Chowman's Culinary Success Becomes IIM Calcutta's Case Study

Chowman's Culinary Success Becomes IIM Calcutta's Case Study

By Author

Published on January 17, 2024

In a remarkable achievement for the culinary world, Kolkata's leading Chinese chain, Chowman, has transcended the boundaries of gastronomy to become a subject of academic study. The journey of Chowman, founded by Debaditya Chaudhury, is now a case study for the Digital and Social Media Elective course at the prestigious Indian Institute of Management (IIM), Calcutta.

Developed by Professor Saravana Jaikumar, a member of the marketing group at IIM Calcutta, the case study forms part of the curriculum for a one-year elective course aimed at experienced professionals. The focus of this study is on Chowman's ascent as a brand, highlighting its effective use of social media and digital marketing strategies.

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Chowman's story is not just another business success tale; it's a narrative of a Kolkata-based first-generation entrepreneur's triumph, earning accolades across India. This case study will be part of the 10 Case Method Workshop, attracting participation from working professionals and faculty members from renowned business schools across India, including IIM Udaipur & Shillong, Shivnadar University, IIIT, Bharathidasan University, IIFT, and others.

Debaditya Chaudhury, the Managing Director of Chowman and founder of Oudh 1590 and Chapter 2, expressed his honor and excitement at this recognition. He remarked, "Being a part of IIM's curriculum is a milestone for Chowman. We're not just sharing our brand story; we're providing practical insights beyond textbook knowledge." His gratitude extends to his team and Professor Saravana, who have dedicated four months to developing this comprehensive case study.

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Professor Saravana Jaikumar, with his seven years of expertise at IIM Calcutta, has meticulously captured Chowman's multifaceted growth, including aspects of delivery, digital and social media marketing, human resources, marketing & PR, technology, and the Chowman App. He believes Chowman's journey is a testament to innovative entrepreneurship and strategic growth, providing invaluable lessons for students and professionals. This inclusion in IIM Calcutta's curriculum is not just a laurel for Chowman but a symbol of the evolving landscape of the culinary industry, where innovative marketing strategies and digital platforms play a crucial role in building a resonant brand.



Cristal Azul Tequila Launches in Goa, Expands Premium Footprint Across India

Cristal Azul Tequila Launches in Goa, Expands Premium Footprint Across India

By Author

Published on January 31, 2026

Globally recognised premium tequila brand Cristal Azul has officially launched in Goa, marking the next phase of its India journey after a successful debut in Mumbai. The expansion signals the brand’s growing focus on India’s evolving premium spirits landscape, with plans already underway to enter key markets such as Delhi and Bengaluru.

Produced in Mexico and refined in New York, Cristal Azul follows traditional tequila-making methods while embracing contemporary craftsmanship. Made exclusively from 100% Blue Weber Agave sourced from the agave-rich soils of Jalisco, the tequila is known for its smoothness, balance, and consistency. Each bottle reflects a blend of heritage and modern sensibility, catering to today’s discerning consumers seeking refined sipping experiences.

Cristal Azul’s portfolio includes a range of internationally recognised expressions, including Añejo and Reposado, along with Extra Añejo, Blanco, Gold, and Silver. Designed for both neat sipping and modern cocktail culture, the range offers versatility across elevated social occasions and premium hospitality settings.

The brand’s arrival in Goa aligns naturally with the state’s vibrant hospitality ecosystem and premium lifestyle culture. As tequila continues to gain popularity among affluent Gen Z and Gen X consumers, alongside seasoned whisky drinkers exploring new categories, Cristal Azul positions itself as a natural choice for those seeking depth, elegance, and contemporary appeal.

Now available across select premium retail outlets, upscale bars, and leading hospitality destinations in Goa, Cristal Azul aims to elevate beachside gatherings, sunset rituals, and sophisticated nightlife experiences. Each expression is crafted to be enjoyed neat, over ice, or paired with curated culinary offerings.

With launches underway in Mumbai and Goa and further expansion planned across major Indian cities, Cristal Azul continues to strengthen its pan-India footprint. Blending global pedigree with meticulous craftsmanship, the brand invites Indian consumers to discover a new chapter in premium tequila culture, where every sip becomes an occasion.


Spice Traders at W Goa Reimagines Chinese Cuisine with a Modern, Intuitive Lens

Spice Traders at W Goa Reimagines Chinese Cuisine with a Modern, Intuitive Lens

By Hariharan U

Published on January 31, 2026

Spice Traders at W Goa is charting a new course for Chinese cuisine, offering a refined, contemporary interpretation rooted in philosophy rather than replication. Moving away from overt nostalgia or trend-driven reinvention, the restaurant’s refreshed culinary direction focuses on restraint, balance and instinctive flavour-building, quietly bridging the gap between tradition and modernity.

Inspired by the philosophies of China’s Eight Great Cuisines, the approach at Spice Traders does not attempt to recreate regional dishes in their original form. Instead, the kitchen, led by Chef Avinash, studies the thinking behind them. The emphasis lies on understanding how heat is layered rather than imposed, how fermentation creates depth without heaviness, and how contrast, rather than excess, brings harmony to a dish.

These principles form the foundation of a menu that feels contemporary and relevant while staying deeply connected to the soul of Chinese cooking. Techniques and ingredients are used with intent, allowing flavours to unfold naturally and with clarity, rather than overwhelming the palate. The result is food that feels confident, edited and quietly expressive.

Central to this evolution is Spice Traders’ BA philosophy, which celebrates the space between opposites. Tradition meets modernity, fire balances freshness, and comfort coexists with curiosity. Each dish is designed to live in this in-between space, reflecting a thoughtful equilibrium that defines the restaurant’s culinary identity.

With this renewed direction, Spice Traders at W Goa continues to honour one of the world’s most storied culinary traditions, while presenting it through a lens that resonates with today’s diners. The experience is less about spectacle and more about intuition, offering a modern Chinese dining journey that feels both familiar and forward-looking.


Woodside Inn Bengaluru Marks World Pizza Day with Its Signature Bar-Style Pizzas

Woodside Inn Bengaluru Marks World Pizza Day with Its Signature Bar-Style Pizzas

By Manu Vardhan Kannan

Published on January 30, 2026

World Pizza Day is around the corner, and Woodside Inn Bengaluru is gearing up to celebrate it in its own relaxed, no-fuss style. Known for understanding what a good bar-style pizza should be, Woodside Inn continues to serve thin-crust pizzas that are crisp, indulgent, and perfect for sharing over long conversations and cold beers.

Staying true to the brand’s easygoing pub culture, these pizzas are designed for the table, order once, keep reaching back, and let the flavours do the talking. Among the clear crowd favourites is the Bacon Brie Melt, where smoky bacon pairs with gooey brie and a drizzle of maple chilli oil. Rich, bold, and packed with flavour, it’s the kind of pizza that vanishes sooner than expected.

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Other popular picks include the Truffle 4 Cheese for those who enjoy indulgent comfort, the classic Pepperoni Delight, and the bold Lamb-a-licious topped with lamb bolognese, Kalamata olives, and feta. Vegetarian options are equally well represented, with favourites like Margherita, Primavera, and Southwest Sunset offering balance, comfort, and flavour without compromise.

Located in Indiranagar, Woodside Inn brings together warm hospitality, great music, and a steady flow of beers, making it a go-to neighbourhood pub. This World Pizza Day, the Bengaluru outlet offers the perfect excuse to drop in for good pizzas, easy vibes, and bar food that keeps guests coming back for more.

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