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By Nithyakala Neelakandan
Published on May 23, 2024
Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.
The Rise of Culinary Tourism
Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.
Malls and High Streets as Culinary Destinations
Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.
Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.
Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.
Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.
Creating Memorable Culinary Experiences
To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.
Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.
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By Manu Vardhan Kannan
Published on December 15, 2025
Indian Hotels Company (IHCL), India’s largest hospitality company, has announced the opening of Ginger Ahmedabad, Kristar, located in the vibrant neighbourhood of Thaltej. The launch further strengthens Ginger’s footprint in Ahmedabad, one of India’s fastest-growing urban centres.
Speaking on the opening, Ms. Deepika Rao, Executive Vice President – New Businesses & Hotel Openings, IHCL, said, “Ahmedabad is one of India’s fastest-growing urban centres, driven by its thriving industrial and entrepreneurial ecosystem. Ginger’s lean luxe offering resonates with the city’s evolving preference for smart, contemporary stays. With five Ginger hotels present in multiple micro markets of the city, the opening of Ginger Ahmedabad, Kristar reaffirms our commitment to cater to its increasing demand for quality hospitality.”
Designed to offer comfort and convenience, Ginger Ahmedabad, Kristar features well-planned rooms that reflect the brand’s contemporary design language. The hotel also houses Soulinaire, a global cuisine restaurant, catering to varied dining preferences of guests. In addition, the property offers versatile meeting spaces, making it suitable for both business and leisure travellers.
The hotel provides seamless access to key destinations across the city, allowing guests to explore Ahmedabad with ease while enjoying Ginger’s signature blend of functionality, smart design, and efficient service.
Known as the commercial capital of Gujarat, Ahmedabad is home to thriving industries, leading educational institutions, major global events, and iconic architectural landmarks. With this new opening, IHCL continues to strengthen its presence in the city, aligning with its growing demand for modern and reliable hospitality experiences.
Lemon Tree Hotels Limited has announced the launch of Lemon Tree Suites, Gurugram, marking its latest managed property and the brand’s eleventh hotel in Haryana. This opening further strengthens the group’s growing presence in northern India and reinforces its position in the state, where it now has ten operational properties.
Located in Gurugram, a prominent city in Haryana and part of India’s National Capital Region, the hotel sits within one of the country’s major financial and industrial hubs. Often referred to as the Millennium City, Gurugram is known for its modern infrastructure, corporate offices, high-rise developments, and expansive retail spaces, making it a preferred destination for both business and leisure travellers.
Lemon Tree Suites, Gurugram features a total inventory of 246 well-appointed rooms and suites. In the first phase of operations, 151 rooms have opened, with the remaining rooms scheduled to be launched in the second phase. The hotel’s contemporary interiors and thoughtfully designed spaces create a stylish yet comfortable ambience for guests.
Guests can enjoy a range of dining and leisure options at the property, including Citrus Café, the hotel’s all-day multi-cuisine restaurant, and Slounge, a relaxed recreation bar. The hotel also offers several wellness and recreational facilities such as Fresco, the rejuvenating spa, a fully equipped fitness centre, Refresh, a dedicated recreation room, and a swimming pool designed to offer a refreshing escape.
Commenting on the launch, Vishvapreet Singh Cheema, President, Lemon Tree Hotels, said, “With the opening of Lemon Tree Suites, Gurugram, we are delighted to strengthen our presence in the city, which already has eight hotels, including the first one from the brand at Udyog Vihar. Located in a key business hub, this hotel is perfectly suited for both corporate and leisure travellers seeking comfort, convenience, and an elevated stay experience.”
With its blend of modern design, comprehensive facilities, and strategic location, Lemon Tree Suites, Gurugram is positioned to cater to travellers looking for a seamless and comfortable stay in one of NCR’s most dynamic cities.
Air India has announced a new unilateral interline partnership with Scoot, the low-cost subsidiary of Singapore Airlines, aimed at significantly enhancing international connectivity for Indian travellers. The partnership strengthens Air India’s reach across Southeast Asia, North Asia, and Australia via Singapore, allowing guests to seamlessly access most of Scoot’s extensive network spanning over 70 destinations across 18 countries.
Through this collaboration, Air India’s extended international network now includes several destinations that were previously not covered under its existing partnerships. These newly accessible locations include Macau SAR in China; Padang and Labuan Bajo in Indonesia; Kota Kinabalu, Kuching, Langkawi, Ipoh, Kuantan, Miri, Sibu, Malacca, and Kota Bharu in Malaysia; Davao and Iloilo City in the Philippines; Koh Samui, Chiang Rai, and Chiang Mai in Thailand; and Nha Trang and Phu Quoc in Vietnam.
Air India guests can travel non-stop from Delhi, Mumbai, or Chennai to Singapore and continue their onward journeys on Scoot flights to these destinations, along with several other points across Scoot’s network. To improve passenger convenience, both airlines have implemented Inter-Airline Through Check-In, enabling guests travelling on a single ticket to receive boarding passes for both Air India and Scoot flights at their point of origin. This also allows passengers to check in their baggage through to their final destination, subject to applicable local laws and regulations, ensuring a smoother transfer experience at Singapore Changi Airport.
Commenting on the partnership, Nipun Aggarwal, Chief Commercial Officer, Air India, said, “Asia Pacific remains the world’s fastest-growing region for aviation, with intra-regional air travel demand surging at significant rates. Our new interline partnership with Scoot taps into that momentum, meeting the rising Indian traveller appetite for seamless access to far-flung corners of the continent - from Malaysia’s rainforests to Vietnam’s beaches and Indonesia’s emerging cities.”
Calvin Chan, Chief Commercial Officer, Scoot, said, “This partnership marks an important step in broadening travel options for customers in India to discover unique destinations across Scoot’s extensive network via Singapore. We look forward to welcoming Air India customers onboard and connecting them to new experiences with Scoot.”
Air India currently operates 49 weekly flights between India and Singapore, including thrice-daily services from Delhi, twice-daily flights from Mumbai, and twice-daily flights from Chennai. In addition to this new interline agreement, Air India and Singapore Airlines continue to be codeshare partners, offering seamless connectivity to over 60 destinations worldwide for their shared customers.
The interline itineraries under this partnership will be progressively made available across Air India’s official booking channels, including its website, mobile applications, and through travel agents worldwide.
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