Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

By Nithyakala Neelakandan

Published on May 23, 2024

Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.

The Rise of Culinary Tourism

Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.

Malls and High Streets as Culinary Destinations

Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.

Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.

Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.

Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.

Creating Memorable Culinary Experiences

To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.

Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.


IHCL’s Taj InnerCircle – NeuPass Expands Global Reach with Shangri-La and Millennium Collaborations

IHCL’s Taj InnerCircle – NeuPass Expands Global Reach with Shangri-La and Millennium Collaborations

By Manu Vardhan Kannan

Published on December 25, 2025

Indian Hotels Company Limited (IHCL), India’s largest hospitality company, has announced strategic marketing collaborations for its loyalty programme, Taj InnerCircle – NeuPass, with Shangri-La Circle, the loyalty platform of Shangri-La Hotels and Resorts, and MyMillennium, the loyalty programme of Millennium Hotels & Resorts. These collaborations aim to enhance global access and offer enriched travel and stay benefits for members across participating hotels worldwide.

Commenting on the development, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said that Taj joining hands with Shangri-La and Millennium unlocks powerful synergies through a global loyalty network. He noted that the addition of these two partners will create a seamless experience for members by extending exclusive reciprocal benefits, reinforcing IHCL’s focus on shaping the future of travel through meaningful alliances that deliver long-term value to guests and partners.

Under the collaborations, members of Taj InnerCircle – NeuPass, Shangri-La Circle, and MyMillennium will gain access to each other’s extensive global portfolios. The partnerships offer reciprocal privileges, including preferred rates across participating hotels worldwide, enabled through authenticated journeys across respective brand platforms, strengthening exclusivity and ease of access for loyal travellers.

Shangri-La Group, established in 1971 and a subsidiary of Kerry Properties, operates 105 luxury hotels across 78 destinations, offering more than 40,000 rooms across Africa, Asia, Europe, the Middle East, North America, and Oceania. Shangri-La Circle extends beyond a traditional hotel loyalty programme, positioning itself as a contemporary travel and lifestyle platform focused on delivering personalised and meaningful experiences to its members.

Millennium Hotels & Resorts, recognised as Singapore’s Most Valuable Hotel Brand by Brand Finance in 2025 for the second consecutive year, continues to strengthen its global presence. Its award-winning loyalty programme, MyMillennium, combines the brand’s international footprint with a compelling and value-driven loyalty proposition for frequent travellers.

IHCL’s iconic brand Taj, recognised as the World’s Strongest Hotel Brand for the fourth time and India’s Strongest Brand for the fifth time by Brand Finance in 2025, offers a diverse portfolio of experiences ranging from grand palaces and landmark city hotels to wildlife lodges, beach resorts, and luxury serviced residences. The brand currently operates over 130 hotels across 14 countries, reinforcing its position as a global leader in hospitality.


Antica Ceramica Reimagines Kota Stone Legacy with a Contemporary Wall and Floor Tile Collection

Antica Ceramica Reimagines Kota Stone Legacy with a Contemporary Wall and Floor Tile Collection

By Hariharan U

Published on December 24, 2025

Antica Ceramica, a trusted name in India’s premium ceramic industry, has unveiled its latest Kota-inspired wall and floor tile collection, reinterpreting one of the country’s most enduring architectural materials for contemporary spaces. The new range pays tribute to the legacy of Kota stone while addressing the functional and aesthetic demands of modern construction and interior design.

Rooted in the heritage of Kota stone, a natural limestone traditionally quarried in Rajasthan, the collection draws inspiration from a material long valued for its durability, cooling properties, and understated elegance. Widely used in Indian homes, palaces, temples, courtyards, and institutional buildings, Kota stone has been a defining element of India’s built environment for generations. Antica Ceramica brings this legacy forward through advanced ceramic engineering, retaining the look and feel of Kota while overcoming the limitations of natural stone.

The collection is developed in a 600 x 1200 mm large-format size with a thickness of 10 mm, offering versatility across residential, commercial, and hospitality applications. The larger format allows for fewer grout lines, creating a seamless, expansive visual effect that suits modern interiors and open-plan layouts. This format also enables architects and designers to create cohesive design narratives across floors and walls with ease.

Designed for both performance and aesthetics, the tiles are stain-resistant, durable, and suitable for high footfall areas. A carefully engineered non-slip surface enhances safety, making the collection ideal for spaces such as hotels, restaurants, lobbies, corridors, kitchens, and bathrooms. The tiles also offer consistent colour, uniform texture, and dimensional stability, ensuring long-term reliability and easy maintenance compared to natural stone.

In residential settings, the collection adds a calm, earthy character to living rooms, bedrooms, kitchens, balconies, and bathrooms. The subtle tonal variations and stone-inspired finish create warmth and authenticity, allowing the surfaces to blend effortlessly with both contemporary and traditional décor styles.

