Celebrating its 10th year of operation, Cygnett Hotels and Resorts sets its sights on a transformative expansion strategy for 2024. Building on its remarkable success in 2023, particularly in North and North Eastern India, the brand is poised to solidify its position as a leader in the midscale hospitality segment nationwide.

The stellar performance in 2023 saw Cygnett achieving a 15.6% increase in Average Daily Rate (ADR) and an impressive 15.1% growth in Revenue per Available Room (RevPAR). With occupancy rates soaring to around 80% across most properties, Cygnett's popularity and effective sales and marketing efforts are undeniable, with a remarkable 90% of guests being repeat visitors.

Looking ahead, Cygnett aims to strategically expand its presence in regions ripe with tourism potential and thriving business activity, covering the length and breadth of the nation. With a current portfolio of 45 hotels, Cygnett is on track to surpass 33 operational hotels by the end of 2024.

The brand's commitment to growth extends to the North-Eastern region of India, with plans to introduce its Cygnett Inn brand in Tawang by March 2025, marking a significant milestone in the Himalayan region of Arunachal Pradesh. Additionally, Cygnett is set to make its mark in key economic hubs of Assam, including Guwahati, Barpeta, Nagaon, and Galahad.

Founder Sarbendra Sarkar expressed his enthusiasm as, “I am thrilled to witness our brand's phenomenal growth in 2023, setting the stage for an even more ambitious 2024. Our expansion strategy not only underscores our commitment to establishing a pan-India presence but also highlights our unwavering dedication to redefining hospitality standards. I am happy that Cygnett continues to evolve, and we are particularly excited to introduce our new wellness brand, 'Ayurvyaas.' At Cygnett, we believe in offering not just accommodations but transformative experiences, with wellness taking centre stage.”

Expanding its reach in strategic locations across India, Cygnett's budget hotel brand "Cozzet by Cygnett" is set to establish a presence in cities like Jamshedpur, Mahad, Puri, SIDCUL Haridwar, Chittorgarh, and Phalodi, Rajasthan.

Looking beyond domestic borders, Cygnett aims to tap into international markets, targeting countries with significant Indian diaspora populations such as Nepal, Sri Lanka, Vietnam, the UAE, and East Africa. With a focus on sustainable practices and operational excellence, Cygnett is poised to redefine hospitality standards and create transformative experiences for guests worldwide.