Club Mahindra Partners with Megalodon for AI-Driven Marketing Initiatives

Club Mahindra Partners with Megalodon for AI-Driven Marketing Initiatives

By Nishang Narayan

Published on May 20, 2024

Mahindra Holidays & Resorts India Limited's flagship brand, Club Mahindra, has announced a new partnership with Megalodon, an India-based marketing communications company. This collaboration is set to infuse Club Mahindra’s marketing strategies with advanced AI technology, aiming to transform how the brand interacts with its members in the digital realm.

Club Mahindra, known for its extensive array of holiday experiences across over 125 resorts worldwide, is looking to leverage AI to create personalized experiences for its members. The focus will be on developing AI-based creative assets, including both static and video content, which are intended to strengthen consumer connections and enhance the digital presence of the brand.

Rashi Agarwal, founder of Megalodon, expressed enthusiasm about the partnership, stating, "Working with Club Mahindra presents a fantastic opportunity to demonstrate the transformative impact of AI in the hospitality industry. We are thrilled to apply our innovative solutions to such a prestigious brand and anticipate significant achievements from this venture."

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Sahid SK, co-founder and chief creative officer of Megalodon, highlighted the revolutionary role of AI in marketing, "AI is redefining how brands engage with their audiences. Through our collaboration, we aim to set new standards in customer interactions and satisfaction within the travel sector. Our AI-driven creatives are crafted to captivate and engage, ensuring memorable experiences for Club Mahindra’s members."

The initiative is part of Club Mahindra's broader strategy to expand its services and offerings. According to a recent report by the Press Trust of India, MHRIL plans to invest up to Rs 45 billion ($542.8 million) over the next three to four years to expand its room inventory to 10,000. This expansion will include new resorts, brownfield expansions, and strategic acquisitions, facilitated by partnerships with various state governments.

Currently, Club Mahindra serves over 281,000 members, offering them premium holiday experiences. This partnership with Megalodon is expected to enhance these offerings by tailoring interactions and content to meet the specific preferences and interests of its members.

For more information on Club Mahindra's new AI-driven initiatives and to explore their resort offerings, visit the Club Mahindra website.

This collaboration between Club Mahindra and Megalodon marks a significant step towards integrating cutting-edge technology in the hospitality industry, aiming to enrich the customer experience through personalized and innovative marketing strategies.


Indus Towers and Bharti Airtel Foundation Strengthen Digital Learning in Guwahati School

Indus Towers and Bharti Airtel Foundation Strengthen Digital Learning in Guwahati School

By Hariharan U

Published on August 22, 2026

Indus Towers Limited, in collaboration with the Bharti Airtel Foundation, has strengthened digital learning infrastructure at GC CRPF Guwahati Montessori School in Assam with the installation of two K-YAN digital learning devices.

Located within the CRPF Campus at 9 Mile, Guwahati, the initiative aims to create a more engaging, interactive and future-ready learning environment for students. The intervention is expected to benefit 114 students by providing enhanced access to technology-enabled and experiential learning opportunities.

The inauguration ceremony was attended by Ms. Neelam Dhyani, Head, Regional CRPF Family Welfare Association, who graced the occasion as Chief Guest. The programme also saw the participation of Shri Rajender Gurung, Circle CEO (NESA), Indus Towers Limited, representatives of Bharti Airtel Foundation, CRPF officials, school representatives, teachers and students.

Speaking on the initiative, Ms. Neelam Dhyani highlighted the role of technology in creating more dynamic and enriching learning environments. She said that access to quality education and modern learning tools can help children develop curiosity, improve understanding and engage more actively in the classroom.

Shri Rajender Gurung said that education remains an important enabler of social transformation and that technology can play a significant role in making learning more accessible, engaging and inclusive. He added that the K-YAN devices are expected to support teachers with innovative classroom tools while helping students develop digital skills and confidence for the future.

The initiative is designed to support educators in delivering curriculum content more effectively while encouraging digital literacy, experiential learning and classroom participation. It reflects the shared commitment of Indus Towers, Bharti Airtel Foundation and the CRPF community towards strengthening educational infrastructure and creating future-ready learning environments.

Mr. Sameer Shah, Head, Higher Education and Strategic Relations, Bharti Airtel Foundation, said the Foundation remains focused on enabling equitable access to quality education through innovative and scalable solutions. He noted that technology can make classroom learning more engaging and effective while helping students build competencies required for the future.

The K-YAN platform is an integrated digital classroom solution combining a computer, projector, audio system and interactive learning capabilities in a single portable unit. Its multimedia-based approach enables teachers to create more immersive classroom sessions while giving students greater opportunities to engage with digital content.

The programme concluded with the ceremonial handover of the K-YAN devices, addresses by dignitaries and discussions on the role of technology in improving teaching effectiveness and learning outcomes.

