Copenhagen Sparkling Tea Debuts in India with Direct-to-Consumer Launch by Bebida Hospitality

Copenhagen Sparkling Tea Debuts in India with Direct-to-Consumer Launch by Bebida Hospitality

By Nishang Narayan

Published on May 4, 2025

Bebida Hospitality Private Limited has introduced the globally acclaimed Copenhagen Sparkling Tea to Indian consumers through a dedicated direct-to-consumer platform, www.sparklingtea.in. After a soft launch in April, the brand officially opened its doors on 1st May 2025, offering curated non-alcoholic sparkling teas crafted in Denmark to Indian homes.

Led by co-founders Varun Sahni, Nadia Sood, Latika Nath, and Siddhaarth Jalan, Bebida Hospitality is shaping a new narrative around luxury beverages in India—quietly but deliberately. With initial focus on Mumbai and Delhi-NCR and the logistics in place to reach customers across the country, the team aims to scale thoughtfully without compromising the elegance that defines the brand.

Made from up to 13 varieties of organic tea and using a proprietary infusion technique, Copenhagen Sparkling Tea has been served in over 80 Michelin-starred restaurants globally. It has already been welcomed into the luxury hospitality scene in India, first through Taj Hotels by IHCL and now across premier venues from Rishikesh to Kolkata. In Mumbai, it can be found at The Taj Mahal Palace, JW Marriott, Masque, and The Oberoi, and in Delhi at The Leela, The Oberoi, and JW Marriott Aerocity among others.

Available in India in its original packaging, the range includes the brand’s signature blends—LYSERØD, LYSEGRØN, and BLÅ—each priced at ₹3,500 inclusive of taxes. The product is positioned as a refined alternative to wine or champagne, ideal for celebrations, elegant meals, or mindful indulgence.

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Varun Sahni shared, “We are thrilled to bring Copenhagen Sparkling Tea to India. It’s not just a drink; it’s a sophisticated experience rooted in elegance and craftsmanship. We chose a subtle launch strategy—no fanfare, just partnerships and real feedback. The product speaks for itself.”

Echoing the sentiment, Nadia Sood described it as “a ritual of refined indulgence—tea, but not as you know it. Whether shared or savoured alone, it’s about elevating everyday moments.”

Siddhaarth Jalan noted, “There’s a shift in consumer preference towards premium and mindful consumption. Copenhagen Sparkling Tea delivers both—sophistication and intentionality.”

Latika Nath added, “This is modern luxury—purposeful, elegant, and quietly confident. It’s not about trends but timeless experiences.”

With this launch, Bebida Hospitality Private Limited continues to redefine premium beverages in India, not by entering a category, but by creating one.

About Copenhagen Sparkling Tea:

Founded in 2017 in Denmark by sommelier Jacob Kocemba and Bo Sten Hansen, Copenhagen Sparkling Tea blends Asian tea traditions with Nordic innovation. Made from hand-selected organic teas and carbonated using a closed-loop infusion technique, the beverage offers a luxurious non-alcoholic alternative to traditional celebratory drinks. In India, three variants are available:

  • LYSERØD – A rosé-style blend with hibiscus and red berries

  • LYSEGRØN – A champagne-like crisp profile with citrus and green tea

  • BLÅ – A calming fusion of jasmine, chamomile, and Darjeeling

Copenhagen Sparkling Tea is setting a new standard for mindful indulgence in India's luxury dining and retail spaces.


Continental Coffee Brings UK’s Percol Brand to India, Launches Premium Instant Coffee Range

Continental Coffee Brings UK’s Percol Brand to India, Launches Premium Instant Coffee Range

By Manu Vardhan Kannan

Published on June 17, 2025

 CCL Products (India) Ltd., a leading coffee manufacturer, has announced the India launch of Percol, the iconic premium coffee brand from the UK. Acquired by CCL in 2023, Percol is now being introduced to Indian shelves with three freeze-dried instant coffee variants — Intenzo, Da Essenza, and Espresso Noir — each crafted for discerning coffee lovers.

Percol has a strong legacy dating back to 1987, when it was founded by Brian Chapman and became the first UK coffee brand to earn Fairtrade certification. Built on the pillars of quality, ethical sourcing, and sustainability, Percol has been a top choice among conscious consumers in the UK for over three decades. With this launch, CCL aims to bring that same heritage and experience to India’s evolving coffee market.imageCommenting on the launch, Praveen Jaipuriar, CEO, CCL Products (India) Ltd., said:
"The Indian coffee landscape is evolving rapidly, with consumers increasingly seeking sophisticated flavours and meaningful brand experiences. Percol represents not just premium coffee, but a philosophy that resonates with today's nuanced consumer, who is particular about the sophistication, depth and the value of the products they consume.”

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The new variants - Intenzo, Da Essenza, and Espresso Noir, feature beans sourced from top global coffee regions including Colombia and Vietnam. Each 100g jar is designed to deliver a unique flavour profile, perfect for those who appreciate the finer notes of premium coffee.

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In line with Percol’s sustainability-first approach, the products come in plastic-free, reusable glass jars, topped with metal lids, and packaged in premium matte-finish boxes featuring embossed design, spot-UV effects, and Percol’s signature vignette logo.

