Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi, has announced Deepika Padukone as its newest regional brand ambassador. Deepika now joins her husband, Bollywood icon Ranveer Singh, who has been associated with the brand since 2023, making them the first Bollywood power couple to represent the destination together.

With a global fan base and strong appeal among audiences in India and abroad, Deepika will share her journey through Abu Dhabi and highlight the emirate as a destination filled with culture, creativity and memorable experiences for every kind of traveller.

The announcement of her ambassadorship was launched along with a new cinematic film series featuring Deepika and Ranveer. Each episode captures a different side of Abu Dhabi, from its heritage and artistic spaces to moments of joy, discovery and connection.

In Episode 1, the couple explored the city’s cultural icons, including the stunning Sheikh Zayed Grand Mosque and the inspiring galleries at Louvre Abu Dhabi. Episode 2 followed them on a lively day around the city, featuring shopping, stylish dining and moments of togetherness.

The story continues with Episode 3: Art, Play & Paradise, the latest and final part of the film series. In this episode, Deepika and Ranveer enjoy a playful day at teamLab Phenomena Abu Dhabi before relaxing at the luxurious Bab Al Nujoom Hudayriyat Water Villas. The film highlights the creative and joyful spirit of Abu Dhabi, where every moment feels personal and full of possibility.

As brand ambassador, Deepika will lead upcoming campaigns that showcase the emirate’s wide range of experiences and seasonal highlights. Through engaging films and storytelling, she will invite travellers to discover Abu Dhabi in their own way, whether it’s a calm day spent kayaking in the mangroves or an adventure-filled itinerary with thrilling activities.

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of the emirate’s culture and tourism sectors and its creative industries. The organisation focuses on economic progress and supports Abu Dhabi’s global ambitions by working with partners across the ecosystem. Its vision is rooted in the emirate’s people, heritage and landscape, aiming to strengthen Abu Dhabi’s identity as a place of authenticity, innovation and exceptional experiences.