Cinépolis India has announced the launch of the Blockbuster Food Festival (BFF), a three-month, pan-India food and beverage initiative rolled out under its FOOVIES platform. The campaign, which went live from 1 January 2026, will run across 80+ Cinépolis locations in over 40 cities, serving as a large-scale testing ground for menu innovation.

As part of the festival, Cinépolis is introducing 21 new food items, with select dishes rotating monthly through the January–March period. Based on consumer response and performance, the most popular offerings will be inducted into the permanent FOOVIES menu at the end of the campaign.

The initiative builds on FOOVIES, Cinépolis India’s food-and-movies platform launched earlier this year, aimed at positioning cinema dining as a core part of the movie-going experience. With 491 screens across 41 cities, the brand is leveraging its national footprint to gather real-time consumer insights at scale.

India’s F&B-to-ticket spend ratio currently stands at 50–55 percent, significantly lower than the global average of nearly 100 percent. This gap presents a clear opportunity for growth, and Cinépolis sees continuous menu innovation as a key lever to unlock higher in-cinema spending.

“F&B already contributes around 30 percent of our revenue, but we are only at the beginning,” said Devang Sampat, Managing Director, Cinépolis India. “Audiences are increasingly viewing food as part of the cinema experience, not an add-on. The Blockbuster Food Festival allows us to test what works at scale. What our patrons love will stay. That’s the FOOVIES approach, innovate, listen, and build around consumer preference.”

The festival menu features a mix of regional comfort foods and indulgent desserts, including Desi Chicken Keema with Kulcha, Hot Garlic Kurkure Momos, Dal Vada Tikki, Potato Bomb, and Peanut Butter Cheesecake. New items will continue to be introduced during the festival period to keep the offering fresh and engaging.

With the Blockbuster Food Festival, Cinépolis India is reinforcing its focus on elevating the in-cinema dining experience while driving higher engagement and spend, positioning food as an integral part of the modern movie outing.