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By Nithyakala Neelakandan
Published on August 29, 2024
Courtyard by Marriott and Marriott Bonvoy, official sponsors of the NFL, are gearing up to celebrate the first-ever regular-season NFL game in Brazil. To mark this historic event, the brands are launching a series of fan activations in São Paulo, as part of the league's 2024 International Games. These activities aim to introduce American football to the local audience and enhance the excitement surrounding the sport in Brazil.
The festivities will begin with a Kicking Challenge, a unique event designed to bring the essence of American football to São Paulo. Local fans will have the chance to test their skills by kicking a field goal, an experience quite different from scoring a soccer goal. In a city known for its soccer talent, Courtyard by Marriott and Marriott Bonvoy are offering a new challenge by encouraging participants to kick an extra point—equivalent to a 33-yard (30-meter) field goal.
In addition to the Kicking Challenge, Courtyard by Marriott and Marriott Bonvoy® will host the Tailgate Experience at Arena Renaissance in downtown São Paulo. This event will be the first American football tailgate held in the city, featuring classic American pregame traditions. Attendees can enjoy popular dishes like burgers and chicken wings, alongside fun activities such as cornhole, football pong, and throwing the perfect spiral. This event promises to bring the energy and excitement of a U.S. pregame experience to both local Brazilians and visiting fans.
Adding to the excitement, NFL legend Jordy Nelson will make a surprise appearance. Fans participating in the events will have the opportunity to win tickets to the exclusive Tailgate Experience, as well as a chance to attend Super Bowl LIX at Caesars Superdome in New Orleans on February 9, 2025.
The Kicking Challenge will be held at Ibirapuera Park, across from the Monumento as Bandeiras, from September 3 to September 5, 2024, between 11 AM and 5 PM.
Brian King, President of the Caribbean and Latin America for Marriott International, expressed his enthusiasm for the event, stating, "GAME ON! We are excited to celebrate the first-ever regular-season NFL game in South America. For years, we have been the official hotel and hotel loyalty program of the NFL, unlocking experiences and passion for the game for fans around the world. Being able to cross cultures in such an important market as Brazil fills us with great pride."
As part of this celebration, Marriott Bonvoy Moments™ will offer an exclusive pregame tailgate party for Marriott Bonvoy members, followed by a premium viewing experience at Corinthians Arena where they can watch the Green Bay Packers and Philadelphia Eagles warm up. The day will conclude with a luxurious two-night stay at the Renaissance São Paulo Hotel.
Marriott Bonvoy Moments™ allows members to access once-in-a-lifetime experiences around the globe by redeeming points accumulated from travel and other activities. These experiences, available through fixed-price offers or auctions, include exclusive options like private chef dinners and unique opportunities with global partners such as the NFL.
Courtyard by Marriott is part of Marriott Bonvoy’s portfolio of over 30 extraordinary brands. Marriott Bonvoy, the award-winning travel program and marketplace of Marriott International, boasts 210 million members who enjoy transformative experiences worldwide. Members can earn points for stays at hotels and resorts and redeem them for future stays or Marriott Bonvoy Moments™.
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By Hariharan U
Published on October 22, 2025
Hilton has reached a major milestone in its luxury and lifestyle segment, now operating over 160 hotels across Asia Pacific. This growth reflects rising demand for unique, experience-driven stays, and the company plans to expand its portfolio by at least 50% in the coming years.
The expansion follows the recent launch of Motto by Hilton Hong Kong Soho, Hilton’s first lifestyle brand in the region. The hotel offers a connected experience with thoughtfully designed guest rooms, dynamic public areas, and locally inspired food and beverage offerings. Recent openings of Waldorf Astoria Osaka and Secan Hotel Qingdao, Curio Collection by Hilton, also highlight Hilton’s growing presence in the luxury and lifestyle segment.
“Asia Pacific continues to be an engine of growth for Hilton’s luxury and lifestyle brands. The appetite for distinctive, experience-led stays is stronger than ever, and Hilton is proud to lead the way in shaping the future of hospitality in this vibrant region,” said Alan Watts, President, Asia Pacific, Hilton.
Hilton’s upcoming openings over the next 12 months include Waldorf Astoria Shanghai Qiantan, Canopy by Hilton Shanghai Belfry Plaza, KROMO Bangkok, Curio Collection by Hilton, Kahavadi Chiang Rai, Curio Collection by Hilton, and Nivata Koh Samui, Tapestry Collection by Hilton. The first Waldorf Astoria in Indonesia will debut in Bali in 2027, while NoMad Singapore and Canopy by Hilton Makati in the Philippines are set for 2026.
“Hilton brands lead the industry in terms of rooms under construction in this region. In Asia Pacific, we are on track to double our presence of Waldorf Astoria, Conrad, and LXR Hotels & Resorts, debut NoMad and Signia by Hilton, and expand our lifestyle brands which are seeing surging interest from owners across the region,” said Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton.
Long-term plans include seven new Waldorf Astoria properties in Kuala Lumpur, Hanoi, Sydney, Xi’an, Tokyo, Delhi, and Bali. Conrad Hotels & Resorts will grow in Jaipur, Kuala Lumpur, Nagoya, Bangkok, and several Chinese cities. LXR Hotels & Resorts will debut in Bengaluru, Hiroshima, and Xi’an, while Signia by Hilton is set to launch in India. Curio Collection by Hilton will arrive in Bengaluru, Wuxi, and Langkawi, and Canopy by Hilton will open in Bangkok and Okinawa.
Hilton’s growth has been accelerated by acquiring a majority stake in Sydell Group to expand the NoMad brand and an exclusive partnership with Small Luxury Hotels of the World, giving Hilton guests access to independent luxury properties globally.
With this momentum, Hilton has added over 100 future luxury and lifestyle hotels to its global development pipeline in 2025 and expects to launch three new luxury and lifestyle hotels per week, adding approximately 150 hotels to its global portfolio.
London-based design studio Shed has revealed an all-new design concept for Jollibee, one of the fastest-growing restaurant brands from the Philippines. Tasked with redefining the brand’s global restaurant experience, Shed’s approach brings together interior design, graphics, and signage to tell Jollibee’s story in a contemporary and engaging way.
As Jollibee continues its ambitious expansion across Asia, Europe, the US, and the UK, the brand sought a modern design language to elevate its iconic identity. The refreshed concept debuted in five new Hong Kong restaurants, marking the beginning of Jollibee’s next chapter in international dining.
At the core of Shed’s creative direction is a simple but powerful idea, “Put a smile at the heart of everything.” This philosophy guided every element of the new design, combining joy and sophistication in a way that appeals to all generations while staying true to Jollibee’s Filipino roots.
The design draws from Jollibee’s cheerful personality while adding a refined visual edge. By balancing fun with modernity, Shed created a distinctive global identity that feels fresh yet familiar. The interiors showcase layered materials, bespoke furniture, and bold graphic motifs, while the brand’s beloved Bee and Chickenjoy mascots appear as reimagined design features that add charm and recognition.
“Our goal wasn't just about creating an instantly ownable piece of design, it was to craft a distinctly new Jollibee experience that encapsulated the joy and warmth the brand represents,” said Matt Smith, co-founder of Shed. “The challenge was to ensure this joy resonated universally, expressed consistently across all design and brand touchpoints.”
He added, “In competitive global markets, the detail matters. It was important to bring together subtle iconic elements with bold playful touches. The aim was balance, making each space distinctive yet quirky and sophisticated.”
Carl Tan, Chairman of Jollibee Foods China, shared, “Every detail was thoughtfully aligned with the original strategy, culminating in a true celebration of the Jollibee spirit. The result is an environment we are deeply proud of, one that radiates warmth, vibrancy, and a sense of joy.”
With its thoughtful blend of heritage and innovation, Shed’s new design sets the tone for Jollibee’s global future, a brand that continues to spread joy, one restaurant at a time.
By Manu Vardhan Kannan
Published on October 21, 2025
Acqualina Resort & Residences on the Beach, the Forbes Five-Star, AAA Five Diamond luxury resort in Sunny Isles Beach, has unveiled its newest accommodation: the One-Bedroom Oceanfront Villa Suite with Convertible Den. Designed by Isabel Tragash of STA Architectural Group, the suite offers a unique blend of residential comfort and Acqualina’s renowned service and amenities.
Located on the fifth floor of the resort, the 2,767-square-foot Villa Suite redefines the luxury hotel experience with its contemporary interiors, flexible layout, and expansive outdoor living spaces. The design embraces modern Mediterranean aesthetics, featuring curving silhouettes, muted color palettes, and dramatic uplighting, creating a sense of warmth and sophistication.
“The One-Bedroom Oceanfront Villa Suite represents a new chapter of luxury at Acqualina,” said Deborah Yager Fleming, CEO and Partner of Acqualina Resort & Residences. “Designed for both extended stays and intimate escapes, the Villa provides our guests with the feeling of a private residence while enjoying the impeccable service and amenities that have made Acqualina the most awarded beachfront resort in the United States.”
The suite features an open-concept layout with a gourmet kitchen equipped with Calacatta Oro marble countertops, Miele appliances, and a full backsplash. The kitchen flows seamlessly into the living and breakfast areas, adorned with custom-made furnishings, Italian-sourced pieces, and curated décor accents. Artistic touches include abstract artwork by Domenica Brockman, Innovations Pintuck wallpaper, and a Philip Jeffries Terra Tones accent wall, enhancing the suite’s elegant ambiance.
The primary bedroom is designed as a serene sanctuary, featuring a Pianca bed, Cattelan Italia nightstands, a curved upholstered sofa, and a dramatic crystal pendant light. The bathroom showcases Cosmos stone floors, onyx walls, expansive vanities, and premium fixtures by Dornbracht and Kohler.
A convertible den adds flexibility, transforming into a guest bedroom or private office with Italian-built millwork, a concealed queen-sized bed, and a dedicated bathroom.
One of the suite’s highlights is its two terraces, totaling nearly 900 square feet. The ocean-facing terrace, furnished with Harbour’s Victoria Collection, lush trees, and topiaries, offers an alfresco living experience, perfect for morning coffee, sunset cocktails, or sophisticated entertaining.
With its meticulous design, high-end international brands, and seamless indoor-outdoor flow, the One-Bedroom Oceanfront Villa Suite sets a new benchmark for luxury accommodations in South Florida, promising an unmatched residential-style retreat for guests seeking both elegance and comfort.
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