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By Manu Vardhan Kannan
Published on April 17, 2025
Coolberg, India's leading non-alcoholic beer brand, has unveiled its latest campaign, “No Rules, Just Cool,” a bold movement celebrating the fearless and authentic spirit of Gen Z. More than just a beverage, Coolberg’s campaign positions the drink as a symbol of individuality, freedom, and self-expression.
Amid a world full of unspoken societal expectations, Coolberg invites consumers to break the norm, embrace their quirks, and proudly own their unique vibe. The campaign launched across digital-first platforms including Snapchat, Spotify, Meta, and leading OTT channels, directly connecting with today’s generation that values authenticity and fun without restrictions.
"Coolberg is the ultimate drink for Gen Z as it’s fun, inclusive, and unique," said Shubham Shukla, Head of Marketing, Ghodawat Consumer Limited. "Our objective is to align with the evolving mindset of Gen Z — a generation that values authenticity, individuality, and freedom of expression. At Coolberg, we are not just making a drink but building a brand that resonates with today’s youth culture."
The campaign’s kickoff features a quirky take on relationship advice, emphasizing that the best rebounds aren’t people, but powerful mindset shifts. Coolberg’s fresh approach underlines that there are no rules when it comes to having fun, only the need to stay cool.
Coolberg, which was acquired by Ghodawat Consumer Limited (GCL) in 2022, has expanded rapidly since then. The brand is now sold in over 50,000 locations across 150 cities in India and exported to more than 15 countries. It is available at popular food chains such as KFC, Barbeque Nation, and WoW Momos, and is easily accessible through platforms like Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.
Coolberg continues to strengthen its presence as a standout choice for non-alcoholic beverage lovers, redefining what it means to celebrate life on your own terms.
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Published on October 30, 2026
Halloween gets a darker and sweeter twist at Kura, the specialty coffee and all-day dining space on Double Road, Indiranagar, Bengaluru. The café has introduced 'Halloween After Dark', a limited-edition dessert and bakes menu that brings the season's playful and mysterious side to the table.
Built around the tagline Not Everything Sweet Is Innocent, the menu has been created by Kura's culinary team, combining bold colours, interesting flavours and creative presentation. The collection features three special creations that give familiar treats a Halloween-inspired makeover.
The first offering, The Black Magic Apple, brings a dark twist to the classic fruit, with a presentation designed to tempt dessert lovers. Bloody Velvet puts a Halloween spin on red velvet with its rich flavour and creamy texture, while Devil's Double Croissants adds a playful touch to the menu with its striking red-and-black theme. Each creation reflects the fun and slightly wicked spirit of Halloween while staying true to Kura's style.
The limited-edition menu will be available at Kura until 31st October, giving guests a chance to try the seasonal creations before they disappear. The Halloween specials will be served alongside the café's regular menu, which will continue as usual.
With its mix of creative desserts, distinctive presentation and seasonal flavours, Halloween After Dark offers Bengaluru's dessert lovers another way to enjoy the Halloween season.
Quick Facts
Barista Coffee, the largest homegrown coffee chain, has opened its 555th café in Salt Lake, Kolkata, marking its seventh outlet in the city. The new café introduces a hybrid format that brings together food, beverages and flexible spaces for work, meetings and socialising.
The outlet offers more than the usual café experience, with a setting where customers can enjoy their favourite coffee, have a meal, work remotely or catch up with friends. The concept reflects the changing role of cafés, which are increasingly becoming spaces for both social interactions and professional activities.
The beverage menu includes Barista's signature drinks, protein coffee, matcha and bubble tea. On the food front, customers can choose from gourmet sandwiches, pizzas, pasta, rolls and English breakfast options. The varied menu caters to different preferences, whether customers are stopping by for a quick coffee, planning a casual meal or spending time at the café.
The new outlet also provides an alternative workspace for work-from-home professionals, along with a setting for groups to meet for collaborative sessions or casual conversations. By combining food, work and community in one place, Barista Coffee aims to cater to customers looking for more flexibility in how they spend their time at cafés.
Commenting on the milestone, Rajat Agrawal, CEO, Barista Coffee, said, “Reaching the milestone of 555 cafés is a proud moment for Barista Coffee and a testament to the trust our customers have placed in us, the dedication of our teams, and the commitment of our partners. Every café represents our promise to deliver memorable coffee experiences, meaningful connections, and warm hospitality.
As we continue to expand our presence, our focus remains on strengthening our brand, innovating our offerings, and making Barista a preferred destination for coffee lovers across India and beyond. This milestone is not just a celebration of how far we have come, but also a reflection of our ambition to reach new markets, create more opportunities, and bring people together over great coffee.
I extend my heartfelt gratitude to our customers, employees, franchise partners, and stakeholders who have been an integral part of this journey. At Barista, every cup tells a story, and with 555 cafés, we look forward to brewing many more stories together.”
The opening marks another step in Barista Coffee's expansion, as the brand continues to grow its presence while exploring café formats that bring together coffee, food and everyday customer needs.
By Hariharan U
Published on October 29, 2026
Lemon Tree Hotel Whitefield, Bengaluru, has introduced a signature Indian thali menu exclusively for lunch at Citrus Café, offering vegetable, chicken, mutton and seafood selections under the culinary leadership of Executive Chef Thirumal Mohan.
The new offering celebrates the diversity of Indian cuisine through the traditional thali format, bringing together familiar flavours and varied meal options for the hotel's midday dining service.
The lunch-only menu features four thali selections designed to cater to vegetarian and non-vegetarian preferences. The format offers diners a complete meal experience while retaining the familiarity and appeal of traditional Indian dining.
Under the guidance of Executive Chef Thirumal Mohan, the new menu highlights the continued relevance of Indian thalis in contemporary hospitality. The format brings together variety and convenience, allowing guests to explore different food preferences within a single meal.
Citrus Café, the hotel's all-day dining restaurant, provides the setting for the dedicated lunch offering. The menu caters to hotel guests, working professionals, families and other diners seeking a traditional Indian meal in a contemporary dining environment.
With vegetable, chicken, mutton and seafood options, the selection accommodates a range of tastes while celebrating the diversity of Indian culinary traditions.
The introduction of the thali menu adds another Indian dining option to Lemon Tree Hotel Whitefield's food and beverage offering. It also reflects how traditional meal formats continue to find a place in modern hotel restaurants, connecting familiar culinary experiences with the expectations of today's diners.
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