Dollar Industries Limited has extended its association with superstar Mahesh Babu as the Brand Ambassador of Dollar BigBoss for the South Indian market. The company has also announced that the shoot for a new television commercial featuring the actor will commence soon.

Since Dollar introduced its range of products in the South Indian market in 2024, the brand has witnessed significant demand and growth across its product categories. The company said its association with Mahesh Babu has also contributed to the growth of Dollar BigBoss in the region.

“Since the introduction of Dollar’s range of products in the South Indian market in 2024, we have seen significant demand and growth across all our product categories. Our association with Superstar, Mr Mahesh Babu, as the Brand Ambassador of Dollar BigBoss has benefitted the brand manifold. Thus, we are continuing our fruitful association with him and soon we will be presenting a brand new Ad Film with him”, said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.

The upcoming television campaign has been specially created for the South Indian market and will feature Mahesh Babu in a dynamic avatar. The popular film actor, producer and media personality will represent the key qualities associated with Dollar BigBoss through the new campaign. The advertisement will highlight the brand’s focus on being Strong, Dependable and Stylish, while showcasing its suitability across different conditions and weather.

The new campaign marks another step in Dollar BigBoss’s continued association with Mahesh Babu and its focus on strengthening the brand’s presence across South India.