Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

By Nithyakala Neelakandan

Published on May 23, 2024

Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.

The Rise of Culinary Tourism

Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.

Malls and High Streets as Culinary Destinations

Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.

Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.

Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.

Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.

Creating Memorable Culinary Experiences

To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.

Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.


Shaping the Future of Nightlife in India: A Vision from Playboy Clubs

Shaping the Future of Nightlife in India: A Vision from Playboy Clubs

By Manu Vardhan Kannan

Published on May 31, 2025

 With a legacy rooted in global sophistication, Playboy Clubs are bringing a new standard of nightlife to India—one that blends international luxury, immersive experiences, and high-end hospitality. Today’s discerning guests expect more than just a night out. They’re looking for exclusive, tech-driven, and unforgettable moments and that’s exactly what Playboy Clubs are made to deliver.

Whether it's our high-energy nightclubs, stylish beer gardens, or intimate Bunny Bars, each space under the Playboy banner is thoughtfully designed to elevate entertainment and create lasting impressions. Through every detail from world-class interiors to exceptional service we set the bar for what nightlife can be.

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“At Playboy Clubs, we’re not just building venues—we're curating premium lifestyle experiences that reflect the evolving aspirations of India’s modern generation,” shares Rohit Malhotra, CEO & Owner of Playboy Clubs.

 Recognising the shift in expectations, Play Clubs have integrated cutting-edge technology across all their venues. AI-powered bartenders, personalised VIP services, and augmented reality features—all tailored to create one-of-a-kind experiences. But innovation doesn’t stop at tech. Sustainability is equally central to our vision. We’ve implemented zero-waste cocktail programs, eco-conscious designs, and more, because we believe in building a future that’s as responsible as it is glamorous.

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 Our commitment is backed by a ₹250 crore investment over the next five years as we expand into major cities like Mumbai, Hyderabad, Kolkata, and Goa. This journey is not about scale alone—it’s about delivering quality, exclusivity, and global experiences rooted in Indian hospitality.

“We’re not here just to follow global nightlife trends. We’re here to shape them—right from India,” says Malhotra.

 and he also shared, "Our focus will always remain on crafting venues that embody immersive themes, luxury, and forward-thinking design, catering to a young, affluent, and experience-hungry audience."

At Playboy Clubs, Rohit Malhotra and his team is setting the tone for the future of nightlife in India—where every night is more than an event; it’s a memory in the making.


ALIVAA Hotels & Resorts Expands Footprint with Hotel Blue Magnets in Dalhousie

ALIVAA Hotels & Resorts Expands Footprint with Hotel Blue Magnets in Dalhousie

By Manu Vardhan Kannan

Published on May 31, 2025

In a continued stride of strategic expansion, ALIVAA Hotels & Resorts proudly welcomes Hotel Blue Magnets in Dalhousie, Himachal Pradesh, to its growing collection. This addition marks the brand’s 10th hotel, showcasing its commitment to bringing quality hospitality experiences across India under both the ALIVAA and The Hoften brands.

Hotel Blue Magnets will now operate under The Hoften brand, known for offering smart, efficient, and high-value services that cater to the modern traveller. This move aligns with ALIVAA’s goal of redefining midscale hospitality with consistency and care.

Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise), shared,

“We’re thrilled to welcome Hotel Blue Magnets to The Hoften family and the broader ALIVAA Hotels & Resorts collection. Dalhousie is a truly enchanting destination, and this partnership allows us to offer our guests an even wider array of exceptional experiences.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the milestone,

“We aspire to be the fastest growing Indian brand and our 10th signing in less than a year of our first opening validates our endeavour.”

Inderpal Batra, Co-founder, added,

“This expansion into Dalhousie with Hotel Blue Magnets is a testament to our robust growth strategy and our belief in the immense potential of India’s most scenic destinations.”

Paramjit Singh Khurana, owner of Hotel Blue Magnets, expressed optimism about the collaboration,

“Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Blue Magnets under The Hoften brand is a momentous occasion. Their expertise and commitment to guest satisfaction perfectly complement our vision for Dalhousie.”

With this latest signing, ALIVAA Hotels & Resorts continues to carve a niche in the Indian hospitality landscape, offering reliable and memorable experiences across a growing network of distinctive destinations.


The Lalit Suri Hospitality Group Celebrates Pride Month 2025 with a Powerful Line-Up of Inclusive Initiatives

The Lalit Suri Hospitality Group Celebrates Pride Month 2025 with a Powerful Line-Up of Inclusive Initiatives

By Manu Vardhan Kannan

Published on May 31, 2025

Leading the way in inclusive hospitality, The Lalit Suri Hospitality Group is once again championing Pride Month 2025 with a dynamic and deeply meaningful line-up of celebrations and initiatives. Going beyond symbolic gestures, this year’s programming reflects the Group’s long-standing commitment to diversity, equity, and inclusion (DEI) under the leadership of Dr. Jyotsna Suri, along with Deeksha Suri and Keshav Suri.

 Across all Lalit properties, the month kicks off with the iconic #PureLove Parade and Flag Hoisting ceremonies. These inclusive events bring together hotel staff, corporate partners, artists, NGOs, and guests in a united display of pride.

 Celebrations continue with Drag Bingo, Queer Quizzes, storytelling sessions, and themed room experiences such as “Walls of Love”, custom décor, special menus, and Pride-themed keycards and hampers to create a fully immersive guest journey.

At The Lalit New Delhi, guests can engage with a curated art residency for queer artists, a filmmaking workshop led by Tushar Tyagi, and an awareness walk on inclusive practices in hospitality by chef Ritu Dalmia and the Lalit School team.

 The Keshav Suri Foundation (KSF) will launch Pride Pathways, a mentorship program for LGBTQIA+ professionals, and co-host the Trans Employment Mela in partnership with the TWEET Foundation. Other KSF highlights include:

  • The Rainbow Networking Event

  • The Aditya Nanda Award for Best Mental Health Film

  • A panel at KASHISH Mumbai Queer Film Festival

 Engaging conversations continue with a Diplomatic Drag Queen Story Hour at OKO, Queer Content Creators Meet at The Lalit Mangar, and PridePitches where college students propose DEI strategies. DEI trainings and the “My Identity, My Pride” sharing circles further deepen awareness.

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 At The Lalit Golf & Spa Resort Goa, guests are invited to a Pride Escape, with Group-wide social media campaigns spotlighting queer team members and allies. Interactive email quizzes, digital events, and the Queering the Law campaign (with Vidhi Centre for Legal Policy) broaden the celebration online. The new edition of Elphie, a children’s book, will also be released in collaboration with Westland Books.

 Pride Month will conclude with the launch of Karma Care, a mental health initiative focused on affirmative therapist training, and a virtual Pride Gathering led by the Group’s DEI team and senior leadership.

Dr. Jyotsna Suri shared,

“At The Lalit, we have always ensured that diversity and inclusion are not just campaigns, but the very conscience of the hotel. Pride Month provides a moment to remind us of the strength in diversity and the impact of supporting with a clear vision. We are proud to stand with the LGBTQIA+ community, not only in June but all throughout the year.”

With this powerful and heartfelt approach, The Lalit Suri Hospitality Group reaffirms its role as a true advocate for inclusivity, ensuring Pride is more than a celebration—it's a core value.

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