IHG Hotels & Resorts has announced a remarkable milestone for its Crowne Plaza brand with the opening of two new properties in Australia—Crowne Plaza Adelaide Mawson Lakes and Crowne Plaza Sydney Airport. These openings mark the beginning of an ambitious expansion strategy, with three more Crowne Plaza hotels set to launch in the next 12 months. Crowne Plaza Adelaide Mawson Lakes Nestled in northern Adelaide, the Crowne Plaza Adelaide Mawson Lakes is part of a stunning seven-storey development. With 155 guest rooms, the property features artistic elements inspired by the breathtaking landscapes of South Australia. Guests can choose from a variety of accommodations, including king and twin-share rooms, suites, and kitchenette-equipped options. Catering to both leisure and business travelers, the hotel offers 24-hour in-room dining and boasts more than 442m² of versatile event space, accommodating up to 250 guests for conferences, weddings, or special occasions. Crowne Plaza Sydney Airport The Crowne Plaza Sydney Airport has undergone a major transformation, following a $15 million refurbishment in 2022. The upgraded hotel now showcases a refreshed reception area and redesigned guestrooms aimed at providing a relaxing, restorative experience for travelers. Guests can enjoy 24-hour room service, state-of-the-art fitness facilities, a sauna, and event spaces that feature ample natural light and private bar facilities—perfect for hosting corporate gatherings or social events. Conveniently located near Sydney Airport, this property offers a seamless blend of comfort and functionality. A Glimpse into the Future IHG’s commitment to growth extends far beyond Australia, with over 90 Crowne Plaza hotels currently in the pipeline for the Asia-Pacific region. Upcoming launches include notable properties such as Crowne Plaza Bangkok Grand Sukhumvit and Crowne Plaza Bangkok Rama 9, further solidifying the brand’s footprint in Southeast Asia. Additionally, IHG’s Vignette Collection continues to flourish with unique offerings such as the Shanghai Snow World Hotel—a 272-room property featuring direct access to a 90,000m² indoor snow area. This initiative showcases IHG’s focus on innovation and delivering one-of-a-kind experiences tailored to diverse traveler preferences. Industry Insights Commenting on the expansion, Tom Rowntree, Vice-President of IHG Luxury & Lifestyle Brands, shared, “The creation of the Vignette Collection brand has allowed us to grow a family of properties that offers guests one-of-a-kind experiences at hotels filled with individuality and character. The brand is a demonstration of both future innovation and hotels filled with rich history.” The growth of Crowne Plaza in Australia underscores IHG’s broader strategy to cater to the evolving needs of travelers in the Asia-Pacific region, blending modern amenities with local cultural nuances. As IHG continues to break new ground, the future of hospitality looks promising with properties that not only celebrate individuality but also push the boundaries of guest experiences