CYK Hospitalities, a prominent name in the F&B consultancy space, has officially launched its new venture, Logical Showsha, marking an exciting new chapter in its evolution. This expansion, celebrating over a decade of success in the F&B industry, introduces a comprehensive design and branding service based in Gurgaon, focusing on creating compelling stories and unique identities for brands.

Logical Showsha will specialize in a wide array of design services, including logo creation, brand decks, merchandise, packaging, and visual identity solutions. The agency aims to push boundaries in design by transforming businesses through innovative strategies that align with each brand's core values and vision.

Simranjeet Singh, Director at CYK Hospitalities, shared, "Logical Showsha is where we begin the creation of the destination, modifying it into new, unique forms of identity for brands." This statement underscores the agency’s focus on redefining how businesses communicate their identities visually and strategically.

In its pilot phase, launched in December last year, Logical Showsha has already made waves by working with several notable brands. Among its early successes, the agency crafted the visual identity for The Central Delhi of House of Minar, a luxury fine-dining restaurant, enhancing its premium appeal. It also designed cultural branding for Himalayan Trope, an Almora-based brand, ensuring the designs align with the rich cultural roots of the brand. Additionally, for Sodhilicious, one of the finest bakeries in the area, Logical Showsha developed lively packaging and marketing materials to embody the brand's playful and engaging personality.

Pulkit Arora, Director of CYK Hospitalities, emphasized the strategic nature of this new venture, saying, "Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience."

With Logical Showsha, CYK Hospitalities extends its creative expertise beyond the F&B sector, reinforcing its commitment to delivering excellence and helping businesses create impactful brand identities that resonate with their audiences.

About CYK Hospitalities

CYK Hospitalities is a trusted F&B consultancy offering end-to-end services for the food and beverage and hospitality industries. Specializing in location mapping, menu engineering, chef hiring, SOP formation, and competitor analysis, CYK has helped many renowned clients create compelling dining concepts. The firm has partnered with top developers like Phoenix Mall, Pacific Mall, DLF, Vegas Mall, Lulu Group, and others to bring modern, consumer-centric concepts to life.