CYK Hospitalities, one of India’s well-known F&B consultancies, has launched its newest dessert QSR creation, LANY, at Ambience Mall in Gurugram. The brand brings a fresh, youthful, global-inspired take to India’s dessert scene and highlights CYK Hospitalities’ ability to build innovative models within this category.

LANY takes its name and personality from the cultural energy shared between Los Angeles and New York. The founders, Sanchita Sarin and Harsh Sarin, drew from their travels and mutual love for desserts to shape the brand’s identity, visuals and overall vibe. Their idea was to blend global inspiration with flavours and formats that feel instantly lovable in India.

The menu brings together soft-serve desserts, stick waffles and its standout offering Taiyaki Cones. By positioning Taiyaki as its hero product, LANY steps into a niche space that connects familiar international formats with a modern appeal for Indian consumers.

Throughout the brand-building journey, CYK Hospitalities worked closely with the founders, offering support in conceptualization, menu planning, hiring, training, location selection and complete design direction. The aim was to create a seamless brand story that carries LANY’s multicultural inspiration effortlessly.

Sanchita Sarin shares, “LANY is built on a feeling that desserts should lift you instantly. We wanted to create something that has a global soul but is deeply lovable in India, simple, joyful, and instantly repeatable. CYK Hospitalities helped us convert this emotion into a brand that truly speaks to what we dreamt. CYK Hospitalities has been with us in forming this from the inner core to the outer covering, every minute detail, layer, and decision. We together have an entity that is globally connected yet India-specific.”

Speaking about the collaboration, Pulkit Arora, Director and Culinary Expert, CYK Hospitalities says, “The desserts category requires very clear, quick, and pleasant communication. With LANY, we aimed at making it large, sharp, and emotionally sticky. The whole conception was to form a dessert personality that consumers will very easily recall and very naturally come back to.”

Simran Jeet Singh, Director, CYK Hospitalities adds, "The choice of location is the point where the brand story starts. Ambience Mall is enabling LANY to reach out directly to the people who already like experiential global formats, thus making this concept very favourable for high conversions and repeat takes. This is the kind of placement that starts to lend brand equity right from day one, and at the same time, prepares the ground for the whole country to expand."