The CK Israni Group is set to bring the globally renowned Italian brand, Crazy Pizza, to India. This partnership marks a significant step in introducing an unparalleled Italian dining experience to Indian food enthusiasts. Co-Founder and Managing Director Chandni Nath Israni has secured an exclusive agreement to launch the first Crazy Pizza outlet in 2024.

Crazy Pizza, founded in 1998 by Formula 1 icon Flavio Briatore in Porto Cervo, Sardinia, has captivated taste buds worldwide with its blend of traditional Italian flavors and contemporary culinary flair. With successful locations in Monaco, Italy, the UK, Qatar, Saudi Arabia, and Kuwait, the brand is now poised to make its mark in India.

Chandni Nath Israni expressed her excitement about the venture: “We are thrilled to bring Crazy Pizza to India, offering a unique blend of traditional Italian flavors and contemporary culinary artistry to our vibrant food scene. This partnership represents our commitment to introducing exceptional global dining experiences to Indian food enthusiasts. We look forward to delighting our customers with Crazy Pizza’s exquisite offerings and setting a new benchmark in the Indian dining experience.”

Crazy Pizza plans to expand across major Indian metro cities, aiming to spread the joy of authentic Italian flavors far and wide. Known for its modern twist on traditional Italian pizza, Crazy Pizza promises a vibrant dining atmosphere. The menu is crafted from the freshest ingredients, ensuring a high-quality culinary experience. Patrons can expect an energetic ambiance with vintage tunes and pizza-spinning chefs, adding excitement to their dining experience.

Flavio Briatore, the founder of Crazy Pizza, shared his enthusiasm for the Indian expansion: “I am delighted to announce that in the near future, we will open our first restaurant in India, in New Delhi, soon followed by a second one. Crazy Pizza is highly appreciated by our numerous and important Indian clients in all our venues, especially at our flagship in London. For this reason, this announcement has been long awaited. 2024 is definitely the year of Crazy Pizza. Following the inauguration in Bahrain and the announcement of our New York venue, along with many openings across Europe, we are ready to write a new chapter of success. And it doesn’t end here; very soon we will be ready with new surprises.”

Crazy Pizza’s entry into India follows its successful expansion in the Middle East and Europe and planned growth in the United States. The Italian luxury pizza chain is committed to redefining luxury dining and aims to open multiple locations worldwide by the end of the year.

For 2024, Crazy Pizza aims to surpass €45 million in revenue, supported by a solid growth and innovation strategy. With over €15 million in investments and creating more than 200 new jobs, Crazy Pizza is poised for remarkable growth and to celebrate Italian excellence on the global stage.

With plans for expansion across major cities, Crazy Pizza is poised to become a beloved name among Indian food aficionados.