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By Nithyakala Neelakandan
Published on May 23, 2024
Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.
The Rise of Culinary Tourism
Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.
Malls and High Streets as Culinary Destinations
Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.
Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.
Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.
Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.
Creating Memorable Culinary Experiences
To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.
Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.
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By Manu Vardhan Kannan
Published on June 5, 2026
Indian Hotels Company (IHCL), India's largest hospitality company, has announced a strategic partnership between its loyalty programme, Taj InnerCircle-NeuPass, and oneworld, the world's leading airline alliance. The collaboration aims to provide members with enhanced travel benefits and a more connected experience across hospitality and aviation services.
The partnership reflects the growing demand for integrated travel experiences, allowing loyalty members to enjoy rewards and privileges beyond traditional hotel stays and airline journeys.
Commenting on the development, Puneet Chhatwal, Managing Director & CEO, IHCL, said, “This partnership with oneworld reflects the growing consumer preference for more integrated travel experiences. As we expand Taj’s international footprint, such alliances strengthen our ability to engage a wider global audience, bringing together scale and warm Indian hospitality to create a seamless proposition across markets.”
Through the collaboration, Taj InnerCircle-NeuPass members will gain access to benefits on participating oneworld airlines. Members can currently enjoy limited-time savings with Cathay Pacific until September 30, 2026, with additional opportunities expected to be introduced in the future.
Similarly, oneworld loyalty members will receive exclusive savings on stays, dining, and spa experiences across IHCL's portfolio of hospitality brands. These include Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Ginger, Tree of Life Hotels, and amã Stays & Trails.
Speaking about the partnership, Ole Orvér, CEO, oneworld, said, “We are pleased to bring together the world’s premium airline alliance with IHCL’s Taj InnerCircle Neupass. Members can now enjoy IHCL’s celebrated brands including the iconic Taj, bringing its century-old heritage of luxury in a first-of-its-kind partnership to extend the value of oneworld loyalty beyond air travel. Our shared commitment to quality and service will enhance how oneworld customers are recognised and rewarded throughout their journey.”
As part of the next phase of the collaboration, reciprocal loyalty recognition will be introduced. Taj InnerCircle Gold and Platinum members will be matched to the oneworld Sapphire tier, while Taj InnerCircle Copper and Silver members will receive oneworld Ruby status.
Likewise, oneworld Emerald members will be matched to Taj InnerCircle Gold status, while oneworld Ruby and Sapphire members will receive Taj InnerCircle Silver status.
Later this year, both organisations will also explore introducing opportunities for travellers to earn airline miles on hotel stays through select oneworld partner airline programmes, further enhancing the value proposition for frequent travellers.
The partnership marks a significant step in bringing together hospitality and aviation loyalty ecosystems, offering members greater flexibility, recognition, and rewards throughout their travel journey.
Eyak Ventures has announced the opening of Evoke Rambagh Ayodhya, a large-scale hospitality development near the Ram Janmabhoomi Temple. Operated under the Evoke Experiences brand, the property aims to cater to the growing number of visitors travelling to Ayodhya as the city continues to emerge as one of India's leading religious tourism destinations.
The launch comes at a time when Ayodhya is witnessing a significant increase in tourist arrivals following the inauguration of the Ram Janmabhoomi Temple and ongoing infrastructure developments across the region. Designed for pilgrims, families, and leisure travellers, the property offers a comfortable and well-rounded stay experience close to the city's key attractions.
Spread across 25 acres, Evoke Rambagh is among the largest resort developments in Ayodhya. The property features multiple water bodies integrated throughout the landscape, creating a serene environment for guests. It houses 156 cottages designed to combine comfort and convenience while offering spacious accommodation options.
Strategically located on Parikrama Marg, the resort enjoys easy connectivity to Ayodhya Junction railway station and Maharishi Valmiki International Airport, making travel convenient for domestic and international visitors.
Guests can choose from a variety of dining options, including an all-vegetarian restaurant serving satvik cuisine inspired by Indian, Oriental, and Continental flavours. The property also features a lobby restaurant and room service facilities.
With Ayodhya increasingly becoming a destination for social celebrations and weddings alongside religious tourism, Evoke Rambagh has positioned itself as a venue for destination weddings, family functions, and corporate gatherings. The property includes a banquet hall, landscaped gardens, a clubhouse, and dedicated activity spaces for events of varying scales.
