Crowne Plaza by IHG Leads the Way in Blended Travel with New Research

Crowne Plaza by IHG Leads the Way in Blended Travel with New Research

By Nishang Narayan

Published on February 27, 2025

Crowne Plaza by IHG, one of the world’s leading premium hotel brands, has released its second white paper, Leading the Charge in Blended Travel. The report sheds light on a significant shift in how people travel, particularly as companies push for a broader return to office policies. According to the study, 66% of U.S. and U.K. travelers now combine business trips with personal leisure time—an increase from 53% in 2022.

To understand the global impact of this trend, Crowne Plaza commissioned a YouGov survey of over 12,000 travelers across multiple markets, including the U.S., U.K., Germany, Australia, Singapore, Japan, Saudi Arabia, U.A.E., and India. The findings reveal that 72% of respondents in these regions see blended travel as beneficial, emphasizing the demand for greater flexibility and meaningful travel experiences.

Blended Travel: A Permanent Shift

According to Ginger Taggart, Vice President of Brand Management – Global Premium Brands, IHG Hotels & Resorts, work-leisure integration is no longer just a trend but a way of life. “Blended travel has evolved beyond just extending business trips. It’s about working remotely from inspiring destinations, finding new ways to connect, and balancing professional and personal aspirations,” she said. Crowne Plaza is actively shaping this future by redesigning hotels to offer curated social spaces and purpose-driven experiences tailored to today’s dynamic travelers.

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Key Trends in Blended Travel

The Leading the Charge in Blended Travel report highlights four key trends:

  1. Personal and Professional Growth – Travelers now use blended travel as a tool for self-improvement, skill development, and creative exploration. Crowne Plaza meets this demand by offering inspiring meeting and event spaces, such as the Victorian ballrooms at Crowne Plaza Royal Victoria Sheffield and the 38-acre Crowne Plaza Atlanta SW – Peachtree City campus.

  2. Mind-Body Wellness – With wellness integrated into everyday life, travelers seek ways to maintain healthier routines while on the go. Crowne Plaza supports this with initiatives like energizing breakfast smoothies at Crowne Plaza Helsinki – Hesperia and weekly guided runs at Crowne Plaza Amsterdam – South.

  3. Value-Driven Travel – Cost-conscious travelers are maximizing their trips by extending business stays with leisure activities at a lower personal expense. Through the IHG One Rewards program, guests can earn and redeem points for free nights, exclusive experiences, and valuable perks like bonus points and Food & Beverage Rewards.

  4. Intentional Togetherness – Face-to-face connections are becoming more valuable in an increasingly digital world. Crowne Plaza’s Meetings & Events Concierge program caters to this need by offering personalized itineraries that encourage both work and social engagement.

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Crowne Plaza’s Global Refresh

As a pioneer in business-class hospitality since 1983, Crowne Plaza continues to evolve with changing traveler expectations. Currently, 70% of its properties in the Americas are either newly added or have undergone major renovations, with over 60% of locations in Europe, the Middle East, Asia, and Africa set to be refreshed by 2026.

This transformation aligns with the anticipated growth of the blended travel market, which is projected to expand from $315 billion in 2022 to over $731 billion by 2032. With more than 400 hotels across 67 countries and 140 new properties in the pipeline, Crowne Plaza is well-positioned to lead the charge in this evolving travel landscape.

For more details or to book a stay, visit IHG.com or download the IHG One Rewards mobile app.


Taiwan Tourism Reports 22% Growth in Indian Arrivals, Expands Outreach with Kochi and Kolkata Events

Taiwan Tourism Reports 22% Growth in Indian Arrivals, Expands Outreach with Kochi and Kolkata Events

By Manu Vardhan Kannan

Published on September 12, 2025

Taiwan Tourism Administration (TTA) has reported strong growth in Indian visitor arrivals, with numbers rising by 22.01% between January and May 2025. Building on this momentum, TTA has intensified its India engagement through recent trade and educational seminars in Kochi and Kolkata.

The events, held in partnership with Singapore Airlines and Thai Airways, aimed to strengthen Taiwan’s positioning as a destination for high-end leisure, FIT, and MICE travellers. In Kochi, TTA hosted its first-ever trade seminar in the city, attended by around 30 leading travel agents and tour operators. The session highlighted Taiwan’s diverse tourism offerings, with special focus on MICE opportunities, supported by Taiwanese destination management companies Top Holidays and Apple Travel Services.

In Kolkata, TTA organised its first major post-pandemic roadshow in eastern India, supported by Thai Airways. With around 50 agents in attendance, the session showcased Taiwan’s potential as a leisure and corporate travel hub. West Bengal, being one of India’s strongest outbound markets, was identified as a key region for partnership building and market expansion.

“India is a very diverse market and there are tremendous opportunities to exploit across the country. The two events were strategic extensions of our engagement programme in India over the last year and a half. Kochi gave us the opportunity to penetrate South India, whereas Kolkata was our first post-pandemic push into East India, particularly West Bengal,” said Paul Shih, Director, TTA Singapore Office.

Since its return to India in January 2024, Taiwan has achieved impressive post-pandemic growth, with arrivals rising 20.81% in 2024 and continuing the trend with over 22% growth in early 2025. Shih added that TTA is committed to a long-term strategy of positioning Taiwan as a premier destination for HNI, FIT, incentive, and luxury corporate travellers through stronger collaborations with airlines and travel agencies.

As part of its broader plans, TTA is also working on introducing new tourism products, including golf tourism, to appeal to the evolving preferences of Indian travellers. With strategic trade activations across multiple regions, Taiwan aims to accelerate growth in visitor arrivals and build deeper, long-lasting partnerships in the Indian market.


Hilton Kathmandu Burned Amid Widespread Unrest in Nepal

Hilton Kathmandu Burned Amid Widespread Unrest in Nepal

By Manu Vardhan Kannan

Published on September 11, 2025

Kathmandu witnessed a devastating blow to its hospitality sector as Hilton Kathmandu, the city’s tallest hotel, was destroyed by fire amid violent protests against alleged corruption and social media restrictions. Demonstrators set fire to the hotel during escalating clashes, leaving its glass façade a charred skeleton against the city skyline.

The protests also targeted government buildings and the residences of political leaders, spreading chaos across Kathmandu. Hilton Kathmandu’s destruction is particularly significant as it symbolized Nepal’s aspirations to elevate its hospitality industry to international standards.

Constructed by the Shanker Group, the hotel broke ground in 2016 and officially opened in July 2024 after several delays. Its modern design featured vertical glass fins inspired by Buddhist prayer flags that shifted hues with light, offering world-class amenities including restaurants, a spa, event spaces, and a rooftop bar overlooking the Himalayas.

With an investment of approximately ₹8 billion, Hilton housed 176 rooms and multiple banquet halls. Designed as an “immediate occupancy” building, it incorporated seismic safeguards crucial for Nepal’s earthquake-prone terrain. The fire not only destroys a physical landmark but also represents a major setback for Kathmandu’s tourism and luxury hospitality ambitions.


Tourists Stranded in Nepal as Gen Z Protests Force Kathmandu Airport Shutdown

Tourists Stranded in Nepal as Gen Z Protests Force Kathmandu Airport Shutdown

By Manu Vardhan Kannan

Published on September 11, 2025

Hundreds of tourists from India and other nations are stranded in Nepal as Kathmandu Airport remains closed due to violent protests led by Gen Z against alleged corruption and the controversial social media ban imposed by the Oli government.

What started as a peaceful youth-led movement quickly escalated into violent clashes with security forces, resulting in several deaths. Demonstrators also attacked top politicians and set fire to their homes, prompting authorities to shut down airports and block major highways.

Tourists who had travelled for vacations are now trapped. A group from Navi Mumbai, visiting the Pashupatinath Temple, shared their distress: “We arrived on September 8, and the next day protests erupted. We are confined to our hotel and are extremely scared,” said one traveler.

The Indian Embassy has assured citizens that arrangements are underway for their safe return but has advised them to stay indoors until the situation stabilizes.

Foreign tourists are also affected. A German visitor reported, “Yesterday I saw a lot of smoke from hotels being set on fire. Innocent people are dying. It’s very sad. I hope everything will return to normal soon.”

Another member of the German group said, “We are safe, but we hope to leave tomorrow. The situation is unfortunate.”

With the protests continuing and uncertainty prevailing, stranded tourists anxiously await safe passage, as authorities work to restore order and ensure their evacuation.

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