Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

By Nithyakala Neelakandan

Published on May 23, 2024

Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.

The Rise of Culinary Tourism

Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.

Malls and High Streets as Culinary Destinations

Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.

Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.

Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.

Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.

Creating Memorable Culinary Experiences

To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.

Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.


Air India and Air Astana Sign Codeshare Agreement to Strengthen India–Kazakhstan Connectivity

Air India and Air Astana Sign Codeshare Agreement to Strengthen India–Kazakhstan Connectivity

By Manu Vardhan Kannan

Published on September 12, 2025

Air India, India’s leading global airline, and Air Astana, the flag carrier of Kazakhstan, have announced a new codeshare agreement to expand flight options and connectivity for travellers between India and Kazakhstan.

Under this partnership, Air India will place its ‘AI’ designator code on Air Astana’s flights between Almaty and Delhi, and Almaty and Mumbai. This enables Air India passengers to conveniently book single tickets and enjoy through check-in for their journey to Almaty, a fast-growing hub for both tourism and business in Central Asia.

Speaking on the announcement, Campbell Wilson, Chief Executive Officer & Managing Director of Air India, said:

“Our new codeshare partnership with Air Astana creates stronger air links to Kazakhstan, a fast-growing market with immense potential for tourism. Beyond serving leisure travel demand, our partnership will also support trade and cultural exchanges between our two countries, while bringing a new destination in Central Asia closer to our customers.”

Peter Foster, CEO of Air Astana Group, shared:

“We are delighted to have concluded a comprehensive codeshare agreement with Asia’s oldest airline. Air India is an exceptionally well-managed business, which operates a comprehensive network of flights to, from and across India, the world’s most populous country and one of the fastest growing travel markets. India is of key strategic importance to the Air Astana Group as we increase flights from Kazakhstan to Delhi, Mumbai and Goa. The codeshare will accelerate the increasingly strong business, tourist and student traffic flows between our two countries.”

The agreement builds upon an interline partnership signed earlier in 2025, under which Air India passengers already had access to destinations across Central Asia and China via Almaty, including Astana, Bishkek, Tashkent, Dushanbe, and Urumqi. Meanwhile, Air Astana customers gained access to 18 domestic and 9 international destinations through Air India’s network.

With this codeshare step-up, passengers will benefit from greater convenience, a wider destination network, and simplified travel through a single booking and check-in process. Subject to regulatory approvals, the codeshare flights will gradually be made available for booking across Air India’s website, mobile app, and travel agents worldwide.


Where to Go for the Perfect Date Night in Mumbai– From Rooftop Romance to Cozy Pizzerias

Where to Go for the Perfect Date Night in Mumbai– From Rooftop Romance to Cozy Pizzerias

By Hariharan U

Published on September 12, 2025

Mumbai’s dining scene offers no shortage of options, but when it comes to a perfect date night, not every place makes the cut. Whether you’re planning an indulgent evening under the stars, a cozy night at home, or a casual pizza-and-wine kind of outing, here are four standout spots to add to your list.

1. Mirage, Bandra – Rooftop Romance with a Touch of Fantasy

Step into Mirage, Bandra’s newest rooftop stunner, where dining is elevated into a cinematic experience. Curated by internationally celebrated chefs Bobby Recto and Maher Ramzi, the menu brings together bold Euro-Asian and Levantine flavours—think smoked lamb hummus, gold-dusted maki rolls, braised lamb shank, and pistachio kunafa crema.

Designed by Sumessh Menon, Mirage shimmers with reflective surfaces, dramatic lighting, and sweeping skyline views. Add artful cocktails like the Wasabi Punch or Medusa’s Eye, and live music that sets the tone, and you’ve got yourself the perfect setting for a romantic night out.

2. The Pantry – A Healthy Date Night at Home

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For couples who prefer staying in but still want a touch of indulgence, The Pantry delivers just that. Its all-new menu is designed around wholesome bowls, globally inspired salads, and wraps that balance nutrition with flavour.

Highlights include the Zen Soba Protein Bowl with miso-lime soba and tofu, the Moroccan Glow Bowl with harissa-grilled chicken, and the Mediterranean Muscle Bowl featuring muhammara, cauli-quinoa, and olive tapenade chicken. Seafood lovers can try Fish & Greens with kasundi mustard rawas.

Available on Swiggy and Zomato, The Pantry makes it easy to turn your dining table into the coziest date spot.

3. Si Nonna’s – Cozy Pizzeria Vibes

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Authentic wood-fired sourdough pizzas make Si Nonna’s a natural pick for couples who love sharing slices. Whether you’re dining in at their intimate pizzeria or ordering in for a relaxed evening, Si Nonna’s brings Italy to Mumbai with bold, fresh flavours.

Must-tries include Pizza No. 3, topped with Fior di Latte, Kalamata olives, and capers, and Pizza No. 6, loaded with spiced chicken, sun-dried tomatoes, basil pesto, and homemade chilli oil. End the night with Nonna’s Famous Tiramisu and raise a toast with Nonna’s Cooler.

4. The BlueBop Café – Jazz, Comfort & Connection

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With its warm interiors and jazz-infused ambience, BlueBop Café is ideal for couples seeking comfort and connection. The menu is designed for sharing—start with Mozzarella Cheese Sticks, Butter Garlic Prawns, or Truffle Chicken Popcorn before moving on to hearty mains like Mexican Chicken Sizzlers, Prawns in Red Thai Curry, or a Tenderloin Steak.

Round off the evening with a decadent Hazelnut Hot Chocolate or a freshly baked dessert. Here, every date night feels as intimate and laid-back as it is indulgent.

Whether you’re chasing rooftop sunsets, pizza nights, wholesome bowls at home, or jazz-filled evenings, these four spots prove that Mumbai knows how to make every date night unforgettable.


GST Rationalization and Hospitality Growth by Ruban Das

GST Rationalization and Hospitality Growth by Ruban Das

By Author

Published on September 10, 2025

"In the wake of India’s recent Goods and Services Tax rationalization, the accommodation landscape for discerning travelers remains largely unchanged at the premium end. The simplified tax structure, which reduces amplification of costs at the economy and mid-market tiers, preserves the existing 18 per cent levy on nightly stays exceeding ₹7,500. The tax overhaul eases burdens for mid-tier counterparts, potentially stimulating overall travel demand, a trend from which established operators naturally benefit for hotels up to ₹7,500 with a GST of 5% (without any input credit facility) from the existing 12% GST.

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We urge the authorities to reconsider the GST structure for hotel-based dining outlets and align it with that of stand-alone fine dining restaurants. A uniform tax rate will ensure fair competition, healthier growth of the industry, and better value for consumers.
In essence, the GST evolution affirms our resolve: even as regulatory winds shift, our commitment to excellence remains steadfast. We continue to invest thoughtfully in staff training, amenity enhancement, and sustainable practices, confident that the regulatory bedrock affords us clarity—and the freedom—to elevate each guest’s experience with distinction and unwavering warmth."- Ruban Das, General Manager, Hyatt Regency Chennai Submission from Hyatt Regency, Chennai

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