Copenhagen Sparkling Tea Debuts in India with Direct-to-Consumer Launch by Bebida Hospitality

Copenhagen Sparkling Tea Debuts in India with Direct-to-Consumer Launch by Bebida Hospitality

By Nishang Narayan

Published on May 4, 2025

Bebida Hospitality Private Limited has introduced the globally acclaimed Copenhagen Sparkling Tea to Indian consumers through a dedicated direct-to-consumer platform, www.sparklingtea.in. After a soft launch in April, the brand officially opened its doors on 1st May 2025, offering curated non-alcoholic sparkling teas crafted in Denmark to Indian homes.

Led by co-founders Varun Sahni, Nadia Sood, Latika Nath, and Siddhaarth Jalan, Bebida Hospitality is shaping a new narrative around luxury beverages in India—quietly but deliberately. With initial focus on Mumbai and Delhi-NCR and the logistics in place to reach customers across the country, the team aims to scale thoughtfully without compromising the elegance that defines the brand.

Made from up to 13 varieties of organic tea and using a proprietary infusion technique, Copenhagen Sparkling Tea has been served in over 80 Michelin-starred restaurants globally. It has already been welcomed into the luxury hospitality scene in India, first through Taj Hotels by IHCL and now across premier venues from Rishikesh to Kolkata. In Mumbai, it can be found at The Taj Mahal Palace, JW Marriott, Masque, and The Oberoi, and in Delhi at The Leela, The Oberoi, and JW Marriott Aerocity among others.

Available in India in its original packaging, the range includes the brand’s signature blends—LYSERØD, LYSEGRØN, and BLÅ—each priced at ₹3,500 inclusive of taxes. The product is positioned as a refined alternative to wine or champagne, ideal for celebrations, elegant meals, or mindful indulgence.

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Varun Sahni shared, “We are thrilled to bring Copenhagen Sparkling Tea to India. It’s not just a drink; it’s a sophisticated experience rooted in elegance and craftsmanship. We chose a subtle launch strategy—no fanfare, just partnerships and real feedback. The product speaks for itself.”

Echoing the sentiment, Nadia Sood described it as “a ritual of refined indulgence—tea, but not as you know it. Whether shared or savoured alone, it’s about elevating everyday moments.”

Siddhaarth Jalan noted, “There’s a shift in consumer preference towards premium and mindful consumption. Copenhagen Sparkling Tea delivers both—sophistication and intentionality.”

Latika Nath added, “This is modern luxury—purposeful, elegant, and quietly confident. It’s not about trends but timeless experiences.”

With this launch, Bebida Hospitality Private Limited continues to redefine premium beverages in India, not by entering a category, but by creating one.

About Copenhagen Sparkling Tea:

Founded in 2017 in Denmark by sommelier Jacob Kocemba and Bo Sten Hansen, Copenhagen Sparkling Tea blends Asian tea traditions with Nordic innovation. Made from hand-selected organic teas and carbonated using a closed-loop infusion technique, the beverage offers a luxurious non-alcoholic alternative to traditional celebratory drinks. In India, three variants are available:

  • LYSERØD – A rosé-style blend with hibiscus and red berries

  • LYSEGRØN – A champagne-like crisp profile with citrus and green tea

  • BLÅ – A calming fusion of jasmine, chamomile, and Darjeeling

Copenhagen Sparkling Tea is setting a new standard for mindful indulgence in India's luxury dining and retail spaces.


BarQat Returns to JW Marriott Mumbai Sahar with a Celebration of Abundance

BarQat Returns to JW Marriott Mumbai Sahar with a Celebration of Abundance

By Hariharan U

Published on October 16, 2025

JW Marriott Mumbai Sahar has opened the doors to its latest dining experience, BarQat, a restaurant that reimagines India’s rich culinary traditions through the lens of heritage and innovation. Meaning “abundance” in Urdu, BarQat captures the spirit of generosity and connection through food, celebrating regional flavours from Kashmir, Lucknow, Bhopal, and Hyderabad.

Designed as a culinary journey along India’s historical route, BarQat brings together the nuanced flavours and stories of these four regions, each offering its own interpretation of classic dishes. The restaurant’s philosophy is simple yet profound, to honour heirloom recipes while giving them a contemporary touch. Every dish tells a story of how shared roots evolved into diverse traditions across India’s culinary landscape.

