The festive season has officially arrived in Noida with a spectacular new attraction. DLF Mall of India has unveiled India’s first-ever 33-foot Longines Christmas Tree, a grand installation that has instantly become the most visited and photographed spot in the mall.

Placed at the heart of the atrium, the glowing installation has filled the space with warmth, colour and festive charm. Ever since its reveal, families, children, and young visitors have been gathering around the tree to take photos and videos, making it one of the most widely shared festive highlights on social media this year. The Longines Christmas Tree is already being celebrated as Noida’s newest ‘Christmas Photo Point’.

The installation will stay open throughout Christmas and New Year, ensuring visitors can enjoy the festive vibe all season long. The mall is also hosting multiple engagement activities including BTS videos, user-generated content drives, and fun interactions to keep the celebrations lively and inclusive.

Sharing his thoughts on the overwhelming response, Shibli Khan, Vice President & Cluster Head, DLF Mall of India, said, “Christmas naturally brings people closer, and we wanted to create something that truly reflects that spirit. The Longines Christmas Tree has given our visitors a festive, welcoming space to enjoy the season. The response has been heartwarming, and it's wonderful to see how much joy this installation has brought to the community.”

As part of this special collaboration, Longines and DLF Mall of India have curated an elevated festive experience that blends luxury, design, and seasonal charm. The installation showcases Longines’ timeless elegance while reinforcing the mall’s reputation for partnering with premium global brands to create memorable festive celebrations.

With its glowing design and immersive festive setting, the Longines Christmas Tree has quickly emerged as the highlight of Noida’s holiday season—drawing large footfalls and becoming the go-to spot for capturing festive memories.