Bebida Hospitality Private Limited has introduced the globally acclaimed Copenhagen Sparkling Tea to Indian consumers through a dedicated direct-to-consumer platform, www.sparklingtea.in. After a soft launch in April, the brand officially opened its doors on 1st May 2025, offering curated non-alcoholic sparkling teas crafted in Denmark to Indian homes.

Led by co-founders Varun Sahni, Nadia Sood, Latika Nath, and Siddhaarth Jalan, Bebida Hospitality is shaping a new narrative around luxury beverages in India—quietly but deliberately. With initial focus on Mumbai and Delhi-NCR and the logistics in place to reach customers across the country, the team aims to scale thoughtfully without compromising the elegance that defines the brand.

Made from up to 13 varieties of organic tea and using a proprietary infusion technique, Copenhagen Sparkling Tea has been served in over 80 Michelin-starred restaurants globally. It has already been welcomed into the luxury hospitality scene in India, first through Taj Hotels by IHCL and now across premier venues from Rishikesh to Kolkata. In Mumbai, it can be found at The Taj Mahal Palace, JW Marriott, Masque, and The Oberoi, and in Delhi at The Leela, The Oberoi, and JW Marriott Aerocity among others.

Available in India in its original packaging, the range includes the brand’s signature blends—LYSERØD, LYSEGRØN, and BLÅ—each priced at ₹3,500 inclusive of taxes. The product is positioned as a refined alternative to wine or champagne, ideal for celebrations, elegant meals, or mindful indulgence.

Varun Sahni shared, “We are thrilled to bring Copenhagen Sparkling Tea to India. It’s not just a drink; it’s a sophisticated experience rooted in elegance and craftsmanship. We chose a subtle launch strategy—no fanfare, just partnerships and real feedback. The product speaks for itself.”

Echoing the sentiment, Nadia Sood described it as “a ritual of refined indulgence—tea, but not as you know it. Whether shared or savoured alone, it’s about elevating everyday moments.”

Siddhaarth Jalan noted, “There’s a shift in consumer preference towards premium and mindful consumption. Copenhagen Sparkling Tea delivers both—sophistication and intentionality.”

Latika Nath added, “This is modern luxury—purposeful, elegant, and quietly confident. It’s not about trends but timeless experiences.”

With this launch, Bebida Hospitality Private Limited continues to redefine premium beverages in India, not by entering a category, but by creating one.

About Copenhagen Sparkling Tea:

Founded in 2017 in Denmark by sommelier Jacob Kocemba and Bo Sten Hansen, Copenhagen Sparkling Tea blends Asian tea traditions with Nordic innovation. Made from hand-selected organic teas and carbonated using a closed-loop infusion technique, the beverage offers a luxurious non-alcoholic alternative to traditional celebratory drinks. In India, three variants are available:

• LYSERØD – A rosé-style blend with hibiscus and red berries

• LYSEGRØN – A champagne-like crisp profile with citrus and green tea

• BLÅ – A calming fusion of jasmine, chamomile, and Darjeeling

Copenhagen Sparkling Tea is setting a new standard for mindful indulgence in India's luxury dining and retail spaces.