For commercial and hospitality environments including hotels, retail spaces, offices, and public areas the collection strikes a balance between visual refinement and operational practicality. Its durability and slip-resistant properties make it suitable for high-traffic zones, while the timeless Kota-inspired aesthetic ensures lasting relevance.

Speaking on the launch, Rahul Bhugra, Director, Antica Ceramica, said, “Kota stone is deeply embedded in India’s architectural identity. It represents simplicity, resilience, and timeless beauty. With this collection, we wanted to honour that heritage while adapting it to modern lifestyles and construction needs. These tiles bring together the visual depth of traditional Kota with the precision, safety, and performance required in today’s spaces.”

With this launch, Antica Ceramica reinforces its commitment to creating surfaces that are culturally rooted, technically advanced, and design-forward. The Kota-inspired wall and floor tile collection stands as a thoughtful blend of Indian heritage and contemporary innovation, offering architects, designers, and homeowners a versatile solution for modern living and hospitality spaces


Manglam Group Enters Hospitality With Launch of The Westin Jaipur Kant Kalwar Resort & Spa

Manglam Group Enters Hospitality With Launch of The Westin Jaipur Kant Kalwar Resort & Spa

By Manu Vardhan Kannan

Published on December 24, 2025

Manglam Group, one of Rajasthan’s leading real estate developers, has formally expanded into the hospitality sector with the launch of The Westin Jaipur Kant Kalwar Resort & Spa, marking its first hospitality project. The opening is a significant milestone for the Group and also represents Marriott International’s 200th property in India, highlighting Jaipur’s growing prominence as a destination for leisure, business travel and large-scale social and corporate events.

The resort has been developed under Manglam Spa and Resorts, the Group’s dedicated hospitality vertical, and forms part of Manglam’s long-term ₹1,000 crore hospitality investment plan. Built with an investment of approximately ₹300 crore, the property serves as the anchor asset for Manglam’s hospitality ambitions, with plans to build a diversified portfolio across super luxury hotels, wellness-focused resorts and serviced hospitality formats.

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Located at Kant Kalwar, at the foothills of the Aravalli range, The Westin Jaipur Kant Kalwar Resort & Spa spans nine acres and features 135 rooms along with seven distinct venues for events and gatherings. The resort has been designed with sustainability at its core, blending Balinese-inspired architecture with locally sourced materials, natural textures and ecologically sensitive landscaping. Lush gardens, reflective water elements, a horseshoe-shaped pool and wellness-oriented public spaces come together with subtle references to Jaipur’s royal heritage.

Commenting on the launch, Mr. N K Gupta, Chairman, Manglam Group, said, “Having built a legacy of transforming real estate in Rajasthan through world-class infrastructure and disciplined delivery, stepping into hospitality was a natural progression for Manglam. The Westin Jaipur reflects our commitment to creating assets that elevate the city’s global standing. As Marriott International’s 200th property in India, this launch not only celebrates a milestone for the brand, it also sets the tone for Manglam’s future in hospitality with projects that are premium, service-led and internationally benchmarked.”

Wellbeing forms the core of the guest experience, guided by The Westin brand’s Six Pillars of Well-Being. The resort offers the WestinWORKOUT® Studio, outdoor movement spaces, cycling and jogging tracks, and the Heavenly Spa by Westin, featuring curated therapies and restorative wellness rituals. Dining options range from wellness-forward all-day dining experiences to destination-inspired Indian cuisine and relaxed lounge formats, balancing nourishment with indulgence.

Ms. Amrita Gupta, Director, Manglam Group and CEO, Manglam Spa and Resorts, said, “For us, this opening represents the start of a vision we have nurtured for years. This partnership with The Westin elevates Manglam’s presence at a global level. It brings international hospitality standards, refined wellbeing experiences and world-class design to Jaipur. The Westin Jaipur Kant Kalwar Resort & Spa is just the beginning, and several more premium and super luxury hospitality projects are in the pipeline.”

Service excellence remains central to Manglam’s hospitality strategy, with a strong focus on intuitive planning, operational depth and consistent delivery, supported by sustainability-led practices such as energy efficiency, climate-responsive design and responsible operations.

Beyond The Westin Jaipur Kant Kalwar Resort & Spa, Manglam is developing over 200 serviced apart’otel units under the Fern Habitat brand at Pinkwalk, Jagatpura, strengthening its presence in the serviced-stay segment. Two additional hospitality projects, including a resort-led concept and an urban hotel format, are also in active planning, aimed at addressing both leisure and business travel demand and reinforcing Jaipur’s position as a destination for world-class hospitality experiences.

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