District by Zomato has announced the launch of Splitpay, a new feature designed to make group dining payments simpler and more convenient. Available within the District app, the feature allows diners to instantly split restaurant bills and pay their exact share at the table, removing the need for post-meal transfers, reminders, and payment follow-ups.

The feature addresses a common challenge faced during group outings, where one person typically pays the entire bill and waits to be reimbursed by others later. With Splitpay, users can enter the total bill amount, choose the number of people in the group, and divide the bill equally or customise individual shares directly within the app. Each diner can then complete their payment in just a few taps.

District by Zomato says the feature is aimed at making dining experiences smoother by eliminating the need to calculate dues, share payment screenshots, or chase friends for settlements after a meal. Since all payments happen within the app, users do not need to exchange payment details with one another.

Adding to the benefit, every diner receives cashback on their individual share of the bill, ensuring that rewards are not limited to the person who makes the full payment.

Commenting on the launch, Rahul Ganjoo, CEO, District by Zomato, said, "A meal out belongs to the whole table, but it has always ended with the least social moment: one person paying and everyone else doing maths. It's something we noticed at restaurant tables, on social media, and in conversations with our users, so we built Splitpay to fix it. It's one more step in the same direction we've been moving all along: taking the effort out of every stage of going out, so the only thing people take home is the experience itself."

To support the launch, District has unveiled a campaign film featuring veteran actors Boman Irani and Anupam Kher. The film captures a familiar dining situation where friends compete to pay the bill at the end of a meal. What begins as a polite attempt to settle the bill quickly turns into a humorous struggle, eventually reaching a comic peak when Anupam Kher stuffs the bill into his mouth to prevent his friend from paying.

While the campaign highlights a well-known social habit through humour, it also showcases how Splitpay offers a practical alternative by allowing everyone at the table to pay their own share instantly and receive cashback in return.