Cross Hotels & Resorts has introduced a groundbreaking hotel brand, Lumen, marking its debut with the opening of Lumen Bangkok Udomsuk Station. This new brand reflects the company's dedication to creating tailored guest experiences that capture the essence of their respective locales under the tagline ‘A Brighter Way to Stay’.

Lumen hotels are designed to immerse guests in the local culture and feature unique signatures that resonate with the destination. “Lumen is a distinctive brand that seamlessly blends the hotel experience with the local neighborhood, enriching guests' stays with genuine local interactions,” said Harry Thaliwal, CEO of Cross Hotels & Resorts.

The newly opened Lumen Bangkok Udomsuk Station boasts 102 guest rooms and a variety of dining options, catering to the tastes and preferences of every guest. The hotel’s facilities include a rooftop infinity pool, a modern gym, a family-friendly game room, and a versatile co-working space complete with a boardroom. Additionally, guests can enjoy around-the-clock service at the hotel’s 24-hour bar.

Strategically located for both leisure and business travelers, the hotel offers easy access to Suvarnabhumi International Airport, making it an ideal choice for international visitors.

This partnership between Cross Hotels & Resorts and Italmar (Thailand) builds on the success of their previous joint venture, Cross Vibe Bangkok Sukhumvit, launched in 2017. Direk Vongvairoj, Chairman of Italmar (Thailand), expressed enthusiasm about the new venture, stating, “Lumen represents an innovative concept in hotel development, especially for Udomsuk and the eastern part of Bangkok.”

Cross Hotels & Resorts continues to expand its portfolio, which currently includes 28 properties across Indonesia, Thailand, Japan, and Vietnam, under six distinct brands. The launch of Lumen is a testament to the company’s ongoing commitment to innovation and excellence in the hospitality industry.

For more details about reservations and the unique offerings at Lumen Bangkok Udomsuk Station, visit the Cross Hotels & Resorts website. This new brand promises a refreshing approach to hospitality, ensuring that each stay is not just a visit but a rich, culturally immersive experience.