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By Nithyakala Neelakandan
Published on May 8, 2024
Recently, Chicago and Los Angeles were abuzz with excitement as the "Discover Your Korea" events unfolded, offering a captivating glimpse into the vibrant culture of South Korea. Hosted by the Ministry of Culture, Sports, and Tourism along with the Korea Tourism Organization, these events aimed to showcase the allure of Korea as a premier travel destination, particularly to the Midwest and Western US regions.
In Chicago, “Discover Your Korea” took center stage at the Blackstone Hotel, drawing travel industry professionals from across the Midwest. Jaesok Park, executive director of the Korea Tourism Organization's NY Office, expressed enthusiasm about bringing Korea's vibrancy to Chicago and fostering stronger ties with key decision-makers in the region: “We are thrilled to bring a glimpse of the vibrant destination of Korea to Chicago and showcase the unique adventures that await visitors. The Midwest market is incredibly important to us, and these promotional events will strengthen our connections with key decision makers with the goal of inspiring more visitors to experience Korea firsthand.”
With the number of U.S. tourists visiting Korea surpassing pre-pandemic levels, the event capitalized on this momentum, highlighting Korea's appeal as a top travel destination. Attendees immersed themselves in Korea's captivating history, K-pop culture, and cuisine while enjoying performances by Korean musicians and dancers.
Meanwhile, in Los Angeles, “Discover Your Korea” event unfolded at the JW Marriott LA Live, offering participants an enriching journey into Korean culture. Business meetings, seminars, and cultural activities captivated the imaginations of over 160 participants from the Western US B2B Tourism Industry.
Distinguished speakers from leading airlines and tourism organizations highlighted the significance of regional tourism resources, while attendees experienced traditional Korean attire, calligraphy, and gift-wrapping firsthand.
The event culminated in an extravagant dinner banquet featuring a keynote speech by Chan Ho Park, the first South Korean Major League Baseball player, who shared inspiring anecdotes from his personal journey and career: “We appreciate the collaboration of all our partners and look forward to even more prominent and dynamic tourism activities this year.”
Heejin Cho, the executive director of international marketing of Korea Tourism Organization, said, "We are so happy with the great turn out and the continued interest in Korea as one of top travel destinations. We appreciate the collaboration of all our partners and look forward to even more prominent and dynamic tourism activities this year."
Korea’s diverse attractions, from the bustling streets of Seoul to the tranquil shores of Jeju Island, were showcased, inviting travelers to explore this dynamic destination further.
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By Manu Vardhan Kannan
Published on January 2, 2026
South Korea witnessed a significant increase in foreign tourist arrivals, reflecting the continued recovery of its tourism sector to pre-pandemic levels. Official data released by the Korea Tourism Organization showed that international visitor numbers rose sharply, marking one of the strongest months for inbound travel in recent years.
Approximately 1.6 million foreign tourists visited the country during the month, representing a year-on-year growth of over 17 percent. The figure also exceeded visitor levels recorded during the same period before the pandemic, highlighting South Korea’s growing appeal as a global travel destination.
China continued to remain the largest source market for inbound tourism, followed closely by Japan. Other major contributors included Taiwan, the United States and the Philippines. While arrivals from China recovered to nearly three-quarters of pre-pandemic levels, visitor numbers from Japan showed particularly strong momentum, recording a sharp surge compared to earlier benchmarks.
Cumulatively, foreign tourist arrivals during the year reached over 17 million, registering double-digit growth compared to the previous year and surpassing pre-pandemic totals. Chinese visitors accounted for nearly one-third of the total arrivals, underlining the importance of the market to South Korea’s tourism ecosystem.
The Ministry of Culture, Sports and Tourism has projected that total foreign tourist arrivals for the year will reach a new all-time high, moving close to the symbolic 20 million mark. If achieved, this would surpass the previous record set before the pandemic and reinforce South Korea’s position as one of Asia’s fastest-recovering tourism markets.
Published on January 1, 2026
Countries across the South Pacific were the first to welcome 2026, with New Zealand leading global celebrations as Auckland marked the New Year with a spectacular fireworks display. The show was launched from the iconic Sky Tower, the tallest structure in the country, even as rainy weather swept across parts of the city.
Auckland, home to nearly 1.7 million people, entered the New Year well ahead of major global cities, celebrating almost 18 hours before festivities begin in New York’s Times Square. Despite the wet conditions, the celebrations reflected the city’s vibrant spirit and enthusiasm to usher in the new year.
The island of Kiritimati, part of the Pacific nation of Kiribati, became the very first place in the world to welcome 2026. Located in the Pacific Ocean, south of Hawaii and north-east of Australia, Kiribati spans a vast region of coral atolls and is known for its unique geographical position on the global time map.
Several Asian nations, including Japan and South Korea, followed with New Year celebrations later in the day, joined by Hong Kong, Singapore, Malaysia, the Philippines and Taiwan. While many cities marked the occasion with festive events, Hong Kong opted for a subdued approach this year.
Instead of its usual large-scale fireworks display, Hong Kong organised a light show and limited musical performances as a mark of respect following a recent tragic apartment fire in the city. The decision reflected a more sensitive and thoughtful way of welcoming the New Year.
As 2026 unfolds across time zones, celebrations around the world continue to reflect a mix of joy, remembrance and hope, bringing people together in anticipation of a positive year ahead.
By Hari Haran
Published on December 30, 2025
Kenya’s coastline is often described in broad strokes, white sand, warm waters, and Swahili culture. All of this is true. Yet, viewing the entire coast through a single beach narrative does not do it justice. Stretching along the Indian Ocean, Kenya’s shoreline unfolds as a series of distinct experiences, each shaped by its own rhythm, landscape, and history.
From refined resort towns and reef-lined lagoons to bustling port cities and car-free heritage islands, every coastal stop answers a different traveller’s question. The Kenyan coast is less about ticking beaches off a list and more about choosing the pace, mood, and experience that suits you best.
Diani Beach reflects Kenya’s most polished coastal escape, with luxury resorts, private villas, and curated experiences that blend comfort with nature. Watamu offers a quieter rhythm, defined by coral reefs, marine parks, and conservation-led exploration. Lamu slows life down entirely, revealing centuries of Swahili heritage through its lanes, architecture, and traditions. Mombasa, the cultural heart of the coast, layers history, street life, food, and trade into a vibrant urban experience.
Kenya’s coastline is not about finding the best beach, but about choosing the right experience. From leisure and luxury to heritage and everyday culture, the coast reveals many faces of the Indian Ocean. For travellers willing to explore beyond the obvious, it offers stories, contrasts, and a sense of place that stays long after the journey ends.
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