Cygnett Hotels & Resorts Pvt Ltd has announced the appointment of Mr. Sumit Ghosh as Associate Vice President – Sales, strengthening its senior leadership as the hospitality group continues to scale operations across multiple Indian markets.

In his new role, Ghosh will lead the company’s sales strategy, focus on strengthening key accounts, and drive revenue growth across the portfolio. His responsibilities will include corporate sales, key account management, market development, and aligning sales plans with Cygnett’s broader growth strategies. He will also work closely with key stakeholders within the organisation and with asset partners.

Ghosh brings over 24 years of experience in the hotel industry, with strong expertise across sales leadership, business development, and revenue-focused roles in branded hotel chains. He holds a postgraduate degree in Marketing Management (PGDBA) from SCDL–Symbiosis, Pune, a Diploma in Hotel Management from IIHM, Kolkata, and a BA in International Hospitality Management from Queen Margaret University, Scotland.

Prior to joining Cygnett Hotels & Resorts, Ghosh was associated with several well-known hotel groups, including Wyndham Hotel Group, Royal Orchid Hotels, Sarovar Hotels & Resorts, Jaypee Hotels, Best Western Premier, and Sunday Hotels. His experience spans hotels in metro cities as well as other regions, contributing to business restructuring, corporate alliances, and top-line growth across different portfolios.

Commenting on the appointment, Sarbendra Sarkar, Founder & Managing Director, Cygnett Hotels & Resorts, said, "Sumit brings a tremendous understanding of market dynamics, execution skills, and understanding of all the prominent hotels will be an advantage for us in improving our sales performance in the market."

As part of the leadership team, Ghosh will play an important role in developing scaled-up sales approaches, training teams, and supporting the expansion of Cygnett’s growing product base. The appointment comes at a time when Cygnett Hotels & Resorts is actively expanding its presence in the mid-market and value segments of the hospitality industry.