolving lifestyle choices where balance and enjoyment go hand in hand.
Published on January 9, 2026
Punjab Grill, the flagship North Indian dining brand from Lite Bite Foods, has marked a new milestone with the opening of its 57th outlet at Lakeshore, Viviana Mall, Thane. The launch reinforces the brand’s steady expansion across key urban markets while bringing its heritage-driven culinary offering closer to diners in the Mumbai Metropolitan Region.
The newly opened restaurant reflects Punjab Grill’s signature design language, an elegant blend of warmth, nostalgia, and modern sophistication. Thoughtfully curated interiors and a welcoming ambience create a versatile dining environment suited for family gatherings, business lunches, and celebratory occasions.
Staying true to its culinary philosophy, the menu showcases Punjab Grill’s well-known repertoire inspired by the royal kitchens of undivided Punjab, age-old recipes, and the region’s vibrant food culture. Guests can expect robust flavours, slow-cooked preparations, and meticulously crafted dishes that balance authenticity with contemporary presentation.
Commenting on the launch, Rohit Aggarwal, Founder and Managing Director, Lite Bite Foods, said, “Thane has emerged as a dynamic dining destination with an audience that values quality, legacy, and innovation. With our 57th outlet at Viviana Mall, we aim to address this growing demand by offering an immersive dining experience that celebrates the rich culinary traditions of North India.”
With this addition, Punjab Grill continues to strengthen its nationwide presence, reaffirming its commitment to celebrating heritage-led cuisine while evolving with modern dining preferences. The Thane outlet represents the brand’s focus on expanding into high-footfall urban centres with a strong appetite for premium dining experiences.
Published on January 8, 2026
Romanos, the city’s premier destination for authentic Italian cuisine at JW Marriott Mumbai Sahar, is set to unveil Formaggi d’Italia, a refined, cheese-led culinary experience. Launching on 7th January 2026, the showcase celebrates Italian cheese through craftsmanship, storytelling, and interactive dining.
Inspired by Italy’s regional cheese culture, Formaggi d’Italia begins with an artisanal cheese board featuring Bocconcini, Mozzarella, Gorgonzola, pine nut-crusted goat cheese, Pecorino, and Provolone, paired with pecan nuts, JW herb crackers, and mostarda.
Guests can then indulge in a range of cheese-forward pastas including Four Root Cheese Gnocchi with Brie, Fettuccine Quattro Formaggi, and Tortellini alla Fonduta. The experience continues with comforting mains such as Chicken Parmigiana and Spinach Ricotta Lasagna with Brie, and concludes with classic Italian desserts like Tiramisu and Sicilian Cannoli filled with Ricotta.
“Formaggi d’Italia brings together craftsmanship, indulgence, and storytelling,” said a spokesperson for Romanos. “It reaffirms Romanos as a destination where authentic Italian flavours are elevated through immersive, experience-led dining.”
About JW Marriott Mumbai SaharJW Marriott Mumbai Sahar combines elegance and sophistication, conveniently located near Mumbai’s international and domestic airports. The hotel features 588 spacious rooms, world-class dining including Romanos, JW Café, BarQat, and AUTM – JW Lounge, as well as 95,781 sq.ft. of convention spaces, and Spa by JW, Asia Pacific’s first, offering holistic wellness therapies.
For more details, visit www.jwmumbai.com.
About Marriott InternationalMarriott International operates nearly 9,500 properties in 144 countries under 30+ brands. Marriott Bonvoy® offers a highly awarded travel platform. For the latest news, visit Marriott News Center or follow @MarriottIntl on social media.
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