Cycle Pure Agarbathi, India’s leading agarbathi maker, has rolled out its scholarship programme for differently-abled girl students for the fourth consecutive year, strengthening its long-term commitment to inclusive education and community development. The event, held in Chennai on 21 November 2025, brought together students, parents, teachers, and members of the NR Group to celebrate the initiative’s growing impact.

This year, Mr. Amarnath Dutta, Chief Sales & Marketing Officer at Cycle Pure Agarbathi, personally handed over the cheques to Ms. Mageswari and Ms. P. Arunadevi from the Society for the Rehabilitation of Differently Abled Women and Development, reaffirming the brand’s sustained support.

Launched in 2022, the programme supports differently-abled girls aged 12–17 from low-income households, enabling access to education, life skills, and overall development. It draws from NR Group’s long-standing legacy, including the Ranga Rao Memorial School for the Differently Abled (RMSD) in Mysuru, which has been empowering visually challenged girls since 1988.

The 2025 event was hosted at the Society for Rights of All Women with Disabilities, Srinivasa Gandhi Nilayam. The gathering highlighted the progress made over the years, with students sharing their aspirations and achievements.

Speaking at the event, Mr. Amarnath Dutta said, “It is a privilege to be part of these young girls' journeys for the fourth year in a row. Their courage and determination remind us why this work matters. Through our continued support, we hope to give differently-abled children the confidence to pursue their goals with dignity. We remain committed to expanding this initiative to more states across India.”

Representing the host organisation, Ms. Mageswari added that this marks the fourth continuous year of Cycle Pure Agarbathi’s support to 40 differently-abled girl students, emphasising how consistent backing can transform opportunities and futures.

One of the students, Divyadarshini, shared her gratitude,“The support I received gives me confidence that my dreams matter. I want to become a teacher and help other girls like me. Cycle Pure Agarbathi has made me believe that nothing is impossible.”

With successful programmes running in Mysuru and Chennai, Cycle Pure Agarbathi is now exploring expansion into more states, broadening its reach to ensure more children benefit from structured support. As the brand marks 77 years of trust and community-focused initiatives, it continues to champion empowerment through education, entrepreneurship training, and women-centric development programmes.

About NRRS

Founded in 1948 by Shri N. Ranga Rao, NRRS grew from a home-grown incense maker into a diverse business group spanning fragrances, wellness, floral extracts, and even aerospace components. Its charity wing, the NR Foundation, leads the Group’s social initiatives, including education, community development, and women empowerment projects.