Citadines OMR Chennai, part of The Ascott Limited's lodging portfolio under CapitaLand Investment, has announced a strategic partnership with SoRoCo House, a specialty coffee house renowned for its single-origin South Indian coffee. This collaboration marks a significant development for the hospitality and coffee culture in Chennai, particularly along the bustling Old Mahabalipuram Road (OMR), known as the city's IT corridor.

This partnership is designed to meet the growing demand for premium coffee experiences among business and bleisure (business + leisure) travelers, a demographic increasingly significant in Chennai. It complements Citadines’ dedication to its "For The Love of Coffee" initiative, which aims to enrich guest stays with exceptional coffee experiences and foster community engagement through the universal language of coffee.

Prashanth Rajkumar, General Manager of Citadines OMR Chennai, expressed enthusiasm about the new venture, stating, "Aligning with SoRoCo House not only enhances our coffee offerings but also strengthens our position as a top choice for modern business travelers, particularly millennials and Gen Z. This alliance enriches our hospitality services and helps us meet the evolving preferences of our guests."

Gero Francis, Founder of SoRoCo House, also commented on the collaboration, highlighting the strategic fit between the two brands. "Our presence in Citadines OMR Chennai will enable us to reach a wider audience and deliver superior coffee experiences to professionals and locals alike. This initiative allows us to promote a sophisticated coffee culture and turn Citadines into a key destination for coffee enthusiasts in the area."

Citadines OMR Chennai is equipped with 269 serviced apartments ranging from studios to two-bedroom units, all featuring fully-equipped kitchens and modern amenities tailored for both short and extended stays. The property serves as a haven for travelers looking for a blend of comfort and convenience, now enhanced by top-tier coffee experiences.

This partnership not only aims to elevate the in-house amenities of Citadines but also positions the property as an ‘It Spot’ for coffee lovers in Chennai’s IT hub. By providing a welcoming space for both work and relaxation, Citadines OMR Chennai and SoRoCo House are setting new standards in the hospitality and coffee industries in the region.