Conrad Hotels & Resorts, part of Hilton’s global luxury portfolio, has launched its innovative Conrad 1/3/5 program—a bespoke initiative designed for today’s discerning traveller seeking meaningful, immersive experiences. Drawing inspiration from Hilton founder Barron Hilton’s belief in purposeful exploration, the program offers guests curated itineraries that span one, three, or five hours, helping them connect with their destination’s essence—without sacrificing comfort or convenience.

The new 1/3/5 format meets the growing demand for experience-led luxury travel. According to Hilton’s 2025 Trends Report, nearly 70% of global travellers prefer staying active during trips, and over 75% prioritize hotels offering diverse local experiences. Whether guests have just one hour between meetings or a free afternoon to explore, Conrad 1/3/5 delivers seamless micro-journeys packed with cultural richness, local flavour, and thoughtful storytelling—crafted uniquely for each Conrad destination and accessible via the hotel concierge.

Dino Michael, Senior Vice President & Global Head of Hilton Luxury Brands, shared:

“At Conrad, we believe luxury is defined by how you experience a destination. Through Conrad 1/3/5, we’re empowering our guests to see the world from fresh perspectives—whether through food, art, nature, or local wisdom. It’s about depth, not duration.”

The program has rolled out globally, with Asia Pacific locations offering vibrant local experiences:

Conrad Pune

1 Hour – Visit to Aga Khan Palace
Explore this serene site tied to India’s freedom struggle, either solo or with a guide, and reflect amidst colonial architecture and lush gardens.

3 Hours – Spiritual and Market Trail
Visit sacred temples like Dagadusheth Halwai and Pataleshwar Cave, then walk through bustling markets at Tulshi Baug and Laxmi Road for a peek into Pune’s street culture.

5 Hours – Sinhagad Fort Trek & Spa
Trek up to the historic Maratha-era fort for sweeping views, followed by a 90-minute rejuvenating Signature Spa treatment back at the hotel.

Conrad Bengaluru

1 Hour – Sambar Masterclass
Learn to prepare Karnataka’s iconic dish with regional twists from Kerala and Tamil Nadu.

3 Hours – Pottery & Honey Tasting with the Beeman of India
Make your own pottery and meet India’s renowned beekeeper Apoorva BV for a honey-themed high tea.

5 Hours – Old Bengaluru Heritage Walk
Wander through vintage bookstores, temple alleys, and flower markets. Wrap up with a curated keepsake of filter coffee and jasmine.

Conrad Maldives Rangali Island

1 Hour – Dine at Ithaa Undersea Restaurant or take a Jet Lagoon marine tour.

3 Hours – Manta Talk & Snorkel Adventure with a resident marine biologist.

5 Hours – Extended Reef Exploration with multiple snorkel sessions and oceanic storytelling aboard a luxury boat.

Conrad Tokyo

1 Hour – Omakase Coffee Experience with rare global beans, or
Sake Pairing by Yaegaki in a traditional tatami setting.

3 Hours – Ukiyo-e Art Masterclass with Japanese printmaking legends or
Onigiri Workshop at a 10-generation heritage deli.

5 Hours – Samurai Swordsmithing and Tokyo tea bar crawl that bridges tradition with modern mixology.

Conrad Bali

1 Hour – Sway Sleep Therapy in an aerial hammock, or
Crystal Chakra Healing session.

3 Hours – Full Moon Celebration with temple rituals and Melukat purification, or
Nawa Sanga Art Therapy for personal insight through colour and shape.

5 Hours – Foraging & Forest Bathing in the Bedugul rainforest, ending with a peaceful waterfall lunch, or
Scenic Cooking Journey after harvesting from regenerative Balinese farms.