CYK Hospitalities Curates PAN Asian Restaurant Phomo In Jalandhar

CYK Hospitalities Curates PAN Asian Restaurant Phomo In Jalandhar

By Nishang Narayan

Published on November 29, 2024

CYK Hospitalities, a leading end-to-end F&B consultancy, has recently curated the menu and helped launch an Asian Fusion cuisine restaurant, called PhoMo, in Model Town, Jalandhar. The innovative dining aims to reimagine Asian fusion cuisine, combining traditional flavors with cutting-edge culinary creativity. PhoMo is designed to captivate food enthusiasts seeking a truly engaging dining experience.

PhoMo exemplifies CYK Hospitalities’ expertise in crafting unique dining concepts. To bring PhoMo into a distinct dining experience, CYK offered its proficiency in Menu Creation, Staffing and Training, Procurement and Vendor Management, and Operational Excellence that reflect the brand’s values. This project is another testament to CYK’s dedication to delivering exceptional F&B solutions, merging innovation, sustainability, and cultural appreciation.

On collaborating with the owners at PhoMo for another innovative restaurant project, Simranjeet Singh, Director of CYK Hospitalities, said, “At CYK Hospitalities, we believe dining is more than just food—it’s an experience that bridges innovation and tradition. With PhoMo, we’ve created a space where cultural authenticity meets bold Asian flavors, offering guests a spiritually nourishing and palate-exciting journey.”

PhoMo’s founder Vidur Malhotra said “CYK Hospitalities has played a pivotal role in transforming our vision for PhoMo into reality. While the concept of PhoMo was deeply rooted in our passion for creating a unique dining experience, CYK brought their expertise to the table by curating an exceptional menu, optimizing staffing and vendor management, and providing operational insights that elevated the overall execution. A special shoutout to Chef Arastu Chaturvedi with Team CYK for working closely with us to refine every detail and ensuring it’s all crafted to perfection. Their professionalism and dedication has been instrumental in crafting a dining experience that seamlessly blends innovation with cultural authenticity.”

PhoMo’s menu boldly explores progressive Asian cuisine, offering dishes that harmonize authenticity with innovation. Signature creations like Sushi Tacos—featuring sushi-grade fish, avocado, and spicy mayo in crispy taco shells—and Burmese Tealeaf Salad highlight how traditional recipes are elevated using modern techniques. Drawing inspiration from Vietnamese, Thai, Korean, Japanese, and Indonesian cuisines, PhoMo’s dishes celebrate the diversity and richness of Asian flavors.

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PhoMo’s beverage offerings are equally impressive, featuring, soon to be introduced, cocktails crafted with unique ingredients like Yuzu, Okinawa Black Sugar, and Matcha. Standouts like the Yuzu Chuhai and Okinawa Smash are carefully curated to complement the bold and vibrant flavors of the menu, ensuring a cohesive and satisfying dining experience.

PhoMo welcomes visitors into a well-designed area where cultural elegance and minimalism coexist. The restaurant's interiors, with their earthy hues, verdant surroundings, and crisp architectural lines, exude refinement and warmth, creating the ideal atmosphere for gastronomic exploration.

About CYK Hospitalities
CYK Hospitalities, led by experts in the F&B segment, specializes in comprehensive brand-building services for the food and beverage and hospitality sectors. Offering solutions such as location mapping, leasing, menu engineering, chef hiring, SOP formation, competitor analysis, and more, CYK has established itself as a trusted partner for renowned clients.

The consultancy has collaborated with leading space providers, including Phoenix Mall, Pacific Mall, DLF, Vegas Mall, Lulu Group, Lakeshore, and Lovely Professional University, to create impactful dining concepts that resonate with modern consumers.


Soy Soi Brings ‘Embers of Grills’ to Chennai with Asian Charcoal-Grilled Specialties

Soy Soi Brings ‘Embers of Grills’ to Chennai with Asian Charcoal-Grilled Specialties

By Manu Vardhan Kannan

Published on July 20, 2026

Soy Soi, one of Chennai's leading destinations for Pan Asian cuisine, is celebrating the rich traditions of Asian charcoal grilling with its limited-time food promotion, 'Embers of Grills', available at its Kotturpuram outlet until July 19, 2026.

Inspired by the bustling satay stalls of Kuala Lumpur, Japan's robata grills, and the charcoal street food culture of Bangkok, Hanoi and Chengdu, the promotion brings together authentic open-fire cooking techniques from across Southeast and East Asia.

The specially curated menu highlights Soy Soi's signature grilled dishes alongside regional favourites, offering guests an opportunity to experience the bold, smoky flavours that have become synonymous with Asian charcoal grilling.

Among the featured dishes are Moo Ping with Spicy Peanut Sauce, featuring Thai-style marinated pork skewers; Ga Nuong – Grilled Chicken Leg, prepared with fragrant lemongrass and charcoal-grilled to perfection; Spiced Tofu Kin, made with Burmese spices and chilli paste; and Xinjiang Lamb Skewers, seasoned with cumin and served alongside a numbing Sichuan chilli sauce.

Drawing inspiration from the vibrant street food culture of Asia, Embers of Grills recreates the experience of live charcoal cooking in a restaurant setting through bold marinades, authentic flavours and a menu designed to cater to a variety of preferences.

With this special promotion, Soy Soi invites guests to savour the distinctive taste of charcoal-grilled cuisine and explore the diverse grilling traditions that continue to define some of Asia's most loved culinary destinations.

Event Details:

  • Venue: Soy Soi, Gandhi Mandapam Road, Chitra Nagar, Kotturpuram, Chennai – 600085

  • Dates: Till July 19, 2026

  • Timings: 12:00 PM – 3:30 PM and 6:30 PM – 10:30 PM


Maize & Malt Introduces Rose Jalebi Tres Leches in Bengaluru

Maize & Malt Introduces Rose Jalebi Tres Leches in Bengaluru

By Manu Vardhan Kannan

Published on July 20, 2026

Riding the wave of one of the internet's most popular dessert trends, Maize & Malt has introduced its latest creation, Rose Jalebi Tres Leches, offering a fresh take on the classic milk-soaked cake with flavours inspired by Indian sweets.

Tres Leches has become a favourite among dessert lovers worldwide, with creative variations appearing across cafés and restaurants. Adding its own signature touch, Maize & Malt has combined the richness of the classic dessert with the familiar flavours of crispy jalebi and fragrant rose.

The dessert features a soft and airy sponge cake soaked in three kinds of milk, topped with crunchy jalebi and finished with delicate rose notes. The combination brings together traditional Indian flavours and the creamy texture of Tres Leches, creating a dessert that is both nostalgic and contemporary.

Designed for those who enjoy discovering new food trends as well as lovers of Indian-inspired desserts, the Rose Jalebi Tres Leches adds a distinctive option to Bengaluru's growing dessert scene.

The dessert is now available at Maize & Malt, located at 3, 4th Cross Road, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Mahadevapura, Bengaluru, Karnataka 560048.


Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

By Hariharan U

Published on July 19, 2026

Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.

Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.

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The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.

Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.

Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.

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Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.

Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.

The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.

With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.

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