CMS IDENT Redefines Guest Experience with India’s First Eco-Friendly Wooden RFID Hotel Key Cards and Bespoke Hotel Essentials

CMS IDENT Redefines Guest Experience with India’s First Eco-Friendly Wooden RFID Hotel Key Cards and Bespoke Hotel Essentials

By Manu Vardhan Kannan

Published on October 28, 2025

In an era where hospitality meets sustainability, CMS IDENT stands as a true pioneer, introducing India’s first comprehensive range of eco-friendly wooden RFID hotel Key Cards and bespoke guest essentials designed exclusively for the hospitality industry. Headquartered in Navi Mumbai, CMS IDENT has become synonymous with innovation, precision, and premium hotel branding solutions.

At the heart of CMS IDENT’s philosophy lies a deep commitment to enhancing guest experiences while helping hotels adopt sustainable and design-forward practices. The company’s custom-crafted wooden RFID hotel Key Cards have emerged as the new benchmark for eco-luxury, blending aesthetic appeal with durability and operational efficiency.

Built to Last, Crafted to Impress

While several international hotel chains import wooden Key Cards from overseas suppliers at lower costs, CMS IDENT delivers a distinctly superior product that embodies quality and longevity. Each CMS wooden RFID hotel key card is crafted from premium veneer wood, ensuring superior strength, refined finish, and extended durability.

Unlike many imported alternatives that may warp or degrade with regular use, CMS IDENT’s veneer wood RFID hotel Key Cards are rugged and built to withstand the rigors of daily hotel operations. This durability significantly reduces the frequency of replacements, resulting in lower long-term costs for hotels while maintaining a refined, high-end appearance that complements luxury hospitality standards.

In addition to its functional benefits, the use of veneer wood reflects CMS IDENT’s commitment to sustainability, giving hotels a chance to adopt eco-conscious practices without compromising on design or quality.

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Joseph John, Managing Director, CMS IDENT.

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Sheela Joseph, Executive Director, CMS IDENT

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Rahul Hrishikesh, General Manager (Operations), CMS IDENT

Seamless Integration and Design Excellence

Every CMS IDENT wooden RFID hotel key card is meticulously engineered for flawless compatibility with major hotel lock systems, including Vingcard, Onity, and Dormakaba, ensuring smooth and secure guest access without the need for complex system changes. This proven compatibility offers hotels complete peace of mind and a seamless upgrade path to eco-friendly access solutions.

The company’s in-house Dorè Lock Systems provide a fully integrated access control solution that combines advanced technology with elegant design. Beyond access credentials, CMS IDENT also provides a curated range of branded guest essentials such as door hangers, luggage tags, tent cards, place cards, and wooden QR cubes. Each product is tailored to enhance the hotel’s brand identity and elevate the overall guest experience.

Trusted by Leading Hotel Brands

CMS IDENT’s reliability and craftsmanship have earned the trust of distinguished hospitality groups, including Hyatt, Marriott International, Tamara Leisure Experiences, and Sarovar Hotels & Resorts. These partnerships stand as a testament to the company’s expertise, quality, and unwavering dedication to excellence.

Leading the Future of Sustainable Hospitality

Under the leadership of Joseph John, Managing Director, and Sheela Joseph, Executive Director, CMS IDENT continues to set new benchmarks in sustainable design and hospitality innovation. Supported by Rahul Hrishikesh, General Manager (Operations), who brings over 25 years of rich experience in the plastic card industry, the company blends durability, aesthetics, and environmental responsibility to redefine how hotels craft memorable guest experiences that embody both luxury and care for the planet.

For more information or business inquiries, please contact:
CMS IDENT Private Limited
W 372, 1st and 2nd Floor, TTC Industrial Area, Rabale MIDC, Navi Mumbai 400701
Phone +9137652509 | Email sheela@cmsident.com 
Website www.cmsident.com


Palmonas Opens Its First Store in Rajasthan at Urban Square Mall, Udaipur

Palmonas Opens Its First Store in Rajasthan at Urban Square Mall, Udaipur

By Manu Vardhan Kannan

Published on November 20, 2025

Urban Square Mall, Udaipur has enhanced its premium retail offerings with the launch of Palmonas, one of India’s most loved demi-fine jewellery brands. This new addition marks Palmonas’ first store in Rajasthan, bringing its blend of elegance and contemporary style to the City of Lakes. Located on the ground floor with a 750 sq. ft. space, the store adds a fresh mix of modern design and everyday luxury to the mall’s retail line-up.

Palmonas introduces Udaipur shoppers to an exquisite range of demi-fine jewellery that balances luxury and everyday wear. The store features a carefully curated collection of necklaces, bracelets, rings, and earrings, crafted with high-quality materials and modern aesthetics. Each piece reflects the brand’s focus on elegance, versatility, and fine craftsmanship, making it ideal for both daily use and special occasions.

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Nandini Taneja, CEO, Bhumika Enterprises, said, “The launch of Palmonas' first store in Rajasthan at Urban Square Mall reflects our commitment to bringing distinctive and aspirational brands closer to Udaipur's shoppers. Palmonas adds a touch of modern elegance and individuality to our retail mix. Urban Square has been designed as a complete lifestyle destination where visitors can explore everything, from fashion and jewellery to dining and entertainment, all under one roof.”

