CYK Hospitalities Expands with Logical Showsha: A New Venture in Design and Branding Solutions

CYK Hospitalities Expands with Logical Showsha: A New Venture in Design and Branding Solutions

By Nishang Narayan

Published on April 2, 2025

CYK Hospitalities, a prominent name in the F&B consultancy space, has officially launched its new venture, Logical Showsha, marking an exciting new chapter in its evolution. This expansion, celebrating over a decade of success in the F&B industry, introduces a comprehensive design and branding service based in Gurgaon, focusing on creating compelling stories and unique identities for brands.

Logical Showsha will specialize in a wide array of design services, including logo creation, brand decks, merchandise, packaging, and visual identity solutions. The agency aims to push boundaries in design by transforming businesses through innovative strategies that align with each brand's core values and vision.

Simranjeet Singh, Director at CYK Hospitalities, shared, "Logical Showsha is where we begin the creation of the destination, modifying it into new, unique forms of identity for brands." This statement underscores the agency’s focus on redefining how businesses communicate their identities visually and strategically.

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In its pilot phase, launched in December last year, Logical Showsha has already made waves by working with several notable brands. Among its early successes, the agency crafted the visual identity for The Central Delhi of House of Minar, a luxury fine-dining restaurant, enhancing its premium appeal. It also designed cultural branding for Himalayan Trope, an Almora-based brand, ensuring the designs align with the rich cultural roots of the brand. Additionally, for Sodhilicious, one of the finest bakeries in the area, Logical Showsha developed lively packaging and marketing materials to embody the brand's playful and engaging personality.

Pulkit Arora, Director of CYK Hospitalities, emphasized the strategic nature of this new venture, saying, "Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience."

With Logical Showsha, CYK Hospitalities extends its creative expertise beyond the F&B sector, reinforcing its commitment to delivering excellence and helping businesses create impactful brand identities that resonate with their audiences.

About CYK Hospitalities

CYK Hospitalities is a trusted F&B consultancy offering end-to-end services for the food and beverage and hospitality industries. Specializing in location mapping, menu engineering, chef hiring, SOP formation, and competitor analysis, CYK has helped many renowned clients create compelling dining concepts. The firm has partnered with top developers like Phoenix Mall, Pacific Mall, DLF, Vegas Mall, Lulu Group, and others to bring modern, consumer-centric concepts to life.


Hyatt Regency Amritsar Appoints Ajinkya Kulkarni as General Manager

Hyatt Regency Amritsar Appoints Ajinkya Kulkarni as General Manager

By Manu Vardhan Kannan

Published on April 3, 2025

Hyatt Regency Amritsar is pleased to announce the appointment of Ajinkya Kulkarni as its new General Manager. Bringing over 15 years of experience in luxury hospitality, Ajinkya is set to drive the hotel's growth, enhance guest experiences, and strengthen its position as a premier luxury destination.

A results-driven professional, Ajinkya excels in managing large-scale hotel operations, developing strategic business initiatives, and ensuring guest satisfaction. His expertise spans operations, sales, and marketing, with a strong focus on operational efficiency, process improvements, and delivering excellence in hospitality.

Prior to joining Hyatt Regency Amritsar, Ajinkya served as Director of Operations at Park Hyatt Hyderabad, where he successfully optimized cost-control strategies and led multiple departments to drive high customer satisfaction. In his previous role as Director of Sales & Marketing at Park Hyatt Hyderabad, he played a key role in achieving record-breaking revenue and elevating brand positioning through innovative marketing campaigns.

Ajinkya’s career also includes leadership positions at The Oterra Hotel, Bengaluru; Crowne Plaza Electronics City, Bengaluru; and Oakwood Premier & Oakwood Residence, Pune. Notably, he was part of the opening team for South Bangalore’s first microbrewery, 46 Ounces, contributing to the launch of an innovative F&B concept in the region.

A graduate of the College of Hotel Management, Travel, and Tourism at Pune University, Ajinkya has been recognized with multiple accolades, including Head of Department of the Year at Crowne Plaza Bengaluru and Highest Revenue Generation Leader for IHG in 2017.

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As General Manager of Hyatt Regency Amritsar, Ajinkya aims to implement innovative initiatives, streamline operations, and create exceptional guest experiences that align with Hyatt’s global hospitality standards while embracing Amritsar’s rich cultural heritage.


