Cleartrip, a Flipkart company, has witnessed an impressive 150% growth in its bus travel category since its launch in April 2023. This growth underscores the increasing demand for affordable and convenient bus travel, particularly from tier 2 cities across India.

Consumer data from Cleartrip highlights that the bus category boasts the highest number of frequent travelers, with 32% of users repeating their bookings within the last three months. In addition, 15% of users have booked at least three times in the same period. The data also reveals that 75% of bus travelers are highly value-conscious, consistently using discount coupons during bookings.

Popular routes with high repeat bookings include Indore-Bhopal, Bengaluru-Hyderabad, Indore-Pune, Chennai-Madurai, and Coimbatore-Bengaluru.

Cleartrip Introduces "Bus Pass" to Boost Value for Travelers

To capitalize on the surging demand for bus travel, Cleartrip has introduced an industry-first initiative called the “Bus Pass.” Designed to make bus travel more affordable for frequent travelers, the Bus Pass offers cost-effective solutions, enabling customers to save more on their regular journeys.

Anuj Rathi, Chief Business and Growth Officer at Cleartrip, expressed enthusiasm over the rapid growth in the bus category. He stated, “Over the last year, Cleartrip’s bus category has experienced a remarkable 150% growth, mirroring the booming consumer demand in this category. We are committed to building products powered by in-depth market research, aligning with our customers’ ever-evolving needs. The Cleartrip ‘Bus Pass’ will offer exceptional value and convenience to our user base. We aim to make travel affordable while strengthening our position as a trusted travel partner.”

Cleartrip: A Growing Force in Online Travel

Cleartrip, launched in July 2006, has emerged as one of India’s fastest-growing online travel technology companies. With Flipkart acquiring a majority stake in April 2021, Cleartrip has continued to strengthen its foothold in the travel sector. A recent study by VIDEC recognized Cleartrip as the second-largest online travel agency (OTA) in India.

As the demand for bus travel continues to rise, especially in tier 2 cities, Cleartrip is poised to remain a major player in this segment, offering innovative solutions to meet the evolving needs of its customers.