Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

By Nithyakala Neelakandan

Published on May 23, 2024

Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.

The Rise of Culinary Tourism

Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.

Malls and High Streets as Culinary Destinations

Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.

Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.

Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.

Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.

Creating Memorable Culinary Experiences

To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.

Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.


ICRA Highlights Key Expectations for Indian Hospitality Sector in Union Budget 2025-26

ICRA Highlights Key Expectations for Indian Hospitality Sector in Union Budget 2025-26

By Manu Vardhan Kannan

Published on January 15, 2025

With the Union Budget 2025-26 on the horizon, ICRA Limited sheds light on the critical expectations for the Indian hospitality sector, emphasizing its pivotal role in economic growth.

According to Mr. Shamsher Dewan, Senior Vice President and Group Head, Corporate Ratings, ICRA Limited, “Post Covid, the Indian hospitality industry recovered, and the demand rebounded sharply in recent years. Factors like increasing domestic tourism, business travel, growing demand from MICE (Meetings, Incentives, Conferences, Exhibitions) and weddings, and enhanced connectivity to tier-2/3 cities supported the growth for hoteliers.”

ICRA underscores the importance of targeted measures in the upcoming budget to sustain and accelerate this growth trajectory. Key focus areas include:

  • Tourism and Infrastructure Investments: Enhanced support for tourism initiatives and infrastructure development to cater to growing demand.

  • Ease of Doing Business: Simplified processes and policies to encourage industry growth.

  • Enhanced Connectivity and Accessibility: Strengthening transportation networks, especially to tier-2 and tier-3 cities.

  • Tax Rationalization: A more balanced tax structure to improve the industry's operational efficiency.

  • Favorable Financing Policies: Policy frameworks that facilitate favorable financing terms, aiding inventory addition to meet rising demand.

With supply growth struggling to match the increasing demand, ICRA stresses the need for innovative and supportive policy initiatives. These measures can bolster the sector’s ability to cater to the surging interest in domestic and international tourism, ultimately contributing to India’s economic development.

As stakeholders eagerly await the Union Budget 2025-26, the hospitality industry remains optimistic about policies that will further drive its robust recovery and expansion.


Air India to In-Source Line Maintenance at All 55 Domestic Stations by April

Air India to In-Source Line Maintenance at All 55 Domestic Stations by April

By Manu Vardhan Kannan

Published on January 14, 2025

Air India is set to take full control of line maintenance operations across its 55 domestic stations by April as part of its transformation under the Tata Group. Currently, 42 of these stations are managed in-house, with the remaining 13 stations scheduled for in-sourcing within the next three months, according to CEO Campbell Wilson.

In a message to employees, Wilson emphasized the benefits of this initiative: “Taking control of line maintenance provides greater oversight on quality and timeliness, enabling us to conduct a broader range of maintenance tasks, including lighter checks during extended transits and overnight stops.”

A Key Move in Air India's Transformation Journey

This initiative is part of Air India's ambitious restructuring plan, which includes significant milestones like the merger with Vistara and the integration of AIX Connect (formerly AirAsia India) with Air India Express. These moves aim to streamline operations and enhance the airline's competitiveness.

Reflecting on Vistara's journey, Wilson noted that January 9 marked what would have been the airline's 10th anniversary. “It’s remarkable how much has evolved in 10 years. Vistara reached incredible heights and is now an integral part of a privatised, revitalised, and rising Air India. The next decade promises even greater progress,” he said.

Fleet Expansion and Operational Efficiency

The decision to in-source maintenance comes amid Air India’s ongoing fleet expansion. By handling these activities directly, the airline aims to ensure higher operational efficiency, reduced turnaround times, and improved quality of services, aligning with its vision for a strengthened aviation presence.

With the Tata Group at the helm, Air India is poised for significant advancements in its operational and service capabilities, setting the stage for a brighter future in Indian aviation.


Hollywood Hotels Become Safe Havens for L.A. Wildfire Evacuees

Hollywood Hotels Become Safe Havens for L.A. Wildfire Evacuees

By Author

Published on January 13, 2025

As wildfires rage across regions like Los Angeles, hotels have stepped into an unexpected role: sanctuaries for those displaced by disaster. These spaces, traditionally symbols of leisure and luxury, are now serving as crucial shelters, providing safety, comfort, and a sense of normalcy to evacuees.

Hotels across the affected areas have rapidly adapted to the crisis, transforming their services to meet urgent needs. Families arrive with pets, valuables, and, often, only the clothes they were wearing when they fled. Properties like Shutters on the Beach and the Beverly Hills Hotel have risen to the occasion, accommodating pets and ensuring evacuees feel at home despite the chaos. Staff members are working tirelessly, providing everything from extra linens to comforting meals, ensuring displaced guests regain some semblance of stability.

Beyond physical shelter, hotels are offering emotional solace. At venues like the iconic Sunset Tower, evacuees find not just a room but a community. A source described the atmosphere as "Titanic-like," with live music and fine dining juxtaposed against the heartbreak of loss. Such gestures underscore the hospitality industry's unique ability to provide not just services but human connection during crises.

The crisis has spurred innovation within the industry. Hotels are leveraging their resources to address housing shortages, with many offering flexible room arrangements to accommodate larger parties. Real estate professionals like Jason Oppenheim have even pledged free services to help displaced residents find long-term housing solutions, showcasing how the industry can collaborate to provide comprehensive support.

The ongoing wildfires highlight the need for preparedness and adaptability within hospitality. As climate-related disasters become more frequent, hotels are uniquely positioned to serve as community anchors. Investments in infrastructure, training, and partnerships with local authorities can ensure the industry continues to play a pivotal role in disaster response.

Ultimately, the transformation of hotels into shelters reflects the core of hospitality: care for people. Whether it’s a five-star suite or a modest room, these spaces provide more than just a roof—they offer hope. As the industry evolves, this commitment to human-centered service will remain its greatest strength. In times of crisis, the hospitality industry’s response reminds us that its true essence goes beyond luxury; it’s about providing refuge when it’s needed most.

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