CYK Hospitalities Expands with Logical Showsha: A New Venture in Design and Branding Solutions

CYK Hospitalities Expands with Logical Showsha: A New Venture in Design and Branding Solutions

By Nishang Narayan

Published on April 2, 2025

CYK Hospitalities, a prominent name in the F&B consultancy space, has officially launched its new venture, Logical Showsha, marking an exciting new chapter in its evolution. This expansion, celebrating over a decade of success in the F&B industry, introduces a comprehensive design and branding service based in Gurgaon, focusing on creating compelling stories and unique identities for brands.

Logical Showsha will specialize in a wide array of design services, including logo creation, brand decks, merchandise, packaging, and visual identity solutions. The agency aims to push boundaries in design by transforming businesses through innovative strategies that align with each brand's core values and vision.

Simranjeet Singh, Director at CYK Hospitalities, shared, "Logical Showsha is where we begin the creation of the destination, modifying it into new, unique forms of identity for brands." This statement underscores the agency’s focus on redefining how businesses communicate their identities visually and strategically.

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In its pilot phase, launched in December last year, Logical Showsha has already made waves by working with several notable brands. Among its early successes, the agency crafted the visual identity for The Central Delhi of House of Minar, a luxury fine-dining restaurant, enhancing its premium appeal. It also designed cultural branding for Himalayan Trope, an Almora-based brand, ensuring the designs align with the rich cultural roots of the brand. Additionally, for Sodhilicious, one of the finest bakeries in the area, Logical Showsha developed lively packaging and marketing materials to embody the brand's playful and engaging personality.

Pulkit Arora, Director of CYK Hospitalities, emphasized the strategic nature of this new venture, saying, "Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience."

With Logical Showsha, CYK Hospitalities extends its creative expertise beyond the F&B sector, reinforcing its commitment to delivering excellence and helping businesses create impactful brand identities that resonate with their audiences.

About CYK Hospitalities

CYK Hospitalities is a trusted F&B consultancy offering end-to-end services for the food and beverage and hospitality industries. Specializing in location mapping, menu engineering, chef hiring, SOP formation, and competitor analysis, CYK has helped many renowned clients create compelling dining concepts. The firm has partnered with top developers like Phoenix Mall, Pacific Mall, DLF, Vegas Mall, Lulu Group, and others to bring modern, consumer-centric concepts to life.


Welcomhotel Guntur Welcomes Ravi Kant Sharma as Its New Food and Beverage Manager

Welcomhotel Guntur Welcomes Ravi Kant Sharma as Its New Food and Beverage Manager

By Manu Vardhan Kannan

Published on December 4, 2025

Welcomhotel by ITC Hotels, Guntur has announced the appointment of Ravi Kant Sharma as its Food and Beverage Manager. Known for his hands-on leadership and experience in luxury hospitality, he brings nearly nine years of expertise shaped across renowned hotel brands including The Oberoi Group and ITC Hotels.

Before taking on this new role, he served as Assistant Food and Beverage Manager at ITC Mughal, A Luxury Collection Hotel, Agra, where he handled a wide range of operational responsibilities, worked closely with the leadership team to strengthen service standards and departmental performance, and contributed to enhancing guest-focused F&B operations.

With his strong skill set, industry knowledge, and commitment to delivering exceptional service, he is set to enhance the dining experience at Welcomhotel by ITC Hotels, Guntur and continue the brand’s focus on thoughtful hospitality.


The LaLiT Laxmi Vilas Palace Udaipur Appoints Arjun Belliappa as General Manager

The LaLiT Laxmi Vilas Palace Udaipur Appoints Arjun Belliappa as General Manager

By Manu Vardhan Kannan

Published on December 3, 2025

The LaLiT Laxmi Vilas Palace Udaipur has announced the appointment of Mr. Arjun Belliappa as its new General Manager. With more than two decades of diverse hospitality experience, he is known for elevating guest satisfaction, improving operational efficiency, and driving strong business growth.

Mr. Belliappa began his career as a Hotel Operational Management Trainee with JW Marriott, Juhu, and later worked at The Taj Mahal Palace & Tower, Mumbai. His career grew further during his seven-year journey with The Oberoi Group, where he contributed to operations at The Oberoi Mumbai, Trident Nariman Point, and Trident Gurgaon, eventually becoming Assistant Front Office Manager.

Over the years, he has held senior leadership roles with Park Hyatt Hyderabad, Radisson Blu Atria Bengaluru, Mantri Square Mall, Lemon Tree Premier, Sunbird Trust, and Betta Living Resorts. These roles have given him valuable experience across luxury hotels, large-scale operations, and mission-driven hospitality projects.

Most recently, Mr. Belliappa served as General Manager at Hotel Lakend, Udaipur. His strong understanding of the local market helped him enhance service quality and overall business performance.

Sharing his thoughts on the new role, Mr. Arjun Belliappa said, “It is an honour to join The LaLiT Laxmi Vilas Palace Udaipur, a landmark property that captures the splendour of Rajasthan and a bygone era. I look forward to working with the team to create memorable guest experiences that uphold the brand’s legacy of warmth, luxury, and inclusion.”

Welcoming him to the group, Mr. Vivek Shukla, CEO, The LaLiT Suri Hospitality Group, said, “We are delighted to have Mr. Arjun Belliappa join The LaLiT family. His leadership, expertise, and dedication to excellence will further strengthen our commitment to offering unparalleled guest experiences at The LaLiT Laxmi Vilas Palace Udaipur.”

With this appointment, The LaLiT Laxmi Vilas Palace Udaipur continues its commitment to delivering refined hospitality rooted in heritage, warmth, and exceptional service.


TREVOC Group Strengthens Leadership with Appointment of Aman Bhasin as AVP – Sales

TREVOC Group Strengthens Leadership with Appointment of Aman Bhasin as AVP – Sales

By Manu Vardhan Kannan

Published on December 3, 2025

TREVOC Group has strengthened its leadership team by appointing Aman Bhasin as Assistant Vice President – Sales as the brand continues to expand its premium real estate footprint in Gurugram. Aman brings over a decade of experience working with leading developers such as Whiteland Corporation, M3M India Pvt. Ltd. and Omaxe Ltd., where he built a strong track record in driving revenue growth and leading high-performing sales teams.

Speaking about the appointment, Gurpal Singh Chawla, Managing Director, TREVOC Group, said, “Aman’s appointment comes at a pivotal time for TREVOC as we scale our premium footprint across Gurugram. His deep market understanding, strategic sales mindset, and proven ability to build high-performance teams make him a valuable addition to our leadership.”

Sharing his excitement about joining the organisation, Aman Bhasin said, “TREVOC’s ambition to lead Gurugram’s next era of premium real estate development is fully aligned with my approach to delivering excellence and long-term value.”

With this appointment, TREVOC Group continues to reinforce its commitment to delivering high-quality and future-ready developments across Gurugram.

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