Curry Crown Announces Major Expansion with 10 New Restaurants in the Next 5 Years

Curry Crown Announces Major Expansion with 10 New Restaurants in the Next 5 Years

By Nishang Narayan

Published on October 26, 2024

Curry Crown, the popular Indian dining destination celebrated for its rich traditional flavors, is thrilled to announce its ambitious expansion plans. Following the overwhelming success of its Noida 144 outlet, the restaurant, along with its sister brands Kochi Express and Chaat Ministry, aims to open 10 new outlets across India over the next five years.

Curry Crown specializes in authentic Indian flavors, while Kochi Express delights diners with a variety of rich South Indian delicacies, and Chaat Ministry showcases the best of India’s vibrant street food and regional chaat specialties. Together, these three brands are dedicated to providing a wide array of culinary experiences that cater to diverse palates.

As part of its growth strategy, Curry Crown will kick off the expansion with new locations in Gurgaon and Delhi, followed by strategic entries into key markets such as Faridabad, Ghaziabad, and Greater Noida. The first of these new outlets is expected to open in early 2025.

"We've been thrilled by the response from our customers at our Noida outlet, and it's time to bring the Curry Crown experience to a broader audience," said Paras Teotia, Founder of Curry Crown. "Our goal is to create a network of dining spaces that serve authentic Indian flavors, combined with an elevated dining experience that connects people with our rich culinary heritage."

In addition to expanding its footprint, Curry Crown will introduce a refreshed menu at the new outlets, featuring seasonal dishes inspired by regional Indian cuisine. While classic favorites will remain on the menu, innovative twists will cater to the evolving tastes of modern diners. Each new location will boast a contemporary and welcoming design, seamlessly blending traditional Indian elements with modern aesthetics, providing a cozy yet sophisticated dining environment.

Curry Crown is committed to maintaining excellence in both food and service. Each new location will uphold the brand’s core values of quality, authenticity, and customer satisfaction, ensuring that every dish served is a true representation of India’s culinary treasures.

With these expansion plans, Curry Crown aims to position itself as a leading name in the Indian dining scene across the NCR. Furthermore, the brand is exploring future franchise opportunities and plans to expand into other regions beyond NCR, setting the stage for long-term growth.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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