Cygnett Hotels & Resorts has announced the signing of Cozzet Amritsar, marking a strategic expansion of its value-driven brand in Punjab’s thriving hospitality market.

The upcoming 54-key property will strengthen the group’s presence in one of North India’s most resilient tourism and commercial hubs, Amritsar.

Cozzet Amritsar will feature 54 well-appointed rooms, an all-day dining restaurant and a banquet facility equipped with modern technology, capable of hosting up to 500 guests.

The hotel is located approximately 20 minutes from the iconic Golden Temple and about 30 minutes from Sri Guru Ram Dass Jee International Airport. Its proximity to religious landmarks, retail districts and commercial zones positions it to cater to a balanced mix of pilgrimage, leisure, wedding and corporate demand.

Amritsar continues to record strong year-round footfall, driven by domestic and international visitors. Improved road infrastructure and enhanced airport connectivity have further strengthened demand across the midscale and upper-midscale hotel segments.

Cozzet Hotels are designed around a simple promise, clean rooms, quality food, reliable service and essential comforts such as Wi-Fi, gym access and hot showers, all at smart price points. Each property reflects a distinct local identity while maintaining consistent service standards.

Cozzet Amritsar will target value-conscious travellers seeking comfort, efficiency and dependable hospitality without compromising on experience.

Commenting on the signing, Sarbendra Sarkar, Founder and Managing Director, Cygnett Hotels & Resorts, said, “Amritsar is a high-performing hospitality market with strong year-round demand across pilgrimage, leisure and social events. With Cozzet Amritsar, we are strengthening our presence in Punjab by offering a product that balances comfort, efficiency and value. The city's improving infrastructure and expanding commercial activity make it a compelling long-term market for organised hospitality brands.”

The addition of Cozzet Amritsar aligns with Cygnett’s asset-light expansion strategy focused on high-growth secondary cities with strong demand fundamentals and limited organised supply.

Beyond the Golden Temple, the hotel’s location also offers convenient access to the Wagah Border, the War & Partition Museum and Amritsar’s bustling shopping streets, making it an attractive base for both business and leisure travellers.

With this signing, Cygnett continues to deepen its presence in North India, tapping into markets where tourism, weddings and corporate travel converge to drive sustained hospitality growth.