Through the initiative, Indus Towers and Bharti Airtel Foundation continue to support technology-enabled education and contribute towards building more inclusive and future-ready learning environments for students.


Uber Partners with ixigo to Launch Train Ticket Booking on App

Uber Partners with ixigo to Launch Train Ticket Booking on App

By Manu Vardhan Kannan

Published on August 19, 2026

Uber has announced the launch of Train Ticket Booking on the Uber app in partnership with ixigo, India’s leading AI-native travel platform. The new feature allows riders to book train tickets, check PNR status and manage their first and last-mile travel connections through a single app.

The launch marks another step in Uber’s growing focus on expanding its intercity travel offerings in India. By combining ixigo’s train booking technology with Uber’s mobility services, the partnership aims to make long-distance travel planning easier and more connected for passengers.

Train travel continues to be one of India’s most preferred modes of transportation, with Indian Railways carrying 741 crore passengers in FY2025–26. As online train ticket booking continues to grow, Uber and ixigo are bringing together train reservations and local mobility solutions to offer a smoother travel experience from the starting point to the final destination.

Commenting on the partnership, Arnab Kumar, Director, Business Development, Uber India and South Asia, said, "Train journeys are an integral part of how India travels. For millions of people, the journey starts well before they board the train and continues long after they arrive at their destination. With Train Ticket Booking on the Uber app, riders can now book their train tickets, check their PNR status, and seamlessly connect to and from the railway station, all within a single app. We’re pleased to partner with ixigo to bring together their expertise in train ticketing with Uber’s mobility platform, making the overall travel experience more seamless and convenient for riders.”

Sharing their views on the partnership, Aloke Bajpai, Group CEO and Rajnish Kumar, Group Co-CEO, ixigo, said, “As India's largest OTA in the train category, our focus has always been on making rail travel simpler, more reliable and stress-free. Beyond booking tickets, we've continued to invest in a seamless post-booking experience, better customer support and innovative features that give travellers greater peace of mind throughout their journey. By partnering with Uber, we're extending that experience beyond the train itself, enabling travellers to plan their journey seamlessly from their doorstep to their destination.”

Uber already has a strong presence at railway stations across India, offering dedicated pickup and drop-off zones at locations ranging from Ahmedabad in the West, Secunderabad in the South and Howrah in the East, with more railway stations expected to be added soon.

With the introduction of Train Ticket Booking, Uber is extending its railway station connectivity services to support travellers throughout their entire journey. The company’s multimodal mobility platform now includes Moto, Auto, Cars, Metro, Intercity Cars, Intercity Buses and Train Ticket Booking.

Through this expansion, Uber aims to become a single platform for different travel needs, helping riders move more conveniently across cities and across the country.

How to Book Train Tickets on Uber:

● Open the Uber app.
● Select ‘Bus & Train’ from the home screen or Services section, then choose train tickets.
● Enter the origin, destination and travel date.
● Browse available trains and select the preferred option.
● Complete the booking through the app.
● Access ticket details and check PNR status directly within Uber.
● Book an Uber ride to and from the railway station for a seamless travel experience.


Air India Hits One Million Inflight WiFi Users Across Connected Fleet

Air India Hits One Million Inflight WiFi Users Across Connected Fleet

By Manu Vardhan Kannan

Published on July 19, 2026

Air India has recorded more than one million inflight WiFi users over the past 12 months, reflecting the growing demand for onboard internet services among travellers.

According to the airline, over one million passengers connected to its inflight WiFi service between June 2025 and June 2026 across its WiFi-enabled fleet. The service is currently available on more than 55 daily flights operated by 28 connected aircraft.

The airline said passenger adoption has increased significantly during the year, with WiFi usage rising from 30 per cent in June 2025 to 55 per cent in June 2026.

Usage data shows that inflight connectivity is being driven largely by entertainment and social media. Around 89 per cent of connected passengers used the service to stream content or access social media platforms, while the remaining 11 per cent used it for web browsing, emails and messaging applications.

Over the 12-month period, passengers consumed nearly 500 terabytes of data through the airline's onboard network. Streaming services accounted for 86 per cent of total data usage, while web browsing made up the remaining 14 per cent.

Air India's inflight WiFi service is currently available on international routes served by its connected fleet, including flights to London, New York, Newark, Frankfurt, Melbourne, Hong Kong, Singapore, Bali, Manila and Mauritius.

The airline said it plans to gradually expand onboard connectivity as more aircraft are equipped with WiFi, extending the service to additional routes in the future.

Introduced as part of Air India's broader efforts to enhance passenger experience and digital services, the inflight WiFi platform has witnessed steady growth over the past year. The airline noted that demand has been particularly strong on long-haul international flights, where passengers increasingly expect uninterrupted internet access throughout their journey.

While Air India did not disclose the number of individual devices connected or the average data consumed per passenger, it said the service has maintained consistent growth since its rollout.

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