Club Mahindra Partners with Megalodon for AI-Driven Marketing Initiatives

Club Mahindra Partners with Megalodon for AI-Driven Marketing Initiatives

By Nishang Narayan

Published on May 20, 2024

Mahindra Holidays & Resorts India Limited's flagship brand, Club Mahindra, has announced a new partnership with Megalodon, an India-based marketing communications company. This collaboration is set to infuse Club Mahindra’s marketing strategies with advanced AI technology, aiming to transform how the brand interacts with its members in the digital realm.

Club Mahindra, known for its extensive array of holiday experiences across over 125 resorts worldwide, is looking to leverage AI to create personalized experiences for its members. The focus will be on developing AI-based creative assets, including both static and video content, which are intended to strengthen consumer connections and enhance the digital presence of the brand.

Rashi Agarwal, founder of Megalodon, expressed enthusiasm about the partnership, stating, "Working with Club Mahindra presents a fantastic opportunity to demonstrate the transformative impact of AI in the hospitality industry. We are thrilled to apply our innovative solutions to such a prestigious brand and anticipate significant achievements from this venture."

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Sahid SK, co-founder and chief creative officer of Megalodon, highlighted the revolutionary role of AI in marketing, "AI is redefining how brands engage with their audiences. Through our collaboration, we aim to set new standards in customer interactions and satisfaction within the travel sector. Our AI-driven creatives are crafted to captivate and engage, ensuring memorable experiences for Club Mahindra’s members."

The initiative is part of Club Mahindra's broader strategy to expand its services and offerings. According to a recent report by the Press Trust of India, MHRIL plans to invest up to Rs 45 billion ($542.8 million) over the next three to four years to expand its room inventory to 10,000. This expansion will include new resorts, brownfield expansions, and strategic acquisitions, facilitated by partnerships with various state governments.

Currently, Club Mahindra serves over 281,000 members, offering them premium holiday experiences. This partnership with Megalodon is expected to enhance these offerings by tailoring interactions and content to meet the specific preferences and interests of its members.

For more information on Club Mahindra's new AI-driven initiatives and to explore their resort offerings, visit the Club Mahindra website.

This collaboration between Club Mahindra and Megalodon marks a significant step towards integrating cutting-edge technology in the hospitality industry, aiming to enrich the customer experience through personalized and innovative marketing strategies.


MakeMyTrip Launches Multilingual Generative AI Trip Assistant for Conversational Travel Planning

MakeMyTrip Launches Multilingual Generative AI Trip Assistant for Conversational Travel Planning

By Nishang Narayan

Published on August 9, 2025

MakeMyTrip has launched its multilingual Generative AI-powered Trip Planning Assistant, designed to transform how travellers plan and book their journeys by enabling real-time, conversational interactions.

Currently in beta, the assistant is built on an agentic AI framework and supports travel categories including flights, hotels, holidays, ground transport, visas, and foreign exchange. It allows users to engage in back-and-forth conversations through both voice and text, making the experience more natural and accessible.

Initially available in English and Hindi, the platform will expand to include more Indian languages after user feedback and further testing. The assistant is capable of handling both open-ended and specific queries, such as “Where can I go in August for a relaxing holiday with my children?” or “Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye”, providing results based on live availability, pricing, and preferences.

Unlike traditional travel tools that stop at suggestions, the MakeMyTrip assistant allows users to move from discovery to booking within the same conversation. The company aims to make travel planning more intuitive for non-English-speaking audiences and to improve accessibility in Tier 2 and Tier 3 markets.

Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, said: “This assistant converts intent into action, particularly for users from the Bharat heartland who have been underserved by previous online travel interfaces.”

Group CTO Sanjay Mohan highlighted the platform’s technical sophistication, noting that it uses multi-agent architecture, custom language models, and verification protocols to provide accurate, real-time responses. The assistant builds on MakeMyTrip’s previous AI-led innovations, including Fare Lock, Zero Cancellation, voice-led support, and predictive rail booking tools.

Future updates will add image and video-based interactions as well as semantic search, enabling travellers to plan trips using visual and abstract inputs for more personalised recommendations.

The launch reinforces MakeMyTrip’s commitment to investing in AI infrastructure to create a highly responsive, multilingual platform capable of supporting complex travel decisions.