Speaking about the relaunch, Sachin Mylavarapu, General Manager at JW Marriott Mumbai Sahar, said, “At JW Marriott Mumbai Sahar, we believe true luxury is found in abundance — abundance of flavour, culture, connection, and celebration. The relaunch of BarQat embodies this philosophy. We've created a space where Straight-line Cuisine comes to life and the abundance of India's culinary heritage unfolds through heirloom recipes passed down through generations. Here, every gathering becomes an opportunity to foster deeper bonds with loved ones. From the lavish spread of regional delicacies to the warm embrace of shared meals, BarQat is designed for those special moments of togetherness. It's about celebrating abundance in every form — on your plate, in your conversations, and in the memories you create.”

Open daily from 7:00 PM to midnight, BarQat offers guests a place to unwind, celebrate, and savour the flavours of India’s most storied kitchens. With its rich textures, soulful aromas, and immersive storytelling, BarQat promises a dining experience that feels both timeless and contemporary.

Guests can reserve their tables by calling +91 7710009250 or visiting www.jwmumbai.com.


Crazy Cock Wins Best Indian Single Malt Whisky at IWS Awards

Crazy Cock Wins Best Indian Single Malt Whisky at IWS Awards

By Hariharan U

Published on October 16, 2025

At the seventh edition of the IWS Awards, held at the iconic Taj Lands End, Crazy Cock Indian Single Malt Whisky secured the highest rating and was crowned Best in Show in the Indian Single Malt Whisky category. The recognition cements Crazy Cock’s position among India’s finest whiskies and alongside some of the world’s most celebrated names.

Born from a century-old legacy of craftsmanship at South Seas Distilleries, Crazy Cock is the result of patience, precision, and quiet obsession. Established long before India’s single malt revolution took hold, South Seas Distilleries stands today among the few whose heritage can be mentioned in the same breath as Yamazaki Distillery of Japan and Glenturret Distillery of Scotland.

Hosted by Vinexposium Paris, the IWS Awards are regarded as one of the world’s most respected wine and spirits recognitions. This year’s event was curated by Sonal C. Holland, Chairperson of the IWS Awards, and graced by Grace Ghazale.

Over the years, South Seas has built India’s largest private cask collection, sourcing exclusive bourbon and sherry casks from across the globe. Each drop of Crazy Cock Single Malt is drawn from this collection, matured with precision, and bottled in limited batches, ensuring every release remains truly exceptional.

At South Seas, time is the ultimate artisan. Each cask, nurtured under India’s tropical sun between the mountains and the sea, yields whisky with profound depth and bold character. The result is a spirit of extraordinary complexity and distinction, admired by connoisseurs worldwide.

“The distillery has always been obsessed with quality and meticulous in its attention to detail. Its unique location gives our whiskies the benefit of tropical maturation, creating Indian single malts of unmatched richness and character,” says Hamavand Chinoy, Director, South Seas Distilleries.

Available in select domestic markets and duty-free locations, Crazy Cock Indian Single Malt Whisky offers a rare and refined experience for those who seek India’s best.


Raise a Toast to Mirth’s ‘Gin and the Genie’ This World Gin and Tonic Day

Raise a Toast to Mirth’s ‘Gin and the Genie’ This World Gin and Tonic Day

By Hariharan U

Published on October 16, 2025

This World Gin and Tonic Day, Mirth invites cocktail enthusiasts to discover its latest creation, Gin and the Genie. A refreshing take on the classic gin and tonic, this cocktail perfectly balances crisp, citrusy, and spicy notes for a drink that’s both vibrant and playful.

The Gin and the Genie blends gin with raw mango cordial, adding a tangy burst of flavour that pairs beautifully with the spirit’s juniper base. A chilli salt rim adds a gentle heat, giving each sip a bold finish that feels distinctly Indian.

It’s a cocktail that captures summer in a glass — lively, layered, and refreshingly unexpected.

Ingredients:

  • Gin – 60 ml

  • Raw Mango Cordial – 45 ml

  • Tonic Water – 90 ml

  • Housemade Bitters – 1 dash

Instructions:

Rim a highball glass with chilli salt for a hint of spice, then pour in gin, raw mango cordial, and a dash of bitters. Fill the glass with ice and stir gently to blend the flavours. Top it off with tonic water for a refreshing finish — a perfect balance of spice, zest, and spirit in every sip.

Method: Build Up
Glass: Nude Highball
Garnish: Chilli Salt Rim

Crafted with precision and a touch of creativity, Gin and the Genie is a refreshing nod to Mirth’s inventive approach to mixology — a celebration of flavour, craftsmanship, and the timeless charm of the gin and tonic.

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