Copitas at Four Seasons Bengaluru Among Asia’s Best Bars, Welcomes Sher Thakur as Bar Manager

Copitas at Four Seasons Bengaluru Among Asia’s Best Bars, Welcomes Sher Thakur as Bar Manager

By Nishang Narayan

Published on April 3, 2025

Copitas at Four Seasons Hotel Bengaluru, a premier destination for cocktail connoisseurs, has announced the appointment of Sher Thakur as Bar Manager. The celebrated rooftop bar, known for its inventive cocktails and panoramic skyline views, continues to make waves in the industry—ranked #12 on India’s 30 Best Bars 2024 and #38 on Asia’s 50 Best Bars 2023.

Sher Thakur: A Visionary in the Art of Cocktails

With over 12 years of global experience, Sher Thakur brings a refined approach to mixology, shaped by his time in Dubai and collaborations with luxury brands such as BMW, Gucci, Dior, and Louis Vuitton. His expertise extends beyond crafting exceptional drinks—he is skilled in ice carving, bar design, and service training, ensuring a world-class experience for guests.

"At Four Seasons Bengaluru, we are committed to elevating the guest experience through thoughtful innovation and exceptional talent," says Biswajit Chakraborty, General Manager. "With Sher Thakur leading Copitas, we look forward to a reimagined cocktail program that cements our status as one of Bengaluru’s finest bars."

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A New Era for Copitas

Under Thakur’s leadership, Copitas will continue its legacy of curated spirits, Copa Gin & Tonics, and an electric atmosphere. With a fresh perspective on flavor, technique, and presentation, the bar is set to push creative boundaries while staying true to its reputation as Bengaluru’s go-to cocktail destination.

As Copitas enters this exciting new chapter, expect bold new concoctions, immersive experiences, and an elevated cocktail culture—all served with a view of the Garden City’s glittering skyline.


Chef Rajendra Nayak Joins BLR Brewing Co. as Executive Chef

Chef Rajendra Nayak Joins BLR Brewing Co. as Executive Chef

By Nishang Narayan

Published on April 3, 2025

BLR Brewing Co. is delighted to announce the appointment of Chef Rajendra Nayak as its new Executive Chef. A seasoned professional with a rich culinary journey across Dubai and India, Chef Nayak has previously worked at Social, Fox and Hounds (Dubai), The Citrus at The Leela Palace, and The Grill at Le Meridien, Bangalore. His expertise in blending global techniques with regional flavors promises an exciting new chapter for BLR Brewing Co.’s culinary offerings.

A Passion for Culinary Storytelling

Hailing from Hubli and now based in Bengaluru, Chef Nayak's love for cooking began at home, inspired by his mother’s traditional recipes. Over the years, he has mastered European, Mediterranean, and Konkan cuisine, developing a unique approach that combines flavors, memories, and storytelling on every plate.

"Beyond serving great food, I want to create an experience where each dish tells a story," says Chef Rajendra Nayak. "BLR Brewing Co. is the perfect place to explore this vision, blending bold flavors with carefully curated beer pairings. I look forward to crafting unforgettable dining experiences for our guests."

A Vision for Sustainability and Innovation

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With a keen eye on sustainable food practices, Chef Nayak predicts a rise in plant-based options, sustainable seafood, and ancient grains. His focus aligns seamlessly with BLR Brewing Co.’s commitment to quality, innovation, and conscious dining.

Prasanna, Co-Founder of BLR Brewing Co., shared his enthusiasm:
"We’re thrilled to have Chef Rajendra Nayak on board. His culinary vision perfectly complements our goal of offering customers an extraordinary experience. His expertise in pairing local flavors with international influences will elevate our menu and make every visit a memorable one."

Experience the Fusion of Flavor at BLR Brewing Co.

With four locations across Bengaluru, BLR Brewing Co. is one of the city’s largest brewparks, celebrating the elements of Earth, Water, Air, Fire, and Space. Known for its live gigs, DJ nights, and globally inspired menu, the venue recently won the "Bar with Best Ambiance" award by Times Food & Nightlife.

Under Chef Nayak’s leadership, expect a culinary revolution where beer and food come together in perfect harmony—a true celebration of flavors, culture, and innovation.

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