India’s identity is woven not just through its myriad languages and breathtaking landscapes, but through the vibrant tapestry of its flavours. Every region brings its own sensory signature—tastes that spark memories, transport us back home, and gently remind us who we are.

It’s a legacy that doesn’t merely nourish; it narrates. A handful of spices from Kerala’s lush coast or a melt-in-the-mouth biscuit from a Hyderabadi bakery can stir more emotion than a stack of photo albums ever could.

Now imagine capturing these soulful regional stories in something as universal as chocolate. That’s exactly what MISHTHAAN, a beautifully curated collection of regional-inspired chocolates, sets out to do. Born from a passion to celebrate India’s rich culinary soul, MISHTHAAN transforms the country’s most iconic local flavours into luxurious chocolate experiences.

Each bar isn’t just a sweet treat—it’s a taste memory reinvented. A heartfelt indulgence where heritage meets innovation, turning chocolate into a canvas for India’s most beloved stories.

Here’s how this delicious journey across Bharat unfolds, one irresistible bite at a time:

MISHTHAAN Mahabaleshwar Berries & Rose Dark Chocolate

From the strawberry fields of Maharashtra
This bar is a quiet homage to Mahabaleshwar, the famed land of berries. It brings together handpicked strawberries and cranberries from the misty hills, layered with delicate rose petals that add a fragrant, almost poetic softness. Wrapped in velvety dark chocolate, it tastes like early morning walks, market stalls overflowing with fruit, and rose gardens still wet with dew.

MISHTHAAN Kolkata Meetha Paan Milk Chocolate

A sweet stroll through the bylanes of Bengal
Kolkata doesn’t just serve paan—it offers a whole ritual, rich in charm and tradition. This milk chocolate bar captures that experience with surprising grace. Delicate notes of betel leaf, cardamom, and traditional paan ingredients blend seamlessly into creamy chocolate, transforming a beloved street-side delight into something smooth, nostalgic, and deeply satisfying. It’s paan without the chew, only the enchantment.

MISHTHAAN Maharashtra's Alphonso Mango & Cardamom Milk Chocolate

A slice of Ratnagiri summers
Few things announce an Indian summer quite like the golden glow of Alphonso mangoes. This chocolate celebrates that lush sweetness, pairing it with the gentle warmth of cardamom—a spice often hidden in grandmother’s mithai boxes. The result? Sunshine in a bar—rich, juicy, aromatic, and comforting. A celebration of mango season you can relish all year round.

MISHTHAAN Kerala’s Malabar Black Pepper & Pineapple Milk Chocolate

Where spice meets sweetness on Kerala’s coast
At first bite, the pineapple shines through—tangy, tropical, playful. Then comes a gentle whisper of Malabar black pepper that adds depth and a subtle thrill. It’s a bar that tells two stories—the fruit vendor and the spice trader—blending them into one delicious narrative. Kerala, in its layered, generous, slightly mischievous glory.

MISHTHAAN Hyderabad Osmania Biscuits Milk Chocolate

Tea-time nostalgia, reimagined
Osmania biscuits are a Hyderabadi classic—soft, buttery, just a touch salty. This bar folds that comforting flavour into a creamy milk chocolate base, creating a treat that feels like a warm cup of chai and conversations that linger into twilight. It’s subtle, familiar, and nearly impossible to stop at just one piece.

With each thoughtfully crafted bar, MISHTHAAN doesn’t just satisfy sweet cravings. It reconnects us with places we miss, people we cherish, and traditions we carry in our hearts.

This isn’t just chocolate.
This is India—made beautifully, delectably edible.

This World Chocolate Day (July 7th), dessert lovers have a new reason to rejoice as BLR Brewing Co. rolls out an indulgent special — the Chocolate Brownie, a divine treat that brings together deep cocoa richness and creamy vanilla coolness in one comforting dish.

Crafted with intense dark chocolate, real butter, and a dash of love, this brownie features a warm, gooey center that melts in your mouth. Served fresh with a generous drizzle of chocolate syrup and a scoop of velvety vanilla ice cream, this dessert is everything a sweet tooth dreams of.

Here’s a peek into what goes into this tempting treat:

Ingredients

For the Brownie:

• Dark chocolate – 40g (chopped or chips)
  

• Butter – 25g
  

• Sugar – 2 tbsp
  

• All-purpose flour – 2 tbsp
  

• Cocoa powder – 1 tbsp
  

• Milk – 2 tbsp
  

• Baking powder – a pinch
  

• Salt – a small pinch
  

• Vanilla essence – 1/4 tsp
  

For Serving:

• Chocolate syrup – 1 tbsp
  

• Vanilla ice cream – 1 scoop
  

The brownie is made by melting chocolate and butter together until smooth, then mixing in sugar, milk, and vanilla essence. After gently folding in sifted flour, cocoa powder, baking powder, and salt, the batter is baked until the top sets while the center stays fudgy and rich.

For quick cravings, it can even be microwaved for just over a minute, offering a more cake-like texture for those on the go.

This special is available on July 7th across all BLR Brewing Co. outlets, making it a must-try dessert for World Chocolate Day.

Whether you're out for a family dinner, a date night, or simply looking to treat yourself, this warm brownie and ice cream duo is a celebration of chocolate in every bite.

Samosa Singh, India’s beloved quick-service restaurant (QSR) brand known for reinventing the humble samosa, has rolled out a fresh brand identity featuring a new logo, refreshed menu, and a renewed commitment to health-conscious indulgence.

The rebranding marks a significant step in Samosa Singh’s journey, blending tradition with innovation to serve snacks that are healthier, tastier, and crispier—without compromising on the nostalgic flavours customers love.

The new logo is sleek, contemporary, and globally appealing. With cleaner lines, refined typography, and a bolder moustache motif that nods to the brand’s rooted Indian personality, the design reflects a confident yet approachable vibe. It also positions Samosa Singh to better resonate with a health-aware and visually-driven audience.

“This moment is incredibly special for us. We’re unveiling not just a new look and menu, but a renewed commitment to what Samosa Singh truly stands for — food that is healthier, tastier, and crispier, without losing its soul,” said Nidhi Singh, Co-founder, Samosa Singh.

The menu revamp brings a perfect balance between traditional recipes and modern sensibilities, crafted with better-for-you ingredients and mindful cooking techniques. Designed to appeal to Gen Z’s adventurous palate while also comforting millennial nostalgia, the new offerings keep Samosa Singh relevant in today’s fast-changing food landscape.

In addition, the brand has introduced quirky, Instagrammable packaging made from high-quality, sustainable materials—a move aimed at attracting eco-conscious and social media-savvy customers. The colourful and fun visual appeal of the packaging enhances the snack experience, making it both photogenic and planet-friendly.

“This isn’t just a cosmetic change—it’s a bold step towards building a brand that’s thoughtful, relatable, and future-ready,” added Shikhar Veer Singh, Co-founder of Samosa Singh. “We’re confident this refreshed identity will connect with loyal fans and new snack lovers alike.”

With consistent branding across platforms, from physical packaging to digital presence and merchandise, Samosa Singh’s evolution reflects its customer-first approach and forward-looking vision.

Whether you’re a long-time fan or trying it for the first time, the all-new Samosa Singh promises the same soul-warming crunch with a fresher, healthier twist—now in a look that’s as vibrant as the flavours it delivers.