Meet Chai Magic: Your New Best Friend for Brewing Chai

Meet Chai Magic: Your New Best Friend for Brewing Chai

By Hariharan U

Published on July 31, 2025

Wonderchef has introduced something every chai lover will want in their kitchen "Chai Magic", the world’s first fully automatic tea maker built just for Indian-style tea. The launch, hosted in Kolkata, saw the presence of Chef Sanjeev Kapoor and Mr. Ravi Saxena, co-founders of the brand, as they showcased what might just be the future of chai-making.

How It Works

 All it takes is loading your ingredients—tea, spices, water, and milk—into the machine, pressing a button, and letting Chai Magic handle the rest. Milk gets added at just the right moment, and the tea brews to perfection. Once it’s done, the machine switches off on its own. That’s right—no more burnt milk or tea spills.

"Chai Magic brings tradition and technology together. It makes everyday tea-making simple, stress-free, and delightful," said Chef Sanjeev Kapoor during the live demo.

He added, "You can add any masala—ginger, clove, pepper, saffron—and Chai Magic will brew it just the way you like it. It’s consistent, hands-free, and honestly, a joy to use."

Mr. Ravi Saxena, CEO of Wonderchef, called it a “magical appliance”, built for daily use in Indian homes. “It’s a product rooted in our tea culture but powered by modern convenience,” he said.

Coming Soon Near You

 Chai Magic will be available across retail stores and Wonderchef’s website in the coming weeks.

New Store Launch in Kolkata

 Wonderchef also marked the launch of its 31st exclusive store—and the first in East India—at City Centre Mall, Salt Lake, Kolkata. Chef Sanjeev Kapoor inaugurated the outlet, part of the brand’s plan to double its store count over the next two years.

 About Wonderchef
Founded in 2009, Wonderchef is known for its premium cookware and kitchen appliances. With over 600 products, it has built a strong presence both in India and globally—spanning 22,000+ retail outlets, 80,000+ women entrepreneurs, and availability in 25 countries.

This new launch adds one more feather to their innovation-first approach, making everyday cooking smarter, easier, and a little more magical.


Invisible Infrastructure: Reimagining Security in Hospitality Spaces

Invisible Infrastructure: Reimagining Security in Hospitality Spaces

By Author

Published on July 29, 2025

In luxury hospitality, the guest experience is meticulously crafted to feel effortless. Yet, behind the polished marble floors and ambient lighting lies an invisible yet vital layer — security. When done right, it’s not just a system; it’s an ecosystem of trust that operates quietly in the background, ensuring safety without ever disrupting elegance.

Today, hotel security has evolved beyond conventional surveillance. It’s not about how many cameras you install — it’s about where, why, and how they integrate into the environment. Smart surveillance strategies combine analytics with human insight, mapping guest behavior, anticipating pressure points, and aligning seamlessly with the tempo of operations. Think of it as an unseen concierge — alert, adaptive, and always one step ahead.

Access control, too, has become a sophisticated architecture of trust. Whether it’s guest keycards, staff movement, or vendor logistics, every access point is an opportunity to blend efficiency with discretion. The best frameworks balance hierarchy with hospitality — offering layered security that respects both guest privacy and staff autonomy.

But even the most intelligent infrastructure is only as strong as the people who operate it. Hotels that foster a proactive security culture — through training, simulations, and clearly defined accountability — gain an unmatched edge in both daily operations and crisis management. In such environments, security is not just protection; it’s empowerment.

Importantly, security should never be a generic overlay. It must reflect the soul of the brand. A wellness retreat in the hills may need subtle, almost invisible systems, while a corporate hotel in the heart of a city might benefit from visible, high-tech deterrents. Every hotel has a story and its security design should narrate it with purpose.

This is where independent expertise becomes invaluable. Too often, security is bundled into IT or MEP contracts as an afterthought. In reality, it deserves its own voice — one that understands physical risk, guest psychology, operational rhythms, and architectural intent. A seasoned security consultant can decode these variables and craft bespoke, scalable systems that serve both safety and sophistication.

Col Deepak Kajla, a techno-security expert with over 22 years of military and corporate experience, offers exactly this level of insight. His unique approach blends strategic thinking with hands-on implementation, helping hospitality brands design security that is intuitive, unobtrusive, and deeply effective. From five-star properties to eco-resorts, he brings clarity, control, and creativity to every project — transforming security from a backend function into a seamless extension of guest experience.

For hotels aiming to modernize their security approach without compromising on brand or ambiance, the path forward begins with a simple idea:

"Invisible infrastructure creates visible confidence"

CONTACT deepak.kajla@securesec.in 
https://www.securesec.in/

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