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Percol is now available across leading e-commerce platforms and select retail outlets in Tier-1 cities of North and West India, marking a key step in CCL’s goal to premiumise the Indian at-home coffee experience while introducing global coffee culture to Indian consumers.


Coffee Sutra Opens Third Café in Jaipur, Elevates India’s Specialty Coffee Scene

Coffee Sutra Opens Third Café in Jaipur, Elevates India’s Specialty Coffee Scene

By Nishang Narayan

Published on June 16, 2025

Coffee Sutra, the brainchild of celebrated restaurateur and culinary innovator Dushyant Singh, has officially launched its third café in Jaipur, ushering in a new wave of specialty coffee culture in India. Located in Malviya Nagar, the café opened on June 12, 2025, and promises an immersive sensory experience that celebrates craftsmanship, global coffee innovation, and conscious living.

Staying true to its core values of quality, sustainability, and cultural storytelling, the café offers internationally sourced single-origin beans—from Colombian and Peru Geisha to signature global blends—all roasted in-house at Coffee Sutra’s own roastery. The all-day menu features breakfast favourites, continental dishes, artisan baked goods, and handcrafted beverages, making it a lifestyle destination beyond just coffee.

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The new outlet also doubles as a showcase of cutting-edge international brewing technologies. It introduces Indian coffee lovers to the Gabi Drip Master, a Korean pour-over device known for its precision in flavour extraction, the visually striking Cold Brew Drip Tower for smooth and nuanced extractions, and the Paragon Nucleus, a high-performance aroma-preserving system that captures the most delicate flavour notes.

Commenting on the milestone, Dushyant Singh, Founder of Coffee Sutra, said:

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"Coffee Sutra was born from a simple but powerful idea: that coffee should be personal, meaningful and globally connected. With the launch of our third outlet, we are deepening that vision. This space is a celebration of the craftsmanship of the farmers, roasters, baristas and coffee lovers who bring our story to life. With globally renowned brewing equipment and ethically sourced beans, we are not just serving coffee—we are revolutionizing how India experiences it."

The café is open daily from 8:00 AM to 11:00 PM, offering cozy seating for 85 to 90 guests. True to its Jaipur roots, the café is designed in royal blue and gold, inspired by the city’s regal architecture. It stands as a hub for both connoisseurs and curious learners, featuring Coffee Lab workshops, barista training programs, and curated masterclasses.

Coffee Sutra has already partnered with hospitality giants such as Fairmont, Novotel, and Jamie Oliver Kitchen, further solidifying its reputation as a key player in India’s emerging specialty coffee movement. Sustainability remains at the heart of the brand, with initiatives like eco-friendly bamboo travel cups and traceable bean sourcing underscoring its commitment to conscious living.

Coffee Sutra’s third café is not just a place to sip coffee—it’s a space to explore, learn, and celebrate the journey of every bean from farm to cup.


Burger King® Enters Tirupati with a Royal Welcome

Burger King® Enters Tirupati with a Royal Welcome

By Nishang Narayan

Published on June 16, 2025

Burger King®, one of the world’s most iconic fast-food brands, has marked another major milestone in its India journey with the launch of its first restaurant in Tirupati. Strategically located on Air Bypass Road, this opening represents the 113th Burger King outlet in South India, reinforcing the brand’s growing footprint in the region.

The grand launch was a festive celebration, complete with vibrant décor, a ribbon-cutting ceremony, and family-friendly activities. Over 100 families joined the celebration, turning the opening into a lively community gathering.

Guests can now enjoy Burger King®’s legendary flame-grilled Whopper® in Veg, Chicken, and Mutton variants, along with popular localised offerings like the Chicken Tandoori and Makhani Burst burgers. For vegetarian guests, favourites such as the Crispy Veg, BK Veggie, and Hot ‘n’ Saucy ensure something for every palate.

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Completing the experience are indulgent sides, Thick Shakes, Choco Lava Cake, and Sundaes, alongside comforting drinks from the Burger King Café—featuring Masala Chai, Hot Chocolate, and barista-style coffee.

A highlight of Burger King’s recent menu innovations is the Korean Range, featuring bold options like Korean Spicy Chicken & Paneer Burgers, Korean Fries, and Spicy Korean Wings—bringing global flavour trends to Indian tables.

True to its digital-first philosophy, the Tirupati outlet offers a seamless guest experience with Self-Ordering Kiosks, QR Code-based Table Ordering, and prompt Table Service—minimizing wait times and enhancing convenience. The brand also continues to offer its signature value deals and exclusive app-based offers for dine-in guests.

Commenting on the new opening, Kapil Grover, CMO, BURGER KING® India, said:

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“Tirupati is a significant location for us—not just for its cultural importance, but also for the vibrant community we’re excited to serve. With this launch, we bring Burger King’s signature taste and digital convenience to Tirupati, while staying true to our promise of quality, taste, and value.”

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He added, “Every new restaurant we open brings us closer to diverse communities across India. Our focus is to deliver a memorable guest experience through taste innovation, digital-first ordering, and exceptional value.”

The new Burger King® restaurant in Tirupati offers a modern, family-friendly ambience that blends global standards with local warmth—serving up iconic burgers, flavour-packed innovations, and unbeatable hospitality under one roof.

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