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By Nithyakala Neelakandan
Published on May 23, 2024
Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.
The Rise of Culinary Tourism
Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.
Malls and High Streets as Culinary Destinations
Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.
Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.
Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.
Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.
Creating Memorable Culinary Experiences
To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.
Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.
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By Manu Vardhan Kannan
Published on February 21, 2025
Celebrity designer Sussanne Khan has unveiled ‘The Charcoal Project’ (TCP) in Hyderabad, expanding her vision of luxury interior design. Since its inception in 2011, TCP has been at the forefront of curated home aesthetics, blending craftsmanship with storytelling. As the brand marks its 14th anniversary, Khan’s latest venture brings a unique design experience to Hyderabad, redefining the city's interiors landscape.
This milestone project also features a creative collaboration with Gauri Khan Designs, adding an extra layer of elegance to the space. Sussanne and Gauri, both renowned figures in the design world, share a deep admiration for each other’s work. Their partnership brings a dedicated floor within TCP’s six-storey gallery, showcasing Gauri Khan’s signature aesthetics and celebrating a fusion of two pioneering design philosophies.
Sharing glimpses of the new store on Instagram, Sussanne expressed her excitement, referring to TCP Hyderabad as her “new baby.” She wrote, “Just a little sneak peek into our ‘World of Charcoal’. Looking forward to opening our doors to all of you on 27th February 2025.”
The Charcoal Project, Hyderabad, promises to be a game-changer in home furnishings, offering a meticulously curated retail experience. Partnering with Electronics Mart India Ltd (EMIL), this venture is set to become a landmark for design enthusiasts in the city.
By Nishang Narayan
Published on February 19, 2025
Looking for the perfect place to challenge your friends, enjoy high-tech games, and make lasting memories? Whether you love VR gaming, bowling, racing simulators, or classic arcade fun, these top gaming zones have it all.
1. BLAAST - The Ultimate Entertainment Destination
Blaast is a paradise for gaming enthusiasts, featuring a VR Free-Roam Area, cricket & golf simulators, arcade battles, pool tables, trampoline zones, and more. For thrill-seekers, the tallest rope course and high-tech gaming battles make for an intense challenge. With exciting attractions, Blaast guarantees non-stop fun.
Location: 2nd Floor, Entertainment Land Mall, Sector 83, Near Khirki Dhaula, GurugramTimings: 11 AM – 10 PM
2. SMAAASH, Dwarka – The Ultimate Fun Destination
SMAAASH is a perfect blend of virtual reality, bowling, racing simulators, and classic arcade games. Compete in Twilight Bowling, Air Hockey, or VR cricket and then unwind at the in-house café with your squad. It’s an ideal spot for a fun-filled day with friends.
Location: Vegas Mall, Dwarka, DelhiTimings: 11 AM – 11 PM
3. Timezone – Nostalgic & Modern Gaming Fun
Timezone offers a mix of old-school and modern gaming experiences, from racing simulators and claw machines to VR adventures. With multiple locations across Delhi NCR, it’s a must-visit for an action-packed gaming session with friends.
Locations: Ambience Mall (Gurgaon & Vasant Kunj), Pacific Mall, NoidaTimings: 11 AM – 9:30 PM
4. Mastiii Zone – The Ultimate Play Zone
Mastiii Zone in Grand Venice Mall, Greater Noida, is a massive gaming hub with over 150 attractions, including bowling, a shooting range, a haunted house, VR games, a trampoline park, and more. It also boasts India’s only indoor zipline (as claimed). Suitable for all age groups, Mastiii Zone offers an adventurous day out.
Location: Grand Venice Mall, Greater NoidaTimings: 11 AM – 10 PM
5. Zoreko – Epic Hangout Destination
Zoreko is the go-to place for an exciting hangout, featuring bowling, arcade games, VR experiences, dance-off stations, and a variety of delicious food. Known for its proprietary gamification technology, it includes bike racing simulators, motor racing, and go-karting tracks. Perfect for those who love gaming and adventure.
Location: Rajouri Garden, New DelhiTimings: 11 AM – 11 PM
These gaming zones offer thrilling experiences and exciting activities, making them the perfect destinations for a fun-filled day with friends and family.
Published on February 14, 2025
Budget announcements set the economic direction for the year, shaping sectoral growth through taxation, incentives, and infrastructure investments. For the tourism and hospitality industry, the latest budget offers a strong push for infrastructure modernization, aiming to position India as a top-tier global travel destination.
Industry Insights on the Budget Impact
Shylender Jindal, Managing Director, SKIL Travel:
"The budget’s focus on developing infrastructure and heritage circuits aligns with India's growing tourism ambitions. The rise of medical tourism, wellness retreats, and experiential travel presents immense opportunities. While the long-term outlook is promising, immediate relief measures like tax benefits and investment incentives would have been welcomed. Nevertheless, we are ready to align our strategies with evolving market conditions."
Louis D’souza, Director, Tamarind Global:
"Strengthening infrastructure and regional connectivity is a game-changer for tourism. Enhanced roadways, rail networks, and air routes will make even lesser-known destinations more accessible, unlocking new opportunities for domestic and international travelers. While these are positive steps, additional policy measures, such as GST reforms on hotel tariffs and incentives for sustainable tourism, could further accelerate growth. Still, recognizing tourism as a key economic driver is an encouraging move."
Prabhakar Kamat, Business Head, Red Dot Representations:
"The budget’s push for upgrading tourism infrastructure - especially in lesser-explored regions - is a step in the right direction. Making such destinations more accessible encourages travel diversification. However, for the hospitality sector to reach its full potential, policy reforms and financial incentives remain crucial. Sustainable tourism also needs stronger backing for long-term impact. If executed effectively, this budget could transform India's tourism industry."
While the true impact of the budget unfolds over time, effective planning and adaptability will be key for businesses to leverage these policy shifts for sustained growth.
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