With Palmonas now part of its growing portfolio, Urban Square Mall continues to elevate Udaipur’s retail and lifestyle experience. The mall has become a vibrant destination where fashion, food, and entertainment come together, shaping a modern and enjoyable shopping environment for the city.


Ramee Hotels Announces New 100-Room Resort in Karjat With Blue Neck Group

Ramee Hotels Announces New 100-Room Resort in Karjat With Blue Neck Group

By Manu Vardhan Kannan

Published on November 20, 2025

Ramee Hotels has announced the signing of a new 100-key resort in Karjat, strengthening the group’s expansion plans across Maharashtra. The upcoming property is being developed in partnership with Blue Neck Group and is currently in its greenfield stage. Once completed, it is set to become a leading leisure and events destination in the region.

Set against Karjat’s lush mountains and scenic waterfall views, the resort is planned as a blend of leisure, celebration, and lifestyle offerings. The design includes open lawns, landscaped recreational zones, dedicated event and party areas, terrace sections, and a swimming pool that elevate the overall guest experience.

Guests can also look forward to modern dining spaces, well-curated recreational facilities, and comfortable hospitality features, making it ideal for vacations, celebrations, corporate retreats, and weekend getaways.

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Sharing his thoughts on the signing, Mr. Raj Shetty, Founder, Chairman & Managing Worker, Ramee Group, said, “Ramee Hotels has always focused on building destinations that resonate with today’s travellers. Karjat offers tremendous potential, and this new resort will be developed with the same passion and commitment that define our brand. We look forward to creating a landmark destination that welcomes families, corporates, and holidaymakers alike.”

Speaking on the development, Saurabh Gahoi, Senior Vice President, Ramee Group of Hotels, said, “Karjat is becoming one of Maharashtra’s most sought-after leisure and celebration destinations. This signing is an important step in our growth strategy as we continue expanding into high-potential markets. Our collaboration with Blue Neck Group reflects our commitment to creating properties that bring together exceptional hospitality, thoughtful design, and meaningful guest experiences.”

With this new addition, Ramee Hotels continues to build on its growth strategy, focusing on locations with strong tourism potential and rising demand for leisure and MICE travel.


India Becomes a She-Planned Nation as Women Lead 7 in 10 Trip Decisions: Thrillophilia Report

India Becomes a She-Planned Nation as Women Lead 7 in 10 Trip Decisions: Thrillophilia Report

By Hariharan U

Published on November 19, 2025

Thrillophilia has released its Women & Travel Decisions 2025 report, and the findings point to a strong shift inside Indian homes. Women are now at the centre of India’s leisure travel decisions, quietly driving 72% of trip planning across the country. The study is based on 212,000 itineraries and 8.9 million planning signals, showing how women are choosing destinations, curating experiences, handling budgets, and shaping how the entire family travels.

The report highlights that women prefer to plan early, compare more carefully, and double-check before confirming anything. On average, they book nine days earlier than men, which helps keep prices steady, prevent last-minute changes, and brings cancellations down by 18%. They also spend more time reading reviews, checking photos, and sharing itineraries within family and friend groups to make sure every detail is right. Still, even though women lead the planning, 62% of payments on women-planned couple trips are made by men.

Thrillophilia’s data also shows a clear theme in women’s choices: a smart luxury approach. This doesn’t mean flashy spending, but thoughtful indulgence, boutique stays, spa sessions, wellness walks, and slow mornings. Women add 28% more premium upgrades to their carts, yet their total spending stays only 6% higher than men’s. It’s not overspending; it’s making sharper choices.

Safety remains a major focus. Women apply more than three times the number of safety filters, resulting in fewer travel emergencies and a 23% drop in SOS calls. Their deeper research directly leads to smoother trips.

Chitra Gurnani Daga, Co-founder, Thrillophilia, said, "Indian leisure is increasingly a She-Planner economy. Women are curating smarter itineraries, earlier bookings, safety-first choices, and meaningful upgrades without blowing the budget. As women continue to lead India's travel decisions, the industry is shifting toward more thoughtful planning, better value choices, and deeply curated experiences."

For domestic trips, women prefer easy-paced and high-value destinations such as Rajasthan and Kerala, with Goa following closely. Internationally, they lean towards places that mix value and comfort  Bali, Dubai-Abu Dhabi, Singapore, Thailand, and Vietnam.

Women travelling with kids and families tend to favour slow mornings, one main activity for the day, and early dinners. This planning style leads to 7% fewer reschedules, keeping trips smoother and more predictable.

Tier 2 India is showing the strongest rise in women planners. Cities like Indore, Ahmedabad, Lucknow, and Jaipur are rapidly emerging, with Indore alone growing 31% YoY. With this rise, the She-Planner trend is set to shape not just travel choices but a growing ecosystem built around women-led planning.

About Thrillophilia
Thrillophilia is India’s leading AI-powered platform for discovering and personalizing multi-day trips. With over 100M+ users and 300,000+ travellers a year, it helps couples and families discover and book trips through verified local partners across 1,000+ locations. Based in Jaipur and operating in the UAE and the U.S., Thrillophilia combines technology, trusted supply, and human support to offer the right trip at the right price.

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