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By Author
Published on September 26, 2023
Spaceman Spirits Lab Private Limited (SSLPL), the creator of Samsāra, has introduced 'Vale of Paradise,' the latest addition to their premium handcrafted gin lineup. This brand-new variant, part of the New World Experiment series, showcases botanicals sourced from the picturesque Kashmir Valley.
The New World Experiment series by Spaceman Spirits Lab is all about unearthing hidden stories from different corners of India and sharing them with adventurous consumers. 'Vale of Paradise' is a premium crafted gin inspired by the breathtaking beauty and natural richness of the Kashmir Valley.
Aditya Aggarwal, Founder and Managing Director of Spaceman Spirits Lab Private Limited, expressed, "Brand Samsāra aspires to celebrate the inherent human passion for curiosity, wanderlust, and self-expression. Vale of Paradise is a quintessential manifestation of this ambition and promises a multi-sensory, immersive, and bespoke experience for gin enthusiasts in India and around the world."
Samsāra Gin's 'Vale of Paradise' is created using a blend of eleven signature botanicals, including Himalayan Juniper Berries, Hemp Seeds, Vetiver Grass, Rose Petals, Cardamom, Cubeb Berries, Coriander, Angelica, Orris, Cassia, and Secret Citrus. To capture the essence of Kashmir, the gin is double-distilled with local Kashmiri Kahwa and Saffron Ribbons.
Consistent with their commitment to offer 'Made in India' experiences and products curated 'For the World,' this new variant will be initially available in Goa and will later expand to other prominent markets.
Samsāra, known for their innovative offerings, previously introduced 'The City of Pink,' India's first Pink Gin, which received a warm reception. This success has propelled Samsāra into becoming one of India's fastest-growing craft gin brands.
In recent developments, Tilaknagar Industries Limited, a leading Indian-Made Foreign Liquor manufacturer and one of India's largest producers of premium brandy, acquired a 10 percent stake in Spaceman Spirits Lab Private Limited (SSLPL) for Rs 9.75 crore.
Spaceman Spirits Lab Private Limited (SSLPL), established in June 2020, is dedicated to create and promote craft alcohol brands. Their Indian craft gin brand, Samsāra, made its debut in India's premium gin market in October 2020.
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