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By Nithyakala Neelakandan
Published on August 29, 2024
Courtyard by Marriott and Marriott Bonvoy, official sponsors of the NFL, are gearing up to celebrate the first-ever regular-season NFL game in Brazil. To mark this historic event, the brands are launching a series of fan activations in São Paulo, as part of the league's 2024 International Games. These activities aim to introduce American football to the local audience and enhance the excitement surrounding the sport in Brazil.
The festivities will begin with a Kicking Challenge, a unique event designed to bring the essence of American football to São Paulo. Local fans will have the chance to test their skills by kicking a field goal, an experience quite different from scoring a soccer goal. In a city known for its soccer talent, Courtyard by Marriott and Marriott Bonvoy are offering a new challenge by encouraging participants to kick an extra point—equivalent to a 33-yard (30-meter) field goal.
In addition to the Kicking Challenge, Courtyard by Marriott and Marriott Bonvoy® will host the Tailgate Experience at Arena Renaissance in downtown São Paulo. This event will be the first American football tailgate held in the city, featuring classic American pregame traditions. Attendees can enjoy popular dishes like burgers and chicken wings, alongside fun activities such as cornhole, football pong, and throwing the perfect spiral. This event promises to bring the energy and excitement of a U.S. pregame experience to both local Brazilians and visiting fans.
Adding to the excitement, NFL legend Jordy Nelson will make a surprise appearance. Fans participating in the events will have the opportunity to win tickets to the exclusive Tailgate Experience, as well as a chance to attend Super Bowl LIX at Caesars Superdome in New Orleans on February 9, 2025.
The Kicking Challenge will be held at Ibirapuera Park, across from the Monumento as Bandeiras, from September 3 to September 5, 2024, between 11 AM and 5 PM.
Brian King, President of the Caribbean and Latin America for Marriott International, expressed his enthusiasm for the event, stating, "GAME ON! We are excited to celebrate the first-ever regular-season NFL game in South America. For years, we have been the official hotel and hotel loyalty program of the NFL, unlocking experiences and passion for the game for fans around the world. Being able to cross cultures in such an important market as Brazil fills us with great pride."
As part of this celebration, Marriott Bonvoy Moments™ will offer an exclusive pregame tailgate party for Marriott Bonvoy members, followed by a premium viewing experience at Corinthians Arena where they can watch the Green Bay Packers and Philadelphia Eagles warm up. The day will conclude with a luxurious two-night stay at the Renaissance São Paulo Hotel.
Marriott Bonvoy Moments™ allows members to access once-in-a-lifetime experiences around the globe by redeeming points accumulated from travel and other activities. These experiences, available through fixed-price offers or auctions, include exclusive options like private chef dinners and unique opportunities with global partners such as the NFL.
Courtyard by Marriott is part of Marriott Bonvoy’s portfolio of over 30 extraordinary brands. Marriott Bonvoy, the award-winning travel program and marketplace of Marriott International, boasts 210 million members who enjoy transformative experiences worldwide. Members can earn points for stays at hotels and resorts and redeem them for future stays or Marriott Bonvoy Moments™.
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