The resort also offers a range of wellness and recreational facilities, including a swimming pool, wellness centre, yoga sessions, meditation programmes, and naturopathy experiences. Additional guest services include concierge assistance, valet parking, golf cart transportation, multilingual support, and wheelchair accessibility.
To ensure a seamless stay, the property is equipped with modern infrastructure such as high-speed internet, backup power, air conditioning, housekeeping, laundry services, and ample parking facilities. Safety features including CCTV surveillance, smoke detectors, and fire safety systems have also been incorporated across the property.
For the convenience of pilgrims, the resort provides shuttle services to the Ram Janmabhoomi Temple at scheduled intervals, while airport and railway station transfers are available on a paid basis.
Speaking about the launch, Krinal Thaker, Marketing & Experiences Head at Evoke Experiences (An initiative by Eyak Ventures), said, "The opening of Evoke Rambagh is in line with our commitment towards the development of Ayodhya as a key tourist and religious destination in India. The idea behind developing this hospitality asset was to provide accessible and comfortable accommodations."
As Ayodhya continues to strengthen its position on India's tourism map, developments such as Evoke Rambagh are expected to play an important role in supporting the city's growing hospitality and tourism ecosystem.
Published on June 4, 2026
A tragic fire at a hotel in Delhi's Malviya Nagar area has claimed 21 lives, including foreign nationals, leaving the city shocked and grieving. The incident, which occurred on the morning of June 3, 2026, also left several people injured, with authorities warning that the death toll could rise as some victims remain in critical condition.
According to officials, 47 people were rescued from the building and rushed to nearby hospitals for treatment. Among those who lost their lives were nine citizens from African countries and two from Turkmenistan, while five foreign nationals were among the injured.
Investigations have revealed serious violations at the property. Officials stated that the hotel was operating without clearance from the Fire Department. The building reportedly had approval for only six rooms but was functioning with more than 20 rooms. Authorities also found that the property had only a single entry and exit point, raising major concerns about safety compliance.
Police have apprehended the building owner, Lovkesh Bajaj, and registered a First Information Report (FIR) against him under Sections 105 (culpable homicide not amounting to murder) and 326 (mischief by fire) of the Bharatiya Nyaya Sanhita (BNS).
Preliminary findings suggest that sealed glass windows, malfunctioning sensor-operated gates, overcrowded rooms, and multiple fire safety violations turned the building into a death trap as smoke and flames spread rapidly through the premises.
In response to the tragedy, the Delhi government has announced a major review of accommodation establishments operating in the city. Tourism Minister Kapil Mishra said the government will officially withdraw its Bed and Breakfast policy and conduct inspections of all establishments registered under the scheme.
"We are going to officially withdraw the Bed and Breakfast scheme, and all establishments licensed under it will be checked," Mishra told PTI.
He further stated that strict action would be taken against operators violating licence conditions. Establishments found operating more than six rooms under the scheme will face licence cancellation.
The incident has also prompted immediate action from Delhi's administration. Lieutenant Governor Taranjit Singh Sandhu has ordered a month-long fire safety inspection drive covering hotels, lodges, inns, nursing homes, coaching institutes, restaurants, and other vulnerable commercial establishments across the city.
Officials said all rooms operating beyond approved limits in hotels, lodges, and inns will be shut down as part of the enforcement drive.
Delhi Chief Minister Rekha Gupta assured that the government is closely monitoring the situation and extending all necessary medical assistance and support to affected families.
President Droupadi Murmu expressed her condolences, saying, "The news of the loss of lives in the fire incident in Malviya Nagar, Delhi is extremely heartbreaking. I express my deepest condolences to the bereaved families and pray for the swift recovery of those injured."
Prime Minister Narendra Modi also conveyed his condolences, stating, "The loss of lives due to a fire incident in Malviya Nagar, Delhi is tragic. My condolences to those who have lost their loved ones. Wishing a speedy recovery to the injured. Authorities are providing all possible assistance to those affected."
The devastating incident has not only left Delhi heartbroken but has also brought renewed attention to the importance of safety and security standards across hotels, guest houses, and other accommodation facilities. As investigations continue, the tragedy serves as a stark reminder of the need for strict compliance with fire safety regulations to prevent such incidents in the future.
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