Curated Living Solutions (CLS), a DivyaSree Group company and one of India’s leading managed living platforms, has announced the launch of its first hospitality-led mixed-use development in Pune, marking its strategic entry into hospitality-focused real estate.

The ₹200 crore development will feature a 200-key hospitality project, premium retail spaces, and branded residences in the Koregaon Park Annexe corridor of East Pune. The project is being jointly developed by CLS and Arista Developers, a Pune-based real estate company, and will be professionally operated by Alivaa Hotels & Resorts under a long-term master lease arrangement.

The launch follows CLS’s expansion journey in Pune after the successful introduction of Codename EMI in Balewadi, further strengthening the company’s presence in the city’s evolving real estate ecosystem.

Located in Mundhwa, adjoining Koregaon Park, the development offers connectivity to key business and lifestyle hubs including Kharadi, Magarpatta City, Hadapsar, Kalyani Nagar, Viman Nagar, EON IT Park, World Trade Center Pune, and Pune International Airport.

Designed to meet the growing demand from business travellers, consultants, expatriates, and long-stay corporate guests, the project combines hospitality, retail, and branded residences within a professionally managed mixed-use environment.

As part of the launch, CLS introduced its proprietary Hospitality Investment Plan (HIP), a structured investment model designed to make professionally managed hospitality assets more accessible to investors.

Under the HIP model, investors will own hospitality units while daily hotel operations, guest services, revenue management, maintenance, and brand operations will be managed by Alivaa Hotels & Resorts. The project follows a Build–Sell–Leaseback model supported by a 29-year master lease, including a 12-year lock-in period, allowing investors to participate in hospitality real estate without operational responsibilities.

The launch comes as East Pune continues to emerge as a major business and hospitality corridor, driven by the growth of Global Capability Centres (GCCs), IT services, consulting firms, and extended-stay business demand. The Koregaon Park–Kharadi–Magarpatta–Hadapsar region has become one of Pune’s key hospitality markets, creating demand for professionally managed accommodation solutions.

Commenting on the launch, Jai Kishan Challa, Founder & CEO, Curated Living Solutions Pvt. Ltd., said "CLS has always focused on identifying emerging real estate opportunities driven by changing consumer behaviour and market demand. Hospitality is now evolving into one of the most promising real estate asset classes in India. With this project, we are entering the hospitality sector through a professionally managed mixed-use development that combines hospitality, retail and branded residences within a single ecosystem."

He added, "Through the Hospitality Investment Plan (HIP), we aim to enable investors to participate in professionally managed hospitality assets without the complexities of operating them. We believe this model aligns with the evolving expectations of today’s investors, who increasingly seek professionally managed, income-generating real estate opportunities."

Speaking on the partnership, Vijay Advani, Director, Arista Developers, said, "East Pune has transformed into one of India's most vibrant commercial corridors, creating sustained demand for high-quality hospitality infrastructure. Our partnership with CLS brings together strong local development expertise and institutional project planning to deliver a landmark mixed-use development that responds to the changing needs of both investors and business travellers."

Vikramjit Singh, Founder & CMD, Alivaa Hotels & Resorts, added, "Professionally managed hospitality assets are becoming increasingly important as guest expectations continue to evolve. Our role is to ensure operational excellence across every aspect of the development—from guest experience and occupancy generation to revenue optimisation and service delivery."

The development strengthens CLS’s managed living portfolio, which currently comprises more than 13,000 managed beds across student housing, co-living, industrial housing, and managed residential assets in cities including Pune, Mumbai, Bengaluru, and Delhi.

With its first hospitality-led mixed-use development, CLS aims to create an institutional-quality hospitality ecosystem while introducing a new investment model for India’s growing hospitality real estate sector