Crowne Plaza Greater Noida has announced the elevation of Shawali Gupta to the role of Marketing Manager, acknowledging her strong contributions to the hotel’s marketing and communications efforts.

Since joining the property in 2024 as Assistant Manager – Marketing & Communications, Shawali has played a key role in enhancing brand visibility and executing high-impact campaigns across digital and on-ground platforms. Over the past 1.5 years, she has led integrated marketing initiatives for the hotel’s 398 rooms and its diverse dining portfolio, including Mosaic, Spice Art, Chao Bella, BBC, and Mosaic Pastry Lounge.

In her new role, she will lead the overall marketing strategy, focusing on digital ecosystems, brand storytelling, and performance-driven campaigns. Shawali has been closely involved in managing key IHG platforms such as Boost, Merlin, Medallia, Brand Warehouse, and Concerto. Her responsibilities have also included overseeing social media strategy, influencer collaborations, PR outreach, and content development aligned with global brand standards.

With over nine years of experience across hospitality and media, Shawali brings a well-rounded perspective to her role. Before joining Crowne Plaza Greater Noida, she worked with leading media organisations such as Times Network, Network18 Media & Investments Limited, and The Times of India, where she specialised in social media strategy, content optimisation, and audience engagement.

Her hospitality experience includes working with The Oberoi Group, where she supported marketing and communications for The Oberoi Gurgaon and Trident Gurgaon, contributing to campaign planning and brand storytelling across both properties. She began her career with iDiva, part of Times Internet, building a strong foundation in digital content and audience growth.

An alumna of Makhanlal Chaturvedi National University of Journalism and Communication and Patna Women's College, Shawali holds a Master’s degree in Electronic Media and a Bachelor’s degree in Mass Communication. She is known for combining creativity with analytics to deliver measurable marketing outcomes.

Commenting on her elevation, Shawali Gupta said, “It has been an exciting journey with Crowne Plaza Greater Noida. I look forward to further strengthening the brand's presence through innovative campaigns, meaningful collaborations, and impactful storytelling that resonates with our audiences.”

Her elevation reflects the hotel’s focus on nurturing internal talent and strengthening its marketing leadership as it continues to expand its presence in the competitive